
The Retail Pilot
The Retail Pilot is a series of interviews conducted by Ken Pilot with “Leaders and Legends” of the Retail industry. Ken will focus the conversation on his guests’ career journeys and their greatest career accomplishments and disappointments; gather insight into their leadership styles; learn who inspired them as they progressed through their careers; identify brands they admire; discover challenges they have faced; and talk about where they think Retail is headed and how they are leveraging technology to get there.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Latest episodes

Jan 21, 2025 • 37min
Open Air Shopping Innovations: Reimagining Retail with Steve Yalof, President & CEO of Tanger, Inc.
In this episode of The Retail Pilot, Ken Pilot welcomes back Stephen Yalof, President and CEO of Tanger, Inc. With over 25 years of experience in the commercial real estate industry, Stephen shares insights into Tanger's growth strategies, the evolution of retail spaces, and how the company is adapting to changing consumer behaviors. From expanding into full-price lifestyle centers to enhancing customer experiences through digital innovation and loyalty programs, Stephen provides a comprehensive look at Tanger's journey and future direction. Key Topics Discussed 1. Tanger’s Recent Successes Performance Highlights: Tanger achieved a 4.3% increase in net operating income (NOI) and a 97.4% occupancy rate. The company executed 543 leases covering 2.6 million square feet over the past year. Expansion Efforts: Recent acquisitions include The Promenade at Chenal in Little Rock, Arkansas, which features the only Apple Store in the state. 2. Growth Strategy Diversification: While maintaining its core outlet business, Tanger is expanding into full-price open-air lifestyle centers that include specialty stores, grocery anchors, and other amenities. Acquisition Focus: Stephen emphasized the importance of acquiring high-quality properties in strategic markets to leverage existing regional management teams. 3. Enhancing Customer Experience Tanger Club Loyalty Program: A tiered membership program offering discounts and perks for shoppers. Members can choose between free or paid memberships ($20 annually) for additional benefits. Digital Integration: Introduction of QR codes for real-time offers and digital savings passports, replacing outdated coupon books. Amenities and Entertainment: Investments in food offerings, gathering spaces, and entertainment options like pickleball courts to create a more engaging shopping experience. 4. Industry Trends Blending Physical and Digital Retail: Tanger is exploring e-commerce integration as part of its long-term strategy while using digital tools to enhance in-store experiences. Health & Beauty Brands: Increased presence of brands like Sephora and Ulta in outlet environments, offering regular-priced products alongside experiential services. 5. Leadership and Team Building Talent Development: Stephen emphasizes hiring complementary skill sets to address organizational blind spots and promoting from within to keep employees motivated. Communication Practices: Regular town halls, employee resource groups (ERGs), and an intranet ensure transparency and engagement across the organization. 6. Reflections on Leadership Lessons Learned: Stephen highlights the importance of "failing fast" to pivot quickly when strategies don’t work. He also stresses the value of building a strong team aligned with company goals. Notable Quotes "Fail fast—if something doesn’t work, pivot quickly and move on." – Stephen Yalof "We’re lifestyle-izing our portfolio by adding food, beverage, amenities, and entertainment to enhance the customer experience." – Stephen Yalof "Our loyalty program is about understanding our customers better and providing them with personalized value." – Stephen YalofHosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 20, 2025 • 59min
Rent the Runway 2.0: Redefining the Future of Fashion with Jennifer Hyman
In this fascinating discussion, Jennifer Hyman, Co-founder and CEO of Rent the Runway, dives into the company's revolutionary impact on fashion. She shares how she pitched the idea to Diane von Furstenberg within 48 hours of conceiving it. Hyman reflects on Rent the Runway's resilience during COVID-19 and the shift towards sustainability and community engagement targeted at young consumers. She also reveals insights about their innovative business model and the emotional experience of taking the company public, highlighting female leadership in the industry.

Dec 10, 2024 • 45min
Cashmere Chronicles: Rachelle Hruska MacPherson and the Lingua Franca Brand
In this episode of The Retail Pilot, host Ken Pilot sits down first in a Pre-Flight conversation with Simeon Siegel, Senior Retail Analyst for BMO Capital Markets, to discuss the state of the Retail market both post-election and leading into the holiday season. For the main Flight, Ken speaks with Rachelle Hruska MacPherson, founder of the fashion brand Lingua Franca. Rachelle shares the unexpected journey that led her to create a company known for its hand-embroidered cashmere sweaters and socially conscious messaging.Origins of Lingua FrancaRachelle started the company unexpectedly in 2016 while dealing with stress from her previous businessThe idea came from embroidering "booyah" on an old sweater as a therapeutic exerciseEarly success came from a viral "I Miss Barack" sweater after the 2016 electionBusiness Growth and ModelLingua Franca offers custom embroidery on cashmere and cotton itemsThe company has expanded into ready-to-wear clothing and collaborationsCurrent revenue is under $30 million, with 60-70% from direct-to-consumer salesProduct and PricingCashmere sweaters with embroidery retail for around $380Cotton items start at $150, opening up a new market segmentCustom embroidery is available in stores and through an online customizerMarketing and CollaborationsGrowth has been largely organic, with minimal traditional marketingCollaborations with celebrities, artists, and brands have been key to expansionUpcoming collaborations include Wicked and Gilmore GirlsChallenges and Future PlansRachelle discusses the difficulties of scaling while maintaining brand authenticityShe emphasizes the importance of product quality and customer serviceThe company is exploring new marketing strategies, including digital advertisingPersonal InsightsRachelle shares her favorite travel destinations and TV showsShe discusses the importance of mentorship and community in the fashion industryThe episode provides an in-depth look at how Lingua Franca has grown from a personal project into a socially conscious fashion brand, navigating the challenges of scaling while maintaining its core values and unique positioning in the market.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Nov 26, 2024 • 35min
The Good, The Bad, The Ugly: Jan Kniffen’s Q3 Retail Scorecard
In this episode of The Retail Pilot, host Ken Pilot welcomes Jan Rogers Kniffen, CEO of J Rogers Kniffen Worldwide and retail industry expert, to discuss the current state and future of retail. Key Topics Discussed: Post-Election Retail BounceJan predicts a post-election retail bounce, as seen in previous presidential election yearsDiscretionary retail is currently running at zero inflation, making it attractive to consumersFourth Quarter OutlookDespite potential headwinds, Jan expects a strong fourth quarterForecasts 3.5-4% sales growth, similar to last yearBelieves discretionary goods will perform well due to their perceived value compared to inflating servicesWalmart vs. TargetWalmart is outperforming Target significantlyWalmart is attracting higher-income customers, traditionally Target's demographicWalmart's focus on in-store experience and competitive pricing is paying offOff-Price Retail SectorTJ Maxx ranked as the fifth-best retailer in America by JanConcerns about over-saturation in the off-price sectorPotential challenges for off-price retailers as the market maturesDepartment Store FuturePredicts most department stores will go private by the end of 2026Cites lower interest rates and increased real estate values as factors facilitating buyoutsMentions Nordstrom, Macy's, and Kohl's as potential candidates for privatizationTariffs and ManufacturingDiscussion on the impact of potential tariffs, especially on goods from ChinaMany retailers have already reduced their exposure to Chinese manufacturingPredicts that moderate tariff increases might be absorbed by Chinese manufacturers rather than passed on to consumersNotable Quotes:"May the bounce be with you." - Jan Rogers Kniffen on the post-election retail bounce"I think it's come down to who can do this stuff as opposed to where you happen to be." - Jan Rogers Kniffen on retail performanceClosing Thoughts:Jan expresses optimism for the retail sector going into the fourth quarter and 2025, despite potential challenges. He emphasizes the importance of execution and adaptation in the evolving retail landscape.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Nov 12, 2024 • 49min
Disrupting the Health Food Industry One Click at a Time: Thrive Market Founder & CEO, Nick Green
Nick Green, Co-founder and CEO of Thrive Market, discusses transforming the health food industry through a unique membership platform. He reveals the strategy behind Thrive's diverse organic product selection and their commitment to sustainability. Green shares insights on navigating leadership challenges during the remote work era and how AI personalization enhances customer experience. He also highlights the innovative use of influencer marketing for funding while maintaining strong community values. Personal anecdotes wrap up the conversation, making it both informative and engaging.

Oct 30, 2024 • 41min
Unpacking Q3 Consumer Insights With Oliver Chen: Luxury, Beauty, Retail & AI
Ken Pilot interviews Oliver Chen for this flight of The Retail Pilot podcast. Oliver Chen is a Managing Director and senior equity research analyst covering retail and luxury goods at TD Cowen. His deep understanding of the consumer and his ability to forecast the latest trends and technological changes that will impact the retail space have set him apart from peers.Prior to joining TD Cowen in 2014, he spent seven years at Citigroup, worked in the investment research division at UBS, in the global mergers and acquisitions/strategic planning group at PepsiCo International, and in JPMorgan’s consumer products/retail mergers and acquisitions group.Oliver holds a bachelor of science degree from Georgetown University, an MBA from the Wharton School at the University of Pennsylvania, and is a CFA charterholder.His passion for the sector began at the age of 12 when he began working with his parents at their retail business in Natchitoches, Louisiana.Summary:In this conversation, Oliver Chen discusses the current state of luxury retail and the beauty sector, highlighting the challenges and opportunities faced by brands. He emphasizes the importance of pricing strategies, the impact of digital transformation, and the need for brands to connect with younger consumers. The discussion also covers emerging trends in fragrance, the potential of the men's beauty market, and the role of AI in enhancing the retail experience.Key Takeaways:Luxury retail is facing an inflection point with declining sales.China's economic factors are influencing luxury spending.LVMH's strong brand portfolio positions it well in the market.Hermes thrives due to its timeless luxury appeal.Luxury brands are increasingly focusing on direct-to-consumer sales.Ralph Lauren's success is attributed to its cultural relevance and value perception.Fragrance is a growing category with opportunities for premiumization.The men's beauty market is still developing but shows potential.TikTok is becoming a significant platform for beauty brands.AI is set to transform the retail experience through personalized search.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Oct 22, 2024 • 36min
Bursting the Skincare Bubble: How Shai Eisenman Set Out to Disrupt the Skincare Industry
In this engaging conversation, Shai Eisenman, CEO and Founder of Bubble, shares her journey of disrupting the skincare industry. A prodigy in academia and entrepreneurship, she built a community of 4,600 Gen Z advisors before launching her affordable skincare line. Shai discusses the importance of retail partnerships over direct sales and how Bubble's products, priced around $15, maintain prestige-level quality. She emphasizes community engagement and innovative marketing strategies as key to her brand's success and expansion.

Oct 8, 2024 • 52min
Mickey Drexler: A Mensch and a Mentor at the Helm of Alex Mill
In this episode of the Retail Pilot Podcast, Ken Pilot engages with retail legend Mickey Drexler, discussing the current state of retail, pricing trends, and the importance of customer experience. Drexler shares insights from his journey at Alex Mill, emphasizing the significance of quality, team dynamics, and the evolving landscape of retail. The conversation also features Ali Dillon, the President of Alex Mill, Alex Drexler, Founder, and Creative Director, Somsack Sikhounmuong, who discuss their roles and the brand's vision, highlighting the importance of community and innovative marketing strategies. Key Takeaways Include:Recent Success: Alex Mill has experienced strong sales performance attributed to changes in merchandising and management.Product Focus: Sweaters and denim are particularly successful categories for Alex Mill, with emphasis on fit and quality.Retail Strategy: Alex Mill follows a "less is more" approach, focusing on smaller store sizes and selective expansion.Marketing Channels: Instagram is a primary driver of brand awareness, with the company also exploring TikTok marketing.Expansion Plans: Alex Mill is planning to open a new store in Rockefeller Center, aiming for an early November launch.Customer Acquisition: Word-of-mouth marketing plays a crucial role in the brand's growth and recognition.Product Diversity: Mickey emphasizes the importance of offering multiple color options for key items to create visual impact and customer appeal. Sustainability and reworking products can also create new opportunities.Team Dynamics: A strong, diverse team is critical for successful product execution and business operations.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Sep 17, 2024 • 36min
Simeon Siegel Returns: A Retail Analyst's POV on the State of the Industry
Simeon Siegel, a top retail analyst at BMO Capital Markets, dives into the current retail landscape and the importance of execution in a volatile market. He highlights the stark divide between thriving and struggling sectors post-pandemic. Luxury brands face new pressures, yet some like Prada perform well. Consumers remain resilient despite economic challenges, while technology investments are crucial for success. Siegel also shares insights on evolving retail strategies and the critical adaptation needed for legacy brands to maintain relevance.

Sep 10, 2024 • 40min
Tech Talk: Digital Marketing Strategy for Retail Transformation - A Conversation with January Digital Founder & CEO, Vic Drabicky, & Stev...
Vic Drabicky, founder and CEO of January Digital, and Josh Krepon, President at Steve Madden, dive into the world of performance marketing in retail. They explore the critical balance between algorithm-based and authentic storytelling in branding. The conversation highlights the challenges of content management and the escalating importance of video marketing, particularly with platforms like TikTok. They also discuss how genuine influencer collaborations can foster real connections with consumers, and the growing role of MarTech in loyalty and data management.
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