Content Strategy Insights

John Sechrest helps startups tell their stories. By managing the narrative around their startup idea, founders can improve their odds of raising money, attracting the right talent, and – most importantly – connecting with the right customers. https://ellessmedia.com/csi/john-sechrest/

Andrea Zoellner is passionate about making the web more accessible and usable. With clear UX copywriting and a single-minded focus on the user, she helps people succeed online.

When the field of SEO emerged in the late 1990s, Heather Lloyd-Martin was one of the first writers to focus on search engines. She’s still at it 20 years later – writing, coaching, training, and consulting on SEO copywriting.

Kate Saul & Andre Francisco work at 18F, an federal government agency that helps other agencies improve their digital services, including web content. Soon after the agency's founding they discovered that they would benefit from having a master reference guide - the 18F Content Guide - for both their organization and their clients. The 18F Content Guide helps federal government agencies keep their web content consistent and usable.

Shelley Keith is a digital strategist with Modern Tribe. Her pragmatic approach to content governance aligns stakeholders on the "why" behind content decisions and uses techniques like "guerrilla governance" to get the content outcomes that executives demand.

Simon Thompson runs an agency in Melbourne, Australia, that focuses on helping B2B businesses add podcasts to their content marketing mix.

Malaika Carpenter is a solo content strategist in Philadelphia. Working on her own with non-content-focused clients has sharpened her focus on having a clearly articulated, replicable content-strategy process.

Jamie Schmid is a content enthusiast. She has been building websites since the late 1990s. Over that time, she has honed processes that result in websites that give both internal and external users intuitive and robust content experiences.

David Dylan Thomas studies human behavior to develop better content strategies. Dave's cognitive-bias hacks help you tame counter-productive thought processes to create less biased content experiences.

Joe Welinske creates content strategies and other crafted communication as a UX practitioner, teacher, and event organizer. Joe is super-thoughtful about the role of content in helping people use technology. We had a great conversation about his journey from old-school technical communicator to leading-edge UX practitioner.