Perpetual Traffic

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?     In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he’s still super optimistic about the agency space.   Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing.   IN THIS EPISODE YOU’LL LEARN: Why you need a backlog or consistent inbound of content to test when running paid ads Why Ralph thinks some agencies that floundered in 2021 deserved it Why 2022 might be a great time to sell your agency  Why there will ALWAYS be a market for digital ad agencies (if you do it right)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Follow Nick on IG Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! For most people in the digital space, 2020 was a good year. On the traffic side, Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.     In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great content, humor, being bold (and sometimes contrarian), and taking the time to engage with others in an intentional way. And he says anyone can do what he did.   Listen in for a peek at Nick’s roadmap to Twitter greatness.   IN THIS EPISODE YOU’LL LEARN: Which cheap/free Twitter tools Nick recommends What key things you need to know about Twitter threads How to schedule your weekly content and engagement 3 things you can do on Twitter that set you apart from the crowd     LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.   In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley.   Listen in for some awesome highlights from this year, then head over to the new Perpetual Traffic website to fill out a quick survey to let us know how we can make 2022 even better!   IN THIS EPISODE YOU’LL LEARN: How to take your product to the next level and evolve with your customer Tips for surviving the iOS updates by going back to fundamentals How to hire for talents, not skills (and how to know the difference) Ways to get a higher SEO ranking without going crazy with content How to get started with YouTube ads as part of a multi-channel traffic strategy   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 300: How to Launch a Product from Scratch Episode 312: How Do I Survive the New Privacy First World? Episode 313: How to Find and Hire Top Tier Talent Episode 315: Real SEO that Works Episode 316: Is YouTube the New Facebook? Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!  Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Everybody wants their clients to be happy, but it doesn’t just happen by default.    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.   Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.   IN THIS EPISODE YOU’LL LEARN: Why the first 90 days with a client are so critical (and how to build trust)  Do’s and don’ts when communicating with clients How a client-facing account manager can also protect the team Ways to make your client feel like they’re your only client   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DOT & Company Email Taylor: taylor@dotandcompany.co DOT & Company on IG DOT & Company on Facebook Connect with Taylor on LinkedIn Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!  Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out.   In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one of them is working, you’re going in circles.” And the most important thing of all? You need a CRM tool.   Listen in as Kasim and John talk all things CRM—the good, the bad, and the pricey.    IN THIS EPISODE YOU’LL LEARN: How to identify common denominators between closed deals What one thing to track if you track nothing else How to choose a CRM tool out of the 5 billion on the market Which CRM tool does most of the grunt work for you   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Perpetual Traffic Survey HighLevel Hubspot Salesforce Solutions 8 Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it.    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network, to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team.   Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business. IN THIS EPISODE YOU’LL LEARN: How Loyd has gotten a 50% schedule rate, 80% show rate, and 50% close rate. What one thing you should hyper-focus on before moving on How to package what you’re selling in a unique and customized way Tips on retargeting, prospecting, and scripting   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Healthcare Growth Network Connect with Loyd on LinkedIn CrankWheel Jotform Keap HighLevel Solutions 8 Tier 11 Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!  Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.     In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.   Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.   IN THIS EPISODE YOU’LL LEARN: The three most powerful ways of targeting on Google Why the first three seconds of a YouTube ad are still really important The key difference between Facebook targeting and Google targeting Which images work best on Google Display Network   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Perpetual Traffic podcast OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran.   In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoiding the mistakes everyone else is making. John says that 80% of these campaigns have the same issues.    Listen in to learn what they are and how to fix them, so you don’t waste another dollar or minute on your ads.   IN THIS EPISODE YOU’LL LEARN: Why you shouldn’t use Google Analytics to track conversions Why Google is protecting some of their algorithmic secret sauce (and what that means) Why you shouldn’t start off with a restrictive bidding strategy What happens when you don’t give outbound campaigns enough time at the right attribution   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 new Perpetual Traffic website   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again?   In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about what to do next, Kasim has some calm reassurance to offer. He takes some really complicated concepts, breaks them down in simple terms, and lays out a step-by-step plan anyone can implement.    Listen in—and you’ll probably have to listen at least twice to get it all—for a great hack that will get your advertising game back on track.   IN THIS EPISODE YOU’LL LEARN: Why everyone’s Facebook Ads campaigns died after the iOS 14 update The big problem with Facebook’s Conversions API Why you need Zapier and Hotjar (and everything you need to know about them)  How to get the exact data iOS 14 is trying to stop you from getting   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: the code Kasim promised Zapier Hotjar Watch Kasim on YouTube Solutions 8 Perpetual Traffic podcast Tweet Kasim about your creative use case   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same?   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can.   Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily.   IN THIS EPISODE YOU’LL LEARN: How to build simple lists, directories, and helpful resources for your customers The #1 absolutely guaranteed way to make a post go viral (just kidding) What 3 axes you want to hit when you create a piece of content The problem with current search technology and what to do about it   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Markdegrasse.com DigitalMarketer blog   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!  Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite