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Softpreneur

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Jan 21, 2025 • 46min

28: The Art of Balancing Romance, Family and Entrepreneurship w/ Courtney Wren & Mike Elliott

Business is all about relationships. In this juicy episode, we're thrilled to be joined by Courtney Wren and Mike Elliott who guide leaders and changemakers to embody Sacred Relationships and Conscious Parenting. As a romantic couple in business together (and parenting together) Courtney and Mike have so much depth to offer when it comes to learning how to navigate your business, lifestyle, and most importantly, relationships with balance, grace, and poise.The couple discusses the intertwining of their personal and professional lives as they navigate parenting, spiritual practices, and running a business together. They also share their insights into how they hold space for business owners because, at the end of the day, small businesses especially come down to the humans who work and weave together. We explore how their intimate relationship enhances their ability to support couples in their work, emphasizing the significance of vulnerability and connection in both personal and professional realms. We also dig into the concept of New Earth Business, where relational dynamics are prioritized, and the soul of the relationship is tended to, creating a more fulfilling and effective work environment.  As partners in life, love, parenting, business, and relational healing, art mirrors life for these Softpreneurs in a BIG way, offering an amazing definition of what it is to be a new paradigm personal brand.We explore:How navigating business with your partner reveals deep relational dynamics.The significance of community support in their journey.The importance of nurturing personal relationships and the impact of relational work on both personal growth and business dynamics.The energetic field of your business and its relationships, and how to tend the "soul" of your relationship.Courtney and Mike's tips for setting healthy boundaries and maintaining a healthy business relationship AND romantic relationship.How relationships and business are the biggest personal growth vehicles ever. And SO much more!Courtney Wren MSW RSW (Relational Somatic Therapist/Mystic Medicine Woman) and Mike Elliott (Relational Expert/Coach) guide leaders and changemakers to embody Sacred Relationship and Conscious Parenting. They live in the forest, on the river in an earth based community and are devoted to consciously raising their toddler.Timestamps:[00:00] Introduction[06:10] Bridging relationships and business spaces[08:50] Untangling traditional business programming[10:15] Shadow work leading to business growth[11:55] Setting boundaries in business discussions[13:30] Balancing creative energy and personal connection[15:10] Managing overlap between business and personal life[18:05] Importance of external support for relationships[19:50] Building inner clarity to avoid codependency[21:20] Steps to healthy relational work[23:05] How relational skills improve business outcomes[24:30] Relational dynamics in leadership roles[26:15] Nurturing the soul of a business[28:00] Recognizing and addressing misalignment[29:40] Using emotional awareness in business relationships[32:45] Prioritizing vulnerability and radical honesty[34:20] Integrating relational skills into entrepreneurial life[37:30] Focusing on alignment in decision-making[39:10] How support systems enhance growth[42:00] Developing leadership through relational awarenessWish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again. Explore Courtney & Mike's work with the Together Podcast! And to take it even deeper, check out the Together Community.Find more from Courtney on her Website and Instagram.Find more from Mike on his Website and Instagram.Resources Mentioned:The New Human Event | WebsiteConnect with us on Instagram! @dawn_petrin | @elyssajakimMusic:Pleiades 432 by Kenta Hayashi
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Jan 14, 2025 • 26min

