In this episode of The Retail Pilot, host Ken Pilot sits down with Alex and Mike Faherty, co-founders of Faherty Brand, to discuss their business journey, recent successes, and future plans.

Key Topics Discussed:

Faherty's performance during Black Friday and Cyber Monday 2024
The brand's growth trajectory and end-of-year projections
Expansion of retail stores and focus on in-store experiences
Product development and bestselling items
Marketing strategies and collaborations
Tech innovations and simplification efforts
Team building and company culture
Preparing for potential tariff changes in 2025
Exciting plans and collaborations for 2025

Highlights:

Faherty now operates 72 stores, with plans to open more in 2025
The brand is doing "hundreds of millions" in revenue
Focus on hero products like the Legend Shirt and Stretch Terry Pants
Emphasis on creating a boutique feel while making shopping easier for customers
Upcoming collaborations with a surf club in Ghana and big wave surfers in Portugal

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Unraveling the Fabric of Innovation at Faherty with Alex & Mike Faherty