Tip the Scales 36. Think Outside the Box: Building a Brand in a Competitive Market, Justin Watkins, Battle Born Injury Lawyers
Building a brand is hard work. From choosing a market segment and a name to finding marketing opportunities that you can afford, it takes a lot of time, effort, and money. And it can be even more challenging when you’re trying to break into a market as competitive as Las Vegas.
Justin Watkins of Battle Born Injury Lawyers has seen his marketing efforts return remarkable profits. Battle Born Injury Lawyers has recovered over $100 million for their clients, including several individual verdicts well over $1 million. Justin has been named one of southern Nevada’s Top 150 lawyer every year for nine years running, and in 2016, he was elected to the Nevada Assembly.
This week, Justin sits down with us to talk about how he started Battle Born Injury Lawyers and how he uses a variety of marketing channels to maximize his ROI. We also discuss the death of his friend and business partner, Troy Atkinson.
Key takeaways
Diversify your marketing. Billboards, radio ads, TV ads, SEO, and social media can all work together to get you more conversions and a higher ROI. A potential customer may drive by your billboard, see an ad on social media, and then recognize your name when it comes up in their search for a lawyer and decide to give you a call instead of your competitor.
Don’t be afraid to make changes in your firm. As your marketing begins to work, you may find that the systems you have in place don’t meet your needs with the larger volume of calls you’re receiving. Be willing to scrap the systems that don’t work for you any more, and set up scalable processes that can sustain this new level of growth.
Be grateful for every day. Justin’s business partner, Troy Atkinson, lost his life to colon cancer in 2016, but right to the end, he fought for every day he had. Today, Justin focuses on appreciating every day he has to live, work, and carry on Troy’s legacy.
Previous Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others
Other episodes you might enjoy:
10. Punch Above Your Weight: Success On Any Budget
11. Outshine the Competition: Authentic Branding and Wise Spending
12. From $7 to $7 Million: Mobile Advertising and Optimism
18. Accelerate Your Firm: Intake and Understanding Revenue
21. Compassion Through Crisis: Discovering Strength in Vulnerability