Perpetual Traffic

On this episode of Perpetual Traffic, hosts Ralph Burns and Kasim Aslam discuss the benefits of having a podcast to build authority and credibility. While it may not be the biggest traffic source, podcasting can lead to speaking gigs and guest blog posts. The hosts emphasize the importance of guest podcasting on other shows to bring in leads almost instantly. They also provide basic steps for those new to social media and product sales, including understanding your target market and testing what works. Listeners are also told that a downloadable checklist will be available to help them apply this information.IN THIS EPISODE, YOU'LL LEARN:00:00:00 How To Strike Gold With Niche Marketing00:03:08 My Battle Cry: The Riches Of Niche Marketing00:04:47 Perpetual Traffic's Decreased Leads But Continued Authority Building Benefits00:07:12 Podcasting For Business: Building Momentum Through Quality Content00:08:51 Networking Gold: The Benefits of Podcasting00:11:45 Juicing The Amazon Algorithm: A 99-Cent Solution To Outsmart Google00:12:10 Authority Building And Traffic: The Benefits Of Releasing A Book00:18:09 Speaking Engagements: A Powerful Tool For Digital Marketing00:21:52 Paid Traffic And Social Ads: Understanding The Basics00:23:43 Creating A Checklist For Driving Traffic To Your WebsiteLinks and Resources:Perry Belcher Website Solutions 8 Checklist PT - How to use ChatGPT to Rank #1 on Google Hector Santiesteban on LinkedInThe Tim Ferris Show - Naval Ravikant Virtual Boss The 7 Critical Principles of Effective Digital MarketingTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

In this episode, Ralph and Kasim discuss the importance of social media and provide tips on how to make the most of it. They cover topics such as outsourcing social media and finding the right person for the job, developing a unique voice on social media, increasing engagement with your content, building a community, and using paid traffic to amplify your message. Join them for an insightful discussion on social media strategies that can help you succeed!IN THIS EPISODE, YOU'LL LEARN:00:00:00 Discovering The Renaissance: Its Meaning And Relevance Today00:01:29 Breaking Paradigms And Unearthing Nuggets: A Path To Success00:04:33 Perpetual Traffic's Approach To Ranking Traffic Sources00:06:57 Strategic Partnerships Vs. Affiliate Programs: Which Is Better?00:09:59 Creating A Referral Program That Works: One Email, Text, Or Direct Mail Away00:11:42 Understanding The Difference Between Affiliate And Referral Software00:15:11 The Power Of Affiliate Referrals: Advantages And Benefits00:17:17 Community Building: Insights From Masterminds00:21:18 Building A Niche Community: Dave Asprey And Don Miller's Success Story00:26:03 Merging Networking, Outreach, And Strategic Partnerships For Business Success00:28:44 Lessons From Digital Marketing Experts: Ryan Deiss And Perry Belcher00:33:10 Friendly Competition: Joe And Me At Genius Network00:39:59 The Internet's Unexpected Support For Entrepreneurs00:41:14 Twitter's Benefits: Interacting With Smart People And Growing Your Network00:44:08 Outsourcing Social Media: The Advantages Of A Professional Voice00:47:45 Perry Belcher's Email Marketing Success: Building A Strong List00:52:17 Falling Short On Paid Traffic Strategy: The Importance Of Brand Building00:53:38 Investing In Brand Building For Paid Traffic Success: Tips And InsightsLinks and Resources:Perry Belcher Website Solutions 8 Checklist PT - How to use ChatGPT to Rank #1 on Google Hector Santiesteban on LinkedInThe Tim Ferris Show - Naval Ravikant Virtual Boss The 7 Critical Principles of Effective Digital MarketingTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We'll also hear about a live e-commerce customer who emails people almost every day and discuss why people often fail to take the longer view when it comes to attribution.In This Episode, You'll Learn:00:00:00 The Ultimate Fan Experience: Enjoying Super Bowls At A Beautiful Stadium00:02:32 Hooked On Phonics: Why It May Not Work In The Northeastern US00:06:18 Become An Attribution Expert: Understanding The Ins And Outs00:07:22 Maximizing Ad Spend: The Importance Of Attribution Modeling00:12:09 Google Vs Apple: The Battle For Digital Privacy00:13:53 The Key To Successful Sales: Tracking The Right Data00:16:46 The Power Of Retargeting: Boosting Conversion Rates With CRM Data00:19:01 Building Your Business: The Benefits Of Attribution00:20:20 Beyond 30 Days: Why Longer First Click Attribution Windows Matter00:23:03 The Truth About Magic Pills And Seasonal Businesses00:27:15 More Than Just Traffic: The Perpetual Traffic Podcast00:30:33 The Hidden Middle Funnel: Unlocking Last Click Sales00:31:41 Practical Issues With Tracking View-Through Conversions00:35:46 Global Trends, Simplified Data: Making Smarter Marketing Decisions00:39:02 Higher-Level Tracking: The Benefits Of Attribution For Agencies00:41:49 Holding Attribution Software Accountable With CRM Data00:43:41 Entrepreneurship Challenges: Making The Right Moves00:46:19 Scaling Ad Spend And Offer Attribution For Optimal Results00:50:04 Wicked Reports: Expert Funnel Vision And Guidance On YouTube00:52:05 Mastering Facebook: Views And Guidance From Industry ExpertsFun Links:Ben Affleck's Dunkin' Super BowlBoston Accent Trailer - Late Night with Seth MeyersDunkin Donuts - SNLLinks and Resources:Wicked Reports - Funnel Vision(Screen Shots)Scott Desgrosseilliers on LinkedInWicked ReportsTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how educational content and video ads can be used to create demand and how to optimize your ad spend by using a wholesale buying approach. Additionally, they discuss strategies for getting feedback on your content and where to find more resources online. Tune in for a deep dive into the world of creating and sustaining demand for your business!In This Episode, You'll Learn:00:00:00 Learning New Words: A Journey Through The Pages00:00:25 Breaking Norms: The Heavy Book That Dares To Be Different00:04:48 Revisiting Success: Transformative Storytelling In Video Ads00:06:13 Reviving The Transformation: How To Make A Compelling Video Ad00:09:27 Breaking Rules: $158k Ad Spend In 30 Days00:12:46 Proactive Lead Generation: Investing In Top-Of-Funnel Ads00:15:15 Challenging Business Models: The Power Of A Father's Words00:17:13 No Call To Action? No Problem: Forcing Top-Of-Funnel Ad Spend00:21:29 From Gum To Business: Creative Thinking And Network Marketing00:26:15 Selling New Media Mix: Why It's Not Easy And How To Do It00:27:35 Conversion Ad Spending Analysis: Are You Wasting Money?00:30:34 Investing In Future Sales: The Benefits Of Conversion Marketing00:32:58 Retargeting For Small Video Views: Make Your Ads Count00:35:33 From Retail To Wholesale: Increasing Efficiency Of Ad Spend00:40:13 The Dirty Secret Of Direct Response Ads: Invest For Future SuccessLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Welcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailor their messaging and solutions to better meet the needs of their customers. By identifying which desires your product or service addresses, you can create more effective marketing campaigns and enhance the lifetime value of your customers. We provide real-world examples of how a time management software, a romance product, and a car brand have effectively tapped into different desires to create successful marketing campaigns. By listening to this episode, you'll gain valuable insights into how to better connect with your target audience and drive growth for your business. Don't miss out on this informative discussion!Topics Covered: 00:00:00 - The Art of Marketing Products that Satisfy Consumer Needs: Selling to Desires00:02:51 - The Power of Romance and Status: Understanding Consumer Desires That Drive Purchasing Decisions00:04:55 - Meeting Consumer Demands: Fulfilling the Need for Tranquility with Insurance00:06:30 - Creating a Market for Your Product: How to Tap into Mass Desire for Boosted Success00:06:57 - From Chaos to Order: Satisfying the Desire for Control with Time Management Solutions00:08:46 - Bringing Order to Chaos: Achieving Tranquility through Messy LawnsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!In This Episode, You'll Learn:00:00:00 Unlocking The Potential of SEO with Michael Cottam00:06:06 Exploring The Frontier of Conversational Search Engines00:08:32 The Difference Between Deep & Surface Level Content00:11:13 AI-Crafted Content: The Future of Travel Writing with "Best Time to Visit Saint Lucia"00:13:03 Google's AI Content Guidelines: Decoding the Algorithm00:15:25 Google's User-Centered Approach: Balancing AI and Engagement00:20:24 The Importance of Accuracy: Reflections from Gretzky's Quote00:26:10 Building Authority Over Time: A Decade of Content Creation00:28:25 The Responsibility of Content Creation: Holding Ourselves Accountable00:30:01 Google's Quest for Authority & Trust: The Good, The Bad, & The Ugly00:34:09 Facebook's Benefits & Challenges: A Closer Look00:35:22 Verifying Facebook Profiles for Brands: Maximizing Reach & Popularity00:40:29 Link Building & SEO Ranking: An Unbreakable Bond00:41:41 Google's Link Spam Detection: Navigating the System00:45:16 Marketing with Johnny Depp: A Look at Google's Best Podcast00:47:42 Domain Authority & SEO Rankings: A Match Made in Heaven00:50:58 SEO Table Stakes: On-page Optimization Techniques00:55:23 Google's Expectations for Weather-related Pages: Climbing the Rankings00:57:14 Keywords & Content: A Perfect Match for SEO SuccessLinks and Resources:Michael Cottam WebsiteMichael Cottam LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Join Perpetual Traffic for an episode full of practical business advice, as host Kasim Aslam shares 17 years of experience and wisdom on finding success. From prioritizing people to creating a blue ocean niche, learn the importance of serving your audience and avoiding the trap of getting "romantic" about your business. Tune in for valuable insights on delegation, creating excellence, and much more!In This Episode, You'll Learn:00:00:00 - Unleashing The Power of Success: Learn From The Top Google Ads Agency00:02:18 - Scaling New Heights: Strategies for Growing Your Entrepreneurial Ventures00:03:37 - The Truth About Entrepreneurship: Overcoming the Hurdles to Success"00:07:41 - The Trifecta of Entrepreneurial Mastery: Systems, Recruitment, and Finance00:10:13 - People Power: The Critical Role of Human Capital in Business00:14:12 - Surround Yourself with Phenomenal Talent: A Path to Success00:16:04 - Breaking the Chain of Broken Promises: Overcoming Friction in Business00:17:55 - Protecting Your Interests: The Vitality of Written Agreements00:21:54 - Finding Your Unique Niche: The Secret to Entrepreneurial Success00:23:20 - The Quarter of Principle: Embracing Trial and Error for Opportunities00:26:05 - Positioning as a Guide: Overcoming Self-doubt and Imposter Syndrome00:28:20 - Maximizing Profits through Recurring Revenue Models00:31:30 - Achieving Financial Freedom: Innovative Money Strategies00:33:03 - The Power of Love in Work: Inspiring Insights from Kahlil Gibran00:36:08 - Serving with Compassion: Building Love into LifeLinks and Resources:Watch Kasim HereTiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

On this episode of Perpetual Traffic we are visiting a discussion from our sister podcast The Customer Acquisition Show:In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, Maria, Lynn, and Oli discuss the successful case of Mike Morris Law Firm, which acquired 315 signed cases. The team attributes the firm's success to a combination of various advertising strategies, including cold traffic, Out of Home Advertising, TV Ads, Google Ads, and Facebook Ads.The group also highlights the importance of understanding the client's perspective and addressing objections through storytelling. They discuss the need for on-page optimization and offline conversion tracking to enhance campaign results. Effective communication between the firm and their team is also emphasized as a key factor in their success.IN THIS EPISODE, YOU'LL LEARN:The Secret to Success for Law Firms That Don't Take Themselves Too Seriously: A Case StudyInnovative Marketing Techniques: Bringing Social Interruption and Tent-Based Marketing Together for a Personal Injury Law FirmTransforming Legal Marketing: The Digital Marketing Strategy of Mike MorrisHelping Those in Need: The Power of Insurance Companies in Legal AssistanceReaching Frustrated Consumers: A Website Solution for LawyersPutting Yourself in the Client's Shoes: The Key to Success for Personal Injury LawyersDominating the Market: The Benefits of Saturating the Personal Injury Law MarketMobile-First: A Different Experience for Personal Injury Law Firms on Mobile DevicesFocusing on the End Goal: Mike Morris' Advice for SuccessThe Power of Language and Targeting in Personal Injury Law FirmsThe Formula for Successful Case Outcomes: Analyzing Key FactorsMeasuring Success: Understanding Conversion Tracking for Lead Generation in Law FirmsThe Importance of Offline Conversions for Law FirmsThe Long-Term Play: Setting up a Personal Injury Law Practice for SuccessReaching Your Ideal Client: Using Avatars, Platforms, and Offline ConversionsEffective Marketing: Using Meta Ads to Reach the Right AudienceTrustworthy Representation: Mike Morse, A Michigan Lawyer You Can Count OnA Mutual Benefit: The Agency Game, A Two-Way StreetOptimizing for Online Success: Improving On-Page SEO for Law Firm Landing PagesLinks and Resources:Mike Morse Law Firm: Case StudyTiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

In this episode of the Perpetual Traffic podcast, Ralph Burns and Kasim Aslam explore the topic of AI and machine learning in the marketing industry. They emphasize the need for a philosophical understanding of the technology and for establishing clear guidelines for its use. The discussion includes the potential for AI to automate tasks such as copywriting and video editing, as well as how businesses can use AI to improve efficiency. Burns also predicts an event horizon where clients will no longer require a middleman and encourages listeners to start exploring AI now. Kasim stresses the dangers of connecting AI systems and highlights the importance of responsible management of AI by businesses. The episode provides valuable insights into the future of AI and its potential impact on the marketing industry.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Discovering AI & ML(Machine Learning)00:02:16 - Navigating AI Interactions: The Importance of Governance00:04:52 - The Dilemma of AI Governing AI: A Potentially Disturbing Reality00:07:44 - How AI is Transforming the Workforce00:09:53 - Is AI Replacing Human Jobs? The Future of Work00:16:51 - The Battle of Giants: Google vs. Facebook - A Call for MediationLINKS AND RESOURCES MENTIONED IN THIS EPISODE:75 Tools for AITier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

In this episode of Perpetual Traffic, Kasim and Ralph explore the topic of AI and machine learning in advertising. They stress the need for training AI to make it a powerful tool for automating tasks in advertising. The importance of personal branding and being cautious when using AI is also discussed.Additionally, the dangers of AI if it's not used correctly are highlighted. Kasim and Ralph conclude by emphasizing the importance of understanding AI and machine learning and how it can be used in advertising. It's crucial for marketers to be aware of the impact of AI on their work and use it wisely to their advantage.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Understanding the Spread of Digital Marketing Beyond the Marketing Department00:01:38 - Pioneering the Use of AI and Machine Learning in Advertising00:06:52 - Striking the Right Balance: The Benefits of Personal Branding for Business Owners, Entrepreneurs, and Employees00:11:36 - The Power of Timing: You Don't Have to be First to Succeed00:13:49 - Navigating the Midst of AI-Powered Image Creation00:16:05 - Streamlining for Success: The Impact of Efficiency on Artisans and Assembly Lines00:20:45 - The Mysterious Side of AI: Understanding the Role of AI as a Black Box00:22:43 - The Human Touch in Business: How AI Enhances Impact by Valuing People00:27:06 - Defining the Differences: AI vs. Automation - Understanding What Should Be versus What Is00:28:22 - The Benefits of Smart Automation: Understanding the Distinction between AI and Automation00:31:35 - The Advantages of "Lazy" AI Parenting: Leveraging AI for Better Parenting00:32:59 - Collaborative Intelligence: Learning from Shared ChatGPT Accounts00:35:45 - The Future of Work: Exploring the Implications of AI on Human EmploymentLINKS AND RESOURCES MENTIONED IN THIS EPISODE:75 Tools for AITier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite