The Elite Recruiter Podcast

Stephen Perchikov is an expert in scalable personalization, and he discusses how technology can be used to amplify the work of recruiters. He explains that in today's world, automated messages are a turn-off, and that personalization is key to maintaining intimacy with potential candidates. In order to be successful in social selling and growing one's LinkedIn audience, it is important to focus on outbound outreach and content. Positioning is key, and it is important to choose a niche and focus on becoming the go-to market leader in that niche. The conversation began with a discussion of the importance of niche marketing, and how it can be used to improve the effectiveness of outbound messaging. The idea of scalable personalization was introduced as a way to make messages more personalized without sacrificing scale. Finally, a strategy for research-based personalization was described, using the example of a client who hires engineers. The conversation is about how to find and contact potential employers in a specific field. The speaker suggests doing research to find companies that are hiring in that field, and then finding the hiring managers at those companies and writing a personalized message. If you do this research and use automation technologies, you can out perform many other recruiters out there.  Timestamps 0:00:00 The Elite Recruiter podcast with Benjamin Mena: Stephen Perchikov on scalable personalization 0:02:16 The Basics of LinkedIn Marketing and Sales 0:04:02 Scalable Personalization in Outbound Messaging 0:08:23 The Benefits of Automated Outreach in Recruiting 0:10:44 The Rise of Recruitment Marketing 0:12:04 The Impact of LinkedIn's Algorithm on Recruiters 0:14:36 The Power of Mythic Content in Marketing 0:16:11 How to Prepare for a Potential Economic Downturn as a Recruiter 0:19:51 The Impact of COVID-19 on the Recruiting Industry 0:23:24 The advice I would give to someone who is just starting out in the recruiting industry is to find an area that they are passionate about and that they feel they would excel in. There is a lot of competition in the recruiting industry, so it is important to find a niche in which you can stand out. Once you 0:25:06 The Benefits of Staying Open-Minded in Your Recruiting Business 0:26:36 Scalable Personalization in Recruiting: A Conversation with Steven Perchikov of Art of Sales Academy  Stephen Perchikov LinkedIn - https://www.linkedin.com/in/steven-perchikov-9217529/ Art of Sales Academy - https://www.artofsalesacademy.com/?r_done=1 Linkedin Mythic Content Templates https://www.artofsalesacademy.com/book < -- link to book a call With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ The Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/ Benjamin Mena Twitter: https://twitter.com/benjamin_l_mena

If you are like many people or me, it's easy to shy away from discomfort. But to win as a recruiter, you need to do the exact opposite. Chasing down and hunting discomfort could get you to the next level as a recruiter, search firm owner, or leader. In this episode of The Elite Recruiter Podcast our guest Sterling Hawkins walks us through the different types of discomfort that he wrote about in the book Hunting Discomfort that could be holding you back from hitting that next level and what you can do to break through and hit those big goals you have. Highlights: The book - Hunting Discomfort The 5 types of discomfort, how they are holding you back, and how to break through them How Sterling Hawkins went from the highest highs founding a multi-billion company to the lowest lows and how he was able to break free and build himself back up... What is his favorite book is! What you should do as an experienced recruiter to hit new goals Sterling Hawkins LinkedIn: https://www.linkedin.com/in/sterlinghawkins/ Book – Hunting Discomfort: https://amzn.to/3WkMSqp Sterling Hawkins: https://www.sterlinghawkins.com/ Sterling Hawkins Instagram: https://www.instagram.com/sterling_hawkins/ Sterling Hawkins Twitter: https://twitter.com/sterlinghawkins Hunting Discomfort Quiz: https://www.sterlinghawkins.com/hunting-discomfort-quiz No Matter What Community: https://www.facebook.com/groups/thenomatterwhatcommunity  With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ The Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/ Benjamin Mena Twitter: https://twitter.com/benjamin_l_mena

There are always things that we all can learn from Big Billers, but there is an extraordinary amount that we can learn from someone that has their first 7 figure billing year. Lisa Decker is our guest this week on The Elite Recruiter Podcast to talk about the lessons she learned along the way to hit that seven-figure year. After being a Top Biller year after year she breaks down what it took to make that jump to the next level. This is the perfect podcast to learn how to break through your next barrier and make the next you’re your best year yet! Highlights: Lisa talks about the impact that we have in people's lives! What Lisa Decker had to do to go from Big Biller to a 7 figure biller. The work ethic and the tracking it took to be a top biller. What is her favorite book is! What you should do as a new recruiter should be doing. What experienced recruiters should take advantage of.  Lisa Decker: https://www.linkedin.com/in/lisagentrydecker/ Lucas Group/Korn Ferry: https://www.lucasgroup.com/ With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ The Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/ Benjamin Mena Twitter: https://twitter.com/benjamin_l_mena

Social Selling is one of the most impactful things that most recruiters are not doing. Our awesome guest Lauren Surman is a master of social selling and is here to teach us how to level up our skills.  It's something that we all need to learn and learn how to do better. Recruiting is sales… both on the candidate side and client side and the sales process has changed over the last few years. Social Selling is the best way to move past the cold emails and phone calls and play the smart game. Check out the podcast and I hope you learned as much as I did!  Highlights: What tools Lauren is using to crush social selling How she lands the purple squirrels What is her favorite book is! How you can quickly crush the social selling game and make more placements!  Lauren Surman: https://www.linkedin.com/in/laurensurman/ Lauren’s LinkedIn Accountability Group: https://lessonswithlauren.co/ BombBomb: https://bombbomb.com/ Library of Uncommon Sale Practices: https://www.fluint.io/resource-content/the-library-of-uncommon-sales-practices Shield: https://www.shieldapp.ai/ With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ The Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/ Benjamin Mena Twitter: https://twitter.com/benjamin_l_mena

Overcoming a tragedy is extremely tough, overcoming and succeeding takes everything that you have in you.  In this episode of the Elite Recruiter Podcast, our guest Dana Neiger who is the co-founder of HIVE Talent Acquisition. In this episode, Dana talks about her first book "Before I Knew It, They Were Gone: A Jewish First-Generation American Woman’s Journey through the Darkness". We talk about the struggles that she had to overcome to reach the success that she is having now and the path to writing a book while being a cofounder of HIVE which focuses on Diversity Recruiting within the civil space. Highlights: The secrets of finding great diversity talent Finding what works for you to support your mental health Dana writing her first book and how she did it while co-managing an exciting recruitment firm   Dana Neiger: https://www.linkedin.com/in/dana-neiger-0a9700/ HIVE Talent Acquisition: https://hivetaf.com/ Book coming soon: "Before I Knew It, They Were Gone: A Jewish First-Generation American Woman’s Journey through the Darkness" With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ The Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/ Benjamin Mena Twitter: https://twitter.com/benjamin_l_mena

Hiring a new recruiter can be difficult and hard. But in this exciting episode of The Elite Recruiter Podcast, our guest Daphne Gomez the founder of Teacher Career Coach talks about how your next new recruiter could be a former teacher. We talk about how many teachers looking at transitioning out of the classroom could become one of your best recruiters. Highlights: What traits should you be looking for in a teacher that could become your next best recruiter How to find that teacher that is looking at becoming a recruiter How to properly prepare your new recruiter for success Daphne Gomez: https://www.linkedin.com/in/daphne-williams2/ Teacher Career Coach: https://teachercareercoach.com/ Transitioning Teacher Job Board: https://jobs.teachercareercoach.com/ Teacher Career Coach Instagram: https://www.instagram.com/teachercareercoach/ With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ The Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/ Benjamin Mena Twitter: https://twitter.com/benjamin_l_mena

In part 2 of this episode of the Elite Recruiter Podcast, I speak with David Perry from Perry Martel International about how he has successfully placed 1603 Executives since he and his wife started their search firm. Highlights: How David and his wife started their executive search firm. The things that they have done to successfully place 1603 executives How the world of recruiting is changing What you need to learn as a recruiter to be successful Understanding how powerful you are as a recruiter and that you can help solve some of the challenges of the world because of your skill set. David Perry: https://www.linkedin.com/in/davidperry/  Perry Martel International: https://perrymartel.com/ Work Insight: https://workinsight.io/ My New Job Hunt: https://mynewjobhunt.com/ Hiring Greatness: https://amzn.to/3KyEhel Executive Recruiting for Dummies: https://amzn.to/3CLcZQi With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ The Elite Recruiter Instagram: https://www.instagram.com/theeliterecruiter/

In part 1 of this episode of the Elite Recruiter Podcast, I speak with David Perry from Perry Martel International about how he has successfully placed 1603 Executives since he and his wife started their search firm. Highlights: How David and his wife started their executive search firm. The things that they have done to successfully place 1603 executives How the world of recruiting is changing What you need to learn as a recruiter to be successful Understanding how powerful you are as a recruiter and that you can help solve some of the challenges of the world because of your skill set. David Perry: https://www.linkedin.com/in/davidperry/  Perry Martel International: https://perrymartel.com/ Work Insight: https://workinsight.io/ My New Job Hunt: https://mynewjobhunt.com/ Hiring Greatness: https://amzn.to/3KyEhel Executive Recruiting for Dummies: https://amzn.to/3CLcZQi With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ The Elite Recruiter Instagram: https://www.instagram.com/theeliterecruiter/

In this episode of the Elite Recruiter Podcast, I speak Ben Eubanks the Chief Researcher from Lighthouse Research and Advisory. Ben started his career in recruiting and moved into leading one of the most successful research organizations within the recruiting and human resources industry. Highlights: We talk about how is able to use his background as recruiter to really understand the data out there What is going on within the recruiting market and different types of AI What is going on in the candidate market and why candidates are doing things like ghosting. What are the skill sets that a recruiter needs in the future to be successful Ben Eubanks: https://www.linkedin.com/in/beneubanks/ Lighthouse Research and Advisory:  https://lhra.io/  Report: https://lighthouseresearch.lpages.co/2022-talent-acquisition-trends-report/ Infographic: Why Candidates Ghost Employers https://lhra.io/blog/3-reasons-candidates-ghost-employers-plus-4-things-they-desire-infographic/ With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/

In this episode of the Elite Recruiter Podcast, I speak with Adam Meekhof TA Leader at IQ Talent Partners on how to successfully lay the foundation and scale up a recruiting team that is effective in just about every industry. Highlights that we talk about: How you lay the foundation for a new recruiter so they are successfulHow they get 90% of their new business without a dedicated sales teamThe hottest recruiting tools at the moment Adam Meekhof: https://www.linkedin.com/in/adammeekhof/ With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/