Episode 13: AI Experiments, Brand Clarity, and the Art of Reinvention with Drew Brucker

“Brand is the one thing you can control to be different from the rest.”

In this episode, I sit down with Drew Brucker, creative marketer, AI experimenter, and Head of Brand and Content at Goldcast. Drew shares the journey behind his unconventional leap from VP-track leadership to solopreneur exploration—all while raising twin daughters and tinkering with Midjourney prompts.

We talk about the hard conversations that come with leaving stability behind, the rise of AI-assisted creativity, and the real meaning of career success. Drew opens up about his philosophy on focus, fatherhood, and why design, not just demand, might be the missing link in modern B2B marketing. Drew also shares his thoughts on what B2B can learn from the art world, why your brand is your second product, and how deep playlists and vision boards actually shape the future of work.

Timestamps:

(00:00) Intro

(01:52) Drew’s journey into AI and photography

(03:48) Exploring the solopreneur path

(06:51) Balancing career and family

(24:29) Exploring Spotify playlists and LinkedIn

(25:08) The “coolness” of B2B SaaS marketing

(26:25) Risk tolerance and creativity in marketing

(29:25) Balancing brand and revenue marketing

(43:02) Creative pursuits and personal passions

Connect with my guest:

Drew Brucker on LinkedIn: https://www.linkedin.com/in/drewbrucker/

Drew Brucker on X: https://x.com/dcbruck

Explore Drew’s website: https://www.drewcbrucker.com

Explore Goldcast: https://www.goldcast.io

Check out Drew’s Substack, Imagine Lab: https://unsubscribehere.substack.com/

Connect with me:

Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/

Explore Docebo: https://www.docebo.com/

Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries