

Tip the Scales
LawRank
Let's face it - theory learned in law school has little practical application when building a successful firm. Host Maria Monroy, President, and Co-founder of LawRank is here each week with conversations that inspire you to build a better practice and be a stronger attorney. When success lies in the balance of law and life - we're here to help you Tip the Scales.
Episodes
Mentioned books

Jun 11, 2025 • 35min
135. Charles Scott - Profits Over Lives: The Fight Against Big Tobacco
On this week’s episode Maria sits down with attorney Charles Scott at Kelley | Uustal. They discuss why litigation against tobacco companies is more important than ever, how cigarette companies are targeting children, diseases other than lung cancer that are caused by smoking, and an impromptu call to friend of the podcast, Joe Volta.
Get in touch with Charles at https://kelleyuustal.com/
Guest Charles Scott (@charlesscottesq on Instagram) is an attorney and partner at Kelley | Uustal. He has secured over $50 million in settlements for injured smokers and their families, won multiple appeals, and was part of a record-breaking trial against Big Tobacco, as well as a multi-million dollar secondhand smoke settlement.
Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.
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LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.
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Rate us 5 stars on iTunes and Spotify
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Jun 4, 2025 • 25min
134.Attorney Takeover! Dan Ambrose, Greg Prosmushkin - Inside TLU June 2025
On this week’s episode the infamous Dan Ambrose takes over for Maria. He interviews friend and lawyer Greg Prosmushkin. They discuss all things TLU including how it grew during COVID, TLU on demand and the upcoming TLU Huntington Beach conference. If you love TLU, this is the episode for you.
Get in touch with Greg at https://gproslaw.com
Get in touch with Dan at https://triallawyersuniversity.com
Guest Greg Prosmushkin (@gregproslaw on Instagram) Greg was born in Moscow in 1968 and immigrated to the United States at the age of 11. He grew up in Philadelphia, earned degrees from Drexel University and Temple University School of Law, and spent a decade practicing law—securing millions in settlements for clients.
Host Dan Ambrose (@danthetrialcoach on Instagram) has tried over 150 jury trials, and has studied trial advocacy for 20 years. Through those 20 years of practice, he has found a unique method to help trial lawyers efficiently master their skills with Trial Lawyers University
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LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
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May 28, 2025 • 45min
133. Christian Morris - Advocating for Women in Law
On this week’s episode Maria sits down with attorney and founder of Christian Morris Trial Attorneys, Christian Morris. They talk about the trial and tribulations of making it as a woman in law, running an all female firm, life with four nannies, and the unusual place where they first met.
Get in touch with Christian at https://cmtrialattorneys.com/
Guest Christian Morris (@christianmorristrialattorneys on Instagram) is a personal injury trial attorney and owner of Christian Morris Trial Attorneys, an all-female trial firm. Over the last several years she has received over $40 million in verdicts for her clients. Christian holds bar licenses in California and New Jersey and has also passed the New York State Bar.
Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.
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LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok

May 21, 2025 • 19min
132. Joseph Fantini - Emerging Mass Torts: 2025 and Beyond
On this week’s episode Maria sits down with the mass tort master, Joseph Fantini. They discuss what Joe has learned after 15 years in the business, emerging mass torts in 2025, why your child might be addicted to video games, and the changing landscape of MTMP. If you want the low down on the mass tort industry, this is the episode to listen to.
Get in touch with Joe at https://roseninjurylawyers.com/
Guest Joseph Fantini (Joseph Fantini on LinkedIn) serves as the managing attorney of Rosen Injury Lawyers’ Mass Tort Department. His practice focuses on representing victims injured by dangerous pharmaceutical drugs, defective medical devices and unsafe consumer products. Joe’s background and understanding of complex medical, scientific and legal issues has positioned him to be a leader in national Mass Tort Litigations.
Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.
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LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok

May 14, 2025 • 1h 6min
131. Attorney Takeover! Jenn Gore, Darren Findling - How The Probate Pro Built a Brand That Sticks
On this week’s episode, Attorney Jenn Gore takes over again and welcomes The Probate Pro himself, Darren Findling. They chat about the secrets behind building a great brand, growing up in Detroit, always needing to move the needle, being comfortable with yourself, and the origin of his red hoodie.
Get in touch with Darren at https://theprobatepro.com/
Get in touch with Jenn at https://atlinjurylawgroup.com/ or https://sweetjames.com/
Guest Darren Findling (@theprobatepro on Instagram) is the president of The Probate Pro, the largest, most successful, and trusted probate coordination firm in the country. The Probate Pro concentrates its practice in complex probate and trust litigation, probate and trust administration, quiet title proceedings, and real estate litigation. It is also committed to representing individuals in contested trust matters, will contests, the embezzlement by fiduciaries, exploitation of the elderly, and disputes in probate files.
Host Jennifer Gore (@jenngorelawyer on Instagram) is an attorney and founder of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-authors of the book “Tiger Tactics CEO Edition”. Jenn most recently became managing partner at Sweet James Accident Attorneys.
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LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok

