Perpetual Traffic

Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io. This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s giving away the farm here. It’s easy to over-complicate things, Mercer says. The skill is to make things simple. How do we keep it simple? Every measurement system has to do 3 things: 1.) Collect information to get answers to questions. 2.) Store that information to access later. And 3.) Build reports on that data. If you don’t know how to measure, all the tools in the world won’t help you. “Measurement is how we listen,” he says. “Marketing is how we respond.”Listen in as he walks us through the powerful skill of measurement—simple step by simple step.IN THIS EPISODE YOU’LL LEARN:How to figure out the true traffic sources of your ROAS (when everybody’s claiming it)3 free (and powerful) Google tools (and how/when to use them)Why customer journeys aren’t one-size-fits-all (and how to choose the right one)How learning measurement can keep you out of jail (literally)LINKS AND RESOURCES MENTIONED IN THIS EPISODE:FREE Measurement Toolbox from MeasurementMarketing.ioFree Measurement Training on YouTubeMeasurementMarketing.ioGoogle AnalyticsGoogle Tag ManagerGoogle Data StudioEp. 376 (all about CAPI Gateway)Antifragile (book by Nassim Nicholas Taleb)Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

The only thing worse than not knowing how you failed is not knowing how you succeeded. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of MeasurementMarketing.io, to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers, Mercer says, is that every day it’s getting harder to measure. Tech is changing, laws are making it harder, and users don’t want to be measured. But there are still plenty of ways to get around all of that, and MeasurementMarketing.io can help you do it.Listen in for some helpful tips on figuring out how you got your results, so you know what action to take next.IN THIS EPISODE YOU’LL LEARN:What you need to know about modeling attribution on Facebook and GoogleHow to work with measurement in a company culture How to take clients from awareness to engagement to completion to measurementWhere to get free measurement training LINKS AND RESOURCES MENTIONED IN THIS EPISODE:FREE Measurement Toolbox from MeasurementMarketing.ioFree Measurement Training on YouTubeMeasurementMarketing.ioPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down again with the ingenious Dennis Yu, and he literally creates a mind-blowing ad from start to finish on the show. You can do it too—in just FIVE minutes for just ONE dollar a day with tools that are affordable and easy to use. If you’re trying to drive sales or leads and have no authority, you no longer have any excuse. In Kasim’s words, “Every high end salesperson just got a triple PhD in getting in front of the exact right decision maker.” Dennis’s strategy is a simple, but brilliant, way to build a relationship with integrity—and leverage it to get leads and sales.Listen in for step-by-step instructions on creating a cross-platform ad with unbelievable reach—in no time.IN THIS EPISODE YOU’LL LEARN:How to create implied endorsement from respected names in your industryWhich platforms Dennis posts his video on (and where it does best)How social signals impact search results (and how to maximize SEO) Which social media platform algorithm is working incredible magic right now LINKS AND RESOURCES MENTIONED IN THIS EPISODE:$650 discount to AdWorld (May 2-3, 2022)dennis-yu.comBlitz MetricsConnect with Dennis on LinkedIndennis@blitzmetrics.com (Dennis answers his own email)See the video Dennis made during the showDescript (video-editing software) & Studio SoundZoom & LoomGet a VA in the PhilippinesPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat with Dennis Yu, founder of Blitz Metrics and the most generous marketer in the world (according to Kasim). Dennis gives away content like “grannies handing out Costco samples.” When Kasim was an infant in the digital marketing world, Dennis spent an hour on the phone with him and showered him with free, life-changing advice. And he shares something with PT listeners that he’s never shared before—his secret to creating high-authority, meaningful, well-produced, prolific content with important people, without taking up a ton of time.Listen in for some powerful strategies that could literally change the way you do marketing. IN THIS EPISODE YOU’LL LEARN:Tips for creating 15-second and 1-minute video clips you can use forever Cheap/free tools that make content creation/editing a piece of cake Dennis’s trick for getting your dream clients to reach out to youIdeas for using everyday content in extraordinary ways LINKS AND RESOURCES MENTIONED IN THIS EPISODE:$650 discount to AdWorld (May 2-3, 2022)dennis-yu.comBlitz MetricsConnect with Dennis on LinkedIndennis@blitzmetrics.com (Dennis answers his own email)Descript (video-editing software)Jasper (AI copywriter)Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results? On today’s episode, Ralph Burns walks co-host Kasim Aslam through the Creative Lab deep dive research the Tier 11 team uses to acquire ideal customers at top of funnel. This deep dive includes looking at 16 sources of data to create messaging and avatars, which becomes the foundation for how they create ad copy, images, videos, and scripts. They’re not just on a quest to uncover an avatar’s demographics and interests. They want to know them intimately. What are they thinking? What are their deepest fears? Their greatest desires? What transformation do they crave? “I don’t think you deserve to market to anybody if you don’t truly love them,” Kasim says. “And the way to fall in love with somebody is to get to know them.”Listen in for a masterclass on knowing your ideal customer on a deep level—and convincing them that the transformation they want is attainable.IN THIS EPISODE YOU’LL LEARN:How to use a proven, formulaic system for approaching cold traffic on FacebookWhy (and how) the diagnose-prescribe-implement-iterate model worksWays to determine which asset in the 5-level system to use firstHow to build a bridge for the customer between the before and after state LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Tier 11 (see Customer Acquisition Amplification graphic on homepage)Perpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck did they do it?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to talk about Facebook advertising as part of a much larger ecosystem. Just when people were afraid Facebook ads might be dead, NOPE. (If you’re new here, Kasim owns a Google Ads agency, and Ralph owns a Facebook Ad agency.) Both co-hosts are speaking at AdWorld next month, and Ralph will be sharing three recent case studies where companies have gotten huge numbers with Facebook ads. Now they’re folding in more channels and continuing to scale. We get a sneak peek at one of the case studies in this episode. These are exciting times in the ad space.Listen in as Ralph shares some valuable insights from a successful campaign that you can apply to your own.IN THIS EPISODE YOU’LL LEARN:How (and why) you should be using Wicked Reports in your ad agencyWhy Ralph, the Facebook guy, is excited about Google Performance Max Why attribution is an impossible puzzle to solve (and why you can’t ignore it)What stats Kasim cares about (and why cost per lead isn’t one of them) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Tier 11Solutions 8Wicked ReportsPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, Virtual Boss. The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great.Listen to the Ready to Lead PodcastListen in for some encouragement and advice from a long-time (and well-respected) virtual leader. IN THIS EPISODE YOU’LL LEARN:What leaders need to know about human psychologyTips for transitioning from in-person to virtual leadershipHow constructive reprimands can actually build trustWhy emojis are key to Ralph’s company being a virtual organization LINKS AND RESOURCES:Virtual Boss (Ralph’s new book)Perpetual Traffic podcastTier 11 The 4-Hour WorkweekThe MotiveOTHER SHOWS YOU MIGHT ENJOY:Business Lunch with Roland Frasier and Ryan DeissPerpetual Traffic with Ralph Burns and Kasim AslamDigitalMarketer Podcast with Mark de Grasse and Mandy McEwenMentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that’s going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It’s not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they’re letting us use what they know to run our ad campaigns. It’s a complete and total paradigm shift.Listen in for some knowledge bombs that are going to blow your mind. IN THIS EPISODE YOU’LL LEARN:What goes in the very specific “bucket” Google asks you to fillHow Google dynamically & algorithmically determines purchase paths Why Facebook advertisers have an advantage when it comes to Performance MaxWhy Google’s 500-touchpoint paradigm means you have to up your content game LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Kasim’s Performance Max YouTube videoSolutions 8 Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

What in the heck is the metaverse really, and why, how, and when will it matter to advertisers?  On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser’s perspective, it’s going to be a complete change of context. And the little guy—the smaller businesses—will have a world of new opportunities open up for them. Listen in to hear what some of those opportunities might be—and when we can expect them to materialize. IN THIS EPISODE YOU’LL LEARN:The pros and cons of being “first to market” in the metaverse What effect the iOS 14 update had on the release of the metaverse What impact AR and VR will have on the future of advertising (and life in general)How the metaverse will allow small advertisers to become pioneers LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible?  In other fun news, Ralph and Kasim are both speaking at AdWorld in May! Get your tickets TODAY! Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now). IN THIS EPISODE YOU’LL LEARN:How long it will take your business to get CAPI Gateway up and running smoothly What this next round of privacy changes could mean for your business What you need to know about event match quality and first party data layeringHow to use Meta’s Conversion Lift and why it’s so valuable LINKS AND RESOURCES MENTIONED IN THIS EPISODE:AdWorld (virtual conference) May 2-3, 2022Perpetual Traffic SurveyPerpetual Traffic podcastFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite