Marketing Dilemmas
Cognism
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
Episodes
Mentioned books
Feb 13, 2024 • 47min
Effectively measuring marketing activity with Ben Dutter, Chief Strategy Officer with Power Digital Marketing
Cognism’s VP of Marketing, Liam Bartholomew chats to Ben Dutter, Chief Strategy Officer at Power Digital Marketing about one simple thing you can to do improve LTV, how to avoid the biggest mistakes Ben observes from agency life and much, much more.
Feb 8, 2024 • 12min
Bonus episode: Creating top tier content for eBooks and other long form assets
Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks. This time, discussing why prioritising high quality content is the only way forwards when producing long form assets.
Feb 6, 2024 • 37min
Strategic marketing for social impact with Amy Woodward, Director of Marketing at Benevity
Cognism's Global Head of Paid, Canberk Beker speaks to Benevity's Director of Marketing, Amy Woodward about how to market a social impact product to a B2B market.
Feb 1, 2024 • 12min
Bonus episode: eBook and long form content philosophy and mindset
Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together to discuss their changed philosophy and mindset on producing eBooks and other long form content.
Jan 30, 2024 • 39min
How to successfully lead a business up market while increasing revenue with Bill Macaitis, ex Slack, Salesforce and Zendesk
Cognism's VP of Marketing, Liam Bartholomew speaks to marketing whizz, Bill Macaitis about his experiences taking Zendesk to a $1.7B IPO, how to take a business up market successfully and how to test your ABM strategy is working.
Jan 23, 2024 • 46min
How to create and distribute memorable marketing media with Kyle Denhoff, Director of Marketing (Media) at Hubspot
Liam Bartholomew, Cognism’s VP of Marketing interviews Hubspot’s Director of Marketing (Media), Kyle Denhoff. They discuss what makes marketing media memorable, how to associate yourself with category entry points and effective strategies for staying front of mind.
Jan 16, 2024 • 40min
Scaling ABM with Isaac Ware, Director of Demand Generation at UserGems
Cognism's Global Head of Paid chats to Director of Demand Generation at UserGems about the secrets of running ABM plays at scale, creating a media engine and much more.
Jan 9, 2024 • 50min
Prioritising forward thinking marketing and risk taking with Steve Armenti, Demand Gen Lead at Google
Cognism's Global Head of Demand Gen, Fran Langham speaks to Demand Gen Lead at Google, Steve Armenti about what demand gen means in the context of Google, how to get gifting campaigns within ABM right and lots more!
Dec 20, 2023 • 49min
The ultimate brand experiment with Edward Ford, Demand Gen Director at Supermetrics
Cognism's Global Head of Paid, Canberk Beker interviews Edward Ford, Demand Gen Director at Supermetrics about measuring brand impact, running brand tests and using data to make the right marketing decisions.
Dec 12, 2023 • 53min
The impact of data and AI on marketing and sales into the future with Joshua Giardino
Cognism’s growth advisor Gaetano DiNardi interviews growth hacker and software engineer, Joshua Giardino about first party vs third party data, the cool things you can do with highly accurate contact data - and what the future of marketing and sales might look like with AI
