Tip the Scales

Should you put your face on a billboard? What about starting a TV show? Do people still use the Yellow Pages? Can I get leads off of magnets in 2023? Is there money in acquiring law firms? Get answers to all these questions and more as we discuss advertising and acquisition with Pennsylvania attorney Ed Ciarimboli.Attorney Ed Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. Ed began the Safe Prom Pledge in 2010 to promote a drug-free and alcohol-free prom night for students throughout Eastern Pennsylvania. To date, they have spoken to more than 25,000 high school students about the dangers of driving under the influence of drugs and alcohol. As of this podcast’s release he has also completed acquisition of three outside law firms and is working on a fourth. On this week's episode, Maria sits down with Ed at the MTMP conference in Las Vegas. They discuss the benefits of offline advertising, how a couple magnets turned into a lot of business, why juggling got Ed 20,000 views on social media, and the best ways to sell or acquire a law firm.Key takeawaysYou never know where your next lead may come from. Be open to new marketing opportunities. Whether it’s television, billboards, social media, SEO, conferences or charity events, always be networking, and be on the lookout for new connections.Always plan your exit strategy. Don’t wake up one day at 75 and realize you have no way out. Build your business to be sellable or have a plan for succession. Why put all that hard work to waste because you didn’t think ahead?Don’t let screens mesmerize your kids. A bit of time on the tablet is ok, but don’t let it consume their life. Encourage reading and outdoor activities. They’ll thank you when they’re older.Safe Prom PledgeTo connect with Ed, follow him on Instagram @edciarimboli or visit his firm’s website at https://www.fellermanlaw.comTip The Scales PodcastTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X / twitterLawRank FacebookLawRank LinkedInFellerman & Ciarimboli WebsiteFellerman & Ciarimboli InstagramFellerman & Ciarimboli FacebookFellerman & Ciarimboli LinkedInFellerman & Ciarimboli YoutubePrevious Guests: Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many othersOther episodes you might enjoy:5. Trust and Exposure: The Secret Promise of Media Campaigns12. From $7 to $7 Million: Mobile Advertising and Optimism22. Law Firm Refresh: Growing an Established Practice

Growing a business is hard, especially when you start out with nothing. People may or may not be out to get you, and your health may be in a questionable state. But don’t worry; it can all be overcome. Michael Mogill began Crisp in 2012 with $500 to his name. What started as a video production company for law firms has transformed into a multi-million dollar corporation with services spanning everything from executive coaching to AI auto-attendants.On this week's episode, Maria sits down with Michael at Crisp headquarters and talks about how optimizing your health can lead to business success, what it’s like having his wife as his business partner, why you should create a succession plan, confronting your critics, and planning an $8 million conference.Key takeawaysMake friends, not competitors. Turn them into allies. Sharing your knowledge can lead to greater success for you both.Promote your team. A business is run by a team of many. Show your employees appreciation by showcasing them to your clients. This will lead to a healthier company and greater outcomes.Optimize your health. Your health isn’t just how you look or feel. It’s also how you think. Keeping healthy can lead to better decision making.Crisp Game Changer Conference (Members Only)To connect with Michael, follow him on Instagram @mogill or text him at 404-531-7691. To connect with the Crisp team follow them on instagram @crispvideo or visit https://crisp.co/.Tip The Scales PodcastTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X (Formerly Twitter)LawRank FacebookLawRank LinkedInCrisp WebsiteCrisp InstagramCrisp X | twitterCrisp FacebookCrisp LinkedInCrisp YouTubePrevious Guests: Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many othersOther episodes you might enjoy:2. The 2 Billion Dollar Man: Lessons from 30 Years of Law5. Trust and Exposure: The Secret Promise of Media Campaigns12. From $7 to $7 Million: Mobile Advertising and Optimism

Traumatic brain injury (TBI), one of Jay’s areas of expertise, is a leading cause of death and disability among children and young adults in the United States. Each year an estimated 1.5 million Americans sustain a TBI.Jay Vaughn has made a career out of helping TBI victims. He is one of the first attorneys to be board certified in truck accident law by the National Board of Trial Advocacy. Since 2013, he has been named to the Kentucky Super Lawyers, which recognizes only 5 percent of attorneys in Kentucky. Jay understands that his clients have had their lives turned upside down and works tirelessly to achieve justice for them.On this week's episode, Jay goes in depth on what it’s like working with clients living with TBIs. We talk about why it can be so hard for them to find justice and what you can do to educate others about this condition. And we discuss billboard marketing and whether advertising really works.Key takeawaysBrain injuries are not always obvious. Just because someone isn’t falling over or slurring their speech, doesn’t mean they are ok. Many symptoms of mild brain injury hide under the surface and without treatment can lead to long term repercussions. It’s ok to have a billboard. Many lawyers see billboards as beneath them, but not everyone agrees. In 2022 over 6.2 billion was spent on billboard advertising. All those people can’t be wrong. Can they?Do what you can to educate others. Many people stay uneducated when it comes to recognizing TBI symptoms. Take a moment to pass along some of the knowledge you gained from this podcast. You could end up saving someone’s life.Concussion Quick Check for iPhoneCDC - Traumatic Brain Injury & ConcussionCDC - Acute Concussion EvaluationTo contact Jay Vaughn, visit https://justicestartshere.com/ or follow him on instagram @thegingerwolverineTip The Scales PodcastTip the Scales InstagramTip the Scales TikTokTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank TikTokLawRank X (Formerly Twitter)LawRank FacebookLawRank LinkedInHendy Johnson Vaughn Emery WebsiteHendy Johnson Vaughn Emery InstagramHendy Johnson Vaughn Emery FacebookHendy Johnson Vaughn Emery X (Formerly Twitter)Hendy Johnson Vaughn Emery LinkedInHendy Johnson Vaughn Emery YouTubePrevious Guests: Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many othersOther episodes you might enjoy:4. Make the Choice: Champion for Kindness5. Trust and Exposure: The Secret Promise of Media Campaigns21. Compassion Through Crisis: Discovering Strength in Vulnerability

English law, monastery living, and university court cases. That sounds like enough topics for three podcasts, but for seasoned litigator and world traveler Andre Regard, it’s just one. Join us as Andre gives us insight into his worldly life.Andre Regard is a litigator and business transactions attorney. He has prevailed in complex business cases for clients in both state and federal courts. Andre grew up in Louisiana and served in the Navy for eight years as a Supply Corps officer. He has also been an active thoroughbred horse owner and breeder since 1996.On this week's episode, learn what it’s like to practice law in England, about a barrister vs. a lawyer, how to not say a word in a monastery (and not have a cell phone!), and why going to court against a university can get very complicated. Listen as Andre Regard gives you a lesson on history, spirituality, and justice all in one!Key takeawaysEnglish law is not unlike the military. Being a military man and English law aficionado, Andre couldn’t help but notice the similarities between both. Unlike American law, the American military and the English judicial system is a top-down affair. You don’t have to be a monk to find inner peace. Andre Regard has taken the time to find his spirituality on semi-annual trips to the monastery, but you don’t have to take a trip to find peace. Find little things throughout the day to calm your mind.Fight for what you believe in. Unable to just sit and watch as universities cheated students out of their money, Andre took the universities on and won. Follow in his footsteps and stand up for your beliefs. Don’t worry, it doesn’t have to be a precedent-setting court case. To contact Andre Regard, visit https://regardlaw.com or follow him on instagram at @andreregardTip The Scales PodcastTip the Scales InstagramTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank FacebookLawRank LinkedInLawRank X (Formerly Twitter)Regard Law Group WebsiteRegard Law Group FacebookRegard Law Group X (Formerly Twitter)Regard Law Group LinkedInAbbey of GethsemaniPrevious Guests: Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many othersOther episodes you might enjoy:1. Drop the Ego: Delegate to Scale4. Make the Choice: Champion for Kindness21. Compassion Through Crisis: Discovering Strength in Vulnerability

For some, running one company is enough. Try running five or six. This week we sit down with lawyer, entrepreneur, game show contestant, Dungeons and Dragons princess, Law-Di-Gras extraordinaire, and twin, Bob Simon. Robert T. Simon is a co-founder of the Simon Law Group — aka Justice Team — and acts as the primary trial attorney. He also co-founded Justice HQ, a fast-growing, collaborative workspace and network aimed at helping lawyers break away from the stodgy firms of old to grow their own solo practices. On this week's episode, sit back and relax as Bob tells us why you shouldn't wear suits. He teaches us how to be a giver, not a taker; the correct way to read Green Eggs and Ham; and what not to do while working as a teen at your community pool. If you listen closely you may even learn how to masquerade as a secret princess while playing Dungeons and Dragons.Key takeawaysBe a giver, not a taker. Networking is hard, and there has to be a give and take. Don’t create a relationship that’s lopsided. Always try to give as much as you receive. It can be as simple as a "Thank you" or sharing some knowledge. Even lawyers can have a good time. Whether it’s attending Law-Di-Gras or playing Dungeons & Dragons, Bob makes time for fun. Take the time to find the joy in your life. You don’t always need a suit. Bob may recommend flip-flops at a conference, but not everyone can be that zen. Next time you go to grab that suit, maybe try business casual. It could change your whole outlook on life. To contact Bob Simon, DM @planetfunbob on Instagram. Just make sure you’re not a bot.You can find links to all of Bob’s other initiatives at https://robertsimonattorney.com/Tip The Scales PodcastTip the Scales InstagramTip the Scales YoutubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank FacebookLawRank LinkedInLawRank TwitterSimon Law Group WebsiteJustice HQ WebsiteLaw-Di-Gras WebsitePrevious Guests: Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many othersOther episodes you might enjoy:1. Drop the Ego: Delegate to Scale (Bob’s first appearance!)17. Fireproof: Maximize Firm Profit with EOS24. Cultivating Culture: Jury Selection, High Low Agreements, and Work-Life Balance

Many law firms, both new and old, put intake at the end of their to-do list. They make the classic mistake of not putting customer service first. Learn from Mark Anderson why intake should be one of your top priorities and the right way to go about it.Personal injury attorney Mark Anderson is one of the most recognized attorneys in the Dallas-Fort Worth Metropolitan Area. For more than twenty years, he has helped injury victims obtain fair and just compensation from big insurance companies. This week Mark tells us how being fanatical about intake helped him grow to over 20,000 clients and gives practical tips on how other law firms can follow in his footsteps. We learn the mistakes he made along the way, how Spanish clients impact his workflow, and a bit about his famous fiancée.Key takeawaysGreat intake equals greater customer growth. Prioritize your intake from the very beginning. An amazing experience for your clients leads to an increase in closed cases. Spend the time to train your employees correctly and follow up on that training. It's not a one-and-done deal.Put in the work to make your Spanish-speaking clients happy. Mark removes friction by only hiring bilingual employees for his intake team. Learn about the differences between cultures and how to be sympathetic to their needs. Everyone has the right to representation. Create a work-life balance. Mark tells us how it's possible to run a successful law firm and to stop and smell the roses as well. He talks about traveling the world, gaining a business coach, and learning to put trust in your employees to watch over the business while you're gone. To contact Mark Anderson, visit his website below or call him at: Dallas (214) 225-3407Fort Worth (817) 380-8921Tip The Scales PodcastTip the Scales InstagramTip the Scales YouTubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank FacebookLawRank LinkedInLawRank TwitterAnderson Injury LawyersAnderson Injury Lawyers InstagramAnderson Injury Lawyers FacebookAnderson Injury Lawyers LinkedInAnderson Injury Lawyers TwitterAnderson Injury Lawyers YouTubeThe Real Housewives of DallasPrevious Guests: Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many othersOther episodes you might enjoy:8. Integrity: Hiring Automation and Living Your Values19. Built for Success: Processes, Systems, and Professional Networks For Early Stage Firms24. Cultivating Culture: Jury Selection, High Low Agreements, and Work-Life Balance

If you want to run a successful firm, one of the most important skills you can have is being able to adapt. The COVID-19 pandemic forced many law firms to rapidly adjust to new work procedures, including everything from remote workers to digital case management. And even now, in the aftermath of the pandemic, Chad Dudley is focused on staying on the cutting edge of firm management.Chad Dudley's law firm, Dudley DeBosier Injury Lawyers, employs more than 50 attorneys and 170 employees across the state of Louisiana. He also spent nearly ten years helping other plaintiff personal injury law firms run more efficiently through his company Vista Consulting. In 2017, Chad joined CJ Advertising's team, where he now serves as their CEO, helping personal injury firms optimize their marketing efforts.This week, we sit down with Chad to discuss how his firm is adapting to a post-COVID world. Chad emphasizes the importance of building effective attorney teams and having a dedicated HR manager. He also highlights the need for law firms to adapt to changes in lead generation and focus on acquiring qualified leads at a reasonable cost.Key TakeawaysFocus on your foundation. Building a successful firm requires consistently practicing simple disciplines at an extreme level. From effective team-building to efficient lead generation, good habits need to be baked into the DNA of your firm.Gather qualified leads. Chad stresses the significance of lead generation strategies that focus on acquiring qualified leads. He recommends maintaining a healthy ratio of qualified leads to signed cases, illustrating how this approach enhances a law firm's success.Invest in HR management. One of the keys to staying on the leading edge of your market is assembling a strong team. Having a dedicated HR person for hiring can ensure that you've got the right talent contributing to your firm's growth.Get your free competitor report at www.lawrank.com/reportSign up for Chad's Xcelerate conference in Las Vegas and type keyword "LawRank" under "how did you hear about us" to save $1,500 on your registration.Tip The Scales PodcastTip the Scales InstagramTip the Scales YouTubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank FacebookLawRank LinkedInLawRank TwitterDudley DeBosier WebsiteDudley DeBosier FacebookDudley DeBosier InstagramDudley DeBosier YouTubeDudley DeBosier LinkedInSimple Numbers, Straight Talk, Big ProfitsPrevious Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many othersOther episodes you might enjoy:3. Lead With Passion: Build On Strength7. Hiring Systems: Find your "A" Team 18. Accelerate Your Firm: Intake and Understanding Revenue

Often, crafting a solid demand letter is critical to getting a fair settlement for your clients. But writing demand letters is a time-consuming process, and managing it in-house can limit your ability to grow your law firm. EvenUp is a software company dedicated to helping law firms of all sizes streamline their demand process and get better results for their clients.Raymond Mieszaniec, COO of EvenUp, knows first-hand the sort of impact that a lowball settlement can have on a victim’s family. His passion for leveling the playing field for personal injury lawyers and accident victims has helped him grow EvenUp into a thriving business in just three years. Today, we sit down with Raymond to talk about how EvenUp got started and how it’s helping law firms scale their demand process without compromising quality. Learn what goes into crafting a strong demand and how AI is changing this aspect of the PI field.Key takeawaysEvenUp helps any size law firm streamline their demand process. From sole proprietors who may only need to write six demand letters a year to high-volume firms generating 200 demands a month, EvenUp can help any size firm create a more streamlined demand process.Better demands result in a better future for clients. Ray’s personal story shows that low settlement offers can impact an accident victim and their family for generations. EvenUp’s services can help lawyers get the best results for their clients, which may result in a better future for them and their loved ones.Vulnerability is important when crafting a good demand. Although many accident victims may tend to hide their pain, that can be counterproductive when creating a demand. Showing exactly how much the accident has impacted a victim’s life can get better results.Tip The Scales PodcastTip the Scales InstagramTip the Scales YouTubeMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank FacebookLawRank LinkedInLawRank TwitterEvenUp WebsiteEvenUp FacebookEvenUp InstagramEvenUp LinkedInEvenUp TwitterRaymond Mieszaniec InstagramRaymond Mieszaniec Twitter

Discovery is one of the most tedious parts of the personal injury litigation process. You and your staff may spend as long as ten hours working on discovery for just one case. But what would you say if we told you there’s a way you can cut that time down to just two hours?That’s exactly what Pratik Shah and Esquire Tek are doing for their clients. In addition to being a co-founder and CEO of Esquire Tek, Pratik is the associate director of litigation at Panish | Shea | Boyle | Ravipudi LLP. In 2021, he was named one of the Top 15 Attorneys Disrupting the Legal Industry, and he’s been named a Super Lawyers Rising Star multiple times. This week, we talk to Pratik about how Esquire Tek works and how it can help attorneys streamline their discovery process and better scale their operations. We also discuss how artificial intelligence is already changing the PI space and what changes we might expect to see in the future. Discover Maria and Pratik’s thoughts on using Chat GPT for advice on your love life on this episode of the Tip the Scales podcast!Our listeners will get an exclusive discount waiving the $295 activation fee when they sign up for Esquire Tek. Use code LAWRANK when you register at https://www.esquiretek.com/Key Takeaways:Esquire Tek can make the discovery process much easier. Using AI, the company can cut down the average time of discovery for a case from ten hours to two hours. Pratik and his team are also dedicated to making sure that their software is really useful to every one of their clients.AI is already transforming the legal space. Companies like Esquire Tek and EvenUp are already utilizing this technology to make life easier for lawyers, and many other companies are working on similar software. But far from killing the legal industry, Pratik believes AI can free up lawyers’ time to expand the cases they take on.While AI can be a powerful asset, you do have to be careful with it. Programs like Chat GPT have clauses specifying that the information you give them will be stored and use to train the programs. You need to limit how you use the program to ensure that you aren’t compromising client confidentiality.Get your free competitor report at lawrank.com/reportTip The Scales PodcastTip the Scales InstagramMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank FacebookLawRank LinkedInLawRank TwitterEsquire Tek WebsiteEsquire Tek InstagramEsquire Tek FacebookPanish | Shea | Boyle | Ravipudi WebsitePanish | Shea | Boyle | Ravipudi InstagramPanish | Shea | Boyle | Ravipudi FacebookPanish | Shea | Boyle | Ravipudi TwitterPanish | Shea | Boyle | Ravipudi LinkedInPrevious Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many othersOther episodes you might enjoy: 17. Fireproof: Maximize Firm Profit with EOS29. Be the Frontier: Exploring New Technologies to Grow Your Firm

Crunch the Numbers: Using Big Data to Achieve Better VerdictsToo often, lawyers use guesswork to make decisions in cases worth tens of millions of dollars. And while gut feelings can be powerful, what if you could make decisions based on hard data instead? That’s exactly what John Campbell is helping lawyers do every day.John has come up with an innovative method of using scientific survey techniques to predict outcomes of jury trials. His studies can tell you whether you’re likely to win or lose a case, how much compensation you’re likely to get from a jury, and even how you should structure your case to get the best verdict. John developed this technique during his tenure as a professor at the University of Denver Sturm College of Law, and to date, he’s helped lawyers recover nearly $2 billion in trial.This week, John walks us through how his system works and the amazing results they’ve seen. Learn how your firm can start making better-informed decisions in trial, from jury selection to your closing argument.Key takeawaysBig data can help you get better verdicts. John’s system has proven to be incredibly accurate at predicting what a jury will award in a case. Not only can you make sure you’re not asking so much that the jury will vote against you, but you can make sure you’re not leaving any money on the table.The earlier you start studying the case, the more options you have. If you call John in two weeks before trial, he can perform a study, but you’ll be limited in the changes you can make to get the best result. If you call him in early, he can help you shape your case to get the best possible outcome. Creating empathy with the jury is key. Using techniques like “the man in the black suit” can help jurors start to put themselves in the plaintiff’s shoes. This may make them more likely to return a larger settlement for your client.To contact John Campbell, visit his website (below) or text him at (314) 249-2500.Tip The Scales PodcastTip the Scales InstagramMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank FacebookLawRank LinkedInLawRank TwitterCampbell Law, LLC WebsitePrevious Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many othersOther episodes you might enjoy:6. Pick a Winning Jury: Make the Emotional Connection20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys28. Study Connection: Learning from the Best to Improve Your Communication36. Spotlight on EvenUp: Leveraging AI to Level the PI Playing Field38. Keep Your Balance: Focusing on What Matters Most