Marketing Dilemmas
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.
Latest episodes
Jan 23, 2024 • 46min
How to create and distribute memorable marketing media with Kyle Denhoff, Director of Marketing (Media) at Hubspot
Liam Bartholomew, Cognism’s VP of Marketing interviews Hubspot’s Director of Marketing (Media), Kyle Denhoff. They discuss what makes marketing media memorable, how to associate yourself with category entry points and effective strategies for staying front of mind.
Jan 16, 2024 • 40min
Scaling ABM with Isaac Ware, Director of Demand Generation at UserGems
Cognism's Global Head of Paid chats to Director of Demand Generation at UserGems about the secrets of running ABM plays at scale, creating a media engine and much more.
Jan 9, 2024 • 50min
Prioritising forward thinking marketing and risk taking with Steve Armenti, Demand Gen Lead at Google
Cognism's Global Head of Demand Gen, Fran Langham speaks to Demand Gen Lead at Google, Steve Armenti about what demand gen means in the context of Google, how to get gifting campaigns within ABM right and lots more!
Dec 20, 2023 • 49min
The ultimate brand experiment with Edward Ford, Demand Gen Director at Supermetrics
Cognism's Global Head of Paid, Canberk Beker interviews Edward Ford, Demand Gen Director at Supermetrics about measuring brand impact, running brand tests and using data to make the right marketing decisions.
Dec 12, 2023 • 53min
The impact of data and AI on marketing and sales into the future with Joshua Giardino
Cognism’s growth advisor Gaetano DiNardi interviews growth hacker and software engineer, Joshua Giardino about first party vs third party data, the cool things you can do with highly accurate contact data - and what the future of marketing and sales might look like with AI
Dec 5, 2023 • 1h 8min
Why emotions and memory are so important in B2B marketing with Drew Leahy, Head of Product Marketing at HockeyStack
Getting remembered in buying situations is the key to success with modern B2B buyers. Drew Leahy, Head of Product Marketing at HockeyStack, joins Cognism's Senior DG Campaign Manager to discuss exactly this. How do marketers become more memorable? And what part does emotion play in this process?
Nov 28, 2023 • 29min
Compelling B2B Messaging Strategies and Growing Wynter with Peep Laja CEO at Wynter
Cognism’s growth advisor Gaetano Di Nardi interviews Peep Laja, CEO at Wynter about the importance of a CEO who understands marketing, running online communities, and how to craft messaging that makes an impact.
Nov 21, 2023 • 46min
Lessons in marketing to recruiters with Kieron Mayers, Head of Marketing at Paiger
Cognism's Global Head of Paid, Canberk Beker speaks to Kieron Mayers, Head of Marketing at Paiger about his wealth of experience marketing in the recruitment industry. How does it differ to marketing to marketing and sales personas? And what are the common mistakes made? Listen to today's episode to find out.
Nov 14, 2023 • 27min
How to build successful demand generation campaigns with Kristina Papilion, Global Campaigns Marketing Manager at Calm Business
Cognism’s Senior DG Manager, Jamie Skeels interviews Kristina Papilion, Calm’s Senior Global Campaigns Marketing Manager at Calm Business. They talk about how to set up a DG campaign and what it means to truly do ABM.
Nov 7, 2023 • 30min
Getting departmental alignment for marketing with Andrei Zinkevich, co-founder of Fullfunnel.io
Cognism’s Growth Advisor, Gaetano DiNardi speaks to Andrei Zinkevich, co-founder of Fullfunnel.io about how he is thinking about demand creation and capture. Plus how to drive alignment between departments for maximum impact.
