Tip the Scales

On this week’s episode Maria chats with Quintessa Marketing founder, Lauren Mingee. They talk about the business of lead gen, cost per case in 2025, why you need to fix your intake staff, the rise in cost of traditional advertising, law firm consolidation, and the need for data.Get in touch with Lauren at https://quintessamarketing.com/Guest Lauren Von Mingee (thelaurenvon on Instagram) is the founder of Quintessa Marketing. She is a sales and marketing professional known for her passion for entrepreneurship and supporting women in business. Passionate about giving back to others, Lauren partners with ReMerge of Oklahoma County, a pre-trial diversion program that serves high-risk, high-needs mothers facing non-violent felony offenses in Oklahoma County.Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

Maria is back! On this week’s episode she sits down with attorney Sara Williams to talk about creating her own brand, why you should nurture your employees' entrepreneurship, how women are treated in law, and why they should never put themselves last.Get in touch with Sara at https://sarawilliamsesq.com/Guest Sara Williams (sarawilliamsesq on Instagram) began her legal career as a civil defense attorney and has worked for some of the preeminent litigation firms of the State. She has over 18 years experience litigating a variety of cases across the State of Alabama, including premises liability, motor vehicle negligence, wrongful death and trucking cases.Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

On this week’s episode, Attorney Jenn Gore takes over again and speaks with AI enthusiast, Ryan Jensen. They discuss how Eve can streamline your legal workflow, his debut on the PI conference scene, and whether or not he considers himself an adrenaline junkie.Get in touch with Ryan at https://www.eve.legal/Get in touch with Jenn at https://atlinjurylawgroup.com/ or https://sweetjames.com/Guest Ryan Jensen (@evelegalai on X(Twitter)) is the founding VP of strategic sales at Eve. Ryan joined Eve as the first sales hire and contributed to the company’s growth leading to a $47 million series A led by Andreessen Horowitz.Host Jennifer Gore (@jenngorelawyer on Instagram) is an attorney and founder of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-authors of the book “Tiger Tactics CEO Edition”. Jenn most recently became managing partner at Sweet James Accident Attorneys._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

On this week’s episode, it’s Jenn Gore everybody! She talks with good friend and attorney Megan Whiteside. They discuss her sunny disposition, being a resilient person, learning from your failures, how she does (or doesn’t) do it all, and the dark side of nursing home care.Get in touch with Megan at https://www.whitesidelegal.com/ or https://www.momlifeandlaw.com/Get in touch with Jenn at https://atlinjurylawgroup.com/ or https://sweetjames.com/Guest Megan Whiteside (momlifeandlaw on Instagram) is Megan Whiteside is an experienced trial lawyer, mom of four, national speaker, television legal analyst and commentator, adjunct professor, and podcast host of Mom Life and Law. She also speaks nationally on trial advocacy, legal ethics, and on issues facing women in the legal profession. Host Jennifer Gore (@jenngorelawyer on Instagram) is an attorney and founder of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-authors of the book “Tiger Tactics CEO Edition”. Jenn most recently became managing partner at Sweet James Accident Attorneys._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

On this week’s episode,  Jenn Gore turns the tables and interviews Maria for a change! They talk about what marketing looks like in 2025, why you should be cautious when adjusting your marketing spend, how advertising in just one channel is no longer enough, and the reason you should treat your SEO agency as a partner.Get in touch with Maria at https://lawrank.com/Get in touch with Jenn at https://atlinjurylawgroup.com/ or https://sweetjames.com/Guest Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.Host Jennifer Gore (@jenngorelawyer on Instagram) is an attorney and founder of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-authors of the book “Tiger Tactics CEO Edition”. Jenn most recently became managing partner at Sweet James Accident Attorneys._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

