Perpetual Traffic

In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies.In This Episode, You'll Learn:00:00 - Welcome Chris Mercer to Perpetual Traffic00:02:12 Lack of interest in technical tasks and the importance of measurement00:06:49 Emphasis on the importance of measurement and overemphasizing it00:10:47 GA4 and its impressive total of unlimited features00:20:17 Frustrations of using analytics reports and understanding general trends and patterns00:27:16 The importance of a proper measurement strategy for Universal Analytics00:30:33 Using Google Analytics 4's Story Lytic Framework to define engagement and tell a story through data00:39:47 Challenges with efficacy of top-of-funnel campaigns in Google Analytics 400:46:20 The importance of rebuilding in Google Analytics 4 instead of migrating data from Universal Analytics00:50:14 Using a measurement strategy to control marketing tools and tell a story00:53:45 Free resources available to improve measurement strategy and connect with expertsTools Mentioned:Google SupportMeasurement MarketingGoogle BardPT Episode 384Microsoft ClarityLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

In this episode of Perpetual Traffic, Ralph and Kasim discuss various AI tools that can be used to make money. They cover tools like Zapier, ChatGPT, and