We Are Podcast 137. Making the Membership Model Work
Taking your audience from avid listeners to paying members can be a lucrative way of monetising your podcast.
Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you
The membership model, on paper, is a great idea. You generate a community of loyal subscribers, they pay you every month and you have a consistent revenue stream. The problem is, it’s not as easy as it sounds. The churn rate, or the amount of people that quit using a subscription after only a few months, can be very high. And people, especially nowadays with so much content out in the world, demand a very high degree of quality if they’re going to pay monthly.
At We Are Podcast 2016, we had a panel of industry experts sit down and share how they’ve made their own subscription models work. The discussion was informative, interesting — and sometimes downright hilarious. You’ll definitely want to give it a watch.
The featured panel guests include:
- Sean D’Souza, Owner of PsychoTactics and Author
- Nathan Chan, CEO & Publisher of Foundr Magazine
- Carla Papas, Co-founder of The Merrymaker Sisters
- Karly Nimmo, Director of Killer Kopy and Host of two No.1 iTunes podcasts: Karlosophies & Keeping Good Company
They also discuss:
- Why memberships should be community driven
- How to create accountability in your members
- How to get members to share and participate more
- Using members to supplant recruitment for events
- Why membership models won’t work for everyone
- The importance of making members feel safe and comfortable
- Some ideas for keeping things fresh in your subscription service
- How to recruit quality members
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