Content Strategy Insights

Back in early March, when it was still safe to gather in person, we convened a panel of UX strategy experts at the ConveyUX conference in Seattle. Cora Cowles is Associate Experience Director at Huge Detroit Laura Joss is Global Director of the Design Research team at Motorola Brent Summers is Director of Marketing at Blink UX We had a broad-ranging discussion about how to balance quantitative and qualitative inputs into UX strategy. Each panelist brought a unique perspective. And the audience asked some great questions. This was the first "live" recording of this podcast. The format is a little different from the interviews I usually conduct. What do you think? Should I continue to experiment with different formats for the show? https://ellessmedia.com/csi/conveyux-panel/

Elly Searle is a fierce advocate for UX writing. Like any UX professional, her advocacy starts with the end users of the products she works on. But Elly is probably best known for her work advocating for pay equity for her content teams. Thanks to her efforts, Elly's writers are treated the same as their design, research, and engineering counterparts. https://ellessmedia.com/csi/elly-searle/

Andrea Ames has been a content leader for more than 35 years. From her early work as a technical writer, she has gone on to guide huge content teams and to become an advisor to other content leaders. Some folks might get jaded after three and a half decades in big enterprises. Not Andrea.  Her enthusiasm for her work is always contagious and inspiring. Nowadays she focuses on helping content professionals become more effective and businesses more successful. https://ellessmedia.com/csi/andrea-ames/

Yuval Keshtcher is building a community around the new field of UX writing.  He first discovered the need for UX writing as a product designer. Since then, Yuval has convened product writers in discussion forums and classes. He studies the field constantly and hosts a podcast on Writers in Tech. This fall, he'll host a UX writing conference. https://ellessmedia.com/csi/yuval-keshtcher/

Forest Gibson and his colleagues at Pluto VR have an ambitious purpose: "to help humanity transcend physical location." Even before they formed their company, Forest and his fellow founders did deep work to align on their purpose. That clarity helps them evaluate ideas and make better decisions faster. https://ellessmedia.com/csi/forest-gibson/

Amy Balliett grounds the power of images in strong narratives. Her visual stories deliver the kind of content that humans are hard-wired to crave. https://ellessmedia.com/csi/amy-balliett/

Tamara Adlin uses the power of user personas to align teams and help them develop better products. Tamara literally co-wrote the first book on how to develop and use personas. She has subsequently developed several practices that help teams align executives and other stakeholders on how to build genuinely customer-focused products and services. https://ellessmedia.com/csi/tamara-adlin/

Andy Welfle and Michael J. Metts are on a mission to empower word people. Specifically the people who craft words as part of product-design teams. Their new book, Writing Is Designing: Words and the User Experience, shows UX content creators how to apply design principles to their writing craft. https://ellessmedia.com/csi/writing-is-designing/

Brittney Urich has been connecting content strategy to UX design from the very start of her career. As a senior user experience designer at Ogilvy's Denver office, Brittney educates both her clients and her colleagues about how content and design support each other. https://ellessmedia.com/csi/brittney-urich/

Kylie Hansen is a tireless evangelist for the field of UX design. By demonstrating the ROI of content design, she has been able to build a team that is making better products now - and is ready to design the conversational and data-driven content of the not-too-distant future. https://ellessmedia.com/csi/kylie-hansen/