The PR Breakdown with Molly McPherson 152: How to Successfully Manage a PR Backpedal: Mulaney, Hollis, Murdaugh, and OnlyFans
In this episode, how to use the backpedal in a PR response - but only if you really need to.
Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an incident in which a person's character is called into question or a perceived wrongdoing.
Listen to four examples from the last few weeks and the rating given for their reputation outcome: a thumbs up or thumbs down.
We'll look at the response tactic, as it refers to the restoration and renewal of their image.
Let's discuss how they rate on the use of the backpedal:
- John Mulaney
- Rachel Hollis
- Alex Murdaugh
- OnlyFans
Mentioned on the podcast
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.
Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter
Subscribe to Molly's Live Events Calendar.
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly: