27: How to Craft Your Unique Value Proposition

Have you ever had that feeling when you're sitting down to write your website, or a sales page, or an email...that you just don't know what you're doing? SO you start writing something and then you delete it? And you try again and you delete again, and you're just you're not sure what to do? Well, that, love, is most likely because you're not clear on your unique value proposition.



Marketing jargon aside, your UVP is the key to your copy. It's how you can write an awesome website top line (aka your headline or hero). Not to mention, highly effective taglines. In this episode, we teach you the missing ingredient when it comes to writing compelling, conversion-focused website copy, in a way that aligns with your message and authenticity. Your copy, marketing, and messaging are all about to get reallllly good!

We explore:

• What is a Unique Value Proposition (UVP)? And how do you discover yours? Plus, what a UVP is not. 
• Essential copywriting tips and ideas about what it means to be "concise" in your writing and copywriting.
• How you can harness your authenticity as a business owner to create a memorable, amazing UVP.
• Why it might be hard to convey the value that you bring to words when you're a coach, consultant, or spiritual business owner and thought leader. And how you can convey the outcomes your offer creates.

Timestamps:

[02:29] Defining UVP struggles for multi-passionate entrepreneurs

[03:40] Flexibility and evolution in your UVP

[05:18] Benefits of testing and refining UVPs

[06:14] UVPs in personal branding

[08:41] Key elements of a UVP definition

[09:57] Examples of effective UVPs

[10:43] Differentiating benefits versus UVPs

[11:33] Identifying your UVP through customer feedback

[12:27] The holistic approach to a UVP

[14:21] Using UVPs strategically in marketing

[16:51] Research-driven approach to identifying UVPs

[17:36] A formula for crafting your UVP

[18:23] Examples of UVP differentiation

[20:17] Exercises to discover your UVP

[21:59] Intangible aspects of UVP for visionaries

[23:07] Overcoming saturation fears in your market

Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.

Resources Mentioned:

Brand Master Academy | Website

Copyhackers | Website

Connect with us on Instagram! @dawn_petrin | @elyssajakim

Music:

Pleiades 432 by Kenta Hayashi