May 7, 2025 • 53min
130. Larry Nussbaum - What Is a Law Firm Really Worth?
On this week’s episode Maria sits down with Partner and Attorney at Altman Nussbaum Shunnarah Injury Attorneys, Larry Nussbaum. They chat about why marketing is a necessary evil, the truth about law firm value, partnering with Alex Shunnarah, and why money is all relative.
Get in touch with at https://www.anslawyers.com/
Guest Larry Nussbaum (@larry_nussbaum on Instagram) is a Partner at Altman Nussbaum Shunnarah Injury Attorneys. His exceptional legal skills have earned him prestigious recognition. In 2018, he was honored by the National Trial Lawyers as one of the top 100 trial lawyers. He also received accolades from Super Lawyers, and his law firm achieved a perfect score on AVVO, establishing it as one of Boston’s top law firms.
Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.
_____
LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok

Apr 30, 2025 • 45min
129. Attorney Takeover! Jennifer Gore, Vivek Rao - How to Replace Manual Data Entry with AI
On this week’s episode, Attorney Jenn Gore takes over again to talk with Vivek AI. They chat about using AI to streamline manual data entry, organizing thousands of document types, transitioning from healthcare to law, and how COVID helped to kick start his business.
Get in touch with Vivek at https://www.foundationai.com/
Get in touch with Jenn at https://atlinjurylawgroup.com/ or https://sweetjames.com/
Guest Vivek Rao (@vraoow on Instagram) is the founder and CEO of Foundation AI. Foundation AI is on a mission to eliminate mundane, tedious work so that people can spend more time doing what they want. They serve as a bridge between inbound documents and meaningful claims and legal work, leveraging AI to eliminate the friction in between.
Host Jennifer Gore (@jenngorelawyer on Instagram) is an attorney and founder of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-authors of the book “Tiger Tactics CEO Edition”. Jenn most recently became managing partner at Sweet James Accident Attorneys.
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LawRank grows your law firm with SEO
Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.
Subscribe to us on your favorite podcast app
Rate us 5 stars on iTunes and Spotify
Watch us on YouTube
Follow us on Instagram and TikTok

Apr 23, 2025 • 25min
128. Lauren Von Mingee - Lead Generation for Law Firms
On this week’s episode Maria chats with Quintessa Marketing founder, Lauren Mingee. They talk about the business of lead gen, cost per case in 2025, why you need to fix your intake staff, the rise in cost of traditional advertising, law firm consolidation, and the need for data.Get in touch with Lauren at https://quintessamarketing.com/Guest Lauren Von Mingee (thelaurenvon on Instagram) is the founder of Quintessa Marketing. She is a sales and marketing professional known for her passion for entrepreneurship and supporting women in business. Passionate about giving back to others, Lauren partners with ReMerge of Oklahoma County, a pre-trial diversion program that serves high-risk, high-needs mothers facing non-violent felony offenses in Oklahoma County.Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

Apr 16, 2025 • 49min
127. Sara Williams - Building Yourself Up Through Branding
Maria is back! On this week’s episode she sits down with attorney Sara Williams to talk about creating her own brand, why you should nurture your employees' entrepreneurship, how women are treated in law, and why they should never put themselves last.Get in touch with Sara at https://sarawilliamsesq.com/Guest Sara Williams (sarawilliamsesq on Instagram) began her legal career as a civil defense attorney and has worked for some of the preeminent litigation firms of the State. She has over 18 years experience litigating a variety of cases across the State of Alabama, including premises liability, motor vehicle negligence, wrongful death and trucking cases.Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok

Apr 9, 2025 • 34min
126. Attorney Takeover! Jenn Gore, Ryan Jensen - Using AI to Your Advantage with Eve
On this week’s episode, Attorney Jenn Gore takes over again and speaks with AI enthusiast, Ryan Jensen. They discuss how Eve can streamline your legal workflow, his debut on the PI conference scene, and whether or not he considers himself an adrenaline junkie.Get in touch with Ryan at https://www.eve.legal/Get in touch with Jenn at https://atlinjurylawgroup.com/ or https://sweetjames.com/Guest Ryan Jensen (@evelegalai on X(Twitter)) is the founding VP of strategic sales at Eve. Ryan joined Eve as the first sales hire and contributed to the company’s growth leading to a $47 million series A led by Andreessen Horowitz.Host Jennifer Gore (@jenngorelawyer on Instagram) is an attorney and founder of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-authors of the book “Tiger Tactics CEO Edition”. Jenn most recently became managing partner at Sweet James Accident Attorneys._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok