26: Magnetize Your Ideal Clients w/ a Website You Actually Love

Most people hate their websites. For real. No matter the size of your business, website buildout is usually a nightmare. In this BTS episode, we walk you through why it’s so hard to write and design your own website. If you feel stuck when it comes to creating or upleveling your website, this episode is for you. 

Maybe you’ve evolved and your website doesn’t feel like you anymore.

Maybe you’re an expert and you want it to be super perfect, it’s supposed to be your portfolio.

Maybe you’re full because you get booked up by referrals but the fact is that if the referrals dried up you would very likely not have more work.

Maybe you have imposter syndrome so it’s really hard to write it.

Maybe you have a website (maybe even a beautiful site) but traffic isn’t turning into income, and you’re not clear on your messaging. We dig into all of the above and so much more... 

In our book, clarifying who you are, what you offer, and the pathways to purchase, and putting it all into website form is not just the best way to clean house in your business. It solidifies your HEARTH on the internet. It helps you show up with so much authenticity and magnetism, and YES, make sales with ease. And that changes everything.

Timestamps:

[03:50] Reasons you might hate your website

[05:20] Managing expansive and messy websites

[07:55] Evolving websites as businesses grow

[09:32] Branding and positioning issues

[11:06] Perfectionism stopping website creation

[13:34] Importance of a clear customer journey

[15:11] Wellness sites lacking customer clarity

[16:02] Difficulty in designing personal brands

[17:36] Evolving brand identity over time

[19:24] Combining aesthetic and conversion strategy

[22:23] Creating a website that reflects essence

[24:46] Translating personal style into website design

[25:19] Taking inventory of business offerings

[26:24] Feedback from friends and clients

[27:06] Defining ideal client qualities

[28:46] Incorporating personal passions into branding

[30:14] Using tools like human design and astrology

[33:27] Balancing transformation with lightness

[34:34] MVP approach to website updates

Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.

Resources Mentioned:

To Be Magnetic | Website

Copyhackers | Website

Connect with us on Instagram! @dawn_petrin | @elyssajakim

Music:

Pleiades 432 by Kenta Hayashi