ThinkEnergy

Winter isn’t always a wonderland. In Canada, the season brings a flurry of unique challenges, heightened in recent years by extreme weather events. This episode, the first of two parts to close out the year, revisits thinkenergy’s coolest clips sharing energy considerations and solutions to help mitigate the impacts of winter on our homes, infrastructure, and safety. Hear from experts Shawn Carr, Manager of Customer Experience at Hydro Ottawa, and Nick Levac, FLM at Hydro One.   Related links Shawn Carr on LinkedIn: https://www.linkedin.com/in/bryce-conrad-2ab1b352/  Nick Levac on LinkedIn:  https://www.linkedin.com/in/nicklevac/  Hydro Ottawa: https://hydroottawa.com/en Why everyone’s talking about heat pumps: https://hydroottawa.com/en/blog/why-everyones-talking-about-heat-pumps Warming up to cold climate heat pumps: https://envari.com/stories/community-centre/ Hydro Ottawa Tree Trimming: https://hydroottawa.com/en/outages-safety/community-safety/tree-trimming To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Follow along on Instagram: https://www.instagram.com/hydroottawa   Stay in the know on Facebook: https://www.facebook.com/HydroOttawa   Keep up with the posts on X: https://twitter.com/thinkenergypod  

Are you prepared for a prolonged power outage? Extreme weather is more common due to climate change. Canada’s experienced disastrous tornadoes, wildfires, and wind and ice storms over the past few years alone, leading to massive disruption to utilities and public safety. Be prepared, stay informed. Dive into the urgent discussion on emergency preparedness in episode 125 of thinkenergy, featuring insights from Hydro Ottawa’s CEO, Bryce Conrad, and Canadian Red Cross Disaster Management Volunteer, Guy Lepage.   Related links   Bryce Conrad on LinkedIn: https://www.linkedin.com/in/bryce-conrad-2ab1b352/  Guy Lepage, LinkedIn: https://www.linkedin.com/in/guy-lepage-8568289/  The Canadian Red Cross: https://www.redcross.ca/how-we-help/emergencies-and-disasters-in-canada  Hydro Ottawa: https://hydroottawa.com/en Hydro Ottawa safety resources: https://hydroottawa.com/en/outages-safety  Hydro Ottawa emergency preparedness: https://hydroottawa.com/en/outages-safety/emergency-preparedness To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Follow along on Instagram: https://www.instagram.com/hydroottawa   Stay in the know on Facebook: https://www.facebook.com/HydroOttawa   Keep up with the posts on X: https://twitter.com/thinkenergypod ---- Transcript: Dan Seguin  00:06 This is think energy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back. We're going to take a different direction for today's show. For the first time, I don't have a guest lined up. Instead, on today's show, I'm going to talk about a topic that is close to my heart as a communicator in the electricity sector. And it's something that affects us all. prolonged power outages caused by major weather events. More specifically, I want to talk about what each of us can do to take personal responsibility during a crisis, and how we can all take steps to plan for prolonged outages due to an ice storm, a tornado, heat waves or major wind storms. Now, most of the time, power outages are over shortly after they begin. But with a major storm outages can last much longer. We've all experienced being without power for an extended period of time. And we know that extreme weather events have become more frequent and intense due to climate change. And wow, Canada has certainly experienced his share of national disasters recently, something that we all felt for the first time was the effect of forest fires this past summer. According to the Canadian interagency Forest Fire Center, there were approximately 6623 fires recorded across Canada in 2023, burning a total of 18 million hectares. These fires wiped out entire forest communities, and all infrastructure that supports those that live in these areas including their electricity. Here in Ottawa, we only experienced poor air quality, unlike anything I have ever seen in my lifetime living in the nation's capital. Also in Ottawa this year, there was an Easter ice storm in April, tornadoes that touched down in the south end of the city in the summer, and a number of lightning strikes in June, July and August that broke records and caused a number of outages in the region. It reminded me of a conversation I had with my boss, Bryce Conrad, President and CEO of Hydro Ottawa, back in February 2022. At that time, I asked him how concerned he was with climate change. Listen to his response. You'll think he just said this yesterday. Here's what he had to say then.   Bryce Conrad  03:03 So let's just state categorically that climate change is real. You know, as I sit here today, it's minus 27,000 degrees outside. People go "oh global warming, why is it so damn cold? And of course, you just want to smack people that say things like that. But God's honest truth is climate change is not about the day to day weather, it's about weather patterns. It's about  how, you know, in the past, we've had wind storms and ice storms, we've had eight tornadoes, including one in downtown Nepean. You know, we've had a one in 100 year flood, followed by a one in 1000 year flood. We've had heat waves that have stretched and taxed our system. And all of this is just like, quite frankly, within the past five years. So that's what climate change means. It means unpredictable, changing, dramatically changing weather patterns. And if you run a utility, like I do, or like we do, you don't like that. You know, our infrastructure is built to withstand X. It's not well not built to withstand x plus 30%, or x plus 50%. So, you know, when a wind storm comes through, the infrastructure is ready to sustain winds up to 90 miles an hour or something like that. Well, you know, we all saw what happened when tornadoes came through, you know, 130 miles or 160 miles an hour, right? Those poles snapped like twigs. That's what climate change means. So, you know, it's terrifying. It's absolutely terrifying. And, you know, it's something that we have to start to build into our plans as to how we build better in the future. Sure, so are we building our infrastructure to withstand 90 mile an hour winds? Are we building them to withstand 150 mile an hour winds? While there's a cost difference to that, obviously, but the answer is, yeah, we've got to do a better job of building stronger, more resilient infrastructure. If you're building you know, if you saw during the floods, the Chaudiere Facility, which is our new generating asset down at Chaudiere Falls. You know, you were seeing for the first time in history, all 50 of the gates of the ring dam were open. And there was more, I think it was two Olympic swimming pools were passing through the gates every second. The waterfall, the water, the speed in the waterfall was faster than the Niagara Falls. Like I mean, these are things that shouldn't be happening in downtown Ottawa, but have happened three times since I've been here, and that's 10 years. So if anyone wants to have a debate about whether or not climate change is real, call me up. Let's have that conversation. Because it's very real, and it's going to dramatically impact our future. In terms of the energy transition, I think I talked a bit about it. But you know, when we bottle out, and look at what our future looks like, 50 years from now, our infrastructure looks fundamentally different than it does today. It's in fundamentally different places than it is today. You know, we're going to rely upon artificial intelligence, machine learning. You know, each and every one of those, like, everything will be censored up. So, you know, the idea is that, as opposed to us rolling a track to fix something that's broken or down, we can sort of simply reroute it from the control center. So yes, we still have to get out there and fix what's broken. But for you, the customer of Hydro Ottawa, you actually won't notice the impact because the power will have switched over to another source instantaneously. That's the goal.   Dan Seguin  07:09 Some powerful words from Bryce Conrad, President, CEO of Hydro Ottawa, about climate change, and its effects on the electricity grid. I found his comments about how the advancement of artificial intelligence could result in a self healing grid. And the customer wouldn't even know that there was an outage because the system would be smart enough to know to reroute the power from another source. Sounds futuristic indeed, but something worthy to work towards. Since this is likely a couple of decades off, I want to spend a little bit of time sharing how utilities tackled power outages and restoration today. It's important to understand how it all works. You may be surprised to learn that utilities observe and monitor weather conditions, staying on top of changing weather patterns, so they can alert customers about possible outages in advance. Weather warnings are issued and Hydro Ottawa crews are put on standby to respond to emergencies. During the Ottawa ice storm back in April 2023. More than 225 internal and external field resources were called up to repair damage across the city of Ottawa. This was the second highest use of resources in hydraulic was historic, and it proves the point that utilities are taking these weather events seriously. To provide some perspective, I think it helps understand how utilities assess and restore power after a storm. It's important for us to know this so we can manage our expectations. In today's world we want it all now on demand. It's good to know what happens behind the scenes and the rationale that determines why some customers get restored before others. After a major storm causes widespread outages. The first job of the utility is to investigate the extent of the damage and determine the resources required to restore the power. Here's a general breakdown of how many utilities prioritize restoration after they've performed an assessment of the damage. Priority One: respond to public safety issues and emergencies. Priority two: fix critical electrical system infrastructure like substations and main power lines. Priority three: restore power to critical infrastructure and emergency services like hospitals, airports, water and sewage treatment plants. Priority four: repair power lines that will restore power to the largest number of customers. Priority five: we store smaller clusters of neighborhoods. And finally, priority six: respond to individual homes and businesses that may have sustained damage to their own electrical equipment. Public and personal safety are top of mind for restoration crews who must also deal with the aftermath of any storm, including falling trees, branches, windy conditions, heavy fog, thunder, lightning, and icy roads, all of which make restoring power difficult. And while restoring power is their main purpose, it's important that these brave women and men do not put their lives at risk. conditions have to be safe for them to work. So now, let's get to the part where we find out what we can do as individuals before, during and after a major storm that has caused widespread damage and a power outage. To kick off this section, I'm going to first play a clip from an interview I did earlier this year with Guy Lepage, a disaster management volunteer with the Canadian Red Cross. Guy has been deployed to some of the world's biggest disasters and relief operations here in Canada, and overseas. No matter the emergency, big or small. I asked Guy during our conversation how Canadians can better prepare for emergencies in general, and especially during prolonged outages, being self-sufficient for three days is still the golden rule. Here's what he had to say.   Guy Lepage  11:37 Yes, three days is the golden rule. You have to plan to sit around your kitchen table with your family, or do it yourself and sit and plan for 72 hours (three days) from the perspective that I can't get out of my house because of a snowstorm, ice storm, fire whatever the situation. Can I stay in my home for 72 hours to carry on a normal lifestyle and a sense that I need to eat, I need to bathe, I need medication for people who need medication in my house, you have to plan ahead because if you don't, and you figure, hey, first responders will come and take care of me well, they may not be able to because there'll be taking care of other people with greater needs. So as I said, You need to have enough water and we're talking three liters per person a day, one liter to drink and two liters. To wash and bathe. You need to have enough dry goods, you need to have enough food that won't go bad. If you are using an electric can opener. Have a manual one. If you depend on the internet and your cell phone, you need to have a crank operated radio or battery operated radio so you can listen to the local emergency newscast to find out hey, how long am I on my own here, okay. But most importantly, if anyone in your home needs medication, you need to have more than three days worth on hand. I'll give you an example in 2013. Here in the Greater Toronto Area, there was a major ice storm. And major portions of the area were without power for more than three days. We set up a shelter in Ajax where I live. And on Christmas morning I'm going around the different rooms in a community Senator we've set up where people stayed overnight. There was a elderly gentleman in a wheelchair, who said, You know last night when I arrived, I only had one pill left for my heart condition. I had to cut it in half. So I've taken half, I'm down to my last half. What am I going to do? So luckily, we had a nurse on hand who was able to find a pharmacy that was open and we replaced his medication. But if this is a scenario that you're in your home with someone who takes life saving medication, heart condition, insulin for diabetes, whatever. And then you can't leave for three days and you run out of medication that could have catastrophic consequences. So always plan ahead to have enough medication. Enough pet food and enough water enough dry goods to survive on your own for three days.   Dan Seguin  14:17 That was Guy Lepgage, disaster management volunteer with Canadian Red Cross, talking about his experience as a person who has had his boots on the ground during numerous disasters here in Canada and abroad. He mentioned something very interesting, and I'm going to leave it with you today. As probably the most important takeaway from this show, come up with a three day plan. A great place to start and I'm a little biased here is to go to hydro ottawa.com and visit the emergency preparedness section. There. You will find resources and information about what to consider when building that plan. I hope this episode has helped you consider having those necessary conversations around emergency preparedness. I know this is a departure from our usual podcast programming, but it's an important topic as winter weather approaches. Now, I hope you found this episode worthwhile and informative. Thank you so much for joining me today. I hope you had a lot of fun. Cheers. Thanks for tuning in for another episode of the think energy podcast. Don't forget to subscribe and leave us a review wherever you're listening. And to find out more about today's guests or previous episodes, visit thinkenergypodcast.com And I hope you'll join us again next time as we spark even more conversations about the energy of tomorrow.

The renewable revolution is here. Scientists, entrepreneurs, and policymakers—including Indigenous and industry leaders—are accelerating the transition to clean energy. But does Canada unanimously agree on the path to a more sustainable future? Philippe Dunsky, founder of Dunsky Energy + Climate Advisors, joins thinkenergy to discuss. From climate counsels and regional challenges to greener business practices and how to positively impact the clean energy and climate sectors. Listen to Episode 124 today.   Related links   Philippe Dunsky on LinkedIn: https://www.linkedin.com/in/philippedunsky/  Dunsky Energy + Climate Advisors: https://www.dunsky.com/  Dunsky Energy + Climate Advisors on LinkedIn: https://www.linkedin.com/company/dunsky-energy-climate-advisors/ To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Follow along on Instagram: https://www.instagram.com/hydroottawa   Stay in the know on Facebook: https://www.facebook.com/HydroOttawa Keep up with the posts on X: https://twitter.com/thinkenergypod ---- Transcript: Dan Seguin  00:06 This is think energy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back. Right now, there are scientists, entrepreneurs, policymakers, indigenous and industry leaders, helping to shape the direction that Canada will take to accelerate a transition to clean energy. Everywhere you look, whether it's academia, municipal, provincial, or federal governments, there's another council or committee being formed to address the most pressing issues of our time, climate change, from transitioning to sustainable energy sources, electrifying transportation, and improving energy efficiency to protecting our natural environment and reducing carbon emissions. One thing is for certain our country is embracing the renewable revolution, like never before. But those with seats at the decision table know that it must be done responsibly, and affordable. As we know, every region of Canada is unique and presents its own set of challenges and opportunities when it comes to tackling climate change, and ways to implement clean energy. So here is today's big question. How did we get such a vast and diverse country like Canada to agree on a pathway forward to a cleaner, greener and more sustainable energy future? Joining us today is Philippe Dunsky of Dunsky Energy and Climate Advisors, a consultancy firm that Philippe founded. It supports government, utilities, corporations across North America to accelerate their transition to clean energy. Phillippe, is the co chair of Canada's new Canada electricity Advisory Council, the co chair of efficiency Canada, and the director of the greater Montreal Climate Fund. He also previously chaired the Quebec government electrification Working Group. Welcome to the show, Philippe. Let's start by asking you this. Having just gone over some of your accomplishments, where does this passion for clean energy and climate come from? Where did it start?   Philippe Dunsky  02:44 So, so great to be here. By the way, thank you so much for having me. It started, I guess, I guess very early on. I'm Jewish background and grew up with, you know, endless stories about the Holocaust. And somehow that kind of morphed into just a general  interest for world affairs and for big challenges, big societal challenges. And then as I was growing up, those became really focused on environmental issues. So that was the genesis. I became very, very interested in environmental issues. And then through that, and climate change in particular, as probably the greatest challenge of my generation, and for my generation. And then, I guess the other thing is, I've come to discover that I'm a pretty analytical guy. So I'm not a no great protester, I'm not a great to great movement leader, I tend to see a lot of gray, not so much black and white. And so that's how I ended up deciding to get involved in these issues. But, you know, in my own way through more of an analytical lens,   Dan Seguin  03:55 Okay, you've served and are serving on numerous councils, committees and boards. Can you tell us what has been the biggest takeaway you've learned through each collaboration? And how has it changed you?   Philippe Dunsky  04:11 Yeah, because each one does change you and changes your perspectives. Because ultimately, the biggest takeaway is that no matter how much I think I know this stuff and know this stuff. Well, and I've been working on energy issues for over 30 years now. And so, you know, I always end up thinking that I know the answer. What we discover is that, you know, there's not a single answer, there are many perspectives. And if you can combine knowledge with multiple perspectives, then you can come up with something that's hopefully going to be closer to that, you know, to that truth, or whatever you want to call it. My big learning is that every time you go into something like this, you go in with an open mind and an open heart. And if you do that, and you're listening to others perspectives, then you're bound to land on something that's a hell of a lot smarter. And then what you initially thought coming into it?   Dan Seguin  05:02 Okay, cool. Now, you were appointed chair for a recently formed Canada electricity Advisory Council. Can you tell our listeners who's on it? What is the mandate? And just how big of an undertaking is this?   Philippe Dunsky  05:19 Sure, I can start with the last question, by the way, that the undertaking, it's a really big issue, it's a really big challenge. On the other hand, the undertaking itself is time limited, it's a 12 month thing. So I'm a pumpkin and I turned into a pumpkin in May. It's been five months now. So I got another seven to go. From that perspective, that's the timing that we're looking at. Okay, Council itself is a group of 18 Canadians from across the country, every single, every single province, no exception. It's, it's extraordinary mix of individuals with an extraordinary mix of experience and perspective. So I'd say roughly half of council members are either current or former utility executives. The other half is a bit more of an eclectic mix of former regulators, we have people involved in the power production side of things, we have first nations leaders, so indigenous leaders, and a couple of others with different perspectives to bring to the table. But the really important thing here, I think, is that you're looking at the leadership level from every single province across the country. And that makes for really, really enlightening and challenging conversations as well. And then I guess you asked about the purpose or the mandate of the council. So I'll put it at a very, very fundamental level as a country, we're trying to largely decarbonize electricity by sometime in the middle of the 2030s. And we're looking to grow electricity, very substantially to decarbonize the rest of the economy. By 2050. That's that dual set of goals is at the heart of our mandate. And our mandate is to figure out what the feds can and must do. And at the same time, what can and must be done by others in the country, to help make this an easier journey, a more affordable journey. And ultimately, a more successful journey on the way there.   Dan Seguin  07:22 Okay, great segue here. Now, with respect to Canada's goal to achieve a 100%, Net Zero electricity system by 2035, you stated, "Is it better to optimize than maximize? Can you maybe break that down for us? And can you give us some examples?   Philippe Dunsky  07:41 Yeah, sure. I mean, you know, what I mean by that is, if all we do is say we want to decarbonize, there are many, many paths to do that. And, you know, we can say, hey, we're gonna, we're just gonna build, build, build, build, build until there's no tomorrow. And we could probably get there, doing nothing but that, but we'll get there in a less affordable way, than if we really think through the intricacies of what needs to be done. Yes, on adding, also on subtracting, so actually becoming more efficient in the way we use energy, relying more on consumers' involvement in the marketplace to achieve some of those goals. I just think there are quick ways to get to the goal, that ultimately, are going to cost too much and or create reliability issues. And if that happens, there'll be a backlash. And we'll never get to the goal. Alternatively, there, they're thoughtful ways that maybe aren't exactly the way we've always done things in the past, but that involve a lot more complexity and being able to wrestle with complexity and stuff. But ways that are focused on keeping this as affordable as possible, ultimately, for everyone across Canada, making sure that we do this in a way that's reliable, so we can always count on electricity being there. And in doing it in a way that actually involves some cooperation, as well.   Dan Seguin  09:04 So the electricity Council fulfills the minister's mandate to establish a pan Canadian grid Council. How viable is a pan Canadian electricity grid? Or are you seeing your movement in regional interconnections?   Philippe Dunsky  09:22 Yeah, so it definitely looks regional. Let me be really clear about that. And I know the original Originally, the name for the council was supposed to be the pan Canadian grid Council, as you pointed out, you'll also notice it, it was not it does not have that name. And there's a reason for that. And, and I will say, you know, and I've said this publicly many times, I don't believe that that's the right answer. We definitely need a lot more cooperation. at the regional level. There are a lot of opportunities for provinces to exchange more to continue exchanging with the US by the way, and this isn't, you know, we're not caught within, within our borders. So we have to do more on the cooperation side to keep costs down again, as low as possible to make this as smart and thoughtful and as achievable as possible. But that doesn't involve, you know, I love the old Coast to Coast Railway analogy. It's nice, it's working for railways. We're not talking about a single grid that goes coast to coast that's just not in the cards.   Dan Seguin  10:28 Now, for those who are not aware, can you tell us about your firm, its purpose, and what makes your approach unique, and particularly effective?   Philippe Dunsky  10:40 Sure, I mean, I'm thrilled talking about my firm. So these days, I spend so much time talking about look Council, which is kind of like my evenings and nighttime job, or evenings and weekend job. But my day job is running my firm, my firm is a group of over 50 professionals. Now, I think we're about 55 now that are dedicated exclusively to supporting clients in their clean energy transitions. And our clients typically are utilities and governments, increasingly large corporate clients as well, across Canada and across the US. So ultimately we work with utilities and governments that are in the throes of this energy transition, that are trying to figure it out. They're trying to find a way to help their customers navigate through it and a way for themselves to navigate through it, to define what the business case is for them and what their proper role is in it. And, and then we also have helped them in some of the nitty gritty. So, you know do you get customers involved on the demand side management side to reduce the pressure on right on the big build out? And all the capital is involved there? You know, what do we need to do to electrify vehicles, for example. So we've developed for some places, charging, charging infrastructure plans and charging infrastructure, business, business plans, strategies, investment plans, we work with, with our, with our customers in helping helping to decarbonize buildings through whether it's direct electrification, or hybrid heating systems without just the natural gas, depending on the on the need, we work with to decarbonize industrial loads, as well. And oftentimes, we're working with our utility customers to help them help their industrial customers decarbonize. So all of those things, and more and of course, planning out the whole transformation of the electricity system on the supply side, is a big part of it. That's a lot of what we do. It's hard to put in a single sentence. But the interesting thing, I guess, for us is, you know, ultimately, we're a consulting shop that is exclusively focused on the clean energy transition, we do nothing other than that. And, and I think that makes us pretty darn good at it.   Dan Seguin  13:02 That's perfect. Phillippe, your company emphasizes support in four focus areas, buildings, mobility, Industry and Energy. How were those identified? And can you maybe provide some specific projects or initiatives that have made a significant difference in the sector's?   Philippe Dunsky  13:25 Yeah, sure. And those sectors are, you know, 80 to 90%, of the energy equation, right. So they've grown over time, in a very deliberate manner, we started out working on the building side of the equation. So you know, what we call DSM or in Ontario, you call it CDM. Just to be different. But so we started out working on that. And then over time, we added mobility, especially electric mobility to our portfolio of expertise, and then built out from there, including on the generation and TND side, in terms of some examples. I mean, I'll be honest with you, we do well over 100 projects a year now. So there are a lot of different ones with a pretty large variety. But for example, I actually just came back from meeting with one of our clients, a large, large electric utility, where we've helped them to revamp their whole CDM approach. So that's, you know, from top to bottom, on the strategy side, on the regulatory side, and then on what the programs actually look like and how they operate and who they involve. In Ontario, we actually completed something I think is absolutely fascinating. I really enjoyed reading it. And that was a study of the potential of Drs. So distributed energy resources in Ontario to essentially keep the lights on, you know, we found 1000s of megawatts of exploitable resources there that you don't need to build because they're already there on the customer side of the meter. So stuff like that. We've worked with a lot of states in the US including California and New York designing, designing measure is to help their customers finance, the transition on their side, we've done a lot of work with, with utility executives helping them think through the strategy side of this, how am I going to actually the change management? How may I change my own utility to go from what it was in that steady state environment of the past 75 years to something that is a completely different beast in a very much more dynamic world. And it's focused on customer service and, and focused on transitioning the energy system as a whole. So, again, a pretty broad array of, of projects, but all of them. Absolutely. Absolutely exciting. And, and fascinating for me to be involved in and learn from.   Dan Seguin  15:45 Okay, now, wondering if you can speak to the importance of responsible and sustainable practices in the clean energy sector? And how has your company prioritized these principles in his work?   Philippe Dunsky  16:00 Yeah, sure. I mean, I mean, look, the world right now is looking to the energy sector to lead and to transform itself. And as we do that, you know, leaders have to have to walk the talk. So, you know, I'm, I'm very proud that most, if not all of my clients are doing that right now within their own operations. And my firm does that in our operations. I try to do that, in my own life, I've been driving nav for seven years. Now, it's a great way for me to, to, to lead by example, but also, quite frankly, to get a head and on the experience curve, and actually understand from personal experience, all right, what are the challenges of of EV ownership and what needs to happen to make it a more seamless process? So you know, that's on the personal side, my company, we're actually a B Corp. So we went through a process to be certified by an independent organization that looks at all of our practices, from soup to nuts. And in our score, our B Corp score has increased. Year over year, I think we started out somewhere about 80 Something points, and now we're at 119. So you know, it's just a process of continuous improvement, just like, just like all of our clients have to have to do.   Dan Seguin  17:12 Okay, cool. Now, we all know, there's always more every country can be doing to combat climate change. But it's complex. In your opinion, Philippe, how does Canada compare? Is it on the right track, and focusing its effort on the right initiatives?   Philippe Dunsky  17:34 Yeah, I think it's, I think Canada is, is definitely moving in the right direction. I think there have been a lot of very important policies brought forward over the past several years that I think, bring us forward. Are they all done exactly the way I would like them to be done? No, if I had a magic wand, would I do it a little bit differently? Probably, but directionally there. Actually, I think we're heading there. You know, that being said, it's a long and winding road. Right. And it will be for the next decade. So there will be setbacks, and there will be things that we're doing that are suboptimal. And that's a little bit part of life. So my job and the role I've kind of given myself and my firm is to help make that path as straight and narrow as it reasonably can be. But you know, recognizing that this is a big learning process and, and mistakes you're gonna make for sure.   Dan Seguin  18:31 Now, Philippe, what are some of the biggest challenges or even threats to achieving a clean energy future in the timeline set out by scientists and the government? How is your company positioned to address them?   Philippe Dunsky  18:46 The biggest challenges and threats and I'll decouple those questions, okay. Because I think that, from my perspective, there are enormous challenges. There's first and foremost, a challenge of time, right? Because what we're talking about if we're talking about, you know, getting to net zero or something like it by 2050. I mean, that's a single generation. So we're talking about literally transforming the backbone of modern economies in a single generation. That is, number one, because frankly, that's never been done before. We've done it within sectors, right, we've done we went from, from horse drawn carriages, to to you know, horseless horseless carriages. And you know, we've, we dumped manufacturer, gas and went, went to natural gas, and we've done individual changes like that before. We've never done all at the same time dealing with that and getting it done. The single generation is a race. And so I do think that time is probably the number one challenge number two challenge. And, you know, if you really take a take a step back here and think about what we're talking about it, it's largely from an economic standpoint, we're largely moving from optics to capex, and there's we're largely it moving from a context where whether it's utilities, or business owners or homeowners, today, we pay our bills, you know, we're buying fossil fuels, right, we're buying and burning the energy that we consume. And so that's an OP X thing. Now, what we're talking about is increasingly stuff, that's just all capital, if you think of, you know, going from a gas plant to, let's say, a wind farm, a wind farm is, you know, it's once and done all of the entire cost for next 20 years, or 95% of it goes in the ground on day one, that's moving objects to capex, it's a really big change. If you're thinking of it from a homeowner perspective, we're talking about, let's say, take my example, you know, I bought an Eevee, my Eevee cost a lot more than that my previous gas car did. On the other hand, I'm paying a hell of a lot less to keep it up to optics to capex. So there's a real challenge around getting enough capital for all this to happen, whether it's for large utilities or down to an individual homeowner or car owner, I think that's a real big challenge that we have a couple more, maybe I'll, maybe I'll stop there. And then the things that my firm is doing to address those, I mean, look, like I said before, on the timeline side, everything we're trying to do is just minimize errors, we're not gonna eliminate them, but minimize errors. So that that line between here and there can be as straight as possible, and as least painful as possible on the capital side, that's a very specific thing. But we actually do a lot of work developing innovative financing mechanisms that utilities and governments can offer to homeowners and business owners, to allow them to have access to the capital that they need, as they tried to save money on the operation side. So those are, those are a couple of them, anyhow.   Dan Seguin  21:57 Okay, Philippe, what do you want Canadians to know about the country's transition to clean energy that they might not already know or be aware of?   Philippe Dunsky  22:10 You know, I think, I think everyone is aware that this energy transition is really big, and it's gonna be really hard. Maybe the one thing I'll add on to it is, there's a lot of benefit on the other side of this. So a lot of benefit, you know, what we're talking about ultimately, is, is transformative in nature, it's the sort of thing that's happened. I'm thinking outside of the energy sector, but just holistically, these kinds of changes have happened a few times in the past 100 years or so. And they tend to always be ultimately about moral leadership to start. And so I think we need to think of this, first and foremost from the perspective of moral leadership, which is something that is one of the reasons why Canada has such a great, strong brand around the world, because we punch above our weight on the great moral issues of the times. And that was true when we went to help out Europe during World War Two, and that was that true. And we went Mulrooney led the boycott of South Africa under apartheid. I mean, we've stood up when we've needed to, that has positioned this country internationally in a way that I don't I'm not sure that we fully measure. This is one of those times. And so being at the forefront of this, I think is extraordinarily important for our country as a whole. That being said, there's also some really economic benefits at the end of this and flip it on its head to there's some real economic costs and risks if we don't do this, and if we don't get it right, well, one thing, one thing I'll point to, I remember about 10 years ago, being in conversations with some provincial governments about the possibility of governments eventually taxing imports of our products, if they're too carbon intensive, and the idea sounded a bit crazy back then we're recording this today on October 30 29 days ago, on October 1, Europe's carbon border adjustment mechanism came into effect for the first time. And that is effectively going to tax import of products from everywhere around the world based on their carbon content. So if we get ahead of this fast, if we succeed in this, if we lower our carbon content of what we produce, we've got a hell of a nice economic advantage at the end of it.   Dan Seguin  24:33 Now, what advice would you give to an aspiring entrepreneur or those looking to make a positive impact in the clean energy and climate sectors?   Philippe Dunsky  24:48 You know, my advice is it's gonna sound a little wishy washy, but it's just figuring out what you're great at. You know, everyone's great at something different so I have a hard time. I'm providing really concrete advice to people I don't know personally, but everyone's got their magic. Everyone's got their special exceptionalism. I think it's important to know who you are, know what you really like to do know where you excel, and then whatever that is, to the extent that you can bring that to service of a greater cause, whether it's climate, whether it's portability, whatever it is, I think that's just a beautiful thing. So I encourage everyone to ultimately lead a purpose driven life and, and lean on their own strengths wherever they may be.   Dan Seguin  25:35 Okay, that's fair. Lastly, Philippe, we always end our interviews with some rapid fire questions. Are you ready? Maybe. Okay, here we go. What are you reading right now?   Philippe Dunsky  25:51 Right now I'm actually sounding nerdy but I'm actually reading the CIA's 2030. Outlook, the latest 2030 outlook by the International Energy Agency. Absolutely fascinating read. If you're a nerd, like I am about energy.   Dan Seguin  26:04 Now, what would you name your boat? If you had one? Or maybe you do have one?   Philippe Dunsky  26:10 My boat? My boat is a canoe. And what would I name my canoe? I'm not sure. Maybe I named it the Power Canoe. One of the reasons I love canoes, by the way, is they're probably the most efficient way of getting from point A to point B on water. So I'm a big fan of energy efficiency and, and a canoe is just that.   Dan Seguin  26:31 Who is someone that you truly admire Philippe?   Philippe Dunsky  26:35 Oh, goodness, I admire so many people, I couldn't come up with a single name there. You know, I work with a lot of leaders who dedicate their time and energy and excellence to, for public purposes. And every single one of those I'm in deep admiration of, I'll maybe add one other group, the folks I work with here in my firm. I've never known a group of people as dedicated and passionate and smart and curious. As they are, they do inspire me.   Dan Seguin  27:05 Good, good. Okay. What is the closest thing to real magic that you've witnessed?   Philippe Dunsky  27:10 I'm from Quebec. So I'm a big fan of the circus, the modern circus, whether it's Cirque du Soleil, Cirque Éloize or les Sédois de la mayenne, they always amaze me and I'll always leave me spellbound.   Dan Seguin  27:24 Okay, next, as a result of the pandemic. Many of us are guilty of watching a lot of Netflix or other streaming platforms. What's your favorite movie or show?   Philippe Dunsky  27:38 You know what, I watched many different Netflix shows. These days. I'm just trying to think what's in bridgerton would be one of them right now. I'm really enjoying it.   Dan Seguin  27:52 Now, lastly, Philippe, what's exciting you about your industry right now?   Philippe Dunsky  27:58 What's exciting is the same thing that's exhausting me. And that's the pace of change. It's just an extraordinary time right now. And I'll tell you what's really exciting me is that five years ago, because this is all I do. Right? I'm a one trick pony. So I think about this every day. Five years ago, I felt pretty alone in seeing and understanding the pace of change that we needed today. I feel like pretty much every leader I speak with is very clear eyed about how big this is, how fast it's gotta go, the challenge that it represents, and the near the you know, the knowledge that we need to get going and get going in a big way. So that excites me.   Dan Seguin  28:37 Now, if our listeners want to learn more about you, or your organization, how can they connect?   Philippe Dunsky  28:44 Well, my organization's website is very simple. Dunsky.com. That's probably the easiest, easiest way. And if you want to connect with me, try info@dunsky.com or my own email. The simplest email in the world is philippe@dunsky.com.   Dan Seguin  29:05 Well, Philippe, this is it. We've reached the end of another episode of the thinkenergy podcast. Thank you so much for joining us today. I hope you had a lot of fun.   Philippe Dunsky  29:15 It was fun. Thank you. I love your questions.   Dan Seguin  29:18 Thanks for tuning in for another episode of the think energy podcast. Don't forget to subscribe and leave us a review wherever you're listening. And to find out more about today's guests from previous episodes, visit thinkenergypodcast.com. I hope you will join us again next time as we spark even more conversations about the energy of tomorrow.  

More and more we seek brands and products to help us conserve energy, save money, and make a positive impact on the planet. Every purchase is powerful. ENERGY STAR Canada’s Director of Program Support and Modernization, Burt James, joins episode 123 of thinkenergy to chat ways we can harness that power. From energy-efficient products to how ENERGY STAR programs help reduce greenhouse gas emissions, save electricity, and even improve the quality of our lives. Listen to the conversation today.   Related links   ENERGY STAR Canada: https://natural-resources.canada.ca/energy-efficiency/energy-star-canada/18953   ENERGY STAR Canada on LinkedIn: https://www.linkedin.com/showcase/energy-star-canada/  ENERGY STAR Canada on X (formerly Twitter): https://twitter.com/ENERGYSTAR_CAN  ENERGY STAR Canada on Facebook: https://www.facebook.com/ENERGYSTARCanada/ To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Check out our cool pics on https://www.instagram.com/hydroottawa   More to Learn on https://www.facebook.com/HydroOttawa   Keep up with the Tweets at https://twitter.com/thinkenergypod ---- Transcript: Dan Seguin  00:06 This is Think Energy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back. Did you know that your wallet can help you reduce your energy footprint? Energy efficient products have become powerful tools and conservation and energy reduction efforts as people around the world become more aware of the impact their purchasing choices have on the environment. Consumers increasingly want electronic devices and appliances that use less energy to help save money on their energy bills, create a more sustainable future for people and the planet and are less wasteful and subsequently reduce greenhouse gas emissions. More and more people want to do business with brands that are just as concerned about these things as they are and they're using their wallet to send that message. More than ever, we have come to realize the power our wallets hold, we are dictating what is manufactured and produced because of how we think about and use energy. Over the last few decades and perhaps this last decade in particular, more of us are concerned about our own impact and contribution towards climate change. Enter ENERGY STAR Canada, a voluntary partnership between the Government of Canada and industry to make high efficiency products readily available and visible to Canadians. Providing simple, credible and unbiased information so consumers like us can make well informed decisions in the US alone ENERGY STAR and its partners have reduced greenhouse gas emissions by 4 billion metric tons since 1992. And save the equivalent of 5 trillion kilowatt hours of electricity. You likely know and recognize and have Energy Star products in your home already. Its logo has become a trusted symbol, particularly in the appliances space, but there's a lot more that they do then you may not be aware of. So here's today's big question. In what ways can we harness the power of our wallets to make a positive difference for our planet and what other opportunities exist through programs like ENERGY STAR to lessen our impact on the environment, and even human health? Joining us today is Bert James. He's the Director of Product Support and modernization at ENERGY STAR from the Office of Energy Efficiency. Hey, Bert, welcome to the podcast.   Bert James  03:10 Pleasure to be here.   Dan Seguin  03:11 Now. Maybe you can start by telling us how the ENERGY STAR brand came to be and why it's become such a trusted symbol.   Bert James  03:21 Thanks for the question, Dan. The Energy Star program was actually started in the early 1990s by the US Environmental Protection Agency, but was first brought to Canada in 2001. In an international partnership and our can through the Office of Energy Efficiency are the stewards of the program in Canada. It's a voluntary partnership between the Government of Canada and program participants to make high efficiency products, homes and buildings available and visible to consumers and businesses. The product program is probably the one that people are most familiar with. And it was the first member of the ENERGY STAR candidate family. There are more than 80 types of products available and 1000s and 1000s of products, we have over 1000 program participants in the product space alone. Later on in 2005. We brought in the ENERGY STAR for new homes program in 2017. ENERGY STAR for industry in 2018, Energy Star certification became available for commercial and institutional buildings. And how did it become such a trusted symbol, I think through consistent performance more than anything else, it's recognized by a strong majority, like more than 80% of Canadians know what that little blue star means whenever they see it. It's government backed, which I think gives it some credibility or at least I'd like to think so there are transparent and really strict efficiency specifications as well which makes the program reliable and the products themselves are subject to post market verification in that, you know, it's not just about what you say your product will do, but it's actually about how your product performs. So there are proven savings. The market is quite saturated I think with Energy Star products. In terms of a price comparison, there's no difference in Most product categories and by purchasing one provided that it fits your design style, you know, you're going to save money if you purchase an energy star product.   Dan Seguin  05:08 That's very cool. Now, how does your rating system and our guide fit into this equation?   Bert James  05:15 So the inner guide rating system does kind of dovetail with ENERGY STAR, but they are separate pieces. In the world of residential homes. There is an EnerGuide rating system that compares individual homes from an energy performance perspective against other homes and then issues a rating ENERGY STAR for new homes, by contrast, is actually a reflection of the energy performance as it relates to the building code. In the world of appliances. Energy Star has a certain technical specification or and I guess, to elaborate a little further on that each product must have a certain energy performance, whereas EnerGuide is more just a measure of that energy performance. It's not a standard per se. It's just a reading.   Dan Seguin  05:59 Thanks for the clarification. Okay, but we're seeing a trend where the residential real estate industry is moving towards multi tenant construction. In Canada, two out of three homes built today aren't multifamily. And in Ontario alone, nearly 700,000 households live in condos. Now, does this present a challenge or an opportunity for the Energy Star program?   Bert James  06:28 Well, I like to see everything as an opportunity then. So I would definitely put this into that category. I think the biggest challenge, if I may, is to kind of work within this situation where we find ourselves where we need to build more homes. I think there is a shortage of housing on the market. When we choose to build homes, we would like them to be as efficient as possible. And that's where ENERGY STAR can come in. From a certification standpoint. Many people live in multifamily homes now, or multi unit residential buildings or condo buildings. And of course, we encourage them all to use Energy Star products within their homes. But more broadly for whole buildings. We do have an Energy Star certification program for multifamily high rises in Ontario. It's a certification program for new construction that recognizes buildings that are at least 15% more efficient than those built to the provincial energy code and meet some other program requirements. But as we focus a lot on housing supply in this country, it is sometimes hard to talk about efficiency whenever we just need to get homes built. And so we you know, we see it as a challenge in terms of keeping energy efficiency in the spotlight whenever these homes get built, and also an excellent opportunity to promote the work that we do here within OEE.   Dan Seguin  07:46 Okay, the ENERGY STAR is mostly known for residential homes and appliances. But you're also in the industrial and commercial space. What programs exist to help these sectors reduce greenhouse gas emissions?   Bert James  08:02 This is a question where my answer might be long, I'm going to try and keep it as concise as I can. So there are a number of initiatives in both the commercial and industrial space. And I'll start with the commercial space energy star that has a tool called Portfolio Manager, which is a benchmarking tool. It's been with us this is actually the 10th anniversary this year is the 10th anniversary of the use of portfolio manager. And what Portfolio Manager allows you to do is measure your buildings performance as compared to other buildings that are in a similar class, it spits out a score and that score allows you to compare how your building will perform overall, in terms of reducing greenhouse gas emissions, a building that has a higher score consumes less energy and is more efficient in terms of keeping the heat in and so through the use of a portfolio manager a building owner can actually evaluate how their building performs as they construct it. But also if they were to do some retrofits to see how much better the building actually performs itself in the world of commercial residential or condo buildings. Portfolio Manager is obviously another tool that people could use but we also do have this pilot program in Ontario that does recognize buildings that are more energy efficient. So in the world of industrial players ENERGY STAR has two components. There is an energy star challenge and then a certification process. The challenge for industrial facilities is to reduce their energy consumption by 10%. Within five years, if you achieve this goal, you receive ENERGY STAR recognition and you can display the ENERGY STAR challenge for industry logo while 10% might not seem like a big achievement over the course of five years, the amount of electricity that some of the these facilities consumed is really quite substantial and a 10% drop in energy use can lead to some significant changes to the bottom line for these facilities. From a certification perspective, Natural Resources Canada recognizes the most energy efficient Canadian facilities with ENERGY STAR for industry certification. So industrial facilities located in Canada can earn the certification and display the energy star symbol. And it is done through an energy performance indicator that allows you to benchmark your facility's performance against those across Canada and the United States, it generates a score and those with the highest scores are eligible for certification.   Dan Seguin  10:28 Okay, what makes ENERGY STAR certified buildings unique?   Bert James  10:34 So ENERGY STAR certified buildings are, as I mentioned, in the residential space, the multi unit buildings they perform at least 15% better than the standard as described in the provincial energy code and ENERGY STAR certified buildings are just they are of higher energy performance. And you can feel it whenever you're in some of these buildings. And you can definitely see it through the control systems that are in place to manage energy within them. There are really some fantastic innovations happening in the building space with respect to heat and energy recovery. And these all help to improve the energy performance and ultimately improve the score through Portfolio Manager and that's what sets them apart is that they are higher performing buildings. You know, here in Ottawa, there are a couple of buildings that have recently been announced as net zero buildings whenever they are finally going to be built. That is the highest standard that we are looking at right now. But overall, you know, cut and dried, the difference between the ENERGY STAR certified building and one that is not ENERGY STAR certified is its energy performance.   Dan Seguin  11:34 Burt, are you able to unpack for listeners, what is the process to being certified?   Bert James  11:41 To be eligible for Energy Star certification, a building must earn a certain score through the ENERGY STAR Portfolio Manager access to Portfolio Manager is free. And I want to be clear that it does not require an engineering degree in order to operate it, it is something that a building manager can come in and use if it receives a certain score of 75. That means that it's operating better than at least 75% of similar buildings nationwide. So the entire process is done within the portfolio manager tool. Once you register for an account, you benchmark your building by using metered energy data. It's asking, you know, building operators for the data that they already have, which can be entered into the tool manually, or in some cases that can actually be automatically uploaded into the tool. Once you obtain your score. If it is 75 or higher, then you can submit an online certification application, have it verified by a licensed professional and then submit it to Natural Resources Canada, and then the last step for us is just to review that application. And if it is certified, the building receives an ENERGY STAR deckle to display on the building and also gets listed on in NRcan's online registry.   Dan Seguin  12:50 Now I'm curious about your signature program, the Canada Greener Homes Grant. What can you tell us about it, and how retrofit factors into your work?   Bert James  13:02 So the Canada Greener Homes Grant was launched in 2021. And I think in government time, that still makes it a relatively new program. It is obviously a program to incentivize home energy retrofits in the residential space across Canada. You know, the program itself was designed to improve the energy performance of home so there is a focus on improving the building envelope and also some of the equipment that exists within the home. When I say building envelope, I don't just mean you know the walls I also mean the windows and doors. And as it relates to energy star to be eligible for one of the grants, consumers or homeowners must install ENERGY STAR certified products into those spaces. There's also opportunities to add insulation to swap out furnaces for heat pumps and there are other aspects. So the retrofitting of homes is a very important factor for us as we work towards, you know, a net zero economy by 2050. The building sector accounts for a significant percentage of Canada's greenhouse gas emissions primarily related to space and water heating and retrofitting those buildings is an essential component of how we get to net zero energy star certainly plays a role in in supporting homeowners by putting high performing products in and ultimately can help us down the road of consuming less energy and reducing greenhouse gas emissions in cases where if you are heating with a natural gas furnace, having high efficiency Windows keeps that he didn't and you will burn less gas overall and reduce your emissions associated with it.   Dan Seguin  14:40 Bert, more and more municipalities and communities are looking for ways to reduce costs and greenhouse gas emissions. What is the ENERGY STAR Portfolio Manager and who is the target audience?   Bert James  14:55 So the Portfolio Manager is a free tool you know, it's run by the United States Ba, they are the ones that the custodians of the tool can have certainly modified the tool, you know, for our own context, the target audience for Portfolio Manager are building operators. And so they are the people who have access to the water consumption, the energy consumption, waste generation, all of those things come into the portfolio manager tool, and we, you know, we target our work towards, towards the building operators and the building managers to get their information into it, it is really quite something but we have more than 40% of all commercial space across Canada is already found in the portfolio manager tool, and that date that is increasing all the time. And we have some good news stories from provinces, municipalities who are actually mandating the use of the tool in order to demonstrate energy performance in their jurisdictions. So like I said, the tool itself is free, it is quite easy to use, and but it is targeted towards the people who actually have access to that information about how a building currently performs and how it operates.   Dan Seguin  16:07 That's great, Bert. Now how does the federal budgets focus on energy and decarbonisation, the economy affects your work?   Bert James  16:09 Well, it is my work in many ways. I mean, energy efficiency is a central component of how we get to net zero by 2050. I like to think that there are three pillars to this : decarbonisation, which is the actual, you know, elimination of fossil fuel build burning devices. There is electrification, which is the conversion of certain things to electricity from a fossil fuel device, but then there's also energy efficiency. And so the less energy that we can use in order to operate, you know, a building an industrial facility or a product to the easier it is to to electrify that, and ultimately here in the Office of Energy Efficiency, that's, that's our goal, we want people to use high performing devices, we have many success stories around this, you know, we the efficiency of a refrigerator built in 2023 is, you know, many multiples ahead of of a refrigerator built, you know, 25 or 30 years ago. Similarly, incandescent light bulbs are actually getting harder and harder to find, and at some point in time, they will likely be regulated out of existence. So you know, the energy is the lifeblood of our economy, how we use that energy and the efficiency with which we use that energy is, I think, going to be a major indicator of our success as we move towards a full decarbonisation of the economy and reducing our emissions from coast to coast.   Dan Seguin  17:47 Now has the main social driver to buy Energy STAR shifted from energy saving, to, let's say, planet saving?   Bert James  17:56 That's a very good question. And I would say, our focus is still on saving energy, all energy has a cost. And if we can reduce the amount of energy that we consume, then ultimately we are going to save some money along the way. In Canada, we have a very clean electricity generation grid. And so but there are certain jurisdictions where even within this country where we still burn fossil fuels in order to generate electricity, if we can consume less energy, we will burn less fossil fuels in those jurisdictions. But I would say that the focus for the Energy Star program remains on remaining within energy performance and saving money and through the savings of energy, ultimately, are we going to be saving the planet along the way, I'd like to think that we are contributing positively in that way. But for us here, the focus has always been on just increasing the efficiency of the products that we are responsible for and helping Canadians make smart decisions with respect to where they live, work and play.   Dan Seguin  19:03 Got a follow up question for you, Bert. What trends are you seeing and what are you learning from consumers through their purchasing decisions?   Bert James  19:12 We are seeing I mean, I think greener homes are an excellent example. To go back to that question. We have seen nearly a doubling of program participation in energy star as a result of the incentives that are available through the greener homes grant. So people speak with their wallet sometimes, and by putting Energy Star products into greener homes, we've seen a significant uptick in the purchasing of fenestration products or windows and doors within the ENERGY STAR space. You know, we are are very proud of what we've done in the lighting space in particular, because we you know, ENERGY STAR lighting at one point in time was it was LED lighting and I think before that it might have there might have been some other model But we have largely moved away from incandescent lighting entirely. So, you know, we see people who are interested in purchasing a product, the concern that we tend to hear from Canadians is around cost differential. So they might not want to purchase a product, even if it's going to save them energy if it costs more money. And this is where I really love the Energy Star program. Because if you're buying a ceiling fan, there's no difference in cost between an ENERGY STAR ceiling fan and another ceiling fan. And this is the same thing across products like televisions, computer monitors. And so people don't need much of a push in order to buy a more efficient product. The concern that they have is obviously if there is a cost differential, this becomes a bit more of a pressing concern whenever we start to talk about housing, because obviously we want people to buy high performance housing. But there's a limit to how much more people are going to be willing to pay for a high performing house as compared to one that might not be an ENERGY STAR certified new home.   Dan Seguin  21:04 Okay, Burt, what role does ENERGY STAR have in achieving Canada's net zero emissions by 2050?   Bert James  21:15 Well, I can give you the most recent numbers that I have in 2022. Alone, ENERGY STAR certified products saved enough energy to power over 320,000 homes for a year or the equivalent of removing 680,000 cars from the road. Improving energy efficiency contributes firsthand to reducing greenhouse gas emissions and is an important part of Canada's national approach to addressing climate change. The program supports Canadians in reducing energy consumption and improves efficiency across multiple sectors of the economy. The program assumes a multi pronged approach to advancing these environmental objectives from manufacturing, distribution and purchasing, obviously, as we have discussed residential housing both single family homes and multi unit homes promoting high efficiency and high efficiency performance in the commercial and institutional buildings and challenging industry to push efficiency even further. So I think ENERGY STAR absolutely has a role to play. It is an aspirational standard. But you know, through program participation, and through the work that we do with our various stakeholder groups, we have the power to leverage that brand to influence people to make good purchasing decisions that will ultimately lead them to, you know, reduce their energy consumption, reduce their greenhouse gas emissions, and and hopefully get us towards net zero by 2050.   Dan Seguin  22:37 Now, let's move on from role to goals. What are some of your own internal goals with respect to net zero?   Bert James  22:47 Well, you know, here in the Office of Energy Efficiency, Net Zero is sort of our shining star, it's the one that we're trying to work towards, we continue to push standards higher and hire on the regulatory side of things. To make products more and more efficient. Obviously, we can't push too far too fast. Because sometimes the products just don't exist to have an energy performance that we know where they need to be. And so we are constantly seeking opportunities to identify product types to improve the standards overall. I know we work in close and close contact with the US EPA who are developing new standards for ENERGY STAR for new products that are coming ahead. And so what we want to do is, is just, we want to do everything that we can to make sure that energy efficiency stays front of mind as we are making purchasing purchasing decisions that we're providing information to people about the importance of of energy efficiency, and really supporting what is a robust labor market for energy efficiency as well, you know, the greener homes, you know, to go back to that has really helped to incentivize the retrofit market with a focus on energy efficiency, I think we we should be very proud of jobs that are created the economic activity that gets created out of that because the environment and the economy are not distinct things, more and more they are becoming one of the same in terms of you know, addressing environmental challenges are is an excellent economic opportunity. And I think ENERGY STAR has a role to play in that space.   Dan Seguin  24:25 Okay, time for a little bragging bird. What are some of Energy STARS or the office of Energy's efficiencies greatest accomplishments?   Bert James  24:35 Well, I'll start with ENERGY STAR. Certainly, there are a couple of things that I wanted to point out too. One is that we will be sunsetting the ENERGY STAR requirements for most lighting products. This is to pat ourselves on the back Mission Accomplished story we brought in the ENERGY STAR standard, which was led lights and that standard has what was originally aspirational has now become the industry standard. And we are going to be decommissioning the ENERGY STAR standard because most products are built to it anyways, the overwhelming majority of lighting products that you find meet that standard. And so that's a very good news story for us. Similarly, the EPA has indicated that we will be decommissioning standards related to the performance of fossil fuel devices and burning devices such as furnaces or hot water heaters, because the technology for electric electricity or electric heating and cooling as well as electric water heating have advanced to a point where, you know, our focus is going to become improving that energy performance and, and getting away from consideration around fossil fuels in the world of commercial buildings. Another great story for energy portfolio managers, as I mentioned, is that approximately 45% of commercial buildings by floor space are benchmarked through this through the Portfolio Manager tool, you know, the more that we can get into Portfolio Manager, it's a bit of a game, right? So for building operators, you know, whether you are operating a school or a hospital, you know, a medical clinic, you can compare your facilities, energy performance against other facilities. And the more that we can put into Portfolio Manager, the better we understand the performance of our building stock and look at ways to that we can ultimately improve if I look at the Office of Energy Efficiency, certainly, you know, we've launched a number of very successful programs over the course of the years greener Homes has issued hundreds of millions of dollars worth of grants already, but something that I would like to to advocate for is that, you know, OEE also plays a key role of as regulator, so we have saved a lot of energy, and we've phased out some poor performing products such as light bulbs, but we use our regulatory role to support building operators to support industry to support manufacturers, and we have a couple of very well known products in enter guide, both the inner guide that shows up on your appliances and enter guide for houses. These are very well known and web and highly recognized programs. And nothing beats brand recognition whenever it comes to programs such as this.   Dan Seguin  27:13 Lastly, Burt, we always end our interviews with some rapid fire questions. Are you ready?   Bert James  27:21 Okay, I guess I'm ready as ready as I'll ever be. Yes.   Dan Seguin  27:25 So what are you reading right now?   Bert James  27:28 So I have to confess, Dan, that outside of work, I'm not a big reader. I tend to listen to podcasts. I'm an auditory learner. And so I love the podcast medium, what I'm listening to on podcasts right now, and a couple of things. I love current affairs. And so I listened to Current Affairs podcast quite a bit. Most recently, I, you know, kind of dived into a couple of different topics related to the use of artificial intelligence. And one that is, you know, I would say more of a guilty pleasure than anything else, which is just listening to interminable amounts of sports podcasts. So I, so I read all day, every day for work. And whenever I get to the end of my work day, I tend to turn that skill in my brain off and I tend to listen more than read.   Dan Seguin  28:17 What would you name your boat if you had one? Or maybe you do have one?   Bert James  28:21 I do have a boat. It is a canoe and the canoe’s name is Worth My While.   Dan Seguin  28:29 Who is someone that you truly admire, Bert?   Bert James  28:32 Well, the first person that comes to mind is my mother. Of course, I am a mama's boy, if you can't tell from that statement. My mother is 80 years old, and could write a book on how to fit 25 hours into your day. She is quite incredible. You know, Dan, just to just take a step back, I work with the smartest group of people I've ever known right now. And I look around me and, you know, not just within the management community that I'm part of, but people up and down throughout this organization, I really admire their commitment to the organization, their commitment to the work that they do, and the dedication that they show. So I feel very fortunate to be a public servant, and particularly in the role that I'm in right now just to be surrounded by experts in their fields, both technical experts, policy experts and just leaders in the truest sense of the word. And those are the so if I had to say pick anyone to admire would probably be them.   Dan Seguin  29:30 Now, what is the closest thing to real magic that you've witnessed?   Bert James  29:35 Well, I actually had - and you can tell me after the fact that this is something that I am not allowed to talk about on the podcast - but I had something truly amazing happen to me about a week and a half ago. I was in Algonquin Park, and I was fishing and I ended up catching a fish and he decided that we were going to have it for lunch. And so in the process of cleaning a fish, I opened it up and a live baby snapping turtle fell out of its belly. And it was the most amazing circumstance that I think I've ever been part of. And if that's not a podcast, suitable material, I've got lots of other experiences. But I cannot get over how magical it was that I happened to be on that beach at that time and to liberate it. So we named the turtle Lucky. And we put the turtle into a safe space for a little while, then we went back and checked on him for a day or so. And then the turtle had disappeared and had gone off. We assumed greener pastures, but that is the closest thing to magic that I have ever experienced. You know, but if that's not a podcast, suitable material, I've got another example for you.   Dan Seguin  30:49 Okay, now, as a result of the pandemic, many of us are guilty of watching a lot more Netflix and TV. What is your favorite movie or show?   Bert James  31:01 So similar to my answer about what I am reading, I don't tend to watch a lot. I spend my day in front of screens and a good portion of my day on camera leading meetings, et cetera. The most recent Netflix show that I really got into was Ozark which was, which was a pretty, you know, dark and brooding show at times. But I found it quite compelling in terms of television. I tend to stick to sporting events, most of the time. That's where my interest lies. It's not that I don't enjoy television. It's just that for some reason, sitting in front of yet another screen, whenever I've spent a good portion of my day in front of screens, doesn't really resonate with me.   Dan Seguin  31:48 Lastly, what's exciting you about your industry right now, Bert?   Bert James  31:53 Well, I think there is an increasing amount of media attention being paid to energy efficiency, you know, not just from a technological perspective, because there's quite a bit of information in the news right now about heat pumps and the possibilities that heat pumps bring to reducing greenhouse gas emissions. What I think is really exciting about it is that it feels somewhat like a coming of age moment in that the world of energy efficiency has been creating jobs for decades. But more and more, I think people are starting to recognize the potential that this sector has from a research and development angle, you know, the potential job opportunities that it creates, and both the public and social benefits that come with energy efficiency as well. And so there does seem to be a recognition of what energy efficiency can bring to the economy. And I love talking about my work, not just with you with anyone who will listen, and I really feel like we are at a turning point, just because of, you know, some of the environmental challenges. I think climate change being the challenge of our generation, and just looking at the enormous potential that exists within this sector to make life better, measurably better for Canadians and for people around the world.   Dan Seguin  33:18 If our listeners want to learn more about you or your organization, how can they connect?   Bert James  33:23 So if you're looking for information about ENERGY STAR, if you go search online for ENERGY STAR Canada will bring you directly to our web presence. If you're looking for more information about the Office of Energy Efficiency, I would counsel people to do the same. I don't often direct people to our website. It's not something that you know, is going to wow you but there is a great amount of information in there really quite relevant information. It can help people find incentive programs within their own jurisdictions. It can help people learn about the products that they want to buy or are considering buying. And it can help greatly from an education standpoint to help people learn about the benefits of energy efficiency in their home and at their office.   Dan Seguin  34:08 Well Burt, this is it, we've reached the end of another episode of the Think Energy podcasts. Thank you so much for joining me today. I hope you have a lot of fun.   Bert James  34:18 I did. I did. How should I say this? It's nice to be on the other side of the speaker. I listen to a lot of podcasts, yours included, and I love to inform myself in this way and whatever I can do to promote my work, which I am intensely proud of. I am happy to do so.   Dan Seguin  34:34 Cheers. Thanks for tuning in for another episode of the think energy podcast. Don't forget to subscribe and leave us a review wherever you're listening. And to find out more about today's guests or previous episodes, visit thinkenergypodcast.com I hope you'll join us again next time as we spark even more conversations about the energy of tomorrow  

What role do communicators play in motivating change? Specifically, how can they move their audiences to take action against climate change? In thinkenergy episode 122, we delve into the world of climate communication with Amber Bennett, Deputy Director of Re.Climate. Explore the driving forces, opportunities, and challenges of inspiring climate action—from bridging research to practise to empowering change. Listen in for an insightful conversation on shaping a sustainable future.   Related links   Amber Bennet on LinkedIn: https://www.linkedin.com/in/abennettyyc/  Re.Climate: https://reclimate.ca/  Intergovernmental Panel on Climate Change: https://www.ipcc.ch/ To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Check out our cool pics on https://www.instagram.com/hydroottawa   More to Learn on https://www.facebook.com/HydroOttawa   Keep up with the Tweets on X (formerly Twitter) https://twitter.com/thinkenergypod --------------- Transcript: Dan Seguin  00:06 This is ThinkEnergy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back. Did you scroll through the news this morning? How many of those articles that you skim covered a topic related to climate change? I guess it was probably a few. It seems. Every couple of weeks there's a new story dominating the headlines about forest fires, hurricanes, floods, heatwaves, and more, both here in Canada and abroad. We are seeing firsthand the effects of climate change and As consumers, we are receiving information about it. Everywhere we look. Have you ever thought about how you are being communicated to? How is climate change presented? What wording was used? And why? And are their calls to action? How does it make you feel? think not only about news articles you read, but also about documentaries, podcasts, Hollywood movies, right down to your everyday life. Think about the newsletter you receive from your municipality. The assembly instruction on the last piece of furniture you purchase, or this section on your favorite clothing brand, website about their sustainable practice, communications surrounding climate change are pretty much everywhere and the need to be. In June of 2021, the Canadian government introduced the Canadian net zero emission Accountability Act, which puts into legislation Canada's commitment to achieve net zero emissions by 2050. Different companies across the country are making their commitment, much like we did in 2022, when we committed to leading the way to a Smart Energy Future by becoming net zero by 2030. The push on to stop the damaging pollution emitted into the environment on a daily basis, namely caused by burning fossil fuels. Scientists are urging that this is crunch time. So if you haven't already, now is the time to hone in on how and what you are communicating to your customers. So here is today's big question. What role do communicators play in motivating change within their audiences to take action against climate change? Our guest today is Amber Bennett, Deputy Director of Re Climate, Canada's first climate communications and Engagement Center. This new organization launched in 2022 brings together Canada's leading climate communication academics and practitioners, and aims to help communicators create strategies that inspire the public to support climate action. Amber is one of Canada's top climate communication strategists and capacity builder who works with groups across the country bridging gaps between research and practice. She led the groundbreaking Alberta narrative project and supported much of the foundational work to pilot and build reclaim it. Amber, thank you for joining us today.   Amber Bennett  03:54 Thank you for having me.   Dan Seguin  03:56 Amber, maybe you can start by telling us a bit about yourself and Re Climate How did you get into climate communications? How did Re Climate come to be and what does it aim to achieve?   Amber Bennett  04:09 Okay, I'll try to hold all of those questions at once. Well, I am based in Calgary, Alberta, which may seem like an unlikely place for some for the executive director of a Canadian organization or Canadian center focused on climate communications and engagement at Carleton University. But that's where I live with my family. And what to say? Yeah, I mean, I think I've been circling around climate communications for a very, very long time. You know, the the mind has a funny way of making sense of things in retrospect, but I started with a Bachelor of Science and then I moved on to a public relations degree and then I worked with the mayor of Calgary on the one of the I forget which numbered cop, but it was a Copenhagen. And I think that was really the first time I began to think about what, what is climate change and had a certain kind of exposure to the, to the, you know what the challenge was and what not. And when I saw I kind of went on, and I did a master's degree. And it was when I had needed to choose a topic for my master's degree when there was the catastrophic flooding here in Calgary. And there is this, like, amazing paradox where the, you know, Calgary Stampede, which is the epitome, I would say, of the, you know, kind of old boys club. And when that happened, when the floods happened, their motto was come hell or high water come hell or high water, they were going to, you know, produce the show. And at the same time, one of the readings I was doing as a part of my master's program was also titled come hell or high water. And it was really about the science of climate change, and why it is making it so difficult. Why is it so difficult for humans to kind of wrap our heads around it. So fast forward, I completed a master's, and then did a series of really interesting projects. I did some work with a group out of the UK called Climate outreach, which is focused on climate communications and engagement as well. And then started working with a group of people here in Canada to set up a similar center or similar organization that would focus on supporting climate communicators, helping to kind of bring together the research that was happening, as well as the practice. And so that's really why Re Climate it is set up to do, we're really dedicated towards advancing the practice of climate communications and engagement through research, training, offering resources, pulling resources together, strategy, and developing strategy with other types of practitioners, as well as convening networks of both scholars, as well as those people who are kind of out there in the real world doing campaigning and advocacy work and trying to, you know, communicate with citizens and whatnot. So, that's kind of where we're at.   Dan Seguin  07:34 Now, Amber, it sounds like Re Climate, is a very diversified organization that brings together experts in social science, Public Affairs, and science. What kind of professionals work together in this environment? And what does it each bring to the table?   Amber Bennett  07:55 Love this question. So Re Climate brings together I think I've said it research and practice. And so you have those practitioners who may be doing public engagement campaigns, they may be working for utilities, they may be working in local governments or other kinds of government, they might also be working in advocacy organizations. And so they often don't have the time, or I would argue the luxury of going into, you know, latest academic journals, or even, you know, kind of other thought leaders who are publishing in the field. Why? Because they're busy, they're doing the work. And so, you know, that kind of takes a lot of time to kind of go in and look at the research, track it down, make sense of it? They're also, I would argue, very few who have the time to do an evaluation, like after they've done something, what did we learn from it? You know, What, did we make a difference? You know, what kind of impact are we having, and similarly, just getting together with other folks, right, and talking about it and sharing what they're learning. So that's kind of on the practitioner's side. And so, you know, when we say we bring or convene networks of people together, we're really trying to do that, you know, we're trying to provide resources, synthesize, you know, research, both, perhaps, you know, it's public polling, or maybe it's social science, you know, what's happening in in, that's relevant, but also bringing people together to share with each other and learn with each other. So that's kind of that practitioner side. And, you know, there's also, I would say, sometimes a culture where people feel like they're competing with each other, you know, certainly within the charitable sector. So kind of, I think, for those folks who are coming in, who are kind of in the field, having that support and someone who's doing In the work on their behalf to kind of make sense of synthesize, pull it in together like yours, your five tips here, the things you need to do. That's extremely helpful. And then on the flip side, I think for researchers, you know, they're, they're kind of passionate, there's a reason why they're there thinking or trying to understand, you know, how to better engage people, or what's the right framing, or what are the values or whatever it is, because they're passionate about it. So by being able to kind of bridge from the practitioner world into a more academic or into a research field, we're able to just give people real world challenges. It's like, here's why practitioners are actually struggling with, you're an expert in this, please talk to us about it, or please, you know, this is the kind of information that they need. So, you know, kind of the practitioners, I would say, Bring the complexity of the real world, right, that we're dealing with real people, resource constraints, you know, various kinds of issues and whatnot, whereas researchers bring the kind of precision of being able to look at something with a whole body of understanding behind them to be able to kind of see, well, here's what may be operating within this situation, here's what we know about it. And here are some other kinds of interventions or approaches that we might be able to take. I don't know if that exactly answers your question. Maybe the scientists part, I would say they bring the public trust. Right. So whenever we're polling, you know, consistently, scientists come up on top as having high levels of public trust on climate and energy transition. And so I think that they bring that kind of authenticity. And, you know, they're not there, they're often unpolitical, right? They're not seem to be benefiting, you know, personally from talking about it. So they're really effective messengers.   Dan Seguin  11:57 Wondering if you can share some insight into what the average Canadian's knowledge on climate change is? How much do they know about the main causes and the path forward?   Amber Bennett  12:14 Well, I would say that Canadians probably know a lot about climate change. But what we measure, it's a little bit different. So when, and I would encourage folks to take a look at some of the reports that we have published on ReClimate.ca The one that I'm, you know, I kind of go back to was published this year, or maybe it was last year. But within these reports, we basically look across 65, or more, either private or publicly available surveys, or public polls or whatnot, and we kind of do it a roll up of okay, so it's not just one survey that has said, this is multiple surveys that are showing kind of trends and themes in in where the Canadian beliefs or attitudes or or mindsets are. So when you do that, and when we looked across, you know, 65, or so what you can see is, is that, even though you have the majority of Canadians that would say yes, climate change is real, and it is happening, almost half of them attribute both natural and manmade causes, you know, attribute the cause of climate change due to natural causes as well as as manmade. And so why is that important, is because when we get into the conversations around solutions, then without the kind of foundational understanding that burning fossil fuels creates pollution, which creates a heat trapping blanket, which is heating our planet, and causing all of these extreme weather events and natural disasters that we're seeing. Without that kind of clear understanding that burning fossil fuels is the cause of climate change. And when you get into the solutions, and what people actually have to do about it, the conversations a bit more, there's a lot of confusion, or there's a lot of room for confusion, which is kind of what we're seeing and I can talk a little bit more about that. So you know, I spend a lot of time in focus groups, and this kind of conversation comes up. So when we talk about solutions in the path forward, you talk about climate change, and you start to have discussions around what you are doing, you know, recycling will often come up, plastics will often come up. There's a whole kind of suite of things that people are doing, but very few people are able to name a particular policy or real intervention that you know, that will address some of the root causes. And we people on this podcast may not be like, Hey, why really. But you know, there are a lot of different people and for many climate change, even though they may be living within the impacts are the, you know, experiencing in their daily lives, they have many other kinds of concerns and priorities that are happening at the same time. So what I would say is that Canadians believe that climate change is happening, there is at least half that are uncertain, or would attribute it to both natural causes, and manmade causes. This kind of understanding of burning fossil fuels, the trapping blanket, you know, that's not well understood by many. And so they're kind of subsequently stopping burning fossil fuels, as a path forward isn't clear, as it could be, or, or should be at this point in time. And maybe the other thing I if you, if you'll let me, the other thing I would say is, is that, you know, Canadians consistently report, when you ask them very high levels of concern about climate change, right? Most people can see forest fires, you know, that's how we are making sense of what climate changes. It is through these kinds of experiences, either directly, or our experiences of seeing, you know, extreme weather and natural disasters. So people are expressing very high levels of concern. But if you ask, unprompted, what are you know, what are the issues that you're most concerned about? It often will address climate change as mentioned Much, much farther down on the list. Right. So, affordability and access to health care, cost of living, housing, there are many other issues that people are faced with and dealing with in their day to day lives.   Dan Seguin  17:18 Okay, see the term movable middle mentioned in reports and on the reclaimed site, what is the movable middle? And why is it so important?   Amber Bennett  17:34 Great question. And I feel compelled to say that I think that term movable metal is used differently by different people. I think within the context of, you know, the work that we do, it kind of comes out of, you know, some of the themes that I was talking about in the last in in the last question or last answer. It's this idea that, you know, people are kind of undecided. Or they're conflicted about an issue. So they could move either one way or the other, but they're not at the moment. oppositional? Right. So if you think about, you know, a broader population, there is a segment, you know, of Canadians, whose identities are really built around the idea that they don't believe in climate change. They're not going to support, you know, climate action and whatnot. There's also on the other side, a whole group of Canadians whose identity is built around me. I'm a climate activist, and I'm a climate advocate. And you know, and I'm an environmentalist, and so they're on the other side, but most of us just kind of live in the middle. Some are more well informed than others. But for the most part, people are concerned, right in the middle. They have they, you know, when they ask, yes, we want the government to act, we are highly supportive of it. But when it comes down to it, it's this tension around the fact that because they may not be well informed, or not thinking about this, they have many competing priorities. You're kind of undecided, or sometimes they're just conflicted about an issue. Right? Because on the one hand, as an example, yeah, I think we absolutely need renewable energy. We need lots of, you know, solar panels, I just don't want them in my house, or we need lots of, you know, solar, renewable solar farms. I just don't want them all over the landscape that I cherish from my childhood. So there are many things that you know are underneath that are operating underneath for people that kind of create some conflict for them. So people, when we talk About the movable metal, really, I think what's important is to acknowledge that most people are concerned. They want when they support action, but they're undecided, potentially about one particular aspect or issue of it. Or there's some other kind of thing that's happening for them that's creating a conflict. Or they're kind of uninformed. So, you know, I think that you know, why an example? Or rather, I'll back up that uninformed piece is particularly important right now, as we see more and more kinds of organized misinformation and disinformation. Right. So as an example, when I'm in focus groups, I can predict with very, you know, a lot of certainty, what are some of the kinds of key narratives that are coming to the surface where people are kind of undecided? One of them might be, well, EV batteries are actually worse, you know, for the environment than, you know, driving a car, or there's no way that we're going to be able to electrify everything the grids can't support. Or it may be that solar panels actually create more emissions when you produce them than they save in their lifetime. So these kinds of things that are very dominant are kind of recurring pieces of information. And when people who are not thinking about this a lot or deeply, as much as maybe you were, I are people who are listening to this. So when people encounter these, this kind of information or confusion about what are the actual solutions? They really don't know what to think. Right? So like a third of us sit within that category, right? If I actually don't know how to make sense of the information that I'm hearing, right, and I don't trust so much of it. Because I know that, you know, I know about misinformation, I know that I shouldn't be, you know, you know, trusting everything that I hear, etc. So that's kind of the deal with the movable middle, right? So they believe climate change is real and not climate deniers. They just may be conflicted or undecided, or just not, you know, as informed because they're not thinking about it on a daily basis.   Dan Seguin  22:32 Now Amber, why is it important for the average communicator, like those in the energy sector, for example, to better understand the strategy behind climate change communications?   Amber Bennett  22:45 Yeah, um, I think because climate change is a super wicked problem, and is really complicated. And maybe me rambling on for the past 20 minutes might give folks a sense of the things that, you know, we were trying to think about and grapple with all at the same time. And so I would say that, in other cases, although arguably, I would argue that information, probably doesn't work it in on any issue. But what we do know, is just giving people information, they're not, you know, people can't reason their way into kind of behavior change. So, you know, we live within systems. You know, we live within communities where, you know, we're surrounded by friends and family, we see ourselves as kind of certain types of people. There are all of these kinds of social needs and emotional needs that humans bring to the table, that climate change communications, and I would argue, probably any good communications needs to attend to. So this sense of belonging, right, so I belong to a community. Other people like me think and act this way, or I expect other people like me to think and act this way. Being able to understand even what the problem is can kind of create shared understanding so that people who are making decisions aren't making decisions that don't consider you that kind of shared understanding peace. People need a sense of efficacy, control in their lives, they need some agency, they just don't need someone making all these decisions on their behalf without any involvement. You know, people want to be good people. And to be able to ask questions and to challenge things that are going to impact their lives without being dismissed as a climate denier or shamed or whatnot. And people trust others for different reasons, right. So scientists are highly tuned lasts. politicians aren't big corporations aren't, right. But the ones who are often leading this conversation in public are big corporations and politicians. So all of those are the things that we need to attend to when we think about, you know, climate communications, and because it's such a complicated problem, and extends to so many aspects of our life. And to be fair, there's a lot of organized opposition and strategies to create polarization to create misinformation. There's a lot happening all at the same time.   Dan Seguin  25:43 Okay, let me ask you this, what effect does it have to all be on the same page?   Amber Bennett  25:51 I often give the analogy of an orchestra, right, where we all have the same song sheet, but we're all playing different instruments. And part of that is, you know, there is a role for the government in setting regulation. And there's a role for activists and advocates to be, you know, opening up new possibilities, holding governments and corporations to account. But actually, we also need businesses to be building out the products and the services and the and the things that we'll be using in our lives. And you need all of these different actors operating all at the same time. And, you know, to live, I guess, within an ecosystem, so I'm very skeptical of how one message is the efficacy of one message, I think that really what is helpful is if people are exposed to and have the ability to make meaning out of climate change, and out of energy transition through many different parts of their lives, and they actually have many different avenues to talk about it and to create, you know, a shared understanding of what they want for their future, or where we're going.   Dan Seguin  27:23 Let's move to electrification, and renewable energy. Cool? These are important pieces of the world's response to climate change. For those in the energy sector who have a direct relationship with electricity consumers, is there a certain messaging that we should be sharing with our audiences?   Amber Bennett  27:47 Such a great question. I might change, I might have a different thought while I'm making a cup of tea, you know, in a couple of hours from now. But I think that there is a very, goes back to the question that we talked about with literacy. And also goes back to some of the things I mentioned around people needing to have a sense of control in their lives. Right. So what we know from the research is that people's motivation to do something as a whole has a lot less to do with their perception of risk than it does there because their perception of their ability to act, and that that action will make a difference. What people really, I would say, based on all the things that I look at and read and whatnot, want is a place to act that makes sense. And that is relevant to their lives. So I think for folks who work in electrification, work in renewable energy, a part of what we need right now is both to fill in all of the pixels around, like, where are we going? What is this going to look like in my daily life? What are the things that make sense for me to do right now? And how are the things that I'm doing making a difference within, you know, the broader community that I know and love and want to make sure it's safe and prosperous? And all of those things? So I think what we're, what we need, in part, are those people who are responsible for infrastructure, for services, for that kind of daily life to start filling in the pixels of what is this going to mean? Because people get a little stuck on, like, blind faith. We're just going to hand it over and other people make decisions. People want to have a conversation. They want to have a space where they can kind of create a shared understanding, right, like a public imagination of like, where are we going? And what's it going to be like when we get there? And what is it going to need in my daily life? And so I think that there's that part, like, what is this going to look like? And then I think the other part is, what are you asking me to do? And how is it gonna make a difference? For me and for my community, Canadians are very generous, right? They're willing to do stuff, even if it doesn't benefit them, if they really believe that it'll, you know, benefit the broader community or collective good, they'll step up. But I would argue that we haven't done a really good job of giving people tangible, practical, relevant things that do make a difference. Neither have we done a great job of filling out the vision of what this is gonna look like, right? It's kind of a little bit like a cliff at the moment, right? We're all going to transition to renewables. And we haven't filled in, what is that actually going to look like? Right? Am I going to have a gas station at the end of my street? I don't know. What is it going to look like? That's what I would say is storytelling, right? What's the story of what this is? How is this going to happen? And what it will look like when we get there.   Dan Seguin  31:27 Okay, Amber. I'm not sure if you're aware, but Hydro Ottawa has committed to being net zero by 2030. Does this kind of messaging resonate with the general public? Are there best practices in how to communicate this type of message in order to influence and maybe even promote change in our community?   Amber Bennett  31:51 Well, I would say if we kind of got back to, you know, when we think about Canadians, right, so I think that you've got a little section of folks who sit on one end, who net zero by 2030 makes a lot of sense. They understand what Net Zero is, they understand why you've chosen 2030. They understand what getting to net zero, you know, even means, however, it's likely that a section of those people are kind of skeptical. Why? Because they've been hearing a lot of targets, and not a lot of action, you know, for many, many decades. And then, so that's, you know, that one group, right, we start to see kind of dropping, you know, belief that, you know, it's possible, or that's going to happen. And then you have that whole other group in the middle that I was talking about, where net zero means absolutely nothing. The word the language, net zero means, you know, I'm being a little bit brutal, but it's true, right, where net zero doesn't really mean a whole lot. And, and neither does 2030, or the importance of it. And I think, you know, I sitting in a boardroom or a meeting room the other day, and we're talking about targets, and it really struck me when the person on the other side said, we know that this is ambitious, and we know that it's impossible, but we have to say it, because it's actually what science requires of us. These are not a political target, it's actually a scientific target, that we need to reduce emissions by this amount by this period in time, even if we'll never get there. That's what science requires of us. So I think all that to say, targets, I think are very helpful for administrators, for policy makers, for business leaders, etc. To help, you know, turn the ship, and to help start getting the kind of resourcing and planning and whatnot in place. But for the general public, what they actually want is what we were just talking about, tell me where we're going and tell me what I have to do. And tell me why it makes a difference.   Dan Seguin  34:17 Cool, Amber. You were a co-author on an incredibly helpful document entitled, climate messaging that works, talking about energy transition and climate change in Canada, which outlines the concept of message triangle. For me, it was a simple takeaway that could be immediately implemented into any communications surrounding climate change. Could you share the coles note of the message triangle with our listeners?   Amber Bennett  34:50 I can, and I would love to. And I suspect that, you know, there'll be parts of what I'm about to say that begin to resonate with some of the past things that I've said or are connected to. So really in a triangle, the underlying principle is that we're trying to create a whole story or a whole narrative for people. And that has a lot to do with how human beings and how we have evolved and how we make sense of the world, we make sense of the world through narrative and through stories. And so when we just give people one piece of something, it doesn't satisfy the way that we have been trained. Since, you know, the, since the beginning to kind of make sense of the world. So what we want to do is we want to give people a challenge that has to either be overcome, or that we're at risk of losing something. So there's a challenge, there's a choice that we have right now that we need to make. And then there's an opportunity. And if we can hit each piece of that triangle, what we're doing is we're creating a whole story for people, which allows them to make sense of why are you taking my time? And why should I listen to you? So you know, as an example, when we talk about the challenge, you know, part of this is really, I think, being more clear about the cause of climate change. But also, what are some of the challenges that we're seeing, that are related to climate change within our communities? You know, I was listening to a CBC program the other day, and there's an entire community in Newfoundland, that's actually moving back from the water. And this is, you know, after the aftermath of Hurricane Fiona and whatnot. So, you know, some of the challenges that we're seeing, what's the challenge that we're trying to overcome? And ideally, I would, right size that at a community scale, right? So people feel overwhelmed when it's my personal individual problem. But if we can begin to talk about this as a community challenge, then people are much more likely to engage because they don't feel like doing it all on their own. Similarly, a choice, right, as communicators, if we're talking specifically to communicators, we often leave out the choice at the moment, what is the call to action? What are you actually trying? What are you asking someone to do? Is it voted a certain way? Is it a conversation? If it takes a particular action, we need something, there's some sort of choice, and there's some sort of action that has to create tension within this story, right? All good stories have a choice that has to be made by the main, you know, character, and then the opportunity. And I think, you know, part of what I've been talking about around, where are we going? What's it going to look like when we get there is that opportunity. So if we're talking about the challenge, is, you know, we're seeing increasing extreme weather, that's because of burning fossil fuels and pollution, the trapping blanket, our choice right now is we need to electrify and that means building infrastructure, the opportunity that we have is at a community scale, both for you know, ourselves and and for others. This kind of, you know, whatever might be the relevance of it right, we'll have a more dependable electricity supply. You know, if we're all in EVs, and we have backup, you know, batteries in our cars, when the power goes out, you know, you've got a little mini generator that you can draw on that gives you electricity, you know, through the storm or something, whatever it might look like. But that's the point is that we're trying to create a full picture for people. We want to talk about, what's the challenge? What's the choice? And what's the opportunity on the other side?   Dan Seguin  39:22 Now, climate change has been a hot topic for oh, God, at least 20 years now. Are there any challenges with keeping an audience engaged and interested for so long?   Amber Bennett  39:36 Yeah, there's actually a woman out of the States who wrote an article. Her name is Suzanne Moser. And it's something I'm going to botch the title but it's something like, you know, Climate Communications 20 Years Later: What Have We Really Learned? And I think that in fairness, I think we've learned a lot, right? I think most people understand that it's more complicated than just giving people a brochure at this point. And I think that in 20 years, we've done a much better job of crystallizing, what is it that we need to do? However, there's also been 20 years of misinformation, 20 years of broken plans and not, you know, unachieved targets etc. And I was chatting with a woman the other day and, and she's like, because I kind of feel like forest fires and floods and hurricanes are doing the job that we used to do, you know, which is creating alarm and concern and demonstrating like, this is real. And it's a big problem. So I think in 20 years, we've had 20 years more of all of that. But we haven't, you know, but, but rather, I would say the job now in this moment, is the pathway, right? And giving people that kind of those choices, that control, and that sense of agency, that they can do something about it. And we need to get on with the action part, right. So we can't leave people in just concern. Because our minds can only hold so much anxiety and concern at one time, amongst all of the other things that we're concerned and anxious about, you know, climate change is just, you know, even more dreadful, particularly, I think, for younger people. So we can't, you know, people can only stay there for so long before they start to kind of check out because, as I go back, you know, I kind of mentioned it in the beginning. It's like our sense of whether or not we or our sense of motivation, or motivation to act has a lot more to do with our sense of being able to do something about it, rather than the risk that it that it proposes or that it is, so yeah. So, I would say the challenges of keeping people interested or if you can't give them something to do, then, you know, at a certain point, you kind of have to just check out of the conversation until, you know, you get clear about what are you asking me, and I think that this kind of anxiety is a real problem. And so the road for them, this moment really requires us to get much more clear about where we're going in the pathway forward.   Dan Seguin  42:52 Okay, Amber, we always end our interviews with some rapid fire questions, and we've got a few for you. Are you ready?   Amber Bennett  43:00 Ready to go? Okay,   Dan Seguin  43:03 What are you reading right now?   Amber Bennett  43:05 Wine Witch on Fire by Natalie Maclean, I think.   Dan Seguin  43:09 Okay, now, what would you name your boat? If you had one, maybe you do. Maybe you don't.   Amber Bennett  43:17 I don't have one. And it would be a miracle if I ever have one. So I'm going to name it a Miracle.   Dan Seguin  43:24 Who is someone that you truly admire?   Amber Bennett  43:28 This is kind of really out of left field, but I'm gonna go with it. So during COVID, there was a woman named Trinny Woodall who used to do What Not To Wear on the BBC. It was like one of the original kinds of reality programs, like one of those. And, you know, I'd love to be more philosophical than this. But I admire her because her whole... a) she works so hard, but also she just wants to make women of a certain age or any woman just feel good. And I really just admire someone whose life and business and purpose is really just trying to make other people see the goodness in themselves or to feel better about themselves. So she's, and she's also for any one who's interested. I mean, a social media magician, like she's, she's magic in terms of what she did. She started during COVID and kind of as a comms person, like, Yeah, amazing. Kind of how she has set herself up as an influencer.   Dan Seguin  44:42 Okay, Amber, what is the closest thing to real magic that you've witnessed?   Amber Bennett  44:51 Magic? Yeah, this is hard. Okay, so just bear with me. Great start! This is not as rapid as you probably want. I'm moving houses. I bought a house. And there were two moments in like, one was do I put an offer in? Or do we put an offer in? And then there was another moment, kind of later on. And in both cases, I was about to say, I was going to pull back and say no, you know, I'm not going to go forward with it. And I kid you not, in that moment, the wind picked up. So in one case, I was outside and the wind picked up and got very, very strong where I was standing. So the first time you know, you can kind of blow it off. It's like, oh, yeah, okay, whatever. That was weird. But it happened twice. It happened a second time. And then the second time where I was, you know, kind of stuck. And, you know, wanting to retreat and I got a little, you know, scared about, you know, kind of taking the leap. And in that second time, the same thing happened, where the winds picked up, and they got a little bit stronger around me. And then they calmed down afterwards. And not in a like, oh, I kind of feel like no, it's kind of little, you know, it was very dramatic. And so anyways, I move houses tomorrow, so I'm gonna just put that out to magic. Not quite sure. It doesn't make a lot of logical sense. Why? Why did we do it? But we're there now.   Dan Seguin  46:26 Now, what has been the biggest challenge to you personally, since the pandemic began?   Amber Bennett  46:32 Yeah, I'm, like so many parents. And I would argue women in particular, the double bind of having to take care of kids as though I don't work. And work even though I don't have kids. And I think for a lot of parents that was the impossible situation and I don't feel that that's really gone away.   Dan Seguin  47:02 This next one I always enjoy. What have you been watching a lot more of on Netflix or TV lately? What's your favorite? In other words, you know, what's your favorite movie or TV show?   Amber Bennett  47:17 I love the Peaky Blinders. And I've gone back and I've watched certain episodes again, just because they're so delicious with the costumes and the characters and the whole thing. I'm, yeah, totally enthralled. Yeah, love it.  Okay.Now, lastly, what is exciting you about your industry right now. Um, I think that if anyone were to see my email inbox, they'd be very surprised at, you know, I think communion policy was the king for so long. And I think finally, we're at the point where we're beginning to understand that the public has to be on board, the public actually needs to have informed consent about so many of these choices. And we need a social mandate to ensure that climate action is the third rail, right? You know, if you're going to be a leader in this country, or business operating in this country, then you need to be a climate leader, and you need to be a climate business, it has to be fundamental to all of the decisions that you make, and how you and how you operate. Because science doesn't give us any other choice at this moment. So that's, so I think, the kind of realization that we can have all the technology and all the policy that we want, but if people aren't on board, then it's never going to happen. And so I get to work with very interesting people, unexpected from all walks of life, and you know, different sectors who are beginning to understand that, really, this is something we're going to work on until all of us and those beyond. For many generations, yeah.   Dan Seguin  49:12 Now, if our listeners want to learn more about you, Amber, or your organization, how can they connect?   Amber Bennett  49:18 Yeah, well, easiest is to go to our website, so Re.Climate, so that's reclimate.ca. And folks can sign up there if they want to, you know, make sure that they get more information on events, and we do lots of, you know, webinars and talks and we release reports and, and whatnot. So that's a great thing to do. And I'm on LinkedIn, and I'm always happy to connect with people on LinkedIn. So Amber Bennett, and I also share lots of things there. that I find interesting.   Dan Seguin  49:59 Well, Amber. This is it. We've reached the end of another episode of the thinkenergy podcast. Thank you so much for joining me today. I hope you had a lot of fun.   Amber Bennett  50:08 Yeah. Great questions. Great chat. And thank you.   Dan Seguin  50:14 Cheers. Thanks for tuning in for another episode of the thinkenergy podcast. Don't forget to subscribe and leave us a review wherever you're listening. And to find out more about today's guests or previous episodes, visit thinkenergypodcast.com I hope you will join us again next time as we spark even more conversations about the energy of tomorrow.  

Extreme weather, cyber attacks, and disruptive technology pose growing threats worldwide. And energy companies are at higher risk. In Episode 121 of thinkenergy, we discuss the urgent need for crisis readiness in Canada’s energy sector. Guest Melissa Agnes, CEO of the Crisis Ready Institute, is an authority in crisis preparedness, reputation management, and brand protection. With experience spanning NATO to global non-profits, tune in for her insight on how to fortify your brand for turbulent times.   Related links   Crisis Ready, by Melissa Agnes: https://melissaagnes.com/crisis-ready/ Melissa Agnes on LinkedIn: https://www.linkedin.com/in/melissaagnes/   Melissa Agnes on Twitter/X: https://twitter.com/melissa_agnes  Crisis Ready Institute: https://crisisreadyinstitute.com/ To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405   To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl   To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited   Check out our cool pics on https://www.instagram.com/hydroottawa   More to Learn on https://www.facebook.com/HydroOttawa   Keep up with the Tweets at https://twitter.com/thinkenergypod -------------- Transcript: Dan Seguin 00:06 This is Think Energy. The podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back to the think energy podcast. Within the energy sector, we've seen numerous companies rise and fall in the eyes of the public when confronted by crises for which they were unprepared. As climate change, cyber attacks and other threats wreak havoc, energy companies from around the world are finding themselves more susceptible to dealing with crises on a regular basis. Here in Ottawa, we've seen our city hit with major weather events, including tornadoes, floods, freezing rain, major thunderstorms, and durational. windstorm in the last few years alone. So, take it from a company that knows - a crisis communication plan cannot be drafted and filed away on a shelf to collect dust. It's a living document that has to be integrated across the entire organization. However, emergencies and crises are unpredictable and rarely unfold as rehearsed. So our crisis program has to be flexible and practical. In a fast moving event, it is important to make sure processes are as smooth as butter. How a company communicates during a crisis has changed dramatically during my career. From the rise of the Internet, social media, smartphones and voice technology to name just a few. These new channels present opportunities to connect with your audiences, we are now able to communicate instantly directly to the public in the event of a crisis. In our space, Hydro Ottawa is seen as an authority which enables us to frame the conversation appropriately. At the same time, during a crises, all eyes are on us. And we better shine. As Warren Buffett said, it takes 20 years to build a reputation and five minutes to ruin it. The Internet, and the communication channels that come with it also present challenges, namely, information overload. Everyone is now vying for your attention. Given all the information out there, you don't want to just be more noise, you need to stand out. So here is today's big question. If 1 Transcribed by https://otter.ai your phone rings tomorrow, and you're suddenly confronted with a major crises, are you and your business prepared to handle it? Do you know what steps to take to mitigate that damage? So joining me today, I have a leading authority on crisis preparedness, reputation management and brand protection. She is the founder and CEO of the Crisis Ready Institute and the author of Crisis Ready Building an Invincible Brand in an uncertain world. My very special guest today has worked with NATO Ministries of Foreign Affairs and Defense financial firms, technology companies, health care organizations, cities and municipalities, law enforcement agencies, the global nonprofit, and many others. She is a guest lecturer at universities around the world and also sits on the Global Advisory Council for the Institute for strategic risk management. Dear listeners, please welcome Melissa, Agnes. Melissa, maybe you could start by sharing with our listeners your journey into crisis management, what's a crisis management strategist? And how did you get where you are today? Lastly, what does it mean to be crisis ready? Melissa Agnes 04:34 Okay, the three part question and I'm going to do my best to be as succinct as possible. So crisis management strategist- I view it that way. Crisis communication strategist, crisis leadership. Like I view the strategy part of it to say that it's not just reactive, right? You're not being simply reactive where you're being hit with something and you're reacting to something. You are- you need to be strategic in the way that you respond to crisis, as well as in the way that you prepare to respond to crisis. So that's the whole premise of being crisis ready, which was the third part of your question. So that's what a strategist comes in. And I'll add that it's not about, you know, PR people might look at or if people might associate it with PR and spin. It's not that at all. It's not about manipulation. It's about looking at the long term of what's happening, and essentially the relationships that matter to the organization, and looking at a crisis through a lens that says, 'What's the best way for us to respond now and over the long term", which I'm sure we'll dive more into intense conversation in a way that keeps us building strengthening trust. With your question in regards to what is does it mean to be crisis ready? The answer is right there. So crisis ready is a term that I coined well over a decade ago, because I was dissatisfied with the status quo of crisis preparedness, which is pretty much a through line throughout my entire career, as my career is based off of frustration and I don't like to complain, so I don't like complain about something and not provide a solution. So my career is always around, like what's happening in the world, what really, really doesn't just doesn't sit right with me. And then what can I do in my way to contribute right to make things better? So the crisis ready came from the frustration that crisis preparedness, quote, unquote, crisis preparedness, which the was the more common kind of terminology for it within our profession, or within the industry was about having a plan, checking that box off, that leadership could say, like, Okay, we've got a crisis management plan, or we've got a crisis communication plan, we're set. And I knew 15 years ago, 14 years ago, when I started this, that made no sense to me. So I turned the coin crisis ready to give it a specific definition, which is it's a cultural approach. It's not just about having a plan. It's about building out programs and ingraining them into the culture of the organization. So that every single member of every single team in every single department and every single division and every single region, has the skill set has the mindset and has the capabilities to identify risk and its onset, to then figure out what to do with it, like categorize it, know what to do with it. So is it an issue? Is it a crisis? What do I do? And then effectively responding to the 2 Transcribed by https://otter.ai incident or the situation in a way that, yes, it de escalates it quickly, yes you mitigate long term material impact, but more over that piece with crisis ready, that's very unique and very important, is you respond in a way that strengthens trust. Dan Seguin 07:45 Okay. Sorry. Now, this is another two part question. Melissa Agnes 07:50 Let's do it. Dan Seguin 07:51 When a crisis hits, the last thing we want is for a company to bury their heads in the sand. Having said that, is there such a thing as a manageable framework for effective crisis communications? Next, here's my other question. When might that framework help an organization deal with an actual event? communicate in real time and deal with stakeholders like elected officials, the media, employees and constituents? Melissa Agnes 08:25 Okay, so the first part of that question is, is there such thing as a manageable framework for effective crisis communication? Absolutely yes, because I teach it. That's what we do we help. So essentially, are Crisis Ready Institute exists, because there is a lack or there's a void of actually teaching the essentials for crisis communication and crisis leadership, in any aspect of our academic lives. We're not taught these things no matter what, you know, it's very, very, very rare. And if you have been taught, it was likely very recently, and probably not even to the level that I would really give it that stamp of approval, unfortunately. So yes, all of that to say that that is what Crisis Ready Institute does, that is a big part of what I do is I see complex subject matter and skills, and I'm able to kind of put them into formulas and frameworks and different things that make it make them just more comprehensible. Is that a word? That's a word, right? That's an English word. Easier to understand, easier to truly conceptualize and giving a formula for okay, it's like until that skill level is at the point that we want it to be, where its intrinsic, and it's reflexive and it's just like, something happens and you know how to respond. That you want to have those 1-2-3 steps that are actually applicable. So yes, and then this second part of your question was, I mean, the crisis ready framework is designed to be scalable from issue straight through to crisis. So obviously, we teach for the worst case scenarios. But if you can respond to the worst case scenarios in a way that, again, de escalates the situation quickly, mitigates long term material impact, and strengthens trust within the organization, both internally and externally. So essentially, strengthening brand equity, building brand equity as a result of the crisis management. Then if you can do that, in the worst times, you can do that - you can apply all of the same tactics, all of the same techniques, all of the same strategies, in issue management. And in doing that, so like the lesser degree type of situation, materially impactful type of situation. So taking that, and when you are able to do that, first of all, obviously, you nip issues in the bud, like really quickly. And secondly, the organizations that are really truly crisis ready they are less vulnerable, to crises and to risks and to, you know, the things happening because they know they have, again, it's the mindset, the skills and the 3 Transcribed by https://otter.ai capability to respond. And the frameworks that we have at Crisis Ready Institute are designed to be one scalable, but also building blocks. So you learn the fundamentals. And you learn how to apply them in different types of situations and scenarios with different types of mindsets and emotions and all of these different facets that play into crisis management. Dan Seguin 11:32 Okay. How vital is it for an organization to maintain their social licence to operate? How does one safeguard its reputation? Melissa Agnes 11:43 Okay, well, I think that you are the perfect person to answer that question. I mean, how vital is your social licence to operate, right? Like, that's reputation. That's trust. That social licence to operate, it's in the name, you can't really have a successful business in certain industries without it. And it's all about trust. It's all about - you and I were just talking about this right before we hit record, right? It's all about how much trust do you build prior to a crisis? And how well do you know how to respond to that trust remains and hopefully even strengthens as a result of effective crisis management? When it comes down to, for me, with the way that I see it to, like, simplify it as much as possible, is that strong business, solid business, successful business is built and developed on like, strong relationships. Right. So that's the social licence to operate, if you want to look at it that way. Crisis Management is about doing right by those very relationships. When it matters most when you're put to the test. It's all about trust. Dan Seguin 12:53 If the communications plan is a living organism that helps you navigate through any disruption. Is it safe to say that it's not about dusting off that plan that just sits on that bookshelf? Melissa Agnes 13:11 Absolutely. Things happen too fast. Things happen too fast things happen outside of the realm of what we planned for, or what we may have imagined it to be, or unfold as anybody who had a crisis management plan. And I'm saying plan, like, I'll use the words program and culture and skill set and mindset capabilities to talk about crisis ready, right. But if we're looking at it through the crisis, preparedness, going back to the start of our conversation, lens of like, let's check off that box. And let's just have that plan. Plans are linear, they're siloed. They're theoretical, more than they are practical, they become obsolete pretty much the second you put them on the shelf. And they're not ingrained. Things happen so quickly, they escalate so quickly, that to be looking around going like, oh, where's where's the plan that I think that one day, once upon a time we created, like, let's look at that and try to see. Already you're suffering Crisis Response penalty as a result of that, because you're not being effective with your time in terms of response. So anybody who had that type of plan prior to COVID, as an example, quickly, unfortunately realized and learned the hard way. How ineffective that mindset that approach is, so we really, really want to look at crisis ready as a program as a skill set as the mindset is capability that's ingrained into the culture of the organization. 4 Transcribed by https://otter.ai Dan Seguin 14:34 Okay, Melissa, now, let me ask you this. How can an organization transform crisis readiness into a competitive advantage? Melissa Agnes 14:46 That's a really great question. This is one of those things that like it's really hard to sell what I do - Crisis Ready - because effectively what you're doing is you're trying to sell insurance to people who, who aren't obliged to pay purchase insurance right and human nature states that we don't want to look we want to avoid, we don't want to look at what's challenging or what's scary, or what makes us really uncomfortable, especially if we're not thrown into it and like being faced with it in the moment. So like, life is good, business is good, why would you want to look for it? Or look at what makes you uncomfortable? And the what if the downsides of the what ifs? That's really hard. And one of the ways that I've learned to do that to to sell it essentially, isn't answering that question is looking at what is the value of being crisis ready? What does it do to the team, to the culture to the morale internally, what does it do with regards to trust. And just having that culture that you know, something minor goes wrong, but you have this culture that sees that as an opportunity to strengthen relationships and to evolve as an organization as a service provider, or, you know, a product creator. So all of these different facets of like, what it means to be crisis ready with the core values assigned with crisis ready are and how they lay out day to day, not just to effectively manage crisis when it happens, or even mitigate crisis from happening. But what's the value that it brings internally and externally to increase? We'll go back to the word brand equity of your organization, there's a massive competitive advantage in those answers. Dan Seguin 16:35 Okay, now, a little while back, I attended your amazing, it is truly amazing, a 10 week course on honing your crisis communication and leadership skills, where you stated, if I recall, that you cannot put emotion over logic. What is the role and power of emotion within issue and crisis management. Melissa Agnes 17:00 So you can't let's let's let's flip it, you can't put logic over emotion. So the crisis ready rule is, you cannot beat emotion with logic. So just to make that clear. Emotion plays a major role in any type of crisis for every person involved, whether you're the leadership team, whether you're, you know, the members of the team who are doing different roles within managing the crisis, whether you're an outside impacted party by the crisis, you don't have a motion, you don't have crisis for that emotion. Meanwhile, you cannot beat emotion with logic. So you're speaking to as a leader, as a communicator, in times of crisis, you stand up, you rise up, and you communicate with your stakeholders who are being affected by the crisis in one way or another. Those people who are affected by the crisis in one way or another, are highly emotional, right? They have emotion and probably very deep, very real, very deep seated emotion running through them. What happens to us as human beings is emotion then comes to the forefront we're emotional beings, as human beings, no matter how logical or cerebral or rational we believe ourselves to be, we're still emotional beings, because we're human beings is the nature of how and who we are at what happens is when those high intensity, quote unquote, negative emotions kick 5 Transcribed by https://otter.ai into gear they come forefront, and they kind of they cloud judgment. I see it as the heart kind of coming up harping emotion coming up, and like putting this cloud around the brain, where you can't just speak or spew out logic, because the emotions are blocking it. It's clouding judgment, it's doing all kinds of things that a lot of leaders stand up and in those times, they just, they think that they just have to keep hammering out the truth and hammering out the facts that keep repeating the same things over in a very logical way. But they're missing the emotion, the emotional relatability, or the emotional, intelligent effect of it. And so in order to be able to communicate and lead effectively through crisis, you have to understand, know how to, first of all, understand emotion, the different types of emotions that that we have as an experience of being human. Understand how those like most emotions reside in our bodies, how they work, understand how to anticipate the emotions of your stakeholders, to the most extent possible. And then you have to be skilled in the ability to communicate in a way that puts the emotion first so that you can dissipate that cloud that is clouded like that's in front of the brain. I'm like doing this you can't see me when I'm like doing this visual in front of my face. But you want to dissipate that cloud that's blocking that's clouding judgment so that then you can speak to the rational, then you can speak to the logical. But trying to stand upon times of crisis when everybody is hyper emotional, and just spew out facts, you are going to miss the mark, you're not going to succeed the way that you can and should succeed. Dan Seguin 20:11 Now Melissa, to ensure crisis readiness, how critical is it for companies to identify high risk scenarios? And pushing this further? Should we be looking at defining the different triggers and thresholds of impact? Melissa Agnes 20:30 I would say so, first of all, identifying high risk scenarios is a part of the framework for crisis ready. So yes, so for anybody who may not understand that terminology, it's really what we're looking at is your most likely high impact types of events, situations that can put your organization into a crisis. We all have them as human beings, we all have them as organizations, as companies, as brands, whatever, however you want to word that. So yes, very, very, very important part of being crisis ready as you go through the motions. So let's say you identify just, you know, five high risk scenarios, the most likely high impact types of events to that you are susceptible or vulnerable to as an organization. Let's say you identify five. Go through the motions and part of being crisis ready is to go through the motions and becoming crisis ready for each of those five. Now, yes, absolutely. A sixth event can come out of nowhere and blindside you. But the whole going back to mindset skill set capability and culture is because you've gone through or asked. Once you've gone through the motions of truly becoming crisis ready for all of those five high risk scenarios. When the sixth one comes in, you know, turns around and hits you, or blindsides you and hitting you, you are so ready, your team is so skilled, you have everything that you need, and that it takes to be able to effectively respond to that sixth scenario, in the best timeframe as possible. So yes, identifying them doing the work to better understand them. And then in that answer the second part of that question, in that you will be looking at what would be indicators? So, so yes, triggers and indicators? And what are the thresholds of impact? So you're looking at a situation, say such a situation A, and you're saying 'At what point would situation crisis 6 Transcribed by https://otter.ai Scenario A be an issue for our organization? And at what point would it be a crisis?' You're really defining painting a picture of what those differences are? And then you're doing a deeper dive with the with the team and saying, Okay, what's the difference there? What are the criteria? What is the criteria that really made that customer past the threshold of issue to crisis? So you're trying to understand to the most extent possible, what are you know, what are the different aspects that make something a crisis for your organization, remembering that a crisis for one does not necessarily translate into a crisis for all. Dan Seguin 23:07 Now, in times of major disruptions, like a power outage, or maybe even a cyber event, scanning your landscape is critical. Any recommendations on how companies should look at monitoring the social landscape and mainstream media? Melissa Agnes 23:28 I think it should really go back to you, Dan. I think you guys do a phenomenal job at this. I mean, there's a lot to look at, and making sure that you have your baselines set up so that you know what a peak or valley looks like. You can detect it. I'd also say it's not just, you know, people go like, should we monitor every platform? Should we monitor, there's so many platforms, there's so many this, there's so many that, there's so many hashtags, so many, etc. It's really understanding your stakeholders and where you're where you have presence, right, and where that presence has impact because just because something - so one, just because something goes viral does not make it a crisis. That's not the criteria that makes it a crisis. That can be a viral issue, and not a viral crisis, right? Or a viral issue and not a crisis. And then too, just because something gets negative attention in one platform, if you don't have your course for stakeholder like the people who really mattered to the success and vitality of your business, on those platforms, and those people never hear about it, you might just have a whole bunch of haters that just aren't getting any traction. This is also about understanding what you're monitoring where, you're monitoring and why you're monitoring those, what in those squares. And then I think a third piece, I think that was two things. A third piece that I would add that is really understanding and I think this is a lot of where companies are getting it wrong right now - is understanding what is happening in the world that you transformations, the evolutions that are happening in the world and how they may or may not impact your relationship with your stakeholders, your relationship with your brand, the reputation of your organization, and to look at and be like, Oh, that's, you know, this conversation, this societal conversation or this Hot Topic doesn't apply to us to just look at something and be like, No, it doesn't apply to us without doing a deeper dive into how it might actually apply to you and how it might actually be important to the people who are important to your business is something that a lot of leaders, a lot of companies are missing the mark on right now. Dan Seguin 25:39 Cool. Melissa, can you share with us some simple takeaways, for example, what are some of the biggest and most common mistakes an organization should avoid? Melissa Agnes 25:52 7 Transcribed by https://otter.ai One of them is what we just said. Some other ones, I'll go to what we call at Crisis Ready Institute with call the CRP- the Crisis Response Penalty. So that term came out of my book, as I was writing my book, and what we're looking at there is, the longer you take to effectively respond, and I'll define what effective response is in a second. So the longer you take to effectively respond to a crisis, the more pressing credibility, you destroy the more ownership of the narrative you lose, and the more material impact you suffer. So that is the crisis response penalty, it is the penalties or the consequences of not responding properly. And effective response requires the right actions to be taken to actually fix remedy sold for you know, stop the bleeding, right the wrongs, etc, while you simultaneously communicate the way that you need to communicate and with whomever you need to be communicating with. And all of that has to happen. So actions and communications have to happen in the right timeline, and simultaneously. So if you falter on any one of those, then you're going to fail in your crisis management. And one of the biggest, most common mistakes to avoid so specifically to answer that it happened specifically to answer your question is the communication piece, because for the reasons that we've kind of already just highlighted, which are the vulnerability, the the fact that it's so uncomfortable, the fact that it's so vulnerable, the fact that people haven't been taught how to communicate with high EQ so that you can communicate through the emotions and actually resonate with the people you need to resonate with, so that they trust you and they follow your leadership? So yeah, I mean, we could go on and on and on, and on and on talking about the pitfalls to avoid. But even just looking at it as a framework of that crisis response penalty, what that means, what is involved in making sure you don't suffer a crisis response penalty, and making sure that your team has, again, the mindset, the skill set and the capability to not make those mistakes. Dan Seguin 28:06 Cool. That's a great segue, Melissa. Before signing off here, I'm hoping you can maybe share what are some of the requirements for a strong and effective narrative during a crises, but also ways to ensure we maintain that consistent tone, and stay on message. Melissa Agnes 28:29 I mean, we there's a formula that we use at Crisis Ready Institute, which is an it would take about, yeah, we could go into detail in it if we wanted to, but we teach it, it takes a while. But we really want to look at validate understanding emotions, validating those motions, relating to those emotions, and then coming in with your logic. And when you come in with your logic or your rationale, and you know, the directives and all the things that are very cerebral versus emotional, you want to make sure that you're having this balance of providing reassurance, providing hope, and having the courage to hold that space, that uncomfortable space, where the emotion sets. So as a framework, super high level, that's what you want to be making sure you're hitting, and I want to make sure that I answer your question properly. So strong narrative. So having that, having that framework will help to keep you addressing the things that are important to address that a lot of times leaders and communicators don't feel comfortable doing so they avoid them, which creates CRP Crisis Response penalty. And when you're doing that, you're doing that balance of risk providing reassurance, and hope and courage you're looking at. So just say, where you said I had to help maintain a consistent tone and stay on message. That's where you make sure that you're always checking in you're doing that you also want to make 8 Transcribed by https://otter.ai sure, so part of that is understanding what actually want what actually matters to people and making sure you're hitting those points, but also anticipating, anticipating the questions, anticipating the concerns, anticipating the fears and all of these, you know, things that we can anticipate if we take the time and put the attention to doing that, and making sure that you're getting ahead of the things that you can get ahead of, so that you're not always playing catch up. Dan Seguin 30:27 Okay, very cool. Melissa, we always end our interviews with some rapid fire questions. Are you ready? Melissa Agnes 30:35 I'm ready. Let's do it. Dan Seguin 30:37 Now, maybe you could start us off by sharing with our listeners. What are you reading right now? Melissa Agnes 30:44 I actually just finished reading it. It's called The Big Leap by Gay Hendricks and I highly, highly, highly recommend it. Dan Seguin 30:50 Okay, next one, Melissa. Who is someone that you admire? Melissa Agnes 30:55 I admire a lot of people. My significant other I admire him greatly. People on my team I admire greatly. There's a lot of people that I admire. Dan Seguin 31:05 Okay. What is your favorite movie or show? Melissa Agnes 31:09 On right now? Oh, man. I mean, I would say like Friends to me is like my all time favorite. What have we watched recently? We watched - I'm so bad with names and remembering this stuff. Silo was good. Shrinking was good. There was one recently there's one with Amanda Seyfried that I really enjoyed. I was sick last week and I like binged it over the weekend because I just got better. That one was called the Crowded Room. Yeah, I think there's a bunch of good things out right now. Oh, we just watched over the weekend we watched it's a movie about dogs, what's it called - Strays! With their like the voices of ...I don't know but strays, however, I will say that it looks like it's it's family friendly. But it is not. Don't let your kids watch it. It's very adult friendly. But it's hilarious. Dan Seguin 32:03 Okay, next one, aside from necessities. What one thing could you not go without in a day? 9 Transcribed by https://otter.ai Melissa Agnes 32:12 Okay this sounds so corny but emotional connection with my significant other. We travel a lot so I think checking in with each other, like just tapping in and making sure that - he's different from me in that I kind of get my good mornings and my good nights and things like that. I don't think I could go without those. Dan Seguin 32:30 Lastly, what is exciting you about your industry right now. Melissa Agnes 32:35 Oh, exciting, and that frustrated me. Um, the thing that I'm working on right now I'm working on, you know, I'm calling it my quote unquote, next big thing. That's really exciting to me. So new content, new things that are coming, that I think will, again, stemmed from a frustration in the world. And we touched a little bit on some of it during this conversation, but the, um, it'll be my next book. It'll be my next TEDx Talk. It'll be a whole bunch of things. And that's, that's kind of keeping me fired up. I'm very excited about that. Dan Seguin 33:06 Well, Melissa, this is it. We've reached the end of another episode of the Think Energy podcast. Now if our listeners want to learn more about you, your organization, how can they connect? Melissa Agnes 33:19 Melissa Agnes, I'm on social. I'm primarily on LinkedIn, definitely. IG definitely. That's pretty much it. Where I'm like, actually active and then crisisreadyinstitute.com Or just crisisready.com. You can find all kinds of stuff there as well as to connect with me. Dan Seguin 33:36 Again, Melissa, thank you very much for joining us today. I hope you had a lot of fun. Melissa Agnes 33:41 I did. Thanks, Dan. Thanks for having me. Dan Seguin 33:44 Cheers. Thanks for tuning in for another episode of The Think Energy podcast. Don't forget to subscribe and leave us a review where ever you're listening. And to find out more about today's guests or previous episodes, visit thinkenergypodcast.com I hope you will join us again next time as we spark even more conversations about the energy of tomorrow.

As demand for electricity increases, the need to diversify supply is also on the rise. In Episode 120 of thinkenergy, Lesley Gallinger, CEO of Ontario's Independent Electricity System Operator (IESO), unpacks what’s driving the transformation of the province’s power system, the potential opportunities, and the obstacles standing in the way. From hydrogen innovation to resource procurement, listen in to learn how the IESO is helping Ontario navigate to a cleaner, reliable, and affordable energy future. Related links ●     Lesley Gallinger on LinkedIn: https://www.linkedin.com/in/lesley-gallinger-784a194/ ●     Lesley Gallinger on Twitter/X: https://twitter.com/lmgallinger ●     IESO website: https://www.ieso.ca/ ●     Hydrogen Innovation Fund: https://www.ieso.ca/en/Get-Involved/Innovation/Hydrogen-Innovation-Fund/Overview ●     Powering Ontario’s Growth report: https://www.ontario.ca/page/powering-ontarios-growth To subscribe using Apple Podcasts: https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405 To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited Check out our cool pics on https://www.instagram.com/hydroottawa More to Learn on https://www.facebook.com/HydroOttawa Keep up with the Tweets at https://twitter.com/thinkenergypod _________________________________________________________ TRANSCRIPT: Daniel Seguin: This is Think Energy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey everyone, welcome back. In 1902 electrical pioneers met for the first time in Berlin now Kitchener, Ontario to discuss wiring Ontario's customers together to form a provincial electricity grid. Ontario's electricity grid, like all grids around the world was designed as a one way street, to generate, transmit, and deliver electricity to customers. It's no secret that nowadays new technologies are shaking up the way we produce and use electricity. Back then, these pioneers likely couldn't have imagined that the electricity grid would become a two way interactive system capable of supporting variable supply from renewable energy or accommodating electric vehicles, energy storage, home generation, and a host of other innovations. As the demand for electricity grows, Ontario's supply is diversifying, evolving and transforming at a speed we haven't seen in this industry. One thing is for certain, it's going to be one electrifying ride. On today's show, we're diving into the heart of Ontario's power system and shining a light on the organization that manages the province electricity sector. As we mentioned before, we are at the forefront of a power revolution. Of course, we need someone driving the ship to provide guidance on how Ontario's power system adopts a cleaner and more interactive machine. So here's today's big question. What is driving the transformation of Ontario's power system? And what are the potential opportunities and challenges? Joining us today is Lesley Gallinger, president and chief executive officer of the Ontario Independent Electricity System Operator. Under her leadership, the IESO oversees the safe and reliable operation of Ontario's bulk electricity system, ensuring affordable electricity is available when and where people need it. Lesley, so great to have you join us today. Now, your knowledge and experience of the electricity industry is extensive. Can you talk to us a bit about what drew you to a career in energy sector? And what led you to your current role? Lesley Gallinger: Well, thank you for that, Dan. It's great to be here, and I have spent the majority of my career in the electricity sector after spending the first third in a different sector. I certainly benefited from working all across North America and in Europe, for some very sophisticated multinational organizations with very talented team members. However, I always had this interest in electricity. And just for a funny story, my first grade school in Ontario was Sir Adam Beck, so I wonder if that was a bit of foreshadowing. But in reality, I had friends and colleagues in the sector who spoke quite passionately about the impact they were making with the work they were doing. And I was attracted to that. And sure I had some skills that I thought would be transferable. And the role that I have now embodies all of that, as we at the IESO are helping inform and execute on energy policy on electricity policy, specifically that will support Ontarians as we transition to an electrified and decarbonized future. I honestly couldn't imagine a better role to be in at this moment. Daniel Seguin: At a high level Lesley, what is the Independent Electricity System Operator and what is it responsible for with respect to Ontario's power system? Lesley Gallinger: The IESO works at the heart of Ontario's electricity system, ensuring that electricity is available where and when it is needed. We monitor Ontario's demand in real time, 24 hours a day, seven days a week, balancing supply and demand and directing the flow of electricity across the provinces transmission lines. We also oversee the electricity market, which includes putting mechanisms in place to increase competition and ensure cost effective supply. And finally, we also plan the electricity system by working with indigenous communities, with municipalities and stakeholders to forecast demand and secure enough supply to meet Ontario's needs as far as 20 years out. Daniel Seguin: Okay, very interesting. Finally, looking forward to your answer on this one here. Can you walk us through how you oversee and manage the electricity systems such as determining the type of supply required to meet demand for electricity in the province? In the short, medium, and long term? Lesley Gallinger: Yeah, thanks that that is a good and big meaty question. So we've spoken a lot about where we are now. So after having years of surplus electricity, Ontario is entering a period of growing electricity needs and demand is expected to increase by an average of 2% annually over the next two decades due to electrification and economic growth in various sectors, including residential, agricultural, and mining. One way that the IESO helps meet these growing needs is by securing new supply. In the short term, we have the annual capacity auction that we conduct that allows existing resources to compete. This is cost effective and allows the IESO to adapt to changing supply and demand conditions on a year by year basis. We also look at three to five year commitments for other resources, this timeframe provides more certainty while ensuring it doesn't get locked into commitments that no longer reflect those changing needs of electrification. And finally, in the long term, we look 20 years out to secure resources that require significant upfront investments in order to give suppliers the confidence they need to make those investments. So it's a bit of a layer cake with those three timeframes. Daniel Seguin: Great segway here. Okay. What do you see as the IESOs role in the future planning of the evolving electricity grid and your role in supporting the changing energy needs of the decarbonized economy? Lesley Gallinger: As Ontario's electricity system planner, we certainly have the long view. Our role is to ensure that Ontario's current and future energy needs are met both reliably and affordably. Our corporate strategy calls out three main ways in which we do this we ensure system reliability while supporting cost effectiveness, we're driving business transformation within the IESO and also driving and guiding the sector's future by working closely with indigenous communities, municipalities and stakeholders. On the decarbonisation front, our main role is to enable technologies that will help us decarbonize. There's lots of emerging energy resources that can help us build a zero emissions electricity grid and the IESO ensures that these resources can all participate in Ontario's electricity system and markets. We're procuring new resources under our flexible resource adequacy framework. We recently announced the procurement of over 800 megawatts of energy storage, which is the largest energy procurement energy storage procurement in Canada to date, that combined with 250 megawatts of the Oneida battery storage project, the IESO, with these projects, is taking steps to integrate this valuable and flexible resource. And in last December's publication of pathways to decarbonisation, we explored ways in which Ontario can move forward to an emissions-free electricity system. The Ministry of Energy consulted on our pathways report, and recently on July 10, very recently, announced a series of actions in its report powering Ontario's growth. And those actions include collaborating with Bruce Power and Ontario Power Generation on pre development work to to consider potential new nuclear generation reporting back on the design of our second long term procurement, which will acquire new non-emitting resources supporting a Ministry of Energy consultation on a post 2024 Conservation Demand Management Framework and assessing additional transmission needs to support new and growing generation and demand in the province. So quite a list of workforce ahead that we're very excited to undertake. And as our system operator for the province, we're certainly at the center of all of this. There'll be a continuing need for coordination with the broader electricity sector in order to plan an orderly transition to a decarbonize grid, there will also be an increased need to revisit how we plan the electricity system. The IESO is looking forward to working with the electrification and energy transition panel to identify ways to adapt and evolve existing frameworks in order to increase transparency and ensure communities and stakeholders are more aware of what we're doing and why. This work, the work of the EETP also takes a broader economy wide view, which reflects how the electricity sector is becoming increasingly dependent on other sectors like industry and transportation. So you know, in short, a lot of work and some very exciting work ahead. Daniel Seguin: Follow up question here for you. Now, some Ontarians are concerned about moving to variable renewable energy sources like wind and solar, while others are concerned about continuing use of natural gas. What have you uncovered in your work about these issues? And what would you like residents of Ontario to know? Lesley Gallinger: Yeah great question Dan, every type of generation has its own strengths and drawbacks based on its unique attributes, which is why Ontario maintains a diverse supply mix that can adapt to changing system conditions quickly. Renewables such as wind and solar are not emitting when they generate electricity, but they're also intermittent, meaning how much electricity they produce can change rapidly in response to weather conditions. And to help with this, the IESO is looking into hybrid facilities that combine renewables with energy storage. By 2026 we'll also have about 1300 megawatts of energy storage on the grid, which will help more efficiently integrate renewables. We're also going to start designing our second long term procurement which will focus on acquiring non-emitting resources and we'll be engaging on this with stakeholders and communities as we go. Natural gas, for example, has the main advantage that it can respond quickly to change in demand and system conditions, making it an important resource for us as we seek to maintain reliability. Ontario's demand fluctuates constantly throughout the day, and having access to natural gas can help us respond to sudden changes and maintain a balance across the system. It's also very important to recognize and something I'd like to emphasize for your listeners that overall emissions from Ontario's electricity sector are extremely low, the sector accounts for about 3% of the provinces total emissions. While this may increase slightly in the future, the continued existence of natural gas on the grid is an important resource to help us transition and it'll enable the near term electrification of other sectors which in total will drive down Ontario's emissions. Daniel Seguin: Okay Lesley, how will the efficiency upgrades at existing natural gas facilities contribute to meeting the growing demand? And what is the plan for these facilities as emerging technologies mature and the reliance on natural gas decreases? Lesley Gallinger: Yes, and as I mentioned in my earlier remarks, Ontario's definitely entering a period of increased demand and so with many existing contracts expiring, and nuclear plants undergoing refurbishment or scheduled to be decommissioned, coupled with increasing electrification of other sectors, the province is going to need more power in the immediate future and the natural gas expansions can help with this. In our pathways to decarbonisation report, we looked at the questions the minister posed to us, we looked at a moratorium scenario that would phase out natural gas over time as newer non-emitting resources come online, and in the report we concluded that we could be less reliant on natural gas in Ontario by the year 2035 and completely phased out by 2050. Efforts were made to align this report with clean electricity regulations, and that recognizes that the contribution of natural gas may be restricted over time, but for the meantime, we have you know, the important transitional resource needs, the natural gas fulfills. Daniel Seguin: Okay. In May of 2023, the IESO announced that it was moving forward with the largest procurement of energy storage in Canada. What can you tell us about these storage projects and their benefits? Lesley Gallinger: Yeah, this was a very exciting announcement for us the energy storage projects we announced in May were for grid connected battery storage systems, which will be an important step towards the transition to a non-emitting supply mix, and will support grid reliability. The procurement was the culmination of the work we've done over the last several years to understand the potential of battery storage to provide supply and reliability services to the grid. The biggest advantage of energy storage is that it can charge during off peak hours when the provincial electricity demand is low and then inject energy back into the grid during peaks when demand is high, which makes it very flexible and a resource that can help us optimize the efficiency of other resource types. And we also see battery storage as a key enabler of decarbonisation. It will help us to integrate more renewables such as wind and solar onto the system, but also get more out of our current nuclear and hydro fleet. By charging during these off peak hours energy storage can use up any surplus green power from Ontario's existing nuclear and hydro facilities. Daniel Seguin: Now, how does this procurement help ensure system reliability during nuclear refurbishment and support the overall energy transformation in Ontario, Lesley Gallinger: The procurement will help with the transition away from natural gas and it's certainly about maintaining reliability at a time when multiple refurbishments are underway. In particular, the Pickering generating station is scheduled to go out of service mid decade and so right around that time, those energy storage projects are expected to be online. Certainly the timelines of the procurements were aligned understanding what the system conditions would be at that time, Lesley, I'd like to dig into your fascinating pathway to decarbonisation report just a bit. Ontario has one of the cleanest electricity system in North America, contributing only 3% to the provinces greenhouse gas emissions, that doesn't sound like a lot. So why is it important to eliminate the remaining 3% of emissions from the grid? Yeah, another another really interesting question and the subject of a lot of conversations we've been having we know that electricity use is going to increase in the coming years driven by an economic growth and electrification across other sectors. Transportation is becoming increasingly electrified as our industrial processes such as steel smelting, and as the pace of electrification speeds up the efforts and investments being made by businesses and households to electrify will increase society's reliance on electricity as a fuel and electricity is only as clean as the resources we use to make it. So that 3%, if we don't tackle that remaining 3%, we will see an increased reliance on less clean generating sources. I mean tackling climate change is certainly an economy wide effort and clean electricity is a fundamental enabler of those climate change solutions. Daniel Seguin: Thanks for that, Lesley. Now, I have a follow up question for you. The IESO presents two scenarios to address decarbonisation, what are they and what key assumptions and drivers were discovered with your analysis? Lesley Gallinger: So our first scenario was the moratorium scenario where the IESO so looked at restricting the procurement of additional natural gas. And this assessment showed that a moratorium would be feasible beginning in 2027, and that Ontario could be less reliant on natural gas by 2035. At that point, the system would not require additional emitting generation to ensure reliability provided that other forms of non-emitting supply could be added to the system in time to keep pace with demand growth. The second scenario is our pathways to decarbonisation scenario, this scenario assumed aggressive electrification of the transportation and industrial sectors, and that attaining a completely decarbonized grid would be possible by 2050, while balancing reliability and costs, so you can see a lot of variables came to play in that second scenario. Daniel Seguin: Perfect. Thanks, Lesley. Now, what are your thoughts on where Canada stands on its road to meet the 2035 and 2050 targets?  Lesley Gallinger: Yeah, I think that's, you know, that's what we're all looking towards and bridging the work of today with the needs of a futurized decarbonized world will be challenging and complex, a collaborative approach across all sectors of the economy will certainly be necessary to achieve this. From Ontario's perspective, we're in a strong starting position, our electricity system is already close to 90% emissions free, most of the generation coming from Hydro and Nuclear resources. And in our pathways report, we identify that for Ontario, at least, a moratorium on natural gas could be possible by 2035, and a fully decarbonized electricity system by 2050 provided that new non-emitting supplies and surfaces online. So we certainly had those goals in mind for Ontario as we created that pathway so decarbonisation work. Daniel Seguin: Now Lesley, in your opinion, what are the biggest challenges facing the electricity industry in Canada today? And what are the biggest opportunities? Lesley Gallinger: Yeah, I anchor on the word orderly because I've used it a lot. The biggest challenge I see is managing the significant transformation that's underway. And doing it in an orderly fashion, electrification is requiring the electricity system to expand and produce more power, while decarbonisation puts pressure on the grid to rely more heavily on low carbon resources, many of which are still in their early days of development. Across the country. Every province is faced with similar challenges. The recently formed Canadian Electricity Advisory Council will provide advice to the Minister of natural resources on ways to accelerate investment and promote sustainable, affordable, reliable electricity systems. And I have the privilege of being on this panel. It's exciting work with colleagues from across the country, many of whom come from provinces in very different stages of decarbonisation. We're sharing best practices and all working towards similar goals. For Ontario, we're entering a period of emerging electricity system needs starting in the 2020s. These electricity and energy capacity needs will continue through to 2040. So demand is expected to increase at nearly 2% per year as I mentioned earlier. All of this presents incredible opportunities for Ontario's communities, new technologies are creating economic growth opportunities and setting the stage for Ontario to build a highly skilled workforce to push to decarbonize will have significant impacts on economy wide emissions reductions, and building the electricity grid of the future also presents opportunities to collaborate and strengthen relationships with indigenous communities and municipalities. Back to my first comment, the pace of this change is a vital consideration. We need to strike the right balance between decarbonizing the grid, while it's still ensuring electricity and energy remain reliable and affordable. If we go too fast, the cost may impede electrification, if we go too slow, we're not going to have the supply available as demand increases. So it really is about thinking this through orderly and it's an all hands on deck challenge. Daniel Seguin: Okay, moving along here, maybe you could walk us through some of the scope for what's required to decarbonize Ontario's electricity system. What does an achievable pathway to net zero look like? Lesley Gallinger: Yeah, that's the work of the IESO on a regular basis. I mean, I can't underscore my last point enough, which is that it's vital that the transition occurs in an orderly manner, we absolutely need to act but we need to act in a carefully managed way that balances decarbonisation with reliability and affordability. Large infrastructure such as hydroelectric plants and nuclear facilities and transmission lines can take 15-10 years, sometimes more to build, significant investments in capital and materials and labor will be required to build out a fully decarbonized system. And one study I read estimated that 14,000 strong labor force participants, that are that are currently working on our electricity infrastructure would need to increase by a factor of six. So you know, that's a huge investment in training and getting people ready to build all the things we need to build. Indigenous communities and municipalities also have a voice in how and where new infrastructure is located. So meaningful and transparent discussions about siting and land use will be needed. And while many technologies will be needed to decarbonize the grid already known, some are not known and not commercialized yet. And so those are low carbon fuels small modular reactors still in development. At this point, it'll be important for Ontario and for Canada to continue to invest in these and other other innovations as well in supporting the pathway. We need energy plans to be approved and new infrastructure needs to be planned, permitted and cited. Regulatory and approval processes such as the environmental impact assessments need to be resourced, appropriately and streamlined to enable all of these builds to happen. We also need the supporting transmission infrastructure to be planned and built on on similar timelines as demand growth and as new supply comes online and underlying all of that we need to carefully manage the costs to ensure the actual impact on total energy costs is affordable, and that they do not diverge significantly, Ontario from those of our neighbors in Manitoba and Quebec and in the US. So lots of again, lots of facets, but work that can be itemized now and definitely plan forward. Daniel Seguin: Cool. What are some of IESO's, no regret actions that can be taken to help meet those growing demands? Lesley Gallinger: Yeah, I think the minister anchored on some of those in his Powering Ontario's Growth report, Ontario can certainly continue to acquire new non-emitting resources and incentivize energy efficiency through our Save on Energy programs. sector partners can also begin planning and citing for new potential projects, partnerships between municipal, provincial and federal governments will also be key and we need to continue to develop those relationships now, while we're also revisiting the regulatory frameworks that may hinder and prevent progress. Last but certainly not least, we must track our progress in an open and transparent way. There's no one way we can say decarbonisation happens. It's a gradual change that will take place over many years, and will require lots of little steps to make progress. And certainly the government's recent response to our reports puts in motion some of those actions including asking us at the IESO to explore opportunities to enable future generation in northern Ontario and reducing the reliance on natural gas generation in the GTA. The ministry has also asked the IESO to begin consultations on a competitive transmitter selection framework for future lines with electricity supply expected to continue to grow over the next 20 to 30 years, you know, that's what we're doing now, you know, in terms of planning, but we're also we're also working to secure new capacity and leveraging our existing assets. So that is through our very thorough resource adequacy framework, which was put in place that outlines our strategy to get that new supply in the short, medium and long term. A key piece of this is competitive procurements and the processes that have been used to date including the annual capacity auction, and but you know, there's also work being done that we're leveraging by our energy efficiency and demand response programs that that get back to what individuals and what individual businesses can do to support decarbonisation. We've got market renewal going on. We've got medium and long term procurements. So lots of action underway. All of them no regret that can that can be continued to to meet this demand.  Daniel Seguin: Now Lesley, with electricity supply expected to grow the next 20 to 30 years, what is the IESO doing to secure new capacity? And how is it leveraging existing assets? Lesley Gallinger: Yeah, great question. So in terms of generating new supply or acquiring new supply, that's really our resource adequacy framework. It outlines, you know, the work we're doing both in the short, medium and long term to competitively procure new resources. We've recently done the procurements for batteries and for natural gas, upgrades and expansions. We'll be launching our next procurement very shortly and designing the one after that. So it's that layer cake approach that I mentioned. We've also, you know, can can anchor back in the strides we've taken in the current procurements to secure we've had great resources come to bear and participate in those procurements, so we're very hopeful that future procurements will also be very successful Daniel Seguin: Now hoping you can help demystify this next one for our listeners. What is the Hydrogen Energy fund? What is special about hydrogen, and how do you think it will support Ontario's reliability needs and decarbonisation? Lesley Gallinger: Yeah, it is, it is a new word and a new way of thinking for for a lot of folks. So let me dig into that. But the goal of our hydrogen Innovation Fund is to investigate, evaluate and demonstrate how low carbon hydrogen technologies could be integrated into the grid. The new program will enable the IESO to test the ability of hydrogen to support grid reliability and affordability, but also the role it can play in broader decarbonisation. Hydrogen has the potential to reduce electricity sector emissions, but it could also be used as a replacement fuel in other more fossil fuel intensive industries such as transportation.  From the electricity sector's perspective, hydrogen has the potential to provide several essential services, it can smooth the output from renewable resources such as wind and solar, it can be blended into natural gas to reduce total emissions and could be used to offer several services such as peaking generation, grid efficiency and storage. But all that being said, it's not an ultimate solution. While hydrogen can be used to generate electricity producing it also requires electricity. So the integration of hydrogen like all new resources will require a balanced approach, one that can make more efficient use of our existing electricity system assets which the Hydrogen Innovation Fund will help with the interest in the fund has been very high. The IESO has received more than 25 applications. The projects are in flight now are undergoing review right now. And we should be in a position to announce the successful projects in September. Daniel Seguin: Lesley. Let's now look globally, what are other countries doing right, that Canada should consider emulating or even adopting?  Lesley Gallinger: Yeah, I think I think this is, you know, very important. We very much focused on on Canada or in you know, in our case, Ontario for answers. And the IESO is just one of many electricity system operators worldwide. And I certainly am always keeping an eye on what other countries are doing. However, every jurisdiction has unique circumstances, which include laws, regulations, geography and politics that can sometimes make comparisons difficult. In North America, specifically, Ontario is a leader in many ways and the pathways report is a very well thought out approach. And so I think that's an area of interests that others have looked to us, that, coupled with our experience of phasing out coal fired generation, we're in a good position really to set examples for other jurisdictions looking to do similar work, and certainly in conversations with my IESO counterparts around North America, we're having robust discussions and learning from each other.  Daniel Seguin: Well, looking to the future of this industry and Canada's approach, what is giving you hope? Lesley Gallinger: Well, electricity is being looked at to support decarbonisation of other sectors and to support economic growth. That's hugely exciting to see the broad impact our industry is having on society. And as we engage with broader audience, the collaborative spirit across the sector, across the province and across the country, we're seeing... certainly gives me hope that Ontario can achieve decarbonisation through an orderly transition that balances that decarbonisation desire with reliability and affordability that are at the heart of our mandate.  Daniel Seguin: Lastly, Lesley, we always end our interviews with some rapid fire questions. Are you ready?  Lesley Gallinger: I'm ready. These were some of the more difficult questions, Dan. So I'm certainly ready for these.  Daniel Seguin: Okay. What are you reading right now?  Lesley Gallinger: So I just finished reading a really great book, how big things get done by bent flyvbjerg. And I think it's making the rounds really good book on large projects, and what we can learn from past failures in large projects, which will be important information for Ontario.  Daniel Seguin: Cool. Thanks for sharing. Now, what would you name your boat if you had one? Or do you have one?  Lesley Gallinger: Well, I have a very, very small boat, and I have yet to name it. But now now that you've got me thinking about that the wheels are turning. At the moment, it's new, so I'm just learning to park it. And when I say park, my my partner rolls his eyes and says "you mean dock" and I say no, Park. So next time we speak Dan, I'll have a name for the boat.  Daniel Seguin: Very good. Who is someone that you truly admire?  Lesley Gallinger: I think this was the most difficult question. There are people I admire in many aspects of my life. And I certainly wouldn't want to single out anyone or miss out on another person. But if I can be a bit general, given the role I'm in, I'd have to say it's the people who have the vision and foresight to see what's coming in the future and to plan and build those large projects and large infrastructure investments needed to get there.  Daniel Seguin: What is the closest thing to real magic that you've witnessed? Lesley Gallinger: Well, I am a lover of being outdoors, so perhaps for me it would be on the morning after a deep snowfall on the trails around my friend's property being the first snow shoes out on the trails on a Sunday morning. It's so quiet and so beautiful and it just feels magical.  Daniel Seguin: Now what has been the biggest challenge to you personally, since the pandemic began? Lesley Gallinger: I think for me, it would be helping my mom stay connected to to our community as as an elderly widow in her own home. It was a lot of one on one contact for me with her and making sure that I could connect her to a broader social network. So she didn't feel so isolated. And I think that was, you know, well worth the challenge. But it was a it was a challenge.  Daniel Seguin: Okay. We've all been watching just a little bit more TV or even Netflix lately. What is your favorite show?  Lesley Gallinger: So I spend very little time watching TV and when I do or, or Netflix, and when I do, it's mostly documentaries. I want to give a call out for a course I'm taking right now online, which is the closest thing to TV, I'm taking the University of Alberta's indigenous Canada course, which has been for me tremendous value in helping me understand indigenous worldviews and perspectives. But I did just watch a Netflix series on the Tour de France, which was a fascinating look at the teams and tactics as well as the effort that the athletes endure over that 21 days.  Daniel Seguin: Okay, cool. Now, lastly, what is exciting you about your industry right now?  Lesley Gallinger: Oh, my goodness. My teams have heard me use this before everything everywhere all at once. We have an opportunity as an industry right now to guide generational change and to have an impact on the environment and the economy far past our working lives. And that is incredibly exciting.  Daniel Seguin: Well, Lesley, this is it. We've reached the end of another episode of the Think Energy podcast. Thank you so much for joining us today. If our listeners wanted to learn more about you, or your organization, how can they connect?  Lesley Gallinger: Thank you. Yes. www.ieso.ca. Our website has a wealth of resources to help listeners become more energy literate. And to understand the work we do. And you can find me on LinkedIn at Lesley Gallinger.  Daniel Seguin: Again, thank you so much for joining us today. I hope you had a lot of fun. Cheers.  Lesley Gallinger: I did! The questions were tough, but very interesting and they certainly got to the heart of the work that we do at the IESO. Thank you, Dan, for for your interest in our work and for asking those questions that allow me to speak and highlight the work of the incredible professionals that work at the IESO. Daniel Seguin: Thanks for tuning in for another episode of the Think Energy podcast. Don't forget to subscribe and leave us a review wherever you're listening. And to find out more about today's guest or previous episodes, visit think energy podcast.com. I hope you will join us again next time as we spark even more conversations about the energy of tomorrow.

As Canadians depend more and more on an electrified grid, safety and reliability are at the core of the conversation. How are we improving the grid’s resilience to climate change and extreme weather? How are we accommodating increased capacity as more people electrify their lives? In episode 99 of thinkenergy, we discuss future proofing the grid and what exactly that means with Guillaume Paradis, Chief Electricity Distribution Officer at Hydro Ottawa. Related links Guillaume Paradis, LinkedIn: https://www.linkedin.com/in/guillaume-paradis-30a47721/ Power outage safety: https://www.hydroottawa.com/en/outages-safety/outage-centre/outage-safety Energy saving resources: https://www.hydroottawa.com/en/save-energy To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405 To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited Check out our cool pics on https://www.instagram.com/hydroottawa More to Learn on https://www.facebook.com/HydroOttawa Keep up with the Tweets at https://twitter.com/thinkenergypod ________________________________________________________________________________ Transcript: Dan Seguin 00:06 This is thinkenergy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry.  Dan Seguin 00:28 Hey, everyone, welcome back. There's a great analogy I read recently that compared future proofing the electricity grid to Wayne Gretzky. And since this is our 99th episode, woohoo, it just seems fitting that we make our reference to the great one. What made Wayne Gretzky, the greatest hockey player of all time, was not his speed or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. utilities like Wayne Gretzky have the ability to anticipate events and predict patterns that can make them more prepared for extreme weather events as a utility, planning and predicting the future is part of our DNA. And as we all prepare to meet greenhouse gas reduction targets set by the feds, provincial and municipal governments, we are seeing a lot of future planning happening to make the electricity system as clean and as resilient as possible. And part of that is predicting what the future will look like, from what energy sources will power our electricity supply, but also what kind of challenges like electrification and threats like extreme weather we will face? So here's today's big question. How can utilities earn customer confidence as they transition towards an electrified grid that can also withstand unpredictable weather to safely and reliably deliver energy. Today's guest is Guillaume packaging. As the chief electricity distribution officer at hydro Ottawa, Guillaume is responsible for planning, design, operations, constructions and maintenance of our nation's capitol electrical power distribution system. In his role, Guillaume leads a team directly accountable for ensuring the safe, efficient and reliable delivery of electricity to hydro Ottawa customers. Guillaume has over a decade of industry experience in progressive leadership roles ranging from research program management, to distribution planning, asset management, design, and construction. Thanks for joining us on the show  today. Guillaume Paradis 02:56 Thanks for having me. Dan Seguin 02:57 You've been in the industry for more than a decade now, what's been the biggest change or shift you've witnessed? Guillaume Paradis 03:05 So what I'd say has been the most significant change over that time period is that we've actually gone from talking about very exciting things and future focus opportunities. So we've gone from talking about them to actually getting to implement them. So some of the things that were on the horizon 10 years ago, and 15 years ago, in fact, were related to electric vehicles, the proliferation of battery storage technology, the development of the smart grid, and over that period of time, through those conversations, we've actually been able to shift the industry to a place where we're actually delivering on some of those promises. So that's very, very exciting. It's a massive challenge for everyone involved, but unlocks a whole series of possibilities, that when I started my career, we were only talking and thinking about, Dan Seguin 04:08 Okay, what does future proofing the electricity grid really mean? What kind of plans and predictions are you making to help the grid withstand climate change? Guillaume Paradis 04:20 So future proofing is an interesting one, because, you know, ultimately, all of your success depends on your ability to forecast and forecasting. Currently, with the changing landscape with the pace at which policy is being updated, refreshed, and modified, it is quite challenging. So we've gone from an environment where you could look at decade's worth of data, use a little bit of economic information, and forecasts and combine those things into what would turn out to be a pretty useful and fairly accurate prediction of what your system would be required to deliver. So we've gone from that to an environment where in a matter of, you know, sometimes months, you know, the underlying basis for your predictions as totally been changed. And you have, or you're having to revisit your assumptions from, frankly, a quarter to the next. So, future proofing right now, in my mind is about, you know, keeping an eye out for what's coming. So being able to anticipate what's ahead, being able to stay abreast of all the trends, making, what I would call incremental adjustments to our practices today that ensure that if, and when the future, you know, more specifically crystallizes, we can take advantage of the opportunities, and we're not having to redo too much work, but also without betting too much on one outcome, where we may not have the certainty of what's ahead. So, you know, that's true when you look at the full landscape. And specifically, when we're looking at the predictions around climate change, it's about at a minimum, being very responsive to the more recent events. So using that to update your predictions. And recently, unfortunately, with respect to climate, you know, we've seen what would have been deemed, you know, one in 1000, or one in 100 year events occur at a frequency that far exceeds, you know, what predictions would have called for. And we have to recognize that as being the new trend, despite not having the benefit of 100 years of events in that new paradigm that we find ourselves in. So, you know, from a climate standpoint, I think we have to be a little farther out, and expect that recent data points actually represent the new reality, as opposed to relying on the longer trend that we would like to count on, which is 50-100 years or beyond. So from a climate standpoint, at this point, our assumption is, you know, what's happened recently looks a lot more like what's expected to happen to us in the next few years. And in fact, you know, we're looking to build a little bit of contingency or buffer into our predictions, assuming that it might get a little worse. Dan Seguin 07:40 Now, why does future proofing the grid go hand in hand with electrification, and clean energy, Guillaume Paradis 07:48 So electrification and clean energy come down to, in my view, increasing our society's resilience, resilience and dependence on our electricity infrastructure. So, you know, for many years now, many decades, the electricity system has been the underpinning of our modern society. But even more so as we move more of our energy use to the electricity system, it becomes paramount ensure that the infrastructure we have is able to support and maintain with a high level of redundancy, you know, that modern lifestyle where more of what we do is electrified, clean energy, in its various forms, you know, supports our ability to electrify more of our activities, but also from a planning standpoint introduces a bit of a new challenge, in terms of intermittency. And so our ability to have an underlying asset base distribution system or transmission system that is highly redundant and highly secure, to enable and support the use of renewable energy is critical. And so that's where future proofing is really about, you know, ensuring that the bet we're making as a society, which is electrifying to improve the outlook on our climate change objectives, is actually possible going forward. Dan Seguin 09:29 Don't I've got a follow up question here. What does a self healing grid mean? Guillaume Paradis 09:35 You know, in a nutshell, self healing is about leveraging technology and automation to ensure that when an issue occurs, whether it be a failure, or an externality, like a tree, you know, impacting our infrastructure. We use that technology that automation to most rapidly re structure and rearrange our distribution system to minimize the impact of those events. So it's really about leveraging automation, you know, rapid communication, we now have access to using the computational power that is also available to us. And letting those tools make the preliminary decision on how best to restore power, before there's a human interaction that comes in to take care of the final steps. So really, if you think about it, and how far we've come in the last 20 years with computer power and communication tools, it's really bringing the latest and the best of those technologies to bear on how we restore power to our customers. Dan Seguin 10:45 After the May Dereocho, a lot of people were asking why utilities don't bury all overhead lines? What's your answer to that Gil? Guillaume Paradis 10:55 So yeah, it comes up every time there's a storm, and it's, it's perfectly understandable. And I think there's a couple things that come into play when we think about, you know, what is best to deliver power to our customers. Certainly, you know, we've been talking about redundancy in an underground system, when it comes to certain types of climate related events, like large storms, or wind storms, you know, introduce a certain level of security that exceeds what is possible with an overhead system. But the other very important element as we think about electrification going forward, is the element of cost, and affordability of power. And, you know, just from a comparison standpoint, the basic math, you know, when evaluating underground alternatives to overhead systems, is about a 10 to one cost ratio. So certainly when we look at, you know, where best to invest dollars, and how best to bring power to communities, that cost component is factored in and becomes a consideration, particularly when you look at lower density areas, or farther away areas from production centers, it becomes a costly proposition. Now, what we're looking to do going forward is we see undergrounding as a strategic tool in improving our climate resilience. And so we're going to look at certain corridors, perhaps, or certain targeted investments to underground infrastructure, to try to get the most value possible for our customers as we plan for, you know, an elevated climate challenge in the future. But that consideration around costs is significant. And finally, what I'd say as well is, you know, your ability to restore power when there's a problem with overhead infrastructure is far greater than it is when an underground system fails. And so in addition to that cost component, the ability to restore power quickly, when there is a problem is higher with an overhead infrastructure. Dan Seguin 13:10 At the beginning of the last century, it was the Industrial Revolution. This century is shaping up to be an electrical revolution. How confident are you about the grid's capacity, as more and more people electrify their cars, and eventually, their homes? Guillaume Paradis 13:32 So how confident I would say very confident. And that's not to minimize the scale of the challenge ahead of us. You're correct, we're now proposing to essentially, you know, completely shift the dynamics around electricity. In a matter of, you know, I would like to say decades, but it's essentially a decade at this point. And so it's a very complex challenge from an engineering standpoint and a planning standpoint. But I've seen how the conversation and the thinking has evolved over the last 1015 years in our industry, I've seen the technologies that are being brought forward as tools to be leveraged to enable that transition to a more electric future. And, you know, the significant load growth, I will come with that. So I think we have the tools, we need to maintain a high level of awareness and adaptability in, you know, facing what's ahead of us. We can't fall back on old habits or, you know, make excuses when we have solutions we want to implement and we know we need to implement to enable that electrified future, but I think We will get there. And I've seen all sorts of signs pointing to that possibility. And it's going to come down to once again making the most of all the tools we have. So we talked about technology earlier, we're going to have to leverage technology to manage how electric vehicles are charged, and when, and in what parts of the city and how best to leverage the existing infrastructure to do that, because we know, we can just build or double the size of our electric infrastructure to accommodate that growth. So we're going to have to be more refined, we're going to have to leverage all the tools available to us, including distributed energy resources, but I think we will get there and I like what I'm seeing from all the stakeholders across the industry, and thinking and adapting to that new reality. Dan Seguin 15:50 Here's another follow up question. What would you say to those who are worried about reliability and power outages? Guillaume Paradis 15:59 I would say that's our main focus. And so it's completely normal to have some concerns in a context where more of our lives become dependent on the electricity system. And but, you know, on our end, from an electricity industry standpoint, reliability has been forever, essentially, you know, the focus of our energy and our attention. And now we all understand that, we need to elevate the reliability standards that have been developed over the last decades. And so we have, once again, certain tools we can leverage to do that. So again, not to say it's not significant, we have to go from, you know, what has been a 99.998% availability to something even closer to 100%. Because we know our customers depend on our infrastructure more than ever. But we're working on that. And we're going to bring in some tools that will help us support that outcome. And certainly, you know, we talked about automation, but things like battery storage, becoming more prevalent, you know, within the landscape, including the batteries of electric vehicles, over time, will be one of those examples of new tools that we can try to leverage to deliver, deliver that elevated level of reliability that our customers will expect in our society will need. Dan Seguin 17:33 Okay, thanks. Yeah, there will be power outages, we can't avoid that. Knowing that, what are some of the things customers could or should consider doing to be better prepared? Guillaume Paradis 17:46 Yeah. So that's another interesting question with respect to what we've seen in the last few years. So even just through some of the climate related events that we've experienced, you know, longer duration outages related to tornadoes are due to Russia more recently, one of the basic things that everyone is encouraged to do and we try to promote is, you know, developing a plan for the household, right, or for, you know, your business if you're a commercial customer, but think about what things look like, from your perspective. In the event of an outage of various durations that like, you know, the basic exercise would be to think about something of short duration, say two hours of less or less than looking at something a bit more prolonged like six hours, and then going to the next step of saying, what happens if it's more than 24 hours. And you know, if you go to our website, and the website of, you know, many of our peer utilities, most offer a set of resources around how to build a toolkit to be able to remain safe and function through certain duration outages. And then, of course, if you want to go beyond that for certain critical customers, and that conversation is ongoing, and everyone's minds already been turned to that, but looking at other alternatives, like on site generation, energy storage, generators, of course, being the traditional option, but looking to secure some critical processes with on site generation where possible. So building resilience is something that we've worked on, you know, for decades, through our infrastructure investments, of course, but working with customers, and more so than ever again, as we electrify many more aspects of our lives. We need to ensure that everyone appreciates and recognizes what may be required if power was to for hopefully a very short amount of time not be available. Dan Seguin 20:03 Now, what kind of planning and predictions are you making for the short, mid and long term when it comes to electrification? Guillaume Paradis 20:13 So the short term is probably the most interesting element now, because it's been a little difficult to figure out exactly when things would land. So what we're seeing today, and that's ongoing now, is that, you know, certainly many customers are actively looking at reducing their impact in terms of carbon footprint. And they're looking at doing that through electrification. And so we're seeing a lot of activity where customers choose to switch to fuel, which would be essentially moving away from using carbon intensive energy resources for things like heating, and then leveraging our infrastructure to support that. So when that happens at a campus level, or for commercial customers, that can be a significant growth in the demand on the electricity system. So we're fairly able to project what that looks like. And it's been happening at a good pace. On the electric vehicle adoption side of things we've been monitoring for over a decade now, we've been, you know, doing some modeling, some predictions, we've worked with, you know, external stakeholders to put together studies that would help us understand the impact. The thing that has been challenging, certainly over the last two years is that there's now a clear gap between the market demand with or for electric vehicles, and what manufacturers and the supply chains are able to make available to that market. So figuring out the exact timing has become a little more challenging, where we would have expected to see, you know, a very steady growth, but a significant growth that would eventually turn into sort of a complete shift to electric vehicle purchases. Whereas it's taking a bit longer, I think, to occur than we would have, frankly, hoped for, but also expected, it's getting, it's gotten us or given us a bit more time as supposed to plan for it. But certainly from an electrification standpoint, and the predictions that we're making, we're seeing electric vehicles being sort of pervasive across our distribution system. It'll occur over a certain number of years, but we will have electric vehicle charging occur all over service territory. And certainly from a fleet standpoint, once again, as soon as some of the manufacturers manage to ramp up their capacity to produce vehicles, we're expecting to see more and more fleet operators move their entire operation to electric vehicles. And so we're preparing for that as well. Dan Seguin 22:58 Now, Guillaume, tell me, what keeps you up at night, then, talk to me about what gives you hope. Guillaume Paradis 23:06 So what still keeps me up at night. And I think that's just a virtue of the environment. And the industry that we're in is the safety of our team. And, frankly, anyone who interacts with our infrastructures, so that that's something that we easily forget in our society, considering how, you know, ubiquitous energy electricity is, it's just the sheer power that that electricity represents, and how close in proximity it comes to many people, certainly our workforce, you know, physically interacts with that infrastructure every day. And so ensuring that we remain safe at all times is critical. But it's the same for our customers and anyone who comes close to the electricity infrastructure. And so that's, that's first and foremost, I think it's just, you know, a reality of what we do, distributing electricity. But certainly just the general pace of change is interesting, I wouldn't say it keeps me up at night, because I'm worried it keeps me up at night because it's exciting. And there's so much possibilities that come with what's ahead to a degree that we've frankly, never seen in our industry. And so it's just a completely exciting time to be part of the electricity industry. We just got to make sure that we do everything we can to leverage what's coming for the benefit of our customers and to power our community. But you know, there are much worse things to be kept up at night by and I think it's just a lot of energy. Literally, I suppose, coming to all of us, you know around the organization in the industry. Well, hope is So we have, you know, so many bright colleagues, so many people looking at what's, you know, ahead and what's upon us, that we're uniquely positioned to help, you know, our, all societies across the globe, deliver on, you know, what is, you know, the generational challenge of climate change. So we're, you know, it's, it's not often that you're part of an industry that can have such a significant impact on such a large problem. And so to be right in the middle of it, and having a key role in enabling the aspiration of our entire society, is really exciting. And, you know, having the chance to take tangible and real concrete actions to get us all there is fantastic. So the hope comes from the energy of everyone involved, and the talent of everyone in Walt involved, and the passion that they bring to solving this massive, massive challenge that we have ahead of us. Dan Seguin 26:12 Moving on here, what role does hydro Ottawa or utilities in general have when it comes to delivering solutions to reduce greenhouse gas emissions? Guillaume Paradis 26:22 So that the, I think the unique perspective that we bring, so certainly, electrifying period, right, so we're, we're, you know, an alternative to dirtier sources, particularly here in Ontario, where we can still count on an electricity system that is very significantly, you know, supplied by renewable energy resources. So we're sort of a platform for greenhouse gas reduction, just by virtue of electrification. So that is a significant role. And even more importantly, we also have, you know, an opportunity to be direct partners with industries, stakeholders, businesses, commercial actors, who are actually trying to reduce their greenhouse gases, footprint and impact. And so we're, we're part of the conversation and what we do differently than other businesses is, we think and plan in decades, and, you know, in Windows of 25, and 50 years, and so we've been here 100 years, we're expecting to be here, you know, many 100 more. And so we have that long term perspective that we can bring to the table, when engaging with other stakeholders who maybe think more on a sort of business case level in terms of three and five year paybacks, we're actually able to bring in that long term perspective to inform their decision making. So it's pretty unique, frankly, and, and we're also in many, many cases, in a position where we're trusted advisors. So there has been that trust built over decades of being reliable and available. And so we're seen as or as almost impartial in the process of electrifying and reducing greenhouse gases. And so again, we can bring that perspective to bear when supporting our customers and making those decisions and enabling those objectives of more sustainable activities. Dan Seguin 28:43 Sorry about this Guillaume, but I've got a follow up question, what are some of the initiatives that hydro Auto is doing to help customers in this area? Guillaume Paradis 28:51 So we have essentially the full inventory of initiatives. So from a customer standpoint, we work with them at the facility level, we have, you know, our key account representatives, we're sort of their energy advisors on demand. And so, you know, that is a direct line between customers and all the portfolios and all the options that are available in the industry. So that's, that's big, because it's, it's almost working with them from the inception of their plans to try to bring them to, you know, that future of a lower carbon footprint. And so, you know, we're very active in that space. You know, from an energy standpoint and an energy system standpoint, we see our responsibility as being the local enabler of local renewable energy resources, and a more efficient use of energy, you know, in our community and in the communities that we serve. And so we're working with industry stakeholders, particularly regulatory agencies, and better informing their approach to enabling those resources to make sure that when customers approach us with their solar generation project, or with their battery storage project, we find the best way to make that investment work for them financially, but also for our community from a greenhouse gas standpoint. And so we have a very important role in sort of acting as an interface between, you know, our constituents, and the regulatory agencies that govern what we do. And that's fundamental to making that green future possible. Because we're essentially, you know, ending an entire regulatory framework, and an entire industry paradigm on the fly, as people make those decisions, to invest differently. And so that advisor role is critical, that advocacy role is critical. And you know, more specifically, we have a wide variety of programs, all available in great detail on our website, to help customers think through the decisions that they're making with respect to energy. Dan Seguin 31:21 Now, what are your thoughts on distributed energy resources, what kind of challenges or opportunities do they pose? Guillaume Paradis 31:32 Not only a great opportunity, but a necessary piece of that puzzle coming together with respect to electrifying and proceeding with that energy transition that we've all embarked on. And that going forward with the combination of a growing demand for electricity, and some of the challenges brought about by climate change, will need to be able to leverage energy resources closer to where the demand actually exists. And distributed energy resources are sort of the elementary building blocks that will allow us to do that where by having a generation closer to our customers within our community here in Ottawa, for example, and in Castleman, we'll be able to ensure that we're not reliant on power coming from, you know, hundreds of kilometers away somewhere across the province. And that under more scenarios, contingency or otherwise, we're able to leverage what's here to ensure that our customers stay power through whatever may come and so the D ers bolt in meeting capacity requirements going forward and meeting resilience expectations will be essential. And so once again, they in terms of scaling up to, you know, many 1000s within Ottawa, Ottawa, they represent a pretty significant engineering challenge in rethinking our control systems, our, you know, engineering decisions, but they're a necessary and important building block, and therefore much larger of an opportunity than they are a threat. And we just need to spend the next few years continuing to evolve our ability to leverage those in real time to meet our future objectives. Dan Seguin 33:30 Okay, yeah, we always end our interviews with some rapid fire questions. We've got a few for you. Are you ready? Guillaume Paradis 33:38 Okay,we'll give it a shot. Dan Seguin 33:40 Okay. What are you reading right now? Guillaume Paradis 33:43 So, I'm not sure if the timing of this conversation will matter. But certainly leading up to Remembrance Day, I sort of tend to go back to at least one book, you know, related to war, and the impacts of war. And so I've gotten back into reading August by Barbara Tuchman. So that's sort of one of my favorite books about the start of the First World War. Just very well written. And every time I go back to it, I'm just inspired by the quality of the storytelling, but I have this bad habit of reading multiple books at the same time, which typically takes me forever to get through them. I've started Dawn of everything or the dawn of everything, which is a complicated but very interesting reevaluation of how modern enlightenment thinking has evolved in Europe through the influence of some of the North American First Nations. It is a very interesting topic there. And also reading An old classic and letters from a stoic by Seneca when I managed to not fall asleep at 1230 Each night, but those are the three books that are on my night table right now.  Dan Seguin 35:16 Now, what would you name your boat? If you have one? Or maybe do you have one? Guillaume Paradis 35:22 I do not. And I would let my kids name it. And so I expect it would be called something related to Paw Patrol, or the latest show that they're on these days. But I would certainly not shoulder that responsibility. And I would ask my kids to decide what the name should be, Dan Seguin 35:47 Who is someone that you admire, Guillaume? Guillaume Paradis 35:50 I'm going to stay on the same theme with that one. And I think I have to say, I admire my wife. And I do because I get to watch her in action every single day. And I see how she tackles problems. And she multitasks and makes problems go away that I couldn't quite wrap my head around. And so the relentless energy or determination that she applies to everything she does, is really a big inspiration for me. So, you know, surely there are others, you know, in our history or otherwise, that could be inspirations, but no one resonates in my life, quite to the degree that my wife does. Dan Seguin 36:35 Okay, what is the closest thing to real magic that you've witnessed? Guillaume Paradis 36:42 Fair, that's, that's a tricky one. I think, not the engineering type talking about science here. But I think just there's two extremes that are either dead technologies that we've managed to develop. And one of the ones I think of occasionally, is them, computers and the chips and the microprocessors we've been to develop, able to develop and just the sheer scale, and the complexity that we've been able to create there. Otherwise, things like CRISPR, for genetic splicing, I just still can't quite wrap my head around how that's possible. But we're able to do things with DNA now that are just, you know, stuff of science fiction 20 years ago, anything to do with space exploration, and deploying, you know, telescopes in space or launching probes to Mars, I still don't understand how we managed to do that, without something failing more often than it does. And otherwise, the other extreme, I would say is, is just nature, right. And that's exactly what we're all working on today, across the globe, is recognizing that what we have, you know, around us, our planet is just beyond amazing, and, you know, almost incomprehensible in complexity. And we have a responsibility to take care of that. But I think, you know, whenever we have, I have the chance of stepping out of the city and just looking around at nature for a few minutes, you have to kind of be reminded of how unlikely it all seems that something so complex, so beautiful, would come together. And so I think, you know, in the real world, those things are as close as we can get to magic, really. Dan Seguin 38:38 Okay, this is an interesting one, Guillaume. What has been the biggest challenge to you personally, since the pandemic began? Guillaume Paradis 38:46 That's a tricky one to think through. Because there's been so much that seems to have happened over the last 24 months - and now 30 months of the pandemic, I would say just having to constantly adapt without what seemed for a while a real frame of reference, right. So if you take yourself back to the early days of the pandemic, in particular, it just seemed like every other week, we would, we would be learning new things about how the pandemic would work and how forecasts look as to how we might get out of that situation. And so, you know, I'm someone who loves change in general. But even for me, in those early days, it just seemed a little bit unsettling to feel like every other week, you had to rethink a lot of your decisions, a lot of your planning a lot of the ways in which you thought you could protect yourself, your colleagues in your family, and so just having to do that on an ongoing basis for an extended period of time. Like that was very, very challenging. And so I'd probably put that as the biggest challenge. But obviously, you know, everything else that flowed from there was back to our society or friends and family or colleagues. That was just a very, very unique situation to work through in general, right? Dan Seguin 40:11 We've all been watching a lot more Netflix and TV lately, what is your favorite movie or your favorite show? Guillaume Paradis 40:19 So I watch just about anything that comes up, that I can sort of sit through for more than 15 minutes that sort of detest now. We've all watched so much TV over the last few years that if something can capture your attention for 15 minutes, that's probably a good sign. I always, and that might be a boring answer. But I always end up going back to, you know, one of the classics and Seinfeld. So, you know, you look at what's available. And, you know, sometimes you just don't have the energy to start something new. And I just go back to it, I found it's aged fairly well, some of the humor in there is quite timeless. And so it's sort of like a comforting blanket almost at this point, they just go back to a couple old Seinfeld episodes. Dan Seguin 41:12 Lastly, sir, what's exciting you about your industry right now? Guillaume Paradis 41:18 I mean, I've said it a few times already. But just the opportunity to be in the middle of all that change. Like, it's such an important time in our societies evolution, I would not want to be on the sidelines of watching that unfold. And I think, you know, being so centrally positioned to help us all achieve those really big aspirations we have with respect to climate and the environment. I think that's great, right? And we have the tools, we have the energy we have, you know, everyone is willing, and so we just have to do it. So I think, you know, it's such a source of inspiration and energy. That, you know, I couldn't ask for more frankly, electricity was always important. And I was always something that made our industry very intriguing, and, you know, interesting, but that has been taken to a whole new level in the last little while. And for the foreseeable future, that, you know, there's going to be an endless supply of energy for all of us to solve those big problems. Dan Seguin 42:31 Well, Guillaume, we've reached the end of another episode of The think energy podcast. If our listeners wanted to learn more about you, and our organization, how could they connect? Guillaume Paradis 42:45 So certainly, you know, go to our website, we've just launched a brand new website for a group of companies, I believe. It's under the name of power as one.com. Otherwise, our hydro auto website, of course, I wouldn't encourage you to find out more about me, I'm not that important. But check out the resources we have on our website. Our organization in particular is doing all sorts of novel and cool things, whether it be across Portage power, and vari Hebrew networks, or hydro Ottawa limited. So check out what we have there and reach out, you'll see all sorts of channels on there that you can use to engage with us. We're actively looking for everyone's input as we think about the future of energy. And so please come forward with whatever creative solutions you have. And I assure you, we'll consider them. Dan Seguin 43:46 Again, Guillaume, merci beaucoup, thank you so much for joining us today. I hope you had a lot of fun. Guillaume Paradis 43:52 Cheers. And it was great. Thank you, Dan, for having me. Dan Seguin 43:55 Thanks for tuning in to another episode of The Think Energy podcast. And don't forget to subscribe and leave us a review wherever you're listening. And to find out more about today's guests, or previous episodes, visit think energy podcast.com. I hope you'll join us again next time as we spark even more conversations about the energy of tomorrow.  

Summer Rewind: The Canadian Climate Institute’s Big Switch Reaching Canada’s net zero goals is a bit like solving a national puzzle. There are many pieces that need to fit together, including doubling or tripling the amount of zero-emissions electricity Canada currently produces to meet future demand for widespread electrification. Caroline Lee, senior researcher with the Canadian Climate Institute, walks us through the Big Switch report, which highlights three crucial changes required by Canada’s electricity sector in order to hit the country’s net zero goals. Related links Website: https://climateinstitute.ca/ LinkedIn: https://www.linkedin.com/company/canadianclimateinstitute/ To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405 To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited Check out our cool pics on https://www.instagram.com/hydroottawa More to Learn on https://www.facebook.com/HydroOttawa Keep up with the Tweets at https://twitter.com/thinkenergypod

Summer Rewind: The 2030 EV Action Plan with Electric Mobility Canada  Summer Rewind: The 2022 federal budget doubled down on Canada’s commitment to make all light-duty vehicles and passenger truck sales fully electric by 2035. That’s a considerable investment to get Canadians behind the wheel of an EV. Daniel Breton, President and CEO of Electric Mobility Canada joins us to discuss whether the real concerns about a shift to EVs are being addressed. From pricing models to helping rural, northern First Nations and Inuit communities, there’s still a lot to be done.  Related links LinkedIn, Daniel Breton: https://www.linkedin.com/in/daniel-breton-b8a3b1a4/ LinkedIn, Electric Mobility Canada: https://www.linkedin.com/company/electric-mobility-canada/ Electric Mobility Canada: https://emc-mec.ca/ --- To subscribe using Apple Podcasts:  https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405 To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited Check out our cool pics on https://www.instagram.com/hydroottawa More to Learn on https://www.facebook.com/HydroOttawa Keep up with the Tweets at https://twitter.com/thinkenergypod