The PR Breakdown with Molly McPherson

The best way to manage a crisis is to prevent one.The best way to prevent a crisis is to identify the types of crises that can affect your business.In this episode, we cover the top 10 crisis types communicators need to know how to handle to lessen the damage or remove it altogether.Each one has its own unique set of challenges and implications, but each type of crisis can create significant fallout if unprepared for properly.Mentioned on the podcast:Ep. 122: How to Use Social Media In Emergency Situations: Winter Storm EditionEp. 108: What is Parler? Everything you need to know about this social network with all the buzzListen + Subscribe Stitcher or Apple PodcastsNeed help creating the right message? Try Outwrite Editor to help improve your writing. © Molly McPherson 2021Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do.Regardless of the industry you work in or represent to the media, knowing how to effectively create a pitch for the media is the most critical step to success in PR and content marketing.Guest Christy Laverty discusses the changes in news coverage from timing to Twitter.  Christy Laverty spent over 20 years as a media expert, but now works to help people pitch the media, sell a story, or get visibility. Her specialty is helping people leverage the power of the media to gain influence, serious business credibility and customers.Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident. Whether it's Twitter, Facebook or YouTube, social media is as valuable resource for many police departments as it is for traditional brands and businesses. On the podcast, Julie Parker will share her strategies for how law enforcement can use social media to communicate directly with the public, as well as tips to improve a department's media relations. Mentioned in the podcast: 2002 D.C. sniper attacks in Washington, D.C. Minneapolis Police Department's handling of George Floyd Boston Marathon bombing Active shooter in Prince George's County Duante Wright shooting in Brooklyn Park, Minnesota Julie Parker is a recognized media consultant specializing in crisis communication, public relations, media coaching and social media training for national and local law enforcement agencies.  As a former television reporter and police department media director, Julie uses her decades of experience to help law enforcement agencies and their personnel learn the bet strategies for using the media relations and social media.  Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

I love giving presentations, workshops and keynotes because I love helping people.I love giving virtual presentations because they are incredibly convenient, interactive and easy to use.What I know is that people no longer love (perhaps even despise), is sitting through virtual presentations. "Zoom" fatigue has certainly set in for most people when they have to log in to another - ugh - meeting.Although we are so close to returning to those in-person meetings, many of us still have months of virtual calls ahead of us. Plus, due to the ease and cost-efficiency of the meetings, many are here to stay.On the podcast, the three areas that help you become an all-star participant and can also prevent those "Zoom" fails that end up going viral. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

Simply put, companies in 2021 should have a diversity statement. When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of protests throughout the country. The protests eventually simmered down, but the call for more diversity and inclusion gained the necessary traction to make diversity and inclusion a priority for companies. A strong statement shows a company's commitment to building an inclusive workplace that welcomes people of all backgrounds. But how does someone get started writing the statement? What are the elements in an ideal diversity statement? In this episode, you will learn how CEOs of major brands respond to diversity incidents, such as Derek Chauvin's conviction, and some suggestions for writing a diversity statement that gets the job done.Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues dealing with social distancing, diversity, and inclusion in 2021. Gini Dietrich shares how she advises her clients to update their PR and communication plans to meet public expectations. She's also sharing her take on the shrimp in the Cinnamon Toast Crunch fiasco.     Dietrich is the founder, CEO, and author of the Spin Sucks, blog host of the Spin Sucks podcast, and author of Spin Sucks, She is the creator of the PESO Model, which has become an industry staple for describing the four types of media and how to integrate them into your PR plans to help establish your authority. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan's crosshairs  again(!) after sharing a blunt assessment of one of her follower's comments that rubbed her the wrong way. After seemingly comparing herself to Harriet Tubman among other notable and "unrelatable" women on a Tik-Tok video, Hollis faced a severe backlash online with calls for her cancelation and people calling her out for her views on a work ethic tied to a person's worth - not to mention how she described the woman who cleans Rachel's toilets.  With the ease of airing opinions in a social media reply, the public has found a way to cast judgment against individuals and businesses, where it hurts - their online reputations. On the podcast, the common trait of people who are threatened with cancelation due to an online transgression and how to avoid it. Also, while you're at it, how you can create an indestructible brand.   Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

As many business leaders come to recognize that online media is an important part of any reliable business plan,  many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thing at the wrong time. However,  there is a significant push for turning to public relations to help boost the visibility and credibility of not only the business, but of the CEO. However, PR today usually means social media. How can CEOs make that leap? Public relations practitioner and writer Michelle Garrett knows PR and how to use it for leadership communication. Her article, published in Entreprenuer magazine, Want to Do a Public Relations Push? Focus on Social Media First, was the basis for our discussion. You can find Michelle on Twitter or her website. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

Mastering the on-camera presentation is a skill that can benefit anyone working in today's virtual environment. (Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud. First discussion point of the episode.) The need to convey trust and leadership via a computer screen isn't going away - ever.Brad Phillips is a master at understanding how to convey a message to the media, whether in person or a virtual interview. In this episode, he offers three objectives for anyone planning an interview with the press or speaking at a virtual press conference. Brad runs Throughline, a media training and public speaking firm where he has trained thousands of media spokespersons and public speakers including a presidential candidate, several members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations and heads of government agencies. He’s prepared speakers for TED Global and TEDx Talks, the World Economic Forum in Davos, presidential debates, and thousands of other business- and issue-oriented presentations. His book The Media Training Bible has been Amazon's top selling title on this subject since its release in 2012. Before starting Throughline, Brad worked for ABC's Nightline with Ted Koppel and CNN's Reliable Sources, The Capital Gang, and Late Edition with Wolf Blitzer.Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...

The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts. Molly shares tips from her social media playbook, which she uses for her clients, as well as examples of major brands that use social media to manage and issue or crisis. Listen for PR response tactics for Twitter, Facebook, Instagram, LinkedIn, TikTok, and Clubhouse. Mentioned in the episode: Episode 125: Build an Indestructible Social Media Crisis Plan in 3 Easy StepsUniversity of Oregon forward Sedona Prince, put a TikTok spotlight on the disparity between the men's and women's weight rooms while competing in the NCAA March Madness Tournaments. Listen + Subscribe Stitcher or Apple PodcastsThe media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson ...