The PR Breakdown with Molly McPherson 155: The First 48 Hours: Amtrak’s Effective Crisis Response After the Derailment
In the week since an Amtrak train derailed in rural Montana, killing three people and injuring dozens more, federal investigators are still trying to determine what caused the derailment.
Despite the rarity of situations such as these, Amtrak needed a crisis plan to be ready at any moment.
In this episode, we explore the first 48 hours of Amtrak's response to the Empire Builder derailment near Joplin, Montana.
What communicators can learn from the rapid response of Amtrak and how they leveraged digital methods:
- Media page on the website
- CEO statement
- What was included in the statement and what was missing?
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© Molly McPherson 2021
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