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We Are Podcast

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Jan 24, 2019 • 44min

130. James Tuckerman on How To Repurpose Your Content For Better Promotion

What if you were to learn that with just 30 minutes of audio, you were able to create a myriad of wallet friendly promotional content?   Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you   This week’s episode of Should I Start a Podcast has just the information you need. We have on hand one of Australia’s top digital publishers, James Tuckerman, with his keynote speech he gave at We Are Podcast, 2015.   James is an entrepreneur who also dabbles in public speaking, podcasting, business consultation and coaching. He started his publishing career by developing Anthill Magazine in 2003, when he was just 26 years old. Since then he has gone on to remodel his original hardcopy endeavour by going 100% digital, and was crowned Best Small Publisher in Australia by the ABA in 2004 and 2005.   Parallel to this, he created Not So Freaky University, the safe space to debunk and simplify the sometimes confusing world of business. As you can probably tell, James is highly qualified to give some well thought out advice on how start creating great promotional content.   You don’t want to miss this podcast, which also includes:   How 90 minutes of your time can land you between 5-15 items of content How a rant can be turned into an eBook Why giving gifts will get you the clients you want The reason why you should be transcribing all of your audio Why outsourcing tasks to freelancers is more budget friendly than you think Why getting to grips with your commercial goals will get those transactions How consistently producing content will work in your favour How your audio can help you climb the Google ranks Links:   Website James Tuckerman – LinkedIn James Tuckerman - Facebook James Tuckerman – Twitter Not So Freaky - Instagram Anthill Magazine – Instagram
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Jan 16, 2019 • 49min

129. Rebroadcast: How Do I Make Money from My Podcast with Ed Dale

Ed Dale is the creator of The Challenge and co-founder of MagCast. These are systems used by thousands of entrepreneurs worldwide to get started and make money online and build their successful digital businesses. Over the past ten years, they’ve helped over 300,000 people worldwide get started online through The Challenge program. Ed's been fortunate enough to experience the “Million Dollar” product launch using the exact same strategies he taught in his programmes. In this episode we talk about: How Ed Dale spends and manages his time as an entrepreneur The right time to put a team in place Being entrepreneurial in nature: Make money online The traditional Project Manager role The importance of hiring a scrum master, especially when starting a business The digital cloud service that automates live streams like YouTube, podcast shows and other media platforms The difference between attention and engagement What Ed Dale is passionate about when delivering value to clients Providing pain relievers to your audience The importance of building tribes and engagement Showing people how to move from where they are to where they want to be Providing value by definition Jobs that need to be done The disruption theory The true engagement in helping people get their jobs done How Dale is doing his best to help people address their pains, gains and jobs How he's saving people’s time by helping them figure out their pains and solutions Why he thinks podcasting is so hot all of a sudden? Make Money Online Quicker Than You Probably Think! Dale’s perspective on why podcasting is the ultimate medium The importance in understanding a podcast to make money online and direct marketing Building an email list of podcast listeners How to make money online and build tribes out of podcasting Make Money Online with integrity Ed Dale’s key note title in speaking at We are Podcast 2016 Why and how he created “The Challenge” which helps people to start and build an online business for free What excites him and really gets him going Making a living from something you're passionate about When someone is considering a podcast as a medium, how do they know if it's for them? “There are some people that aren’t naturally inclined, they’re not happy having conversations. However, most people who are entrepreneurial in nature tend to be quite comfortable having discussions. Because, at the end of the day, two mates having a talk is what this is all about. We haven’t sat down and intimately planned what we are going to say, but hopefully people got some really good value out of it. To me, that’s the most important thing. “To anybody listening right now, we cannot have a more ultimate type of conversation, and there’s no better form of marketing and getting to know somebody than having a conversation with them. And a podcast allows you to do that. In this day and age, it’s so much easier to do and it’s improving all the time.” What are the most important things to consider to make money online through podcasting? The way you deliver value to your audience. You are providing pain relievers to your audience. They have problems, challenges… they have complaints. So, in your podcast, if you can be a great provider of pain relievers to those problems, you’re getting engagement. You’re going to build your tribe. If you can show people how to move from where they are to where they want to be in your podcast, then you’re getting engagement. You’re providing value by definition. If you can help people with their jobs in your niche then that’s true engagement, that’s true value. You need to create a list of your podcast listeners. You need to be able to communicate with them. When I say list, I mean emails or addresses. You need to be able to communicate with all tribes outside the room of a podcast. You need to do that by building a list. If you can help people to enjoy their niche more or solve their problems, you’re doing great and people will love you for it. And how do you do that? You do that by providing value, but also not being afraid. Where to find Ed Dale Resources Website: http://www.eddale.co http://www.challenge.co Facebook: https://www.facebook.com/eddalefan Twitter: https://twitter.com/ed_dale
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Jan 10, 2019 • 44min

128. Rebroadcast: Blair Hughes on the Importance of Sound Quality and Technology, Benefits of Fan Engagement and Emotional Loyalty

There are so many types of podcasts that exist, and connecting with your fans and bringing them into your podcast is a sure fire way of making your podcast stand out from the crowd. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you On this throwback episode I have the privilege to talk to the incredible Blair Hughes. Blair as many years of experience visualizing, developing and facilitating major events, and communications projects.He has high success rate of delivering exceptional outcomes for clients in both local and international markets across the music, education and sports industries. He’s a leader, podcast networker and life-long learner skilled in digital media, marketing and public relations.Blair currently manages the operations for audioBoom podcasts in Australia and New Zealand. He has created partnerships with major radio, media, podcasters and sporting teams including Macquarie Media, SEN, RSN, the 2015 Cricket World Cup, Australian Open, and many more.   This episode is jam packed with helpful tips and insight, here is a taste of what we cover:   Audio Boom and the power of fan engagement The history of podcasting How everyone wants to get involved in podcasting How podcasting has been doing amazing things for a long time now How podcasting is becoming viral and can influence anyone to start their own podcast The easy access of listening to podcasts through the power of mobile phones and high-speed Wi-Fi The power of the audio platform and why audio Boom are passionate about it The audio-on-demand app which anyone can use to record, upload, share and monetise their audio, and can use as a personalised radio station Fan engagement How Blair has worked in lots of teams from sporting to music environments, trying to find ways to make fans buy everything he has The importance of sound quality and technology when having a podcast   Links: Blair Hughes - WebsiteAudioBoomStadium JourneyBlair Hughes - FacebookBlair Hughes - TwitterBlair Hughes - LinkedIn
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Jan 2, 2019 • 47min

127. The Pros & Cons of Podcasting, Connecting to an Audience and Gaining Trust From Listeners With Karly Nimmo

Podcasting is one of the best ways to build an audience and create a client base that is dedicated and passionate about you and your business. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you On today’s episode of Should I Start a Podcast I have the pleasure of talking to Karly Nimmo. Karly is a voice-over artist and agent, audio marketing and podcasting superstar and mad creator of Radcasters Podcasting S’cool. She believes everyone has a message inside them and it’s her job to help them be heard.Karly is the host of the very popular business podcast, Karlosophies, and is a founder of Killer Kopy and Radcasters Podcasting School. Since turning her hand successfully to podcasting after many years working with audio she now teaches entrepreneurs how to podcast like a pro. Her mission is to rid the world of shit-sounding podcasts. This episode is jam packed with helpful tips and insight, here is a taste of what we cover: Providing incredible value for your audience and potential clients The common mistakes that podcasters make The impact of smiling and how it affects your voice to lift the energy of the person you’re interviewing The idea behind Karlosophies How to conquer fears and anxieties doing a podcast show How Radcasters started Starting a voice-over agency The biggest struggles and failures The process of editing in post-production works Taking a radio course and how it changed her life What is was like working in all areas of the radio station   Links: Killer Kopy - Website Karly Nimmo - Website Karly Nimmo - Facebook Karly Nimmo - Twitter Karly Nimmo - Linkedin
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Dec 27, 2018 • 55min

