4min chapter

The Retail Pilot cover image

Power Dressing Reimagined: Sarah LaFleur’s Mission to Simplify Workwear

The Retail Pilot

CHAPTER

The Competitive Landscape of Athletic Footwear

This chapter explores the dynamics of major athletic footwear brands, focusing on the resurgence of Nike and the rise of newer competitors like On and Hoka. It examines strategies employed by these brands to clear inventories, enhance relationships with retailers, and innovate in marketing as they navigate a shifting market landscape.

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