The Retail Pilot
Power Dressing Reimagined: Sarah LaFleur’s Mission to Simplify Workwear
Mar 4, 2025
Sarah LaFleur, Founder and CEO of M.M.LaFleur, shares her journey in redefining women's workwear by focusing on function and ease. She discusses overcoming challenges during COVID and the importance of community. Jan Kniffen, a retail expert, provides insights into the sneaker market, including Nike's comeback and the rise of innovative brands like Hoka and On. Together, they explore entrepreneurial resilience, the evolving landscape of retail, and the future of fashion with technology integration.
41:20
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Quick takeaways
- The podcast reveals how smaller sneaker brands like On and Hoka are reshaping the sneaker market, challenging established giants like Nike and Adidas.
- Sarah LaFleur discusses her journey in building M.M.LaFleur, a brand focused on making women's workwear practical, stylish, and easy to wear.
Deep dives
The Sneaker Market Landscape
The podcast highlights the evolving landscape of the sneaker market, where smaller brands are gaining traction against established giants like Nike, Adidas, and Puma. There's a discussion around the growing popularity of brands such as On and Hoka, with On reportedly experiencing a 40% growth rate and Hoka a 20% growth rate. This shift reflects consumer preferences moving towards innovative designs and performance-driven products. The conversation raises questions about Nike's ability to reclaim market share while also driving the entire category forward.
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