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We Are Podcast

Latest episodes

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Apr 4, 2019 • 44min

140. Unhealthy Self-image, Managing Your Expectations and Knowing When To Ask For Help with Tripp Lanier

Sometimes, we all just need a bit of guidance, whether it’s in your business, your home life or just finding your way to making better daily decisions. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you. Our latest episode features Tripp Lanier, who is a highly successful entrepreneur and fellow podcaster.  As a veteran host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp, Tripp has interviewed some of the most prevalent authors and experts from all walks of life. He strives to coach folks all around the world, the value of breaking away from their mundane lives, whilst guiding them towards more personally fulfilling careers and relationships. His decade plus career chatting behind the mic isn’t his only interest – he’s also a life coach, author and musician. Whilst the initial intention of this episode was to talk about podcasting, the conversation took an interesting turn and evolved into a well-rounded discussion, surrounding unhealthy self-images, managing your expectations and knowing when to ask for help. Other topics we cover include: The early days of podcasting How bargaining with ourselves stops your personal progression Our two inner voices, and knowing when to listen to the right one Combatting your mental resistance Why men tend not to reach out for help The liberation of experiencing challenges Breaking past your own ego Finding your own emotional recharge process Fear responses and their effects The skill of practicing new habits Taking the time to be honest with yourself Tripp’s take on receiving compliments Looking at what you truly appreciate in your life   Links: Tripp Lanier - Website Tripp Lanier - Twitter Tripp Lanier - Podcast Tripp Lanier - Instagram Tripp Lanier - LinkedIn
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Mar 28, 2019 • 32min

139. Women in Digital – Success Strategies From Four Leading Female Entrepreneurs

Women can often face a different set of challenges to men in the digital business world.   Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you On this week's episode of Should I Start a Podcast we have an informative session recorded live at the We Are Podcast 2016 event, four top female digital entrepreneurs share their thoughts on the challenges and advantages of being a woman in digital. It’s a discussion that’s packed with personal insights, strategies and practical tips for achieving success as a digital entrepreneur. And it’s not just for the ladies. The guys will also get some great insights into creating more cohesive and fulfilling relationships with their partners, female colleagues and clients.   The featured panel guests include: Holly Tattersall, founder of Women in Digital and CEO of Digital Talent Co Louisa Dahl, founder of Interactive Minds Kate Toon, award-winning SEO consultant and copywriter Emma Papas, co-founder of The Merrymaker Sisters Here’s just some of what the panel covers: Thoughts on being a female in the digital business world Finding balance between family, life and entrepreneurship Action plans for entrepreneurial mums Balance as a cycle: Maybe you can’t have it all (right now) The difference between a need and an inspiration Thoughts on quality of life and reducing stress The link between restoration and effectiveness Biggest moves for influence, impact and reach Getting your face out there Being your authentic self Connecting through groups of like-minded people Putting PR to work Guests top digital marketing tools of the moment   Links: Women in Digital Interactive Minds Kate Toon The Merrymaker Sisters Mark Manson Marcus Pearce The Happiness Project book We Are Podcast - website We Are Podcast - Facebook Group
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Mar 20, 2019 • 33min

138. Using Social Media to Promote Your Podcast

We all know social media is a great way to reach people, but how can we use it to get new listeners for our podcast? Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you At We Are Podcast 2016, we had a panel of experts sit down and explain how they use social media every day to engage their audiences and grow their show. Social, as they explained, is about continuing the conversation that you had on the show. The featured panel guests include: Adam Houlahan, LinkedIn Expert, Best Selling Author, International Keynote Speaker and Founder of The Influencer Program Loren Bartley, Social Media Strategist, Speaker, Podcaster and Facebook & LinkedIn Trainer Katie Wyatt, Co-Director of Wake by Reach Clint Salter, CEO & Founder of Dance Studio Owners Association The panels also talks about: The benefits of paid advertising How to use LinkedIn to generate partnerships Effectively using paid advertising on Facebook Why social should be about getting people back to your website How to use your guests to engage your audience The importance of getting your audience involved How to effectively use virtual assistants The dangers of being too focused on social media   Links: We Are Podcast - website We Are Podcast - Facebook Group
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Mar 14, 2019 • 38min

137. Making the Membership Model Work

Taking your audience from avid listeners to paying members can be a lucrative way of monetising your podcast. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you The membership model, on paper, is a great idea. You generate a community of loyal subscribers, they pay you every month and you have a consistent revenue stream. The problem is, it’s not as easy as it sounds. The churn rate, or the amount of people that quit using a subscription after only a few months, can be very high. And people, especially nowadays with so much content out in the world, demand a very high degree of quality if they’re going to pay monthly. At We Are Podcast 2016, we had a panel of industry experts sit down and share how they’ve made their own subscription models work. The discussion was informative, interesting — and sometimes downright hilarious. You’ll definitely want to give it a watch. The featured panel guests include: Sean D’Souza, Owner of PsychoTactics and Author Nathan Chan, CEO & Publisher of Foundr Magazine Carla Papas, Co-founder of The Merrymaker Sisters Karly Nimmo, Director of Killer Kopy and Host of two No.1 iTunes podcasts: Karlosophies & Keeping Good Company They also discuss: Why memberships should be community driven How to create accountability in your members How to get members to share and participate more Using members to supplant recruitment for events Why membership models won’t work for everyone The importance of making members feel safe and comfortable Some ideas for keeping things fresh in your subscription service How to recruit quality members   Links: We Are Podcast - website We Are Podcast - Facebook Group
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Mar 7, 2019 • 48min

136. Authentic Content, Reaching Your Audience and Long-Term Thinking With Andrew Griffiths

We can all see that the world is changing, fast. The last decade has seen immeasurable advances in content creation, and keeping up with trends whilst trying to maintain your sanity is no easy feat. What we could really use is a little podcast management therapy. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you   This week’s Should I Start A Podcast episode is with the charismatic Andrew Griffiths, Australia’s #1 small business author, with 12 books now sold in over 60 countries.  Today, Andrew intimately discusses his own trying experiences, and sheds some light on key points that will make us all better creators. He shares the undeniable importance of good planning, why seeking relevance in an ever changing world is crucial for your survival, and why “likes” and “shares” are definitely not the be all and end all.    You don’t want to miss this podcast, which also includes: How Andrew gets his audience to do the work for him How being authentic brings in the love Why content creation is now a two way street with your audience The reason why thinking in terms of decades will boost you forward How to keep your content significant Why getting a co-conspirator is the key to evolving How to contend with your haters   Links Andrew Griffiths - Website Andrew Griffiths - Blog Andrew Griffiths - LinkedIn Andrew Griffiths - Facebook Andrew Griffiths - YouTube We Are Podcast - website We Are Podcast - Facebook Group
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Feb 28, 2019 • 33min

135. How to Make Money with Podcast Sponsorships

If a successful podcast host told you that he wanted no ads on his program, would you believe him? Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you At We Are Podcast 2016, we held a panel with four successful podcast hosts, who gave us the skinny on how sponsorships work and how to make them profitable. The thirty-minute talk covered everything from mistakes that people make when monitising their show to how you can build a reputation that will earn you money. The results were informative, amusing and enlightening, and you’d be surprised how difficult it can be to find advertisers that are worth their weight. The featured panel guests include: Omar Zenhom, Co Founder & CEO at WebinarNinja Aaron Fifield, Podcast Host of Chats with Traders Jordan Harbinger, Host of The Jordan Harbinger Show Darren Rouse, Founder of b5media, ProBlogger.net and digital-photography-school.com During the panel, they talked about: Why you shouldn’t focus on sponsorships at the start How certain sponsors can add legitimacy to your show The risk of working with small sponsors Why you should have a product or service that you sell during your show How to recruit long-term, loyal listeners The potential for lucrative relationships with advertisers Why traffic is what you should really be focusing on   Links: We Are Podcast - website We Are Podcast - Facebook Group
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Feb 20, 2019 • 40min

134. Knowing Your Why, Leveraging Your Routines and Embracing Failure with Ronsley Vaz

It’s all well and good to say you want to start a podcast, but if you don’t know the core reason why you want to do this, you’re going to set yourself up for failure. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you On this week’s episode of Should I Start a Podcast, we have Ronsley’s keynote speech from We Are Podcast 2015. Ronsley is one of the best when it comes to the podcasting and content marketing game. He’s the host and creator of ‘Bond Appetit, as well as the founder of Australia’s first audio marketing agency Amplify. He also hosts the show ‘Should I Start A Podcast,’ where he, along with other guests, get to grips with those niggling questions within the world of podcasting. With the audio on demand industry continuously expanding, using a podcast to extend your knowledge and passions may feel like your ideas will fall onto deaf ears. You may have that small pebble of self-doubt, the uneasy feeling that no one really wants to listen. Rest assured that is not the case. When you know your purpose, and have a passion that really resonates with you, a like-minded audience will soon start to emerge. In this episode we discover: How a podcast allows you to live your “Why.” How to tap into the multitasking listener. The benefits of getting a morning routine to start your day. How Ronsley’s love of food created his new life. Understanding where your passion lies, and how to move towards it Why failure is part of your success. How you get to meet great people through your podcast. What Ronsley loves about connection. How an hour alone by yourself can help you find what your highest values are. Why Ronsley doesn’t play it safe anymore. Why a podcast will allow you to build on your purpose How to determine your purpose. Why podcasting is expanding more and more each year. How to set yourself up to win every day. Links: Ronsley Vaz - Twitter Ronsley Vaz - LinkedIn Bond Appetit - website Must Amplify - website
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Feb 14, 2019 • 44min

