Perpetual Traffic

Tier 11
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Jan 5, 2021 • 40min

EP287: What Facebook Marketers Need to Know About the iOS 14 Update

You knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen to also hear part of Ryan Deiss’ T&C 360i keynote. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Maurice Rahmey iOS 14 Twitter Thread How Apple’s iOS 14 Release May Affect Your Ads Key takeaways from Facebook’s major iOS 14 updates today Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers Apple’s new privacy features have further rattled the location-based ad market Speaking Up for Small Businesses | Facebook Verifying your Domain | Facebook Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite
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Dec 29, 2020 • 26min

EP286: 4 Big Marketing Takeaways from 2020 and Predictions for 2021

We bring you the *last* episode of Perpetual Traffic in 2020, which means it’s time for reflections and predictions. In this episode, Ralph and Amanda talk about their biggest takeaways of the year and what predictions those takeaways have them making in 2021. Listen to learn how Tier 11 did in 2020, how Ralph and Amanda view the new iOS update and its impact on ads, and what they’re gearing up for in the new year. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic T&C 360i Session Recordings How Apple’s iOS 14 Release May Affect Your Ads Key Takeaways from Facebook’s Major iOS 14 Updates Today Preparing our Partners for iOS 14: Impacts to App Advertisers and Developers Apple’s new privacy features have further rattled the location-based ad market Speaking Up for Small Businesses | Facebook Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite
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Dec 22, 2020 • 56min

EP285: How the #1 Infomercial Host on the Planet Does Her Social Marketing with Chalene Johnson

What is one of the best social media marketers in the world doing to adapt to the constant algorithm changes? This week’s guest is the #1 infomercial host who boasts over 5 million followers and 70 million podcast downloads. In this episode, Chalene Johnson explains how she’s navigating Facebook changes, what type of content she’s posting to get the most engagement, her best-performing ad (right now!), and more. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Conversion Fanatics Free Book Download (Double Your Sales!) Video Leap Mixcord Beach Body On Demand Insta Club Hub Chalene on Instagram Episode 281: 5 Big Takeaways from ‘The Social Dilemma’ Movie Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite
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Dec 15, 2020 • 55min

EP284: Facebook's Future with Mari Smith: What Marketers Need To Know Today

This week we talking to one of the world’s foremost experts on social media marketing. In this episode, the ‘Queen of Facebook’ Mari Smith is talking about the future of Facebook. Listen to get updates on what to expect from the platform in 2021, what the best types of content are if you’re thinking about going Live, her tips for starting a Facebook group (do you need to hire a Community Manager?), and more. RESOURCES MENTIONED IN THIS EPISODE Work With Tier 11 T&C3 60i Conversion Fanatics Start your Free HEY Trial Zuckerberg’s Privacy Manifesto Live Shopping on Facebook Wave.Video Agorapulse InVideo.io Boosted Video Maker Facebook Paid Online Events Instagram and Messenger Integration Socialbakers Q3 Trends Report 7 Ways Businesses Can Use Facebook Live GO LIVE with Mari Smith Mari’s Articles on Social Media Examiner Mari’s Website Mari on Facebook Mari on Instagram Mari on Twitter Mari on LinkedIn Mari on YouTube Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite
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22 snips
Dec 8, 2020 • 1h 1min

EP283: The 1 “Hack” Nobody Knows About Facebook Advertising Success

Facebook ad success doesn’t equal having a bigger budget to put behind your ads. In this episode, Nehal Kazim is giving us his hack for Facebook advertising success. It’s not just adding more budget, it’s all about finding pockets of your market where you can reach new audiences and continue to expand and scale your business. Listen to hear examples of how Nehal is using this hack with his agency clients right now. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 5-Day Epic Challenge $100 LinkedIn Ad Credit Conversion Fanatic Free Book Download (Double Your Sales!) Creative System For Doubling Scale and ROAS DFY Creatives by Ad Pros Nehal on Facebook Ad Pros on Facebook   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite
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Dec 1, 2020 • 1h 6min

EP282: The Predictable 5-Step Formula to Sell High Ticket Programs

After a year like 2020, we’ve never been so reminded about the importance of having predictable selling systems. In this episode, Scalable’s Head of Marketing Matt Swan and Head of Sales and Success Michael Ashcraft explain their predictable selling system for high ticket programs. Listen to learn the 5-step formula DigitalMarketer is using to sell their high-ticket offers (like becoming a DM Partner or our ELITE Coaching Program) and how you can adapt it to fit your high ticket program. RESOURCES MENTIONED IN THIS EPISODE The 4-Step Agency Growth Funnel DM Partner Intake Form DM Partner Qualification Page Matt Swan on LinkedIn Michael Ashcraft on LinkedIn Work With Tier 11 T&C360i Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite
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Nov 24, 2020 • 39min

EP281: 5 Big Takeaways from 'The Social Dilemma' Movie

Yup, this week we’re talking about THAT movie. It’s the movie that every marketer watched with one eye open as they saw the platform they spend so much of their working hours inside of in a new light. In this episode, Ralph and Amanda let you know what they think about The Social Dilemma and their 5 biggest takeaways from the movie. RESOURCES MENTIONED IN THIS EPISODE Get $100 in LinkedIn Advertising Credits Work with Tier 11 What the Social Dilemma Gets Wrong How Using Social Media Affects Teenagers Equifax Hack: 5 Biggest Credit Card Data Breaches The Binge Breaker Facebook to temporarily halt political ads in U.S. after polls close Nov. 3, broadening earlier restrictions Facebook Ad Library Report Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite
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Nov 20, 2020 • 36min

BONUS: 7 Essential Ad Tips to Crush It on Black Friday & Cyber Monday

Not expecting to see this episode pop up on your podcast platform? We couldn’t let Black Friday and Cyber Monday go by without giving you our 7 essential tips to crush your ads during the holiday sales. Listen to learn how Tier 11 is gearing up for one of the biggest ad weeks of the year. RESOURCES MENTIONED IN THIS ARTICLE About Campaign Budget Optimization Dynamic Ads Choose The Right Ad Objective Episode 106: How Much Can You Afford to Pay to Acquire a Customer? How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
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Nov 17, 2020 • 1h 2min

EP280: How to Create Your Predictable Selling System with Ryan Deiss

A Predictable Selling System means that despite a year like 2020, you can feel confident that your business will survive. In this episode, Ryan Deiss explains the Predictable Selling System we’re using at DigitalMarketer so you can create your own. Learn how to create your PSS’s messaging and structure so you can stand out and get the predictability in your business that you’ve been looking for. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Get $100 in LinkedIn Advertising Credits Drift 55 Year Old Golfer Ad by John Carlton Pizza Turn Around | Domino’s Google Trends Reddit Lab Plus | DigitalMarketer Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite
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Nov 10, 2020 • 53min

EP279: 7 Steps to Building Compelling & Converting Content with WordPress

Could your business grow faster if you had the perfect website? In this episode, VP of Growth at WP Engine David Vogelpoh shows us the essential WordPress plugins you can use to create the perfect visitor experience. Learn how to use these tools alongside A/B testing to create a compelling and highly converting website using WordPress. RESOURCES MENTIONED IN THIS EPISODE WP Engine Join the 21 for ‘21 Challenge (For Free!) Work with Tier 11 David on LinkedIn David on Twitter StudioPress Flywheel WP Rocket Local WordPress All-in-One WP Migration Plugin Genesis Blocks Plugin Genesis Custom Blocks Plugin WebPageTest Page Speed Insights Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Tier 11 Data Suite

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