The Loop
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.
Latest episodes
Feb 22, 2024 • 8min
Bonus episode: nurture sequences post eBook content download
Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks for the penultimate episode in this mini series. In this episode, they're talking all things nurtures.
11 snips
Feb 20, 2024 • 49min
How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of Fletch
Learn about crafting effective messaging for startups, the importance of aligning messaging with social proof, targeting different sized organizations, navigating category creation in marketing strategies, finding the right tools, and the shift in marketing mindset for enterprise sales and product messaging clarity.
Feb 15, 2024 • 10min
Bonus episode: Taking eBook content distribution to the next level
Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together for a third episode in this mini series all about eBooks and long form content. In this episode, they discuss the best ways to distribute this content.
Feb 13, 2024 • 47min
Effectively measuring marketing activity with Ben Dutter, Chief Strategy Officer with Power Digital Marketing
Cognism’s VP of Marketing, Liam Bartholomew chats to Ben Dutter, Chief Strategy Officer at Power Digital Marketing about one simple thing you can to do improve LTV, how to avoid the biggest mistakes Ben observes from agency life and much, much more.
Feb 8, 2024 • 12min
Bonus episode: Creating top tier content for eBooks and other long form assets
Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks. This time, discussing why prioritising high quality content is the only way forwards when producing long form assets.
Feb 6, 2024 • 37min
Strategic marketing for social impact with Amy Woodward, Director of Marketing at Benevity
Cognism's Global Head of Paid, Canberk Beker speaks to Benevity's Director of Marketing, Amy Woodward about how to market a social impact product to a B2B market.
Feb 1, 2024 • 12min
Bonus episode: eBook and long form content philosophy and mindset
Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together to discuss their changed philosophy and mindset on producing eBooks and other long form content.
Jan 30, 2024 • 39min
How to successfully lead a business up market while increasing revenue with Bill Macaitis, ex Slack, Salesforce and Zendesk
Cognism's VP of Marketing, Liam Bartholomew speaks to marketing whizz, Bill Macaitis about his experiences taking Zendesk to a $1.7B IPO, how to take a business up market successfully and how to test your ABM strategy is working.
Jan 23, 2024 • 46min
How to create and distribute memorable marketing media with Kyle Denhoff, Director of Marketing (Media) at Hubspot
Liam Bartholomew, Cognism’s VP of Marketing interviews Hubspot’s Director of Marketing (Media), Kyle Denhoff. They discuss what makes marketing media memorable, how to associate yourself with category entry points and effective strategies for staying front of mind.
Jan 16, 2024 • 40min
Scaling ABM with Isaac Ware, Director of Demand Generation at UserGems
Cognism's Global Head of Paid chats to Director of Demand Generation at UserGems about the secrets of running ABM plays at scale, creating a media engine and much more.
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