On this week’s episode,  Jenn Gore takes over with guest Michael McCready! They discuss the advantages of moving your business to Peurto Rico, using technology to help streamline your law firm’s processes, where AI can be most useful, and best practices for creating referral relationships.Get in touch with Michael at https://mccreadylaw.com/Get in touch with Jenn at https://atlinjurylawgroup.com/ or https://sweetjames.com/Guest Michael McCready (mccreadylawfirm on Instagram) is an attorney and managing partner at McCready Law Injury Attorneys. Since opening McCready Law, he has helped injured victims get what is deserved due to the negligence of others. In addition to being managing partner of his law firm, Michael also consults with other personal injury law firms around the country. He is a frequent lecturer on topics such as law firm management, technology, automation and most recently, on the role that Artificial Intelligence (AI) will play on the legal industry.Host Jennifer Gore (@jenngorelawyer on Instagram) is an attorney and founder of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-authors of the book “Tiger Tactics CEO Edition”. Jenn most recently became managing partner at Sweet James Accident Attorneys._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

On this week’s episode, the infamous Jenn Gore takes over hosting duties again! She talks with friend and attorney Ashley Peinhardt about the failures of the healthcare system, becoming the best version of yourself in your 40s, how to find a partner who is a true value add, and working for a firm that has been around for 135 years.Get in touch with Ashley at https://www.hwnn.comGet in touch with Jenn at https://atlinjurylawgroup.com/ or https://sweetjames.com/Guest Ashley Peinhardt (ashleyalabama_medmallaw on Instagram) is an attorney who concentrates on medical malpractice with a particular interest in birth trauma litigation. She has had many multimillion-dollar verdicts and settlements. Outside of the courtroom, Ashley is an Adjunct Professor at Cumberland School of Law where she teaches Trial Advocacy and mom to her amazing daughter, Charlotte.Host Jennifer Gore (@jenngorelawyer on Instagram) is an attorney and founder of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-authors of the book “Tiger Tactics CEO Edition”. Jenn most recently became managing partner at Sweet James Accident Attorneys._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

On this week’s episode, Attorney and Master Chef Ed Ciarimboli takes over hosting duties on Tip the Scales with guests Sach Oliver and Phillip Miller. They discuss and deep dive into their strategies for their $140M verdict against Kroger. In this wrongful death case, a Kroger tractor trailer driver fatally struck a fireman who was assisting at the scene of a wreck.Get in touch with Ed at https://www.fellermanlaw.comGet in touch with Sach at https://www.oliverlawfirm.comGet in touch with Phillip at https://philliphmiller.com/Host Ed Ciarimboli (@edciarimboli on Instagram) is an attorney and founding partner at Fellerman & Ciarimboli Law PC. Attorney Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. He has been selected for inclusion in the Pennsylvania Super Lawyers® list every year since 2008Guest Sach Oliver (@oliverlawfirm on Instagram) has been recognized by the national organization American Association for Justice, as an excellent trial lawyer. He is one of only two board certified members of the ATAA in Arkansas. Sach’s position or role is the advocate in court conducting the opening and closing statements, jury selection, direct and cross exams of witnesses.Guest Phillip Miller (Miller Law Offices on Facebook) is a nationally recognized attorney who specializes in representing people and families who have experienced serious, catastrophic injuries and death. He is certified as both a civil trial specialist and a pre-trial specialist by the National Board of Trial Advocacy._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

On this week’s episode, Maria talks with attorney Joe Fried. They discuss decision making, using vulnerability as a shield, creating binary choices for the jury, building cases around a shared feeling, how to shift the focus of a case late in the game, and mentorship in the workplace.Get in touch with Joe at https://www.friedgoldberg.comGuest Joe Fried (@friedgoldberg on Instagram) is one of the original truck accident lawyers in the country and is widely recognized as a top attorney in the field. He has litigated cases in more than 43 states, which gives him an unmatched perspective, and his leadership in the field of truck accident law and trucking safety is second to none.Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

On this week’s episode, Maria talks with attorney Mark Anderson. They discuss his firm's recent growth, hiring a social media manager, running an office while traveling, when to add a new staff member, how much to invest in marketing, and using software to create great dashboards.Get in touch with Mark at https://maafirm.comGuest Mark Anderson (@lawishbymark on Instagram) is the founder and an attorney of Anderson Injury Lawyers in Texas. He is repeatedly named a Top Attorney by Fort Worth Magazine, and is annually voted as a Super Lawyer by Thompson Reuters. Mark is Board Certified in Personal Injury Trial Law—an achievement that only two percent of all Texas lawyers can claim.Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok