Content Strategy Insights

Do you love your CMS? Laura Robertson asked the audience at her Confab 2019 talk whether any of them loved their CMS. In a room of 750 people, only one hand went up. This sad state of affairs has prompted Laura to reflect deeply on content management systems. https://ellessmedia.com/csi/laura-robertson/ ‎

Mike Atherton applies insights from information architecture to help content strategists develop domain models. These models help align content stakeholders and create a powerful way to organize, discover, and display content. https://ellessmedia.com/csi/mike-atherton/

Flora Paul developed an analytics practice she calls "editorial intelligence" during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists "can be friends with numbers and data." https://ellessmedia.com/csi/flora-paul/

Rachel Van't Land is a copywriter, brand strategist, and content strategist. Rachel helps businesses speak in a credible voice that aligns with their brand. https://ellessmedia.com/csi/rachel-vant-land/

Blaine Kyllo helps enterprises understand and optimize their content processes. A key part of his work is helping his clients develop governance models that keep content operations on track. https://ellessmedia.com/csi/blaine-kyllo/

Crystal Taggart helps small- to medium-sized businesses improve their business results with artificial intelligence. AI is rapidly emerging as a viable technology that even small businesses can use to optimize their marketing efforts. https://ellessmedia.com/csi/crystal-taggart/  

Neal Sofian leads a company that builds conversation bots for the health-care industry. Using algorithms, machine learning, and contextual storytelling, they create complex, customized content on the fly to help people change their health behavior. https://ellessmedia.com/csi/neal-sofian/  

Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations. https://ellessmedia.com/csi/jennifer-bourn/

Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission. https://ellessmedia.com/csi/kronda-adair/

Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospects. https://ellessmedia.com/csi/jenn-marie/