Revenue Diaries

"You have to live well to be productive and work well.”In this episode, I chat with Joe Ciarallo, VP of Communications at Wellhub, as we talk about how balancing passions like music and fitness impacts mental well-being and work performance. Joe opens up about his career journey from Buddy Media to Salesforce and now WellHub, and how staying connected to music and exercise has been key to maintaining his mental health in high-pressure environments.We discuss the importance of creating boundaries between work and personal life, the lessons he’s learned from fatherhood, and how music serves as a creative outlet and emotional reset. Joe shares his perspective on the benefits of routine, the impact of moving across the country, and why self-care practices can lead to a better, more sustainable work life.Timestamps:(00:00) Intro(01:15) Music and fitness in daily life(03:02) Career shifts: Buddy Media to Salesforce(05:45) Boundaries in work and life(08:30) Fatherhood, leadership, and growth(11:00) East Coast to West Coast perspective shift(14:50) Music as creative outlet and reset(17:40) Routine, self-care, and mental health(21:12) Fatherhood: Patience and self-awarenessConnect with my guest:Joe Ciarallo on LinkedIn: https://www.linkedin.com/in/joeciarallo/Explore Wellhub: https://wellhub.com/Connect with me:Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/Explore Docebo: https://www.docebo.com/Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

In a candid conversation, Mark Huber, VP of Marketing at UserEvidence and former hockey captain, shares his journey with ADHD and the transformative power of therapy. He discusses how playing hockey instilled grit and teamwork, shaping his resilience in life and work. Mark opens up about losing a close friend to suicide, emphasizing the importance of remembrance and the ongoing conversation around mental health. From self-care routines to navigating grief, his insights resonate deeply, making a compelling case for vulnerability in the workplace.

“Brand is the one thing you can control to be different from the rest.”In this episode, I sit down with Drew Brucker, creative marketer, AI experimenter, and Head of Brand and Content at Goldcast. Drew shares the journey behind his unconventional leap from VP-track leadership to solopreneur exploration—all while raising twin daughters and tinkering with Midjourney prompts.We talk about the hard conversations that come with leaving stability behind, the rise of AI-assisted creativity, and the real meaning of career success. Drew opens up about his philosophy on focus, fatherhood, and why design, not just demand, might be the missing link in modern B2B marketing. Drew also shares his thoughts on what B2B can learn from the art world, why your brand is your second product, and how deep playlists and vision boards actually shape the future of work.Timestamps:(00:00) Intro(01:52) Drew’s journey into AI and photography(03:48) Exploring the solopreneur path(06:51) Balancing career and family(24:29) Exploring Spotify playlists and LinkedIn(25:08) The “coolness” of B2B SaaS marketing(26:25) Risk tolerance and creativity in marketing(29:25) Balancing brand and revenue marketing(43:02) Creative pursuits and personal passionsConnect with my guest:Drew Brucker on LinkedIn: https://www.linkedin.com/in/drewbrucker/ Drew Brucker on X: https://x.com/dcbruck Explore Drew’s website: https://www.drewcbrucker.com Explore Goldcast: https://www.goldcast.io Check out Drew’s Substack, Imagine Lab: https://unsubscribehere.substack.com/ Connect with me:Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/Explore Docebo: https://www.docebo.com/Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

“Failure is not a word that I use very often. It's not even a word that comes up in my negative self-talk.”In this episode, I sit down with LeTísha Shaw, a transformational marketer and former mechanical engineer turned product marketing leader at UserTesting. She shares her nonlinear career path—from building decks with her dad and shaping Disney’s early streaming strategy to learning quantum physics on YouTube and perfecting gluten-free Belgian waffles through trial and error. LeTísha opens up about parenting, self-reflection, and the lessons she’s picked up from experimenting in every part of life.We talk about why she avoids the word “failure,” how she’s raising her daughter to value authenticity, and what it means to embrace growth without chasing perfection. Along the way, we get into herb gardening mishaps, hot yoga, salsa dancing, bath bomb productivity hacks, and the joyful chaos of living as a self-described “mixologist of life.”Timestamps:(00:00) Intro(01:40) LeTísha’s transition from engineering to marketing(02:27) Disney experience and media evolution(04:13) Personal interests and hobbies(05:24) Navigating career transitions(09:52) Influence of family and early life(18:58) Reframing failure(20:04) Overcoming stage fright(25:05) Learning a new language(27:46) Hobbies, bath bombs, and the "mixology of life"Connect with my guest:LeTísha Shaw on LinkedIn: https://www.linkedin.com/in/letishashaw/Explore UserTesting: https://www.usertesting.com/Connect with me:Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/Explore Docebo: https://www.docebo.com/Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

“I do not think about legacy. I just hope that my kids will carry forward a few of the values that will be important forever, like honesty.”In this episode, I sit down with Adam Schoenfeld, CEO and co-founder of Keyplay, multi-time founder, ICP obsessive, and proud dad of two. We dive deep into what it means to build something meaningful—both in business and at home.Adam opens up about raising entrepreneurial kids, why he deletes every app from his phone during vacation, and how his 92-year-old grandfather continues to shape his values today. We talk about startup life, presence over perfection, and the surprising power of letting your daughter “just cook.” We also cover his daughter’s Etsy dreams, what golf taught him about discipline, and why legacy might not be about a name on a building—but about being remembered for telling the truth, even when it’s hard.Timestamps:(00:00) Intro(01:36) Reflecting on time and parenting(02:29) Adam's entrepreneurial journey(03:37) Balancing work and family life(07:07) The influence of family values(11:34) Legacy and life lessons(20:08) Advice to 21-year-old selfConnect with my guest:Adam Schoenfeld on LinkedIn: https://www.linkedin.com/in/adamschoenfeld/ Explore Keyplay: https://keyplay.io/ Connect with me:Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/Explore Docebo: https://www.docebo.com/Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

"What's more important—helping someone write a cold email or paying attention to a kid who's excited to come home and tell you the score on their test?"In this episode, I speak with Jen Allen-Knuth, founder of DemandJen, sales educator, LinkedIn powerhouse, and rescue dog evangelist. We talk about what it means to truly show up—not just in work, but in family, in grief, and in life. Jen opens up about becoming a stepmom to four kids, how that role helped her finally disconnect from hustle culture, and what losing her dad taught her about hard work, legacy, and humor.We also cover her unexpected rise as a dog rescue advocate, the real reason she left corporate roles, and how a conversation with Amy Volas finally pushed her to bet on herself. This one’s for anyone figuring out how to find meaning outside of metrics—or just trying to stop writing cold emails long enough to live a little.Timestamps:(00:00) Intro(01:49) Internet friendships and social anxiety(04:24) Balancing work and personal life(05:28) Step-parenting and personal growth(18:34) From Dalmatian to Pit bulls(20:20) The ferret named Ernesto DePantolano(21:05) Discovering the world of rescue dogs(22:33) Using social media for a cause(24:05) Balancing work and passion(24:39) Volunteering and making a difference(27:36) Advice to younger selfConnect with my guest:Jen Allen-Knuth on LinkedIn: https://www.linkedin.com/in/demandjen1/ Explore DemandJen: https://demandjen.com Connect with me:Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/Explore Docebo: https://www.docebo.com/Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

“You have to show up. Creativity doesn’t just happen—you make it happen.”In this episode, I speak with Rob Joyner, Senior Vice President of Business Development at Centerbase and a self-taught artist who turned a garage experiment into a thriving creative career. By day, Rob helps lead a legal tech company. By early morning, he’s in his studio, pushing the boundaries of abstract art with layers, texture, and movement.Rob shares how painting became his way to manage anxiety, why early mornings are his secret weapon, and how a simple trip to Michael’s turned into a six-figure art business. He also talks about navigating parenthood while juggling multiple passions, building a brand without relying on galleries, and why saying yes led to a $36,000 day.Timestamps:(00:00) Intro(01:00) Discovering art and the impact on anxiety(02:58) The journey from hobby to professional artist(05:00) Developing a unique artistic style(07:00) The breakthrough moment in Rob’s art career(09:00) Navigating the art world and gallery experiences(12:00) The benefits of early morning creativity(15:00) Balancing career, art, and family life(18:00) How to find a meaningful hobby(20:00) Prioritizing family while managing a career(24:00) The importance of setting boundaries and being presentConnect with my guest:Rob Joyner on LinkedIn: https://www.linkedin.com/in/rob-joyner/Explore Centerbase: https://centerbase.com/Rob Joyner on Instagram: https://www.instagram.com/paintedjoyner/Explore Rob’s art: https://paintedjoyner.com/Connect with me:Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/Explore Docebo: https://www.docebo.comProduced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

“I’m not dying for your cold email sins.”In this episode, I speak with Jordan Crawford, founder of Blueprint and an advisor at Clay, who’s shaking up the world of B2B sales with a data-driven approach to outbound strategy. By day, Jordan helps revenue teams escape broken outreach models. By night (and probably early morning), he’s deep in the world of AI, segmentation, and scalable personalization.Jordan shares why most outbound sales motions are fundamentally flawed, how AI is both the problem and the solution, and why the best revenue teams are ditching generic intent data in favor of highly specific insights. He also talks about why SDRs hold the real keys to better messaging, how “shiny object syndrome” is leading teams astray, and why being too broad is the fastest way to fail.Timestamps:(00:00) Intro(02:22) Understanding the role of a Go-To-Market Engineer(05:04) Challenges in modern marketing tools(15:09) Crafting effective marketing messages(19:15) The rise of shiny object syndrome in marketing(20:08) Vertical SaaS - the key to effective outreach(21:34) The importance of human insight in marketing(28:03) Leveraging AI for targeted marketing campaigns(32:28) Practical steps for implementing AI in marketingConnect with my guest:Jordan Crawford on LinkedIn: https://www.linkedin.com/in/jordancrawfordExplore Blueprint: https://blueprintgtm.comConnect with me:Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/Explore Jellyfish: https://www.jellyfish.coProduced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

Elaine Zelby is the co-founder of Tofu, a former mechanical engineer, and a mom of two. Her husband is also a startup founder, so yes—they’re building two companies and raising two kids at the same time.In this episode, we talk about:Ruthless prioritization as a founder and parentLiving life at 3x speed (literally)Why she shut down her podcast and newsletter to focusThe dream of starting a maker camp for adultsThe best career advice she gives to anyone early in their journeyElaine’s energy is contagious, her ideas are endless, and her perspective on work and life is refreshingly honest.Timestamps:(00:00) Intro(02:17) Balancing motherhood and entrepreneurship(03:16) Daily routine and time management(06:14) Unplugging and hobbies(08:16) Wood and metal crafting(11:17) Newsletter and business ideas(17:32) Foodie adventures and favorite spots(20:44) Elaine gives career adviceConnect with my guest:Elaine Zelby on LinkedIn: https://www.linkedin.com/in/elainezelbyExplore Tofu: https://www.tofuhq.comElaine’s “3 Things” Newsletter: https://zelby.substack.com/Connect with me:Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/Explore Jellyfish: https://www.jellyfish.coProduced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries

“No one has a perfect answer. You might as well just try something and see versus getting hung up on always doing things perfectly.”In this episode, I speak with Natalie Marcotullio, Head of Growth and Operations at Navattic. From launching a laptop rental side hustle in college to leading growth at a high-speed startup, Natalie is no stranger to uncertainty, and she wouldn’t have it any other way. Natalie shares how she keeps burnout at bay, sets boundaries in a fast-paced world, and why her parents (a Fortune 1000 exec and a kindergarten teacher) shaped her leadership style more than any job ever could. She also talks about her deep love for New York, why running the 800-meter race is pure torture, and the underrated power of just figuring it out.Timestamps:(00:00) Intro(01:18) Managing stress and learning from family(01:58) How to onboard new team members(04:18) Balancing work and personal life(05:28) The importance of physical fitness(13:05) Natalie's entrepreneurial journey(17:38) Love for New York and Italy(21:43) Why startup marketing isn’t for everyoneConnect with my guest:Natalie Marcotullio on LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/Explore Navattic: https://www.navattic.com/Connect with me:Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/Explore Jellyfish: https://www.jellyfish.coProduced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries