Marketing Dilemmas

Getting remembered in buying situations is the key to success with modern B2B buyers. Drew Leahy, Head of Product Marketing at HockeyStack, joins Cognism's Senior DG Campaign Manager to discuss exactly this. How do marketers become more memorable? And what part does emotion play in this process?

Cognism’s growth advisor Gaetano Di Nardi interviews Peep Laja, CEO at Wynter about the importance of a CEO who understands marketing, running online communities, and how to craft messaging that makes an impact.

Cognism's Global Head of Paid, Canberk Beker speaks to Kieron Mayers, Head of Marketing at Paiger about his wealth of experience marketing in the recruitment industry. How does it differ to marketing to marketing and sales personas? And what are the common mistakes made? Listen to today's episode to find out.

Cognism’s Senior DG Manager, Jamie Skeels interviews Kristina Papilion, Calm’s Senior Global Campaigns Marketing Manager at Calm Business. They talk about how to set up a DG campaign and what it means to truly do ABM.

Cognism’s Growth Advisor, Gaetano DiNardi speaks to Andrei Zinkevich, co-founder of Fullfunnel.io about how he is thinking about demand creation and capture. Plus how to drive alignment between departments for maximum impact.

Cognism's VP of Marketing, Liam Bartholomew and Global Head of Demand Gen, Fran Langham sit down to chat metrics. What are we measuring, how do we get a clear picture of our activity and how are we deciding what to do next? Find out in this episode.

Growth advisor, Gaetano DiNardi speaks to Sam Kuehnle, Vice President of Marketing at Loxo about his experiences growing in a new category. How do you create demand and educate a market that hasn’t experienced a product like this before?

Growth advisor, Gaetano DiNardi interviews Sr Director Global Growth Marketing at Reachdesk, Amber Bogie about how we should be responding to buyer behaviour. Meeting buyer where they are, not where it’s convenient for marketers.And yes please, whenever we are combining footage/briefing snippets it will be the episode too - then just give me a shout when you need a title and description and I can provide.

Driving change is always hard, but especially hard in large enterprises. Helen Gillbe, EMEA Demand Generation Director at Proofpoint explains how she has led the charge towards a demand generation model despite the challenges that come with being in a large org.

eBooks are alive and well - with many B2B marketers still using them. But how can we bring the eBook into 2024? Tom Bangay, Senior Director of Content and Community at Juro explains how they're using eBooks. Hint - it's not the traditional approach!