Content Strategy Insights

Ian Lurie is a leading technical SEO expert. But he doesn't recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users' intent and on quality content. https://ellessmedia.com/csi/ian-lurie/

Eric Best helps business leaders look into the future. As a scenario-thinking consultant, he helps you discover insights that let you formulate an actionable strategy in the face of uncertainty. In other words, scenario thinking gives you a tool to explore the differences between your currently planned future and the one that may actually unfold. https://ellessmedia.com/csi/eric-best/

Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode gets a little meta at times :) https://ellessmedia.com/csi/rob-mills/

Emily Triplett Lentz is committed to making her content as welcoming as possible to everyone who encounters it. Her inclusive-content work not only ensures that traditionally excluded groups feel included. It also delivers stronger business results and promotes better writing. https://ellessmedia.com/csi/emily-triplett-lentz/

Jonathon Colman knows how to build content teams and integrate them into big digital programs. He deftly navigates the challenges that come with creating complex products in fast-growing organizations, always championing the best content practices. Jonathon's career arc mirrors the growth of content strategy and content design. He started out as a technical writer and webmaster. He was a content marketing pioneer. He worked in both SEO and UX at REI. Recently, he has practiced and managed strategy and design work at Facebook and Intercom. Wherever he's been, Jonathon has always been at the forefront of the content profession. https://ellessmedia.com/csi/jonathon-colman/

Mónica Guzmán and Caitlin Moran are thoughtful practitioners of a new kind of reporting - conversational journalism. Their team at WhereBy.Us builds community in five U.S. cities with newsletters that engage their readers in ways that old media couldn't. https://ellessmedia.com/csi/the-evergrey/

Tracy Playle has a super-power: people skills that help her run effective content strategy workshops. Clarify your "why." Get the right people together. Engage them in focused and creative activities. Great strategy is the result. https://ellessmedia.com/csi/tracy-playle/

Phillip Hunter has been designing digital conversations for 20 years. He started with touch-tone phone applications. More recently, he has worked on Alexa and other voice-based technologies. https://ellessmedia.com/csi/phillip-hunter/

Colleen Jones is a Jedi Master of content effectiveness. She helps organizations plan, create, and improve operations that produce user-focused content. https://ellessmedia.com/csi/coleen-jones/

Torrey Podmajersky is a true UX writing pioneer. As a "content developer" for Microsoft's Xbox she cultivated the skills she now uses as a UX writer at Google. Her new book, "Strategic Writing for UX," shares the insights she has gleaned over 10 years of UX writing practice. https://ellessmedia.com/csi/torrey-podmajersky/