126. Ronsley Vaz on ‘Selfish’ Giving, Using Business for Good and Knowing That You Are Enough

Finding a way to give back to your community through you day to day activities is the perfect situation, and it’s something that all of us can do with a little planning. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you This week’s episode has Ronsley going on the Inspiring Business for Good podcast with Harvee Pene. Harvee’s show is all about how businesses can use their positions of power to help others on a daily basis. It’s a candid chat between Ronsley and Harvee that covers Ronsley’s initial failures and crippling debt and how we overcame that struggle to establish business that’s both successful and impactful. We also cover: Why Ronsley considers his giving ‘selfish’ How he went from the 9-5 mentality to entrepreneurship What failure and $400k+ in debt taught Ronsley about life Managing imposter syndrome Why Ronsley’s mission is ‘giving people a voice’ Giving through business Tips on starting a podcast Knowing that ‘you are enough’ Links: Harvee Pene — LinkedIn Inspiring Business for Good
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Dec 20, 2018 • 48min

125. Jen Harbinger on Appreciating Success, Surviving Failure and Staying Sane While Running a Business with Your Partner

Working with your partner can be a recipe for disaster, except when you are in so much sync that you seem to be the same person. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you This week we have another sideline chat from We Are Podcast 2018. I was lucky enough to sit down with Jen Harbinger. Jen was a former tax accountant, who turned her organizational talents to become the head of operations for The Jordan Harbinger Show and brand.  When she's not beekeeping, woodworking, or playing escape rooms, she can be found putting out the fires that seems to surround Jordan Harbinger at all times. It’s a great look into the background of what goes into making a podcast. Jen shares her personal story and how she’s been able to help build such a successful business with her partner. We also chat about: The unusual way that Jen and Jordan met How Jen reluctantly became a partner in Jordan’s business How the two have moved on from recent hiccups in their business The pair’s contrasting personalities and how they make things work What made We Are Podcast 2018 such a unique event and why Jordan and Jen come back every year Working in podcasting as an introvert Knowing when you’ve actually found ‘success’   Links: Jen Harbinger - Facebook Jordan Harbinger
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Dec 13, 2018 • 46min

124. Dave Jackson on Overcoming Imposter Syndrome, the Insane Growth of Podcasting and Why You Should Never Stop Growing

A podcast is one of the most unique and effective forms of content marketing that exists today. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you This week’s episode features Dave Jackson, a veteran podcaster who has run his School of Podcasting since 2005 when podcasting was still a buzzword nobody understood. This lead to other podcasting related sites and services including Podcast Mechanic (consulting), Podcast Clicks (promotion), Learn to Subscribe (free tutorial for listeners), Podcasting Shirts (clothing), Planning Your Podcast (free tutorials). and Cooler Websites (design and blog hosting). We had a great chat in between sessions at We Are Podcast 2018 and talked about everything from imposter syndrome to being an old guy in a young bloke’s game. Here’s what we covered: Why we’ll be requiring applications for next year’s We Are Podcast The differences between podcasting and radio Why you should never rest on your laurels Dave’s take on how Donald Trump won the US presidency How social media can exacerbate self-doubt Entrepreneurship and mental health How to move past the voices in your head that say you’re not good enough   Links: http://schoolofpodcasting.com/ Davidjackson.org
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Dec 5, 2018 • 26min

123. Rebroadcast: John Lee Dumas on the Impact Podcasting has on Your Business, Managing Failure and Leveraging the Opportunities Your Audience Brings

Learning the path that others took to their success can provide a roadmap you can replicate for your own journey. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you. For today’s episode we are going way back to the second episode and giving the chat with John Lee Dumas another listen. John Lee Dumas is the Founder and Host of EntrepreneurOnFire, awarded ‘Best of iTunes 2013′. John interviews the most inspiring and successful Entrepreneurs 7-days a week and has been featured in Forbes, INC, & TIME Magazine. John shares with us what did he thought about podcasting before launching his business, the kind of impact podcasting has had on his business, why being an avid listener of podcasts and reader of Entrepreneurship books led him to being successful online Entrepreneur. He also discusses his willingness to put the time and effort to to be an Entrepreneur On Fire and how to find unique opportunity in your own niche. If that wasn’t enough in this already incredible conversation, he also discussed: The massive directories where every podcasts can be found which brings massive traffic every single day The importance of creating podcasts that we are passionate about Being focus to make a unique, valuable and distinguish show as possible The EOFire (The Entrepreneur on Fire) John Lee’s objectives to inspire people, a mission to share , a mindset of abundance and focusing on the positives The health and overall success of EOFire How they manage failures? Their pretty big failures experienced but heading to massive success The importance of sharing their income report to their listeners to avoid the same mistakes that they made The definition of success and failures   Links: Website: http://www.eofire.com/ Facebook: https://www.facebook.com/john.dumas.94009  Twitter: https://twitter.com/johnleedumas Linkedin:  https://www.linkedin.com/company/entrepreneur-on-fire/  
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Nov 29, 2018 • 21min

122. Rebroadcast: The Art of Storytelling: How to Impact Your Podcast Listeners with Andrew Griffiths

Finding the good in the negative can really make you a stronger business owner and make your business better than you could ever imagine. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you. This week's episode is one from the vault with the incredible Andrew Griffiths, Australia’s #1 small business author with 12 books now sold in over 60 countries. Andrew’s passion is to inspire entrepreneurs by sharing his own experiences and this episode is a testament to that. He shares the power of storytelling, the importance of learning how to better engage with an audience, the importance of planning and understanding, why podcasting seriously hot and why being relevant is better if you want to stay ahead and succeed. Andrew also shares with us: The connection of stories which people can relate to and resonate with. The struggle that some people have with connecting. Andrew’s programs on how to easily connect and create the right connections through storytelling. How funny and great stories can motivate and change opinions for some people? The importance of having few parameters and maintaining guidelines when telling stories. Raw stories are hotter and get the most response; the real connection and the real engagement. The importance of authentic and real stories that have relevance to the audience. The stories that we all need to share. Interesting information that creates engagement. The importance of creating a list of interesting stories and anecdotes.   Links: Andrew Griffiths - WebsiteAndrew Griffiths - FacebookAndrew Griffiths - TwitterAndrew Griffiths - Linkedin
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Nov 21, 2018 • 57min

121. Adrian Easdown on Finding Success in the Accommodation Industry, Podcasting as an Introvert and the Power of Bad Reviews

Finding the good in the negative can really make you a stronger business owner and make your business better than you could ever imagine.   Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you. This week’s episode features a good friend and business associate of mine, Adrian Easdown. Adrian is a veteran of the accommodation industry in Australia and host of That Bad Review, a podcast that teaches those in his industry how to find success and deal with negative reviews from guests. We talk about handling negative feedback, of course, but we also delve into a host of topics relevant to any podcaster: handling interviews as an introvert, looking past subscription numbers and handling rejection, to name a few. We also chat about: Dealing with the emotion that comes with bad feedback  Emotion’s place in running a business  Why reception is your main opportunity to impress your guests  Quiet times in your business and how to use them to your advantage  Current trends in the accommodation industry  The challenges of motivating staff members  What Adrian would do if he had 6 months to live  Adrian’s podcasting journey and how he made it to 30 episodes  Why I don’t look at emails  Links: Adrian Easdown That Bad Review Adrian Easdown — LinkedIn

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