133. Valerie Khoo on Giving Back, Connecting with Your Audience and building Your Brand Through Podcasting

Podcasts are a phenomenal way for you to connect with an audience and establish,. or build on, your personal branding to grow your business. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you This week’s episode of Should I Start a Podcast could be the grail you’ve been hunting for. We have the business mogul, Valerie Khoo guiding us, with her keynote speech from We Are Podcast, 2015. From the get go, journalist and CEO of The Australian Writers’ Centre, Valerie Khoo, has had an entrepreneurial spirit that would always guarantee her success. With two very fruitful podcasts, So You Want To Be A Writer, and So You Want To Be a Photographer, she is well equipped to give us some advice. Valerie shares with us, what makes a good podcast outside the stats and numbers, how to leverage your brand to make it more lucrative, as well as why a cheap iPod from Singapore and her cat Rex thrust her into the world of podcasting. You don’t want to miss this podcast, which also includes: How one hour of recorded audio could be a goldmine Why podcasting is networking on steroids How your behaviour establishes your brand Why your podcast can get your audience hungry for more Why giving back the love has boundless benefits How commitment can be your biggest strength How to gauge your audience's interests How reviews and ratings will improve you exponentially When interviewing, why thinking like a journalist can be the best tactic Links: Valerie Khoo - LinkedIn Valerie Khoo - Twitter Valerie Khoo - Facebook Valerie Khoo - Instagram
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Feb 7, 2019 • 50min

132. Taking Responsibility for Your Show, Being Unique and Using Silence with Tim Reid

Success is not an easy thing to reach in the business world. With a myriad of business boosting information out there, finding what could benefit you most is half the challenge. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you In this episode of Should I Start a Podcast, we have Tim Reid live from We Are Podcast 2015. In his keynote speech he delves into how he managed to create such a successful podcast using five simple methods. Tim Reid wanted to leave his past marketing career of 20 years at Clemengers and BrandHouse Arnold, and branch out on his own venture by guiding small businesses in their marketing endeavours. With his passion for sharing knowledge, Tim moved toward creating the podcast, Small Business, Big Marketing where he interviews successful small business owners from around the world. His podcast consistently ranks as the #1 marketing show on the Apple iTunes store, and his global listenership of tens of thousands of businesses owners look to him as the small business guru. In the episode you can also hear: Why you should take responsibility for creating the best show possible. Why simple audio equipment may be the way to go. Why perfection will mess you up every time. How getting to grips with what really motivates you will help you develop. Why utilizing your uniqueness makes life easier week by week. What jumping down the rabbit hole can do for your podcast. Why asking the hard questions leads to respect. How being silent is your secret weapon during interviews. How six months abstinence from your analytics can boost productivity. Why consistency plays a pivotal role in winning you a loyal following. How visualizing your podcast as a business can open up revenue channels. How to nail your editorial mission. Links: Small Business Marketing - Website Tim Reid - LinkedIn Tim Reid - Twitter Small Business Marketing - Facebook
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Jan 31, 2019 • 45min

131. Robert Gerrish on How To Build Your Community Through Social Media, Forums & Webinars

Having a good, strong and likeminded community around you is the bedrock of a successful podcast. Working out the best way to build such an audience may seem like a huge mountain to climb, particularly if you are new to the podcasting world. Luckily, we have the community building tycoon, Robert Gerrish on this week’s episode of Should I Start a Podcast, giving his keynote speech from We Are Podcast, 2015. Robert is one of those guys who adores small businesses and creative entrepreneurs, that’s why his career has always revolved around helping companies to succeed. He dabbled in multiple ventures - including music and art projects before deciding to jump ship, and move to hotter climbs, swapping London for Sydney. He co-authored the business bestseller, Flying Solo: How to go it alone in business, and developed his own agency, Flying Solo, Australia’s micro and solo business community which currently has over 100,000 members. In this episode, Robert, introduces the novel idea of actually enjoying what you do for a living, as well as how to build a nice, solid community around your business. He also shares with us: Why Facebook groups, webinars and forums are great community building tools. How understanding your podcast voice will get the people you need on your side. Why taking your time getting things wrong can benefit you in the long-run. Why over delivering is a great way to maintain your audience. How growing your profile using online forums will improve your understanding of your audience. How respect is a key ingredient to running a solid community. Ways to use your podcast as a research tool of your audience and their needs. Why having smaller audience numbers is okay. Why slowing down can improve your show. How sticking with it takes courage. Why you are guaranteed to do mediocre work, but that’s okay. Why responding on blogs will grow your confidence. How to own your community.   Links: Robert Gerrish -LinkedIn Robert Gerrish -Facebook Robert Gerrish - website Flying Solo - website

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