
 The Tech Leader's Playbook
 The Tech Leader's Playbook How to Sell Without Chasing: Ari Galper’s One Call Sales Method
In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Ari Galper, the world’s #1 authority on trust-based selling and creator of the One Call Sale methodology and Ari AI, an AI-powered sales coaching platform built on decades of proven frameworks. Together, they explore why traditional relationship-building and persuasion tactics often fail in today’s crowded marketplace—and what tech leaders can do instead.
Ari shares how to transition from solution-centric pitching to problem-centric diagnosing, helping prospects see the cost of inaction before presenting a solution. He offers powerful language patterns and mindset shifts that compress long sales cycles into a single conversation, without pressure or chasing leads. Listeners will hear real-world stories, including Ari’s personal turning point that inspired him to build a global movement around truth and trust in sales.
Whether you’re a founder, executive, or sales leader, this episode will help you rethink your approach to business growth—moving from transactional selling to creating deep trust that drives long-term success.
Takeaways
- Trust-building, not persuasion, is the foundation of modern sales. 
- Stop selling pre-sale—diagnose problems first, like a doctor with a patient. 
- The cost of inaction (COI) is critical: help prospects see the risk of staying with the status quo. 
- Compressing the sales cycle into one call creates clarity and commitment without pressure. 
- Relationship-building pre-sale often backfires; it can put you in the “friend zone.” 
- Avoid using the phrase “follow-up”; ask for feedback instead to uncover the truth. 
- Silence is a powerful tool—let prospects talk first and reveal their core issues. 
- Clarity is the true value you provide, not your product demo or case studies. 
- Create cultural change in sales teams by teaching trust-based frameworks, not scripts. 
- Use trust-based language to keep prospects on your calendar and avoid chasing ghosts. 
- Personal transparency and authenticity—like Ari’s lessons from his son Toby—make you more effective. 
- Market to the problems you solve, not your solutions, to stand out in a noisy world. 
Chapters
00:00 Intro & Why Trust-Based Selling Matters in Tech
01:30 The Shift: From Product-Centric to Problem-Centric
03:15 Cost of Inaction: The Real Sales Trigger
04:55 The One Call Sale Framework Explained
06:40 Trust vs. Relationship Building
08:20 Real Story: Why “Great Meetings” Don’t Equal Sales
10:40 Diagnosing Over Delivering: Coaching Case Study
13:15 Ari’s Sales Call Script (Doctor Analogy Breakdown)
15:00 The Birth of Ari AI and What Makes It Unique
18:00 How Leaders Role-Play and Write Better Emails with AI
20:00 Difference Between Fact-Finding and Trust Questions
21:40 Never Use “Follow Up” Again Use This Instead
24:30 Building Culture Without Falling into the Friend Zone
26:20 Sales Teams Need Interventions, Not Programs
28:00 Avoiding Bad Business: Qualifying for Urgency
30:00 Ari’s Aha Moment: The Muted Sales Call That Changed Everything
33:30 Why “Being Professional” Still Lost the Deal
35:15 Favorite Book: 80/20 Sales & Marketing
36:00 Why Ari Writes a New Book Every Quarter
37:20 Writing Problem-Centric Cold Emails That Cut Through Noise
39:00 Personal Wisdom from Ari’s Son, Toby
40:10 Final Advice: Trust is the New Currency
Ari Galper’s Social Media Links:
https://www.linkedin.com/in/arigalper/
https://www.youtube.com/@ari_galper
https://www.instagram.com/ari_galper
Ari Galper’s Website:
Resources and Links:
