The Power Of Authenticity: Why Being Real Attracts Your Ideal Customers with Christene Marie

Nov 22, 2022

Christene Marie, founder of Starin Strategies and expert in empathy-driven marketing, shares her insights on using the Enneagram Personality Test to enhance customer understanding. She reveals how authentic connections and values-based marketing can boost engagement, highlighting a case where she drove 680,000 post interactions for an Amazon executive. Christene also discusses the importance of adapting to evolving consumer behaviors, emphasizing emotional connections and the need for authenticity in building a brand that truly resonates with audiences.

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ADVICE

Instant Engagement

Send social media posts to a select list for instant engagement.
This trains algorithms to boost visibility.

ADVICE

Email Strategy

Keep emails short, with links to posts, for daily engagement.
For big announcements, use a separate list and build excitement.

INSIGHT

Social Media as Assets

Treat social media posts as valuable marketing assets, not throwaway content.
Prioritize quality over quantity to reduce overwhelm and increase impact.

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Did you know you can use the Enneagram Personality Test to enhance your marketing?

On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing.

According to Christene, there is no better way to understand your ideal client than using the Enneagram framework. The Enneagram helps you better understand your customer, get inside their minds, and leverage their experiences, fears, and desires to drive purchase decisions.

If all this sounds woo-woo to you, tune in to hear Christene reveal how she used empathy-based marketing to drive 680,000 post engagements for an Amazon exec. Discover how you can use the Enneagram to better understand your buyer and the messaging that might most resonate with them.

IN THIS EPISODE, YOU'LL LEARN:

What is empathy-based marketing?
This week's nugget: Using instant engagement to amplify content visibility
Why less is more on social media
How to build a personal brand like a marketing pro
Ways the Enneagram Personality Test can enhance your marketing
Tips on how to generate more engagement on your social media posts
How to create content your audience would want to engage with
Values-based marketing and why it's so effective

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