The Friday Habit

Anthony Butler is the founder of digital marketing agency Can Do Ideas and the creator of the Primal Storytelling Content System. As an expert in brand storytelling, he uses his education from West Point Military Academy and Ranger School as well as his experiences in army combat and multiple startup businesses to help companies create powerful marketing content. When Anthony first began his career in sales, he was largely self-taught. He also sought the mentorship of an experienced leader who imparted valuable wisdom about being honest. This may seem counterintuitive in an industry many believe is built on manipulation and stretching the truth. High volume sellers figure out what a person needs and strategizes how to get it for them. Some of the best advice he received was about the necessity of building strong relationships within his personal network. A strong, supportive network of like-minded individuals can be the difference between failure and success for a startup, especially within the first few years. Main TopicsAnthony honors his family legacy by attending West Point and serving in the military (02:15)The experimental phase of starting his own businesses (06:00)Anthony learns business principles from self-study and mentorship (10:10)Big sellers approach sales with seemingly counterintuitive principles (12:20)The power of networking to build and scale a business (16:00)Anthony joins an international CEO networking club (18:20)  Episode Linkshttps://www.primalstorytelling.com Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Leadership extends beyond the workplace, focusing on communication and relationships. Feedback, mindset, and navigating change are key for effective leadership. Personality styles don't determine great leaders. Tom Epperson emphasizes transparency and community in managing change.

Discover the power of values-based leadership with Dr. Tom Epperson, who emphasizes aligning personal values with organizational values for transformative leadership. Learn how to build awareness, realize potential, develop relationships, take action, and reflect on choices to become impactful leaders in both business and personal life.

In the second half of this interview with marketing entrepreneur and creative problem solver Hunter Davis, he shares how his struggle with burn out ended up leading his business in a niche direction. As many leaders know firsthand, it’s easy to be overworked when carrying the responsibility of a company’s success. Beyond a stressful work schedule, doing repetitive work without a personal connection to the “why” behind it can also lead to disillusionment with the industry at large. When Hunter realized he no longer felt a passionate connection with the marketing he was creating, he knew he needed to make a shift. Successful organizations tend to focus either on who their target client is or what specialty products or services will produce the highest rates of profitability. Hunter chose to zero in on both. By redirecting his marketing business to benefit a service he deeply believes in, he is able to bring more balance to his work and personal life. Instead of trying to do something new within an old system, he created a whole new approach when working with clients. Now his company works closely with the client using a step by step process that provides clarity and focus for marketing outreach. By observing a specific need, Hunter ventured outside the box to create a service that goes above and beyond typical marketing agencies. Now his company is thriving by providing clients with a whole experience for developing their business strategy rather than simply offering advertising servicesEpisode Linkshttps://thrilledtherapist.com. Main TopicsFeeling disconnected from the “why” can lead to burnout (02:11)Using gut checks to reevaluate the direction of your business (06:30)The beauty of autonomy when you become your own boss (08:20)Systematizing leads to growth (13:06)Focusing by deciding on the “who” and/or the “what” (18:16)Effects of making a large shift in an organization (20:11)Hunter’s process to create focus for clients (22:00)Hunter’s next steps for scaling his business (25:17)  Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Hunter Davis began his entrepreneurial career in eighth grade making films for little league baseball teams. Now with over a decade of experience running his own marketing agency, Hunter continues to scale as his business expands. Early in his career, he felt dissatisfied with the response he received from clients. His video marketing products were meeting clients’ needs, but his goal was to play a more important role in helping them increase visibility and production for their businesses. He expanded his offering by helping companies gain clarity on their marketing message. By writing meaningful scripts that highlighted his clients’ targeted vision, he carved a niche approach for his brand that led to explosive growth.Main TopicsA fun exercise for entrepreneurs- fantasizing about a simple dream job (02:43)Hunter starts his agency fresh out of college and faced challenges early on (06:40)His first entrepreneur experience in middle school filming little league games (09:37)Added value by helping companies gain clarity in their marketing messages (11:50)The risks and rewards of partnership in business (13:40)Hunter scales his business (18:07)Find your niche offering and let it do your marketing for you (21:13)Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Apple PodcastsSpotifyGoogle Podcasts

Joseph is the CEO of Uvaro, the Career Success platform. An award-winning, five-time technology founder & CEO with multiple successful exits, Joseph is also an expert on HR technology and is a compelling presenter who speaks frequently on the topics of career success, future of work, high-performing cultures, and corporate social responsibility. As a purpose-driven leader, who is recognized for challenging the status-quo, Joseph is driven to help the world’s professionals lead more fulfilling careers. Recap / TakeawaysHow to validate business ideasWhat are the long-term trends?Talk to people with the problems you're trying to solveDo I understand the problem right?Here's how I would solve it. Do I understand the solution right?If I could give it to you right now, what would you pay be more it?The starting point for your culture is your personalityDEFINE - Definition of the values you want your culture to haveMake the names short and memorablePotentially create icons or visuals that represent eachSHARE - How to you share cultureShare stories of people exhibiting your valuesBuild weekly habits around the values (like giving kudos related to your values)SCALE - How do you scale culture?Think about how you could hire for a good culture fit without even being in the interviewDevelop interview questions around your company valuesGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Joseph is the CEO of Uvaro, the Career Success platform. An award-winning, five-time technology founder & CEO with multiple successful exits, Joseph is also an expert on HR technology and is a compelling presenter who speaks frequently on the topics of career success, future of work, high-performing cultures, and corporate social responsibility. As a purpose-driven leader, who is recognized for challenging the status-quo, Joseph is driven to help the world’s professionals lead more fulfilling careers. Recap / TakeawaysHow to validate business ideasWhat are the long-term trends?Talk to people with the problems you're trying to solveDo I understand the problem right?Here's how I would solve it. Do I understand the solution right?If I could give it to you right now, what would you pay be more it?The starting point for your culture is your personalityDEFINE - Definition of the values you want your culture to haveMake the names short and memorablePotentially create icons or visuals that represent eachSHARE - How to you share cultureShare stories of people exhibiting your valuesBuild weekly habits around the values (like giving kudos related to your values)SCALE - How do you scale culture?Think about how you could hire for a good culture fit without even being in the interviewDevelop interview questions around your company valuesGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Erin Sparks is the owner and president of Site Strategics, a company specializing in high-end Web services for small and mid-sized businesses. Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, is broadcast weekly to a worldwide audienceRecap / TakeawaysSEO is all about clearly representing your business to Google and other search enginesGoogle is trying to understand a thing or an entity, so you just want to help it understandIf a promise from an SEO firm sounds too good to be true, it probably isYour goal should be to create helpful content for your potential customersYou actually do know about SEO, because you know your own expert subject matterGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Erin Sparks is the owner and president of Site Strategics, a company specializing in high-end Web services for small and mid-sized businesses. Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, is broadcast weekly to a worldwide audienceRecap / TakeawaysSEO is all about clearly representing your business to Google and other search enginesGoogle is trying to understand a thing or an entity, so you just want to help it understandIf a promise from an SEO firm sounds too good to be true, it probably isYour goal should be to create helpful content for your potential customersYou actually do know about SEO, because you know your own expert subject matterGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it’s Friday.

Tim is CEO of Redmond Growth Consulting and has been growing highly successful businesses for over 35 tears including his work at PriceWaterhouseCoopers, growing a software company from 2 to 400 employees then selling it to Intuit, Inc., and helping thousands of business owners gain time and financial freedom. Tim is also an author (the book is POWER TO CREATE) and speaker whose leadership maxims have been featured in John Maxwell’s 21 Irrefutable Laws of Leadership.Recap / TakeawaysOne of the keys to success is successfully managing the painMore important than strategy, marketing, or anything is the tenacity and gritA high performance team is highly motivated and inspired by their leaderYou don't attract what you want, you attract who you areThe missing ingredient is respect (it's not something you demand, it's a gift that you give someoneRespect is valuing the differences without having to agreeProgress is the clashing of ideasWhen someone brings a problem, ask them "how would you like to solve that problem?""The absent one safe is among us"Don't demand things from your team, but show them the wayIf you had a friend that talked about you the way you think about yourself, would they still be your friend?Don't demand perfection, celebrate progressAs a team member, you can make the team more effective by contributing positive energyGo to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.Subscribe & ReviewIf you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.Voice MemoIf you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to hello@thefridayhabit.com