Perpetual Traffic

Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative. If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with Tier 11’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren’t going anywhere. You absolutely need to utilize them if you want to stay relevant. Stop trying to hack the algorithm, Kasim says, and just play the game. Listen in for some tips on building community and engaging your audience on Instagram in some new (and not that scary) ways. IN THIS EPISODE YOU’LL LEARN:How to create a specific audience and boost small bits of content only to themWhy paid ads by themselves don’t work on InstagramHow to set up conversation starters in your Instagram DMs with MinichatWhy you should play the IG game instead of trying to hack it (and how to do it) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11 ManychatPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between. Listen in to see whether or not conversion lead ads are the right fit for your business. IN THIS EPISODE YOU’LL LEARN:The big difference between lead gen ads and conversion lead adsHow to get more qualified leads on Instagram (and what it will cost you)Why conversion leads ads might not be right for your businessSome bad news about organic reach on IG and what you can do about it LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tier 11 Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys? If you didn’t listen to part 1 of this series, you have to do that now. Seriously. Now. We’ll wait. In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at Meta, and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That’s why they’ve been working hard on CAPI Gateway. Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before.  IN THIS EPISODE YOU’LL LEARN:How the AEM hierarchy works and how to set it up the right wayWhy (and how) you should draw out your customer life cycleHow CAPI gets around some of advertisers’ biggest problemsHow it’s possible to have well-performing ads AND respect people’s privacy LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meta’s tech websiteConversions APIConversions API GatewayConnect with Sean on LinkedInConnect with Ben on LinkedInPerpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time.  In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we’re seeing much better data on the other side of 2021. And it’s largely a result of Meta doing the work to help companies and agencies navigate this huge shift. Listen in to find out what the Meta guys think about Kasim’s iOS 14 Meta hack—and so much more.  IN THIS EPISODE YOU’LL LEARN:What effect Conversions API has had on advertisers’ visibility and data controlHow to make sure you have a cohesive data strategyWhat you need to know about PCM and AEMTips for choosing the right predictive event LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Conversions APIKasim’s iOS 14 Best Practice (NOT hack) on YouTubekasimsbestpractice.com (just kidding)Perpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

A new bill was introduced this week that could literally take away your ability to be seen by your target audience. In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: “Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’” Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, “your message will be lost. You’ll be de-platformed. You’ll be a needle in a stack of needles.” Listen in to hear Kasim’s thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems. IN THIS EPISODE YOU’LL LEARN:What kind of targeting the bill does “allow” and why that’s not a concessionWhat the “Overton Window” is and why it mattersWhy and how this bill hamstrings every single small business out thereTips for building (and being grateful for) a beautiful community LINKS AND RESOURCES MENTIONED IN THIS EPISODE:“Democrats Unveil Bill to Ban Online ‘Surveillance Advertising’” (The Verge)Banning Surveillance Advertising ActPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way?   In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at Jeeng, to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they’re on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community. Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world. IN THIS EPISODE YOU’LL LEARN:Tips for customizing email to the same degree you customize social mediaHow to grow your click-to-deliver rate (and why the metric is so important)How often you should send emails to your list (and why)Tips for segmenting and split testing your emails LINKS AND RESOURCES MENTIONED IN THIS EPISODE:jeeng.comConnect with Jeff on LinkedInPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers? In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He’d been dismissive of TikTok and is ready to admit it’s clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore.    Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok. IN THIS EPISODE YOU’LL LEARN:Tips for making your TikTok ad look native to the platform (not like an ad)How YouTube is attempting to replicate TikTokOther trends (like the metaverse) you’ll want to get in on sooner than laterWhy Kasim thinks you need to run every viable channel available to you LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Ep. 356: Creating the Perfect High Converting TikTok Ad with Savannah SanchezEp. 358: TV Ads? How Marketers Can Tap Into a Blue Ocean with Dan LarkmanPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Huge marketing opportunities await you in this new frontier of CTV, OTT, and programmatic advertising. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Dan Larkman. CEO and founder of Keynes Digital, to discuss a paid traffic source they’ve never talked about on the podcast to date: connected TV (CTV). Dan, a self-proclaimed data geek, is a genius when it comes to programmatic advertising, media buying, tracking, and multi-touch attribution. He simplifies these concepts in a way that beginners can understand and shares why he thinks digital marketers absolutely need to know about them.  Listen in for what’s basically a master class on TV ads. IN THIS EPISODE YOU’LL LEARN:Why programmatic advertising is so valuable and growing so fast How to partner with cross-device companies to track from different devicesHow smaller brands can bust through the two biggest barriers to connected TVWhy multi-touch attribution will be a key factor in 2022 (and what means) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Dan on LinkedInKeynes DigitaltheTradeDeskNorthbeamPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review.Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen.  In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepare; you diversify; you’re not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year. Listen in for some little tweaks that can make a huge difference in your business in 2022. IN THIS EPISODE YOU’LL LEARN:Tips for diversifying your traffic sources without spreading yourself too thinWhy you can’t just focus on online conversions and be successfulWhy being honest makes you more marketableHow to build a powerful community one follower/fan at a time LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Episode 356 with Savannah SanchezEpisode 354 with Nick ShackelfordPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one. In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us. Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.  IN THIS EPISODE YOU’LL LEARN:How to best utilize the Facebook Ads library and TikTok Creative CenterWhy you need to immediately build a one-question post-purchase surveyWhich easily-replicable TikTok formulas have worked best across all brandsTips for going back to traditional marketing basics LINKS AND RESOURCES MENTIONED IN THIS EPISODE:thesocialsavannah.comFollow Savannah on Twitter (and follow the 150 marketers she follows)Follow Savannah on IGEpisode 306: Snapchat and TikTok AdvertisingPerpetual Traffic SurveyPerpetual Traffic podcastConnect with Ralph and Kasim on Twitter OUR PARTNERS:No Limit Creatives gives you unlimited graphics/videos for one low monthly rate. Create an online store with Wix7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Join Roland's next EPIC ChallengeRegister for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite