The Tech Leader's Playbook

Allison Shapira, a Harvard faculty member, former opera singer, and communication expert, dives into the intersection of AI and authentic leadership. She argues that clarity is more valuable than certainty in today's unpredictable landscape. Allison shares how perfectionism hinders genuine connections and reveals techniques for leaders to embrace vulnerability. Highlighting AI's potential to enhance authenticity, she warns of the risks of ‘superhuman persuasion’ while advocating for ethical transparency in using technology. This conversation is a masterclass in modern leadership communication.

Tamara Laine, an investigative journalist turned tech founder and CEO of MPWR, shares her unique insights on building ethical AI solutions for financial inclusion. She discusses how her journalistic background enhances her problem-solving skills, the importance of emotional intelligence in leadership, and the challenges Gen Z faces in accessing credit. Tamara emphasizes the value of community in product strategy, the need for diverse teams in AI development, and her approach to user-centric product design that addresses real-world issues.

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Melanie Nabar, Vice President at Volition Capital, to uncover what truly makes a company fundable—and what silently kills deals. With a background in growth-stage investing, Melanie brings sharp insight into founder dynamics, product-market fit, and the capital efficiency required to scale in today’s AI-driven market.They dive deep into the evolving expectations of Series A investors, the dangers of inflated valuations, and why product obsession without go-to-market focus can quietly drain a startup’s future. Melanie breaks down how founders should assess investor psychology, decode fund structures, and strategically use secondary offerings to de-risk personal financials without sacrificing long-term upside.This episode is packed with insights on revenue quality, building moats in the AI age, and how bootstrapped founders can shift their mindset to deploy capital more effectively. Whether you're preparing to raise capital or already navigating the growth phase, Melanie delivers actionable advice with clarity and candor.TakeawaysFounders often focus too much on historical data when investors are more interested in future growth and market potential.Series A investors prioritize product-market fit, retention, and scalable go-to-market motion—not just ARR.High valuations without the fundamentals to back them can kill deals and erode trust.Revenue quality (repeatability, margin, and retention) plays a bigger role in valuation than founders often realize.Many founders burn too much capital on product without clear customer validation or ROI.Bootstrapped companies often hesitate to spend even when it’s time to scale; this can stall growth.Churn and gross margin are key indicators for distinguishing real AI products from hype.Companies integrated into user workflows and habits are harder to replace and more defensible.Founders should evaluate VC fund structure, vintage, and portfolio psychology—not just the check size.Taking secondary in a raise can de-risk founders personally and improve long-term decision-making.Pattern recognition and experience on the board matter more than niche industry knowledge post-seed.The best outcomes don’t always require billion-dollar exits; responsible growth can still yield generational wealth.Chapters00:00 – The biggest mistake founders make when fundraising01:15 – What makes a company fundable at Series A04:45 – Why overhyping numbers kills trust and credibility09:15 – Understanding revenue quality and valuation11:30 – How 2021 broke capital efficiency—and what’s changed since16:00 – Deal-killers and how unrealistic expectations derail good companies20:00 – Smart capital deployment: where investors want to see money go24:00 – Why founder secondaries are on the rise—and when they make sense27:45 – How bootstrapped founders can shift from hoarding to strategic investment33:10 – AI moats: what’s truly defensible and what’s hype39:20 – Questions founders must ask before taking VC money45:30 – How fund size and check size impact founder support50:40 – The difference between VC, growth equity, and PE—and why it matters Melanie Nabar’s Social Media Link:https://www.linkedin.com/in/melaniejordannabar/Melanie Nabar’s Website Link:https://www.volitioncapital.com/team/melanie-nabar/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

Chris Fenning, a communication expert and bestselling author, joins to tackle the hidden costs of ineffective meetings. He introduces the TPO framework (Topic, Purpose, Output) designed to cut meeting time by 30%. Chris reveals that lack of a clear purpose is the main reason for meeting failures. He shares practical strategies like 'no agenda, no attendance' and emphasizes the importance of concise invites. Highlighting organizational success stories, he argues that adopting these techniques can transform meeting culture and boost productivity.

Valerie Jackson, a former securities lawyer turned C-suite leader, discusses the essence of human-centered leadership in tech. She emphasizes the importance of self-awareness and building powerful partnerships for sustainable success. Valerie tackles burnout, outlining its main components and sharing recovery strategies. She advocates for AI that enhances human capabilities, stressing that leaders' unique energy cannot be replaced. The conversation also delves into IPO dynamics and the need for intentional design in tech that preserves human dignity.

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Erik Huberman, founder and CEO of Hawke Media, to unpack why the old marketing playbook is broken—and what actually scales in 2025. Erik shares how AI has collapsed the product moat, making distribution, brand, and go-to-market the real advantages. He explains the “vibe” behind breakout brands (think Liquid Death) and why software companies must now win on trust, positioning, and partnerships rather than feature lists. We dig into Hawke Media’s early differentiation—“your outsourced CMO,” month-to-month flexibility, and a la carte services—and how credibility compounds through consistent standards, client communication, and third-party validation (PR as trust, not awareness). Erik also breaks down the myths of ROAS, how to measure what matters across sales cycles, and a pragmatic framework for investing in founders with an unfair advantage. Finally, he offers founder operating principles: build the company you want to run, avoid burnout and bad debt, and let culture be the brand customers experience. If you lead growth, run a services firm, or invest in SaaS, this is a tactical masterclass in cutting through noise and turning credibility into compounding results.TakeawaysAI shrinks product moats; distribution and GTM become the edge.90% should be scalable, repeatable marketing; 10% creative bets to stand out.Brand “vibe” creates defensibility—even for software—by signaling trust and values.Positioning that travels (“your outsourced CMO”) fuels word-of-mouth and referrals.PR is a **trust*asset more than awareness—turn third-party moments into ads.ROAS often lies; anchor to sales cycle, lifetime value, and full-funnel ROI.Think in “half-lives”: run long enough to see conversions, then optimize and wait again.Relationships and communication keep clients through dips; performance alone isn’t enough.Niche vs. breadth: define ICP and messaging; teams can specialize without shrinking TAM.Use the Rule of 40 to balance profit and growth when setting spend.Investors should seek unfair advantages: embedded founders, ecosystem ties, real GTM.Founder principle: build for yourself; avoid debt/burnout—your ambition sets the ceiling.Chapters00:00 Intro and guest setup Erik Huberman and the new moat in an AI world04:20 Distribution, partnerships, and GTM as the unfair advantage08:05 Brand “vibe” and positioning that actually travels11:45 How Hawke Media stood out the outsourced CMO model21:30 The awareness → nurture → trust framework34:40 The ROAS trap and what to measure instead44:05 Spend strategy, Rule of 40, and scaling channels47:00 Sales-cycle “half-lives” and realistic ramp timelines48:45 Make-it-work mindset for leaders and marketers52:50 Investor lens embedded founders and unfair advantages58:21 Final takeaways and closeErik Huberman’s Social Media Links:https://www.instagram.com/erikhubermanhttps://x.com/ErikHubermanhttps://www.linkedin.com/in/erikhuberman/Erik Huberman’s Websites:https://erikhuberman.com/https://hawkemedia.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Sam Goodner, the serial entrepreneur and former CEO of Catapult Systems — Microsoft’s top-ranked consulting partner at the time of its acquisition. Sam shares his 30-year journey from starting a small IT consulting firm in 1993 with just $17,000 in the bank to scaling multiple companies to eight- and nine-figure exits, including turning a parking tech startup into a unicorn.Through vivid stories and practical lessons, Sam reveals the disciplines behind operational scalability, decentralized leadership, and what it truly takes to build a company that can run — and grow — without its founder. He discusses his book Like Clockwork: Run Your Business with Swiss Army Precision, the frameworks he used to recession-proof his companies, and how he transformed chaos into predictable growth. From his military lessons in Switzerland to his role as an angel investor mentoring the next generation of entrepreneurs, Sam offers a masterclass in clarity, systems, and execution — proving that growth isn’t luck, it’s discipline.TakeawaysGreat businesses scale through clarity, disciplined execution, and time, not luck.Founders often become the bottleneck — true leadership means empowering others to decide and own outcomes.Operational scalability starts when the company can run and grow without the founder.Create rules of empowerment: if a decision is right for the customer, company, ethical, aligned with values, and you’re accountable — act.Codify best practices with playbooks, especially for sales and hiring.Hire people better than you, then get out of their way.Mentorship and coachability accelerate growth more than any funding round.Recession-proofing begins before the downturn — diversify industries, services, and recurring revenue streams.Every company needs to define what it’s best in the world at and its unfair advantage.Founders should spend 95% of their time on the business, not in it.Focus on discipline and systems, not just ideas — execution is where companies win.Success evolves from climbing mountains to helping others climb theirs.Chapters00:00 Intro: Scaling Beyond Chaos01:30 From Developer to Founder: The Birth of Catapult Systems03:20 Bootstrapping to Profitability in the 90s06:00 Why Raising Money Isn’t Always the Answer07:30 Investing in Flash Parking: Spotting a Unicorn in an Unsexy Industry12:00 The Power of Coachability and Mentorship16:50 Breaking Founder Mode and Achieving Operational Scalability21:00 Building Playbooks for Sales and Talent Acquisition26:00 Decentralized Decision-Making and the Rules of Empowerment37:00 The Swiss Army Precision: Inside Sam’s Book “Like Clockwork”43:00 Recession-Proofing Your Business51:00 Balancing Focus and Diversification55:00 Defining Your Unfair Advantage57:00 The Aha Moment: Realizing You’re the Bottleneck59:00 The Third Chapter: Giving Back and Mentoring Entrepreneurs01:01:00 Closing Thoughts: Build Systems, Empower People, Stay DisciplinedSam Goodner’s Social Media Links:https://www.linkedin.com/in/samgoodner/Sam Goodner’s Websites:https://samgoodner.com/

Christian Ulstrup, founder of Powerline and an applied AI expert, shares insights into the transformative power of AI in business. He emphasizes that the real value of AI lies in its application and the need for continuous experimentation. Christian discusses AI quick wins and the importance of executive alignment in adopting AI tools. He highlights case studies demonstrating AI's potential to uncover hidden opportunities and reduce costs. Ultimately, he advocates for a human-centered approach, asserting that leaders must drive creative opportunity spotting, aided by AI insights.

In this episode of The Tech Leader's Playbook, Avetis Antaplyan lays out a wartime CEO playbook for thriving in downturns, drawing on the same strategies his team used to scale HIRECLOUT and help clients grow through multiple recessions. He argues that recessions do not kill companies, timid leadership does, and makes the case for buying market share when others freeze. Avetis explains why momentum dies faster than cash burns, how to reinforce your core and double down on your edge, and where “talent arbitrage” appears when markets are scared. He also breaks down weaponized efficiency, using AI and automation to cut friction instead of people, and how leaders can keep teams aligned by leading with certainty, transparency, and small weekly wins. Along the way, Avetis shares candid stories from COVID, investing in AI startups and real estate, and the tough calls required of a wartime CEO. The result is a concise, practical blueprint for founders and operators who want to play to win rather than “not lose.”TakeawaysRecessions concentrate opportunity in the hands of bold leadersMomentum dies faster than cash burns, so “wait and see” erodes advantageCut distractions, not drivers; double down on your core edgeDownturns are prime time for talent arbitrage and loyalty buildingYou cannot cut your way to greatness; savings alone will not scale a companyUse AI and automation to remove friction so people can drive revenueTurn downtime into build time by rebuilding systems to be 10x-readyKeep outbound and thought leadership consistent while others go quietLead with certainty; your team mirrors your energy and confidenceCreate small weekly wins to sustain morale and momentumPair clarity with optimism; either one alone leads to noise or paralysisThe leaders who act decisively now will own the rebound laterChapters00:00 Why timid leaders lose in recessions02:22 The big lie of “conserve and wait”04:30 You cannot cut your way to greatness06:45 Recessions as the cheapest time to buy market share08:23 Talent arbitrage and loyalty during downturns10:32 Reinforce your core and double down on your edge12:50 Weaponized efficiency: cut friction, not talent15:16 Turn downtime into build time and rebuild systems17:22 Keep marketing; brand compounding when others go silent19:25 Lead with certainty and reassure through transparency21:40 Clarity plus optimism and the cost of overanalysis23:40 No fluff, make it happen: own the reboundResources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Jossie Haines—executive coach, fractional engineering leader, and former engineering leader at Apple, Zynga, Tile, and Life360—to unpack how great leaders build inclusive, high-performing teams and adopt AI with intention. Jossie shares pivotal moments from leading Siri teams at Apple (including award-winning Apple TV work) and scaling engineering at Tile, where she helped double the org and architect a culture people still miss. She gets candid about imposter syndrome, why inclusion (not box-checking diversity) drives psychological safety and product quality, and how to communicate in CEO/CFO language: business outcomes, trade-offs, and crisp “yes—and” solutions. You’ll also hear her playbook for leaders using AI to reclaim strategic time, from code-base ramp-ups to custom GPTs that coach junior PMs and engineers. Plus: lessons from Zynga’s two-week company-wide pivot, the value of age diversity in teams, and why “slow productivity” beats 80-hour grinds. A masterclass in defining success on your own terms—and leading with clarity, courage, and measurable impact.TakeawaysInclusion and psychological safety are prerequisites for high performance.Focus on mechanics (meetings, feedback, promotions) before chasing diversity metrics.Communicate in outcomes and trade-offs; lead with business impact.Use “yes, and” to surface constraints without being the “no” person.Leaders should model effective AI use to raise adoption quality.Treat AI as an 80–90% draft; humans add accuracy and context.Deploy AI where it frees strategy time: research, ramp-ups, admin loops.Build leverage by shipping tangible alternatives quickly.Age diversity strengthens execution and pattern recognition.Replace hustle myths with sustainable “slow productivity.”Senior leaders must self-generate confidence signals; feedback gets rarer.Define success on your terms and make clear, bold asks.Chapters00:00 Intro & Guest Setup02:00 Apple & Tile: Wins, Burnout, and Imposter Syndrome05:00 Designing Roles and Cultures People Miss08:30 Why Senior Leaders Feel Isolated10:40 Inclusion → Psychological Safety → Performance13:10 Operationalizing Inclusion (Meetings, Feedback, Promotions)16:50 Hiring Panels, Representation, and Real Accountability18:55 Keeping Eyes on Outcomes, Not Optics21:50 The Overlooked Advantage of Age Diversity26:20 Boundaries, Peak Hours, and Sustainable Work28:40 Leaders & AI: Modeling Quality and Guardrails33:00 AI as Draft Partner: Seniors vs. Juniors36:30 Practical AI Workflows (Ramp-Ups, Custom Assistants)40:15 Speaking CFO/CEO: Outcomes, Trade-offs, “Yes, and”46:50 Shipping Fast for Negotiation Leverage51:10 Trust Yourself, Ask Boldly, Create Roles54:30 Closing & Book RecommendationsJossie Haines’s Social Media Links:https://www.linkedin.com/in/jossiemann/Jossie Haines’s Websites:https://jossiehaines.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright