Episode 8: Go-To-Market Jesus, Shiny Object Syndrome, & Smarter Selling with Jordan Crawford

“I’m not dying for your cold email sins.”

In this episode, I speak with Jordan Crawford, founder of Blueprint and an advisor at Clay, who’s shaking up the world of B2B sales with a data-driven approach to outbound strategy. By day, Jordan helps revenue teams escape broken outreach models. By night (and probably early morning), he’s deep in the world of AI, segmentation, and scalable personalization.

Jordan shares why most outbound sales motions are fundamentally flawed, how AI is both the problem and the solution, and why the best revenue teams are ditching generic intent data in favor of highly specific insights. He also talks about why SDRs hold the real keys to better messaging, how “shiny object syndrome” is leading teams astray, and why being too broad is the fastest way to fail.

Timestamps:

(00:00) Intro

(02:22) Understanding the role of a Go-To-Market Engineer

(05:04) Challenges in modern marketing tools

(15:09) Crafting effective marketing messages

(19:15) The rise of shiny object syndrome in marketing

(20:08) Vertical SaaS - the key to effective outreach

(21:34) The importance of human insight in marketing

(28:03) Leveraging AI for targeted marketing campaigns

(32:28) Practical steps for implementing AI in marketing

Connect with my guest:

Jordan Crawford on LinkedIn: https://www.linkedin.com/in/jordancrawford

Explore Blueprint: https://blueprintgtm.com

Connect with me:

Kyle Lacy on LinkedIn: https://www.linkedin.com/in/kylelacy/

Explore Jellyfish: https://www.jellyfish.co
Produced by our partner, Share Your Genius: https://shareyourgenius.com/?utm_source=shownotes&utm_medium=pod&utm_campaign=rev-diaries