27: How to Craft Your Unique Value Proposition

Have you ever had that feeling when you're sitting down to write your website, or a sales page, or an email...that you just don't know what you're doing? SO you start writing something and then you delete it? And you try again and you delete again, and you're just you're not sure what to do? Well, that, love, is most likely because you're not clear on your unique value proposition.Marketing jargon aside, your UVP is the key to your copy. It's how you can write an awesome website top line (aka your headline or hero). Not to mention, highly effective taglines. In this episode, we teach you the missing ingredient when it comes to writing compelling, conversion-focused website copy, in a way that aligns with your message and authenticity. Your copy, marketing, and messaging are all about to get reallllly good!We explore:What is a Unique Value Proposition (UVP)? And how do you discover yours? Plus, what a UVP is not. Essential copywriting tips and ideas about what it means to be "concise" in your writing and copywriting.How you can harness your authenticity as a business owner to create a memorable, amazing UVP.Why it might be hard to convey the value that you bring to words when you're a coach, consultant, or spiritual business owner and thought leader. And how you can convey the outcomes your offer creates.Timestamps:[02:29] Defining UVP struggles for multi-passionate entrepreneurs[03:40] Flexibility and evolution in your UVP[05:18] Benefits of testing and refining UVPs[06:14] UVPs in personal branding[08:41] Key elements of a UVP definition[09:57] Examples of effective UVPs[10:43] Differentiating benefits versus UVPs[11:33] Identifying your UVP through customer feedback[12:27] The holistic approach to a UVP[14:21] Using UVPs strategically in marketing[16:51] Research-driven approach to identifying UVPs[17:36] A formula for crafting your UVP[18:23] Examples of UVP differentiation[20:17] Exercises to discover your UVP[21:59] Intangible aspects of UVP for visionaries[23:07] Overcoming saturation fears in your marketWish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.Resources Mentioned:Brand Master Academy | WebsiteCopyhackers | WebsiteConnect with us on Instagram! @dawn_petrin | @elyssajakimMusic:Pleiades 432 by Kenta Hayashi
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Jan 7, 2025 • 37min

26: Magnetize Your Ideal Clients w/ a Website You Actually Love

Most people hate their websites. For real. No matter the size of your business, website buildout is usually a nightmare. In this BTS episode, we walk you through why it’s so hard to write and design your own website. If you feel stuck when it comes to creating or upleveling your website, this episode is for you. Maybe you’ve evolved and your website doesn’t feel like you anymore.Maybe you’re an expert and you want it to be super perfect, it’s supposed to be your portfolio.Maybe you’re full because you get booked up by referrals but the fact is that if the referrals dried up you would very likely not have more work.Maybe you have imposter syndrome so it’s really hard to write it.Maybe you have a website (maybe even a beautiful site) but traffic isn’t turning into income, and you’re not clear on your messaging. We dig into all of the above and so much more... In our book, clarifying who you are, what you offer, and the pathways to purchase, and putting it all into website form is not just the best way to clean house in your business. It solidifies your HEARTH on the internet. It helps you show up with so much authenticity and magnetism, and YES, make sales with ease. And that changes everything.Timestamps:[03:50] Reasons you might hate your website[05:20] Managing expansive and messy websites[07:55] Evolving websites as businesses grow[09:32] Branding and positioning issues[11:06] Perfectionism stopping website creation[13:34] Importance of a clear customer journey[15:11] Wellness sites lacking customer clarity[16:02] Difficulty in designing personal brands[17:36] Evolving brand identity over time[19:24] Combining aesthetic and conversion strategy[22:23] Creating a website that reflects essence[24:46] Translating personal style into website design[25:19] Taking inventory of business offerings[26:24] Feedback from friends and clients[27:06] Defining ideal client qualities[28:46] Incorporating personal passions into branding[30:14] Using tools like human design and astrology[33:27] Balancing transformation with lightness[34:34] MVP approach to website updatesWish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.Resources Mentioned:To Be Magnetic | WebsiteCopyhackers | WebsiteConnect with us on Instagram! @dawn_petrin | @elyssajakimMusic:Pleiades 432 by Kenta Hayashi
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Dec 31, 2024 • 1h 31min

25: Feminine Essence Entrepreneurship w/ Suzanne Moscovitch

If you're like so many sovereign Softpeneurs and heart-centred women in business these days, you've probably been dreaming of burning it all down and becoming a trad wife. So many of us are burnt out and ready for a new paradigm. In this soothing and, frankly, absolutely mind-blowing conversation with our frequent business collaborator, the brilliant, Suzanne Moscovitch, we dig into the state of women and working today, as well as how you can operate from your feminine essence as an entrepreneur. There's much debate these days about the efficacy of feminism and the sexual revolution, and in this deep conversation, the three of us dig into the possibility of an aligned path... aka how to "woman" at work today.  We hope this absolutely nourishing conversation helps you sync into your heart and womb space. We explore:How to use moon dial menstrual cycle tracking to cultivate and nourish your energy throughout your cycle (we dig into the power of each phase and how to harness your energy all month long)Creativity, motherhood, sovereignty and the nuanced choices women can make around motherhood and work in this day and age Suzanne's journey of stepping away from social media to embrace silence, self-reflection, and space to love all parts of herself How making time for your art can free up energy in other realmsFeminine and masculine energetics in business and women's real power in businessSuzanne is the genius behind the scenes of some of most innovative and important thought leaders today. Prior to quitting all social media and trading her smart phone in for a flip phone circa 2018-2019, she was the host of a top rated (and since deleted) spiritual podcast. These days she’s a water colour artist, yogi, mother, matriarch, oracle, and COO of a natural health supplements brandTimestamps:[04:38] Sharing a spiritual practice[06:12] Observing cyclical nature using a moon dial[07:52] Embracing the dark feminine during cycles[09:19] Redefining the luteal phase experience[10:00] Stability in observing cycles[12:27] Balancing energy as an entrepreneur[13:35] Aligning work with menstrual cycles[15:46] Internal rest during menstruation[17:36] Learning to ask for and receive help[19:57] Recognizing the enchantress archetype[23:03] The power of feminine intuition in business[24:28] Confusion about assertiveness and power[27:01] Exploring control and feminine power[30:00] Integrating intuition into team dynamics[33:23] Balancing work within a family unit[37:02] Questioning the modern role of feminism[40:47] Transitioning from stay-at-home to work life[43:39] Conflict between devotion to work and motherhood[46:14] Reclaiming creativity as a valid pursuit[50:28] Art as a form of healing and expression[53:17] Finding grace in work and parenting[56:04] Challenges of modern feminism and family roles[59:27] Cultural conditioning and women’s roles[01:02:35] Emphasizing feminine strengths in business[01:05:48] Restoring intuition and natural instincts[01:10:12] Finding fulfillment through cycles and seasons[01:15:37] Harmonizing work and personal energy[01:20:45] Reflecting on evolving roles in societyWish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.Connect with us on Instagram! @dawn_petrin | @elyssajakimMusic:Pleiades 432 by Kenta Hayashi
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Dec 17, 2024 • 1h 9min

24: Right Relationship in Business, Money, & Life w/ Multi-Passionate Author Ryan Schwartz

Do you keep looping the same stories over and over again? Experiencing the same patterns whether it's around: money, building wealth, relationships, finding love, family, or shadow work exploration and how to actually move forward in life, business and love? We had the immense honour of sitting down with one of our absolute heroes in copywriting, marketing, and humaning: Ry Schwartz/Hendrix Black/The Money Shaman! This conversation was deeply alchemical and expansive and our deeply joyful conversation goes everywhere from copywriting, to money shadow, to writing books, to the writing process, to creative expression, to how he gets into the heads of his ideal customers. If you want to learn a thing or two about how to be more authentic, expressive, or fulfilled in your business, this is an alchemical episode you don't want to miss. We explore:The concept of "authenticity" in business The role of storytelling in marketing, and where stories keep us stuck. The intricate relationship between shadow work & our experience with moneyHow Ry wrote/channelled his books and what it means to write from his different pen namesHow to tap into the energetic field of your future customers and clients The relationship between shadow work & ego eradication, the yogic path, and how to hold yourself with fierce grace as you integrate shadow aspects and return to wholeness.Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure product launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Traffic & Funnels, and Dan Martell, and he’s done it all without writing a single line of “copy”.Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting enrollment experiences that  connect deeply with your prospects, and “coach” them into being the perfect buyer. Ry has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients.Timestamps:  [03:54] Ry's approach to spirituality and its evolving nature  [04:47] How energy and creativity manifest in Ry's projects  [06:28] Exploring authenticity in personal branding  [08:21] The balance between personas and authenticity in business  [10:00] How Ry integrates character creation into his writing  [12:28] Understanding energetic signatures in creative processes  [14:20] The significance of self-initiation in personal growth  [17:23] Deeper exploration of the Hendrix Black persona  [19:11] The unexpected emergence of the Money Shaman concept  [23:48] Business as a transformative and initiatory experience  [28:16] Edge work as a holistic approach to shadow work  [35:25] The stories we tell ourselves about money  [40:05] Shadow integration and its connection to wholeness  [47:50] Approaching shadow work with grace and presence  [50:03] The role of choice in shadow work experiences  [52:04] Giving up dramatic stories for deeper stillness  [54:51] Balancing desires and attachments in business  [58:42] Knowing others beyond associations and distorted lenses  Dig deeper into Ryan's work by: healing your money shadows with his book Shadow Money, learn how to love fiercely with The Relationship Recode, and then say hi to Ryan on Instagram (@hendrix.black) to let him in on the illumination these incredible books have brought into every area of your life!Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.Connect with us on Instagram! @dawn_petrin | @elyssajakimMusic:Pleiades 432 by Kenta Hayashi
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Dec 10, 2024 • 1h

23: Business as Earth Stewardship w/ the Herbalists of Althaea Herbals

So many of us are so concerned with figuring out how to "build the new earth" and this episode with Marie & Travis of Althea Herbals teaches us that maybe the way to usher in the world we want to be part of is to go back to the basics and really be the humans we were when it was the "old earth.” We were all in a beautiful, right relationship with everything around us like it was alive because it is. The good news is you already have all the instrumentation needed to connect with plants and the earth and receive all the magic of connecting to the natural world. So if you're at all curious about business energetics, business as stewardship, or how the way you walk this earth and how your connection to the mother informs every aspect of your business and life, we hope you love this grounding conversation about stewardship, local business, herbalism, entrepreneurial integrity, medicine, and magic as much as we do! This episode is all about doing business in alignment with your truth, your local community, and the earth. We explore:Marie and Travis's spiritual + entrepreneurial practice, rooted in deep connection with the earth and natureHow stewardship involves ethical sourcing and caring for the land, and intentional choices when it comes to business growthWhat it looks like to be a business owner who's also a herbalist and a steward of the earthAll things herbalism, animism, and stewardship and how this intentional earth-centered way of living applies to businessThe impact of small businesses on local economies, holistic health, and the ripple effect of business with integritySimple plant allies, connecting to the earth, and nourishing yourself no matter how busy you are in business and life Travis and Marie are the Herbalists behind Althaea Herbals. They share a passion for embodied herbalism, and a desire to bring people into deeper alignment with themselves and the living world of plants. Althaea is the Latin name of a plant commonly known as Marshmallow. It can be translated to “healing plant” or “to grow, nourish and heal”. The work they do is centered around the health and healing of themselves, their community and the wild, living world. The name Althaea Herbals encompasses the journey that they are on to bring growth, nourishment and healing into the world through the support of herbal medicines and embodied living. Timestamps:[03:15] Herbalism as a spiritual practice[04:32] Role of psychedelics in connecting with nature[06:14] Explaining animism and its principles[12:33] Ethical sourcing of herbs in business[15:30] Choosing local herbs over imported options[18:25] Building relationships with plants for deeper healing[25:39] Using somatic therapy in herbalism practices[27:50] Linking modern culture to chronic illnesses[30:10] Reintegrating nature into human lineage[32:37] Challenges in embracing a nature-focused paradigm[38:35] Influences from herbalism teachers and practices[41:24] Importance of focusing on local ecosystems[43:35] Combining online and local approaches in business[46:20] Fires as part of natural ecological processes[48:14] Seasonal transitions in herbalist practices[50:49] Deciding against mass production in herbal businessConnect with Althaea Herbals on Instagram & get in on their wonderful newsletter via althaeaherbals.com --> to get insights into plants, herbalism, and all the latest offerings Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.Resources Mentioned:The Emerald Podcast by Joshua Schrei | Spotify or Apple PodcastsMatthew Wood Institute of Herbalism | WebsiteChanchal Cabrera | WebsitePacific Rim: School of Western Herbal Medicine | WebsiteSchool of Evolutionary Herbalism | WebsiteConnect with us on Instagram! @dawn_petrin | @elyssajakimMusic:Pleiades 432 by Kenta Hayashi
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Dec 3, 2024 • 52min

22: Alchemize Trauma & Shadow in Your Business w/ Ishta Devi

Shadow work is hot in the health and wellness space, and we're not going to lie, it has so much value. In this illuminating episode with Ishta Devi (Clinical Counsellor & Hypnotherapist, Life Coach, Yoga Teacher, Artist and Dawn's friend of many moons) we explored the entrepreneurial truth: that when you do all of the light work, you are also lighting up the shadow. So the truth is: light work is shadow work and shadow work is light work. Ultimately, when you can give your shadow a seat at the table and integrate it, your shadow & challenging experiences can become wisdom that you can share with others. We seriously LOVED this uplifting chat with Ishta and know you will too. Ishta's story is super inspiring: she started as a young yogini mama with an organic tea shop and now guides beautiful humans to release their trauma and claim their most aligned lives as a clinical hypnotherapist. Ishta lets us in on her path as a multiple decades-long artist and entrepreneur... and her words are sooo nourishing to the soul. Leave feeling fired up to embrace your journeys, recognize and integrate your patterns, and take ownership of your healing process in order to manifest both the things you dream about and living as your higher self.We explore:The beautiful wisdom that when we integrate our shadow, it becomes wisdomWhat is trauma? How does it show up in the body? How can it impact your entrepreneurial journey and how can you alchemize it?Ishta’s daily rituals that include yoga, meditation, and hypnotherapyThe transformative power of hypnotherapy in accessing the subconscious mind and its role in personal growth and manifestationThe unique challenges women in business face, and how to move through them in order to uplevel all aspects of your lifeHow the journey of entrepreneurship is also a journey of self-discoveryIshta Devi is a trauma focused coach, therapeutic counsellor, yoga teacher, clinical hypnotherapist, artist and entrepreneur. When she felt the call, she decided to dive deep into the topic of trauma recovery in her own life and to share her discoveries with the world as part of her life's work. Ishta is obsessed with wellness and is devoted to her values of health, autonomy, freedom, beauty and creativity. She is the creator of The Trauma Cleanse Method, a guide to healing trauma in the BODY MIND SPIRIT.Timestamps:[04:21] Ishta's morning spiritual practice[05:47] Using hypnotherapy recordings for self-improvement[07:50] Shadow work and its role in personal growth[10:48] Integrating spiritual practices into daily entrepreneurial tasks[18:06] Resistance to manifesting a new experience and overcoming it[20:54] The importance of celebrating small wins in entrepreneurship[25:14] Challenges faced by young women entrepreneurs[28:22] Realizing burnout and its signs during an entrepreneurial journey[32:07] Gabor Maté’s definition of trauma and its bodily impacts[33:40] The spectrum of trauma and its compounding effects over time[38:08] Trauma responses and resistance to personal growth[39:14] Confronting internal resistance to success and abundance[41:10] Balancing light and shadow work for holistic healing[43:30] Integrating shadow work as a source of wisdom[48:02] Benefits of somatic work over revisiting trauma storiesExplore Ishta's work on her website, and her incredible artistry on Instagram. And then dive into a free Somatic Breath practice... 15 minutes with Ishta is all it takes to feel grounded, clear, safe and protected.Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again. Resources Mentioned:Chaibaba Tea | WebsiteGabor Maté | WebsiteDr. Joe Dispenza | WebsiteLouise Hay | WebsiteDr. Wayne Dyer | WebsiteAmanda Frances | WebsiteConnect with us on Instagram! @dawn_petrin | @elyssajakimMusic:Pleiades 432 by Kenta Hayashi
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Nov 26, 2024 • 34min

21: The Money Episode (aka How to Receive as a Spiritual Business Owner)

When Elyssa & Dawn dropped in to record an episode on spirituality in business, they didn't expect that the whole episode would center around money. But that's exactly what happened. Spirit moved us to talk about wellness and spiritual business owners' challenges with money, abundance, and receiving wealth. And how essential it is to align yourself with wealth consciousness, in order to make more money as a business owner while staying in alignment with truth. Because you give SO much, you deserve to receive abundantly from your business. No more money struggles, it's time to get off the fence when it comes to wealth and go all into your next level expansion. This abundant episode also shares a Divine Mother Healing Prayer as given by Yogananda, and is in itself an energetic uplevel. With so much love and joy!We explore:The tune-in and healing prayer based on Yogananda, which Elyssa shares all the time inside of the All Connected ecosystem, and often before we record podcasts! Receive an energetic attunement and Divine Mother Healing Prayer.How owning a yoga studio set Dawn on her path as an entrepreneur and deep insights from witnessing spiritual practitioners' relationships with money in this spaceMoney stuff! Money blocks, lack mentality, abundance consciousness and how to get off the fence with making money as a spiritual business ownerPoverty consciousness versus abundance consciousness: regardless of your level of wealth... and how not wanting money as a yogi or a practitioner might be holding you back from stepping into your greatest service. (Poverty consciousness can exist no matter your financial status)The ways in which Dawn and Elyssa have been led as yogis to create businesses, make money, and change the world -- from connecting to Lakshmi to the Divine Masculine to your highest selfMoney is relational and how you can uplevel your relationship with it right awayTimestamps:[03:05] The power of starting projects with prayer[06:13] Staying connected to God in daily work[07:10] Challenges faced by entrepreneurs[11:23] Money blocks and poverty consciousness[14:42] Sending love into money relationships[16:05] Supporting community while running a business[18:23] Balancing generosity and financial responsibility[20:23] Shifting financial consciousness in business[21:12] Using spiritual affirmations for material success[25:03] Aligning business goals with spiritual practices[27:19] Finding your spiritual practice in everyday tasks[30:31] Pricing yourself appropriately for your workWish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.Resources MentionedAnanda Healing Prayer Resources | WebsiteYogananda’s Divine Mother Healing Prayer | VideoYogananda's Material Success Affirmation | ArticleShadow Money by The Money Shaman | BookRich As F*ck by Amanda Frances | WebsiteAmanda Frances Wealthy Woman | Meditation SeriesConnect with us on Instagram! @dawn_petrin | @elyssajakimMusic:Pleiades 432 by Kenta Hayashi
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Nov 19, 2024 • 57min

20: Spirit-led Business w/ Jai Chand

"Everything is my spiritual practice. Holding space is my spiritual practice. The simplicity of everything is where the true gems are" - Jai Chand.The more Softpreneurs we speak to, the more we discover that the women co-creating the new Earth see spirit in everything. In this enlightening conversation, Jai Chand (aka Jai Chambers) joins us as we explore the intersection of spirituality, creativity, and the surrendered creative path of entrepreneurship.The spiritual path for a seasoned Softprenuer is no longer about chasing peak experiences so much as the magic in the mundane... the shadow work of doing the dishes. Get ready for a soothing sigh of relief, because this episode featuring three yogis dedicated to stewardship, will hold your heart. Jai's approach to spirituality, creativity, music making, farming and dancing this earth dance will lift you up.We explore:Everyday Spirituality: Finding the Sacred in Mundane Moments, and bringing the FUN into spiritual path and practiceThe journey of releasing Jai Chand + Graysons albums and how the marketing took care of itselfHow Jai and her husband created a farming sanctuary in Kauai and their process of listening to the landThe Undoing works with raw kundalini life-force energy to help assist in opening and freeing up the dormant energy within the physical body and energetic bodiesThe awkward yet essential act of pricing your services as a healing practitioner. Plus why it's so hard for healing artists to explain what they doHow to slow down (even if you feel ADD), so you can connect with silence and the subtle voice of your intuitionThe beautiful things that happen (and get created) when you surrender to your pathJai is a multifaceted artist, energy worker, and sound healer who channels her deep connection to creativity and intuition into every aspect of her work. As a member of the musical duo Jai Chand + Grayson, Jai delves into the transformative power of sound, crafting compositions that evoke raw emotion and resonate with the listener’s inner world. Her music characterized by its profound depth and rhythmic intensity, serves as a medium of artistic expression and healing energy.Beyond her music, Jai’s energy work is a reflection of her artistry, offering a holistic approach to achieving balance and self-awareness. Over the past twelve years, she has immersed herself in the study of yoga, tantra, mantra, meditation, and kundalini practices, weaving these disciplines into her signature offering, The Undoing. This unique practice helps individuals unravel the layers of conditioning and reconnect with their truest selves, blending movement, breathwork, sound, and meditation to create an immersive healing experience.Currently residing on the lush island of Kauai, Jai and her husband are cultivating a future sanctuary on their farm—a space dedicated to healing, growth, and community. This sanctuary, like her work, is a reflection of her vision: to create a haven where people can come to heal, explore, and transform in a nurturing, nature-filled environment.Timestamps:[03:44] Everything as a spiritual practice[05:59] Daily challenges with shadow work[12:08] The birth of Jai's music journey & starting an organic farm[21:53] Lessons from the land and listening to nature[26:55] The creation of the "Undoing" healing practice[31:35] Pricing healing services[37:59] Transition from peak moments to peace[44:52] Aligning energy cycles with work[52:21] The upcoming music releaseListen to Jai Chand & Grayson's new album, out now! And for all of Jai's spirit-led, inspiring offerings, head to her website!Find more from Jai through her Instagram.Wish you already had your dream website that expresses your essence and magnetizes people to you?... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.Connect with us on Instagram! @dawn_petrin | @elyssajakimMusic:Pleiades 432 by Kenta Hayashi
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Nov 12, 2024 • 1h

19: Creative Expression as a Business Owner w/ Quiz Empress Chanti Zak

In many ways, Chanti Zak, is the ultimate Softpreneur -- she's also the most brilliant marketer we've ever met. Sustainable Growth Coach, Quiz Expert, Creator of The Empathy Marketing Ecosystem Model & Agency, she helps forward thinking business owners like you stand out, find your people, and increase conversions through connection. Fancy titles aside, she's also a mama of 3, who is obsessed with psychology, personal growth, and learning how to homestead (She lives on a 7-acre piece of gorgeous land in the mountains and has a massive garden, chickens, rabbits, and soon, a cow!)  Chanti shares her journey from food blogger to a successful online business owner, emphasizing the importance of her embodiment practice, community, and commitment to authenticity as a catalyst for personal growth. But we're not gonna lie: Chanti also talks about the hungry ghosts of online business, the false promises coaches and marketers make, and how the idea that one day it's all gonna be super easy is perhaps a dangling carrot that we all need to stop chasing. Known as the "Quiz Queen" by the likes of Amy Porterfield, Jenna Kutcher, and Copyhackers... Chanti shares how her interest in self-assessments brings her closer to what she truly wants to create in life. We talk about the circular path from raw creative energy, to being paid to write, to going back to the beginning with so much more awareness, confidence, and insight. We explore: Chanti's deeply embodied spiritual, and creative practice that brings her into her body and her best ideas.Chanti's journey from food blogger with a dream to conversion copywriter for the biggest names in online business, personal development, and wellness (we're talking Amy Porterfield, Jenna Kutcher, and Mathew Hussey)... how Chanti carved out a niche for herself that changed the game for copywriters and online creators. And how the path has brought her back to her first passion, a sourdough side passion project with room to grow.The writer's path and making a living as a writer. How to find clients the magnetic way.Quizzes, personality based frameworks from human design to archetypes to enneagram: how aiming to do with any quiz or assessment is like, let it serve as an invitation to explore further and let it serve as a mirror to reflect back to you what might be true that you have yet to see or acknowledge.Pareto's 80/20 law and the relationship to time as a business owner, innovative ways to self structure and creating enough freedom and space for yourself to DO ANYTHING.There will always be other things competing for your time... and Chanti's recent cutthroat style of weeding out what actually matters.Chanti is the creator of The Empathy Marketing Ecosystem, she's a quiz funnel strategist, growth consultant and coach that’s obsessed with psychology, interactive marketing, and getting brag worthy results for her students and clients. She believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time you can find her hanging with her 3 kiddos, milking her cow, or learning how to shuffle. Timestamps:[01:57] The myth of passive income in online business  [06:28] Managing stress and cortisol through movement  [12:30] From food blogging to becoming a conversion copywriter  [16:53] Breaking into copywriting and finding success in the wellness space  [22:19] Insights from human design and how it applies to business  [35:25] Shifting work schedules to focus on family and passion projects  [46:55] The importance of boundaries in entrepreneurshipGet your hands on Chanti's proven to perform copy + quiz templates & always actionable trainings at her GREENHouse!Ready to shine a little sunlight on the aspects of YOUR nature that make a thriving online marketing ecosystem possible? Take the Growth Type Assessment!Want to learn even more from Chanti? Check out her Website and Instagram.Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.Connect with us on Instagram! @dawn_petrin | @elyssajakimMusic:Pleiades 432 by Kenta Hayashi

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