Perpetual Traffic

Want a framework you can use to get more customers and increase their lifetime value - without hurting your marketing budget?On today's episode, Ralph Burns sits down with Tom Meridith from Tier11 to break down the Customer Acquisition Framework (CaAMP). Tom shares how they use the 5 levels of customer awareness to ensure the effort they put into their marketing and advertising campaigns pays off.Tune in to hear the duo reveal how the guys at Tier11 use CaAMP's comprehensive and proven marketing approach to drive business growth, reduce cost per acquisition (CAC), and increase business profits year over year.IN THIS EPISODE, YOU'LL LEARN: The 5 levels of customer awarenessThis week's nugget: The love sandwich and the power of testimonial videosThe fundamentals of the CaAMP frameworkHow the CaAMP framework was bornWhy organic and paid search should always work togetherHow many times should you 'touch' a prospect?The continual evolution of the CaAMP frameworkBuilding your marketing campaigns around the levels of customer awareness Links and Resources:Customer Acquisition Show Ralph's LinkedInTom's LinkedInCustomer Acquisition AmplificationBook - Breakthrough AdvertisingPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last?On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it might take a little while for the Google algorithm to gather the data it needs to optimize your ads.Tune in to learn what it takes to become a super successful marketer and how the broad match-Smart bidding combination can help you capture traffic that nobody else is bidding on. IN THIS EPISODE, YOU'LL LEARN:Give your ad campaigns enough time and moneyWays to test your offer before running paid adsWhy paid ads are a luxury of scaleConsumers want to see ads next to valuable contentThe most common mistake people make with ecommerce advertisingWill Google successfully navigate Web 3?The power of pairing "broad match" with Smart BiddingTraffic 101: Never turn off a successful ad campaign Links and Resources:Customer Acquisition Show Solutions 8 on YouTubePerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Should marketers consider pairing Google's "broad match" with Smart Bidding, or is such advice dangerously misleading?On today's episode, Ralph and Kasim break down an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that combining broad match with Smart Bidding made it easier for them to reach more relevant queries and identify new growth opportunities.Tune in to hear Kasim reveal what they did, the changes they made, and how you can use this powerful combination to cast a wider net and still target the right audience. IN THIS EPISODE, YOU'LL LEARN:How to get video ad views at $1 per view This week's nugget: In-app audiences are worth their weight in goldThe foundation of Dennis Yu's content factory frameworkWhy you should never ask for the sale on the first touchGrow your Smart Bidding campaigns with broad matchNever try to compete with the Google algorithmWhat are maximized conversions?The only time business owners should consider hiring an agencyLinks and Resources:Customer Acquisition Show Solutions 8 on YouTubePerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

AI-generated art will transform marketing creatives forever; here's how you get in on the action while the concept is still fresh. On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to continue their discussion on digital advertising in the age of AI and automation.Think of everything you would be able to achieve with your creatives if you could turn imagination into art. With text-to-image AI tools, you simply describe what you want, and AI brings it to life. Tune in to hear Patrick reveal the type of tools that make this concept a reality, where to find them, and the things to watch out for when using them. IN THIS EPISODE, YOU'LL LEARN:Why marketers must learn about AI-generated artHow to use AI tools to create marketing creativesUsing AI to explore new creative territoryDrawbacks of AI-generated artUsing AI to feed the creative-hungry Performance MaxAI-generated art is the future of creative developmentHow effective is AI-generated artLinks and Resources:Patrick's LinkedInAdVenture Media Group's website Patrick's book - Join or Die: Digital Advertising in the Age of Automation DALL-E Image GeneratorMid-journey.comSolutions 8 on YouTubeRalph's LinkedInKasim's TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Dogs in cowboy hats. Darth Vader hanging out with Jack Sparrow. Spider-Man browsing a cereal aisle. Imagine how uncanny your creatives would be if you could create such surreal images using AI.On today's episode, Ralph and Kasim sit down with Patrick Gilbert from AdVenture Media Group to discuss digital advertising in the age of AI and automation.AI-generated art is the new king of graphic design, and for good reason; the technology is the easiest and fastest way for anyone to build original artworks from scratch. But what can a digital marketer do with AI-generated art? Tune in to hear Patrick describe how marketers can use AI to generate original creatives from prompts that can be as simple as "man riding a bike."IN THIS EPISODE, YOU'LL LEARN:Why creatives are now more important than everThis week's nugget: Marketers must learn about AI-generated artAI-generated art is the future of creative developmentWhy brands must focus on providing value for their clientsHow AI-generated art will transform marketing foreverEffective tools for creating AI-generated artThe unbundling of AIContent is and will forever be kingLinks and Resources:Patrick's LinkedInAdVenture Media Group's website Patrick's book - Join or Die: Digital Advertising in the Age of Automation DALL-E Image GeneratorMid-journey.comPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

How much research is enough for writing copy and creating ad content?We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income.On today's episode, Ralph and Kasim break down part two of a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The duo reveals how they used the Customer Acquisition Amplifier(CaAmp) to increase booked calls by 230%, drop the cost per booked call by half, and double their revenue - all in less than 3 months.  IN THIS EPISODE, YOU'LL LEARN:Using CaAMP to drive client resultsThe type of ads that work for all types of businessesWhy not all leads are created equalGated content dos and don'tsConversion tracking and why it's importantWhy testimonials video ads are effective for all types of businesses The Creative Lab deep dive researchUncovering why customers buy from youLinks and Resources:Check out Tier 11's Conversion Architecture HEREPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Find out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

What is the most powerful type of messaging across all industries and advertising platforms?On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.  Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.IN THIS EPISODE, YOU'LL LEARN:Why traffic should never be your primary focusThis week's nugget: A sneaky and fast way to create more contentThe paradox of success and embracing failureHow to implement the traffic harmonizer Different messaging for different types of audiencesThe effectiveness of testimonial videosHow to get your customers to create content for your brandLinks and Resources:Check out Tier 11's Conversion Architecture HEREVideocasestory.comGetbravo.ioCustomer Acquisition Show Solutions 8 on YouTubePerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Christene Marie, Founder of Starin Strategies and an expert in empathy-driven marketing, joins the discussion to unravel the power of this innovative approach in today's landscape. She shares insights on creating engaging, scroll-stopping content that resonates with audiences. The trio explores actionable steps to enhance social media presence and drive organic engagement. Christene emphasizes the importance of understanding your audience's needs and adapting strategies accordingly, making personal connections to foster authenticity and growth.

Christene Marie, founder of Starin Strategies and expert in empathy-driven marketing, shares her insights on using the Enneagram Personality Test to enhance customer understanding. She reveals how authentic connections and values-based marketing can boost engagement, highlighting a case where she drove 680,000 post interactions for an Amazon executive. Christene also discusses the importance of adapting to evolving consumer behaviors, emphasizing emotional connections and the need for authenticity in building a brand that truly resonates with audiences.

Dustin Riechmann, a serial entrepreneur and digital marketing expert, shares his remarkable journey from a LinkedIn message to securing a $550,000 order with Walmart. He unveils a five-step formula for successful podcast guesting, emphasizing the importance of authentic engagement. The conversation also covers effective outreach strategies, the significance of storytelling for business credibility, and how to harness podcasting as a growth tool. Tune in for insights on leveraging others' platforms to elevate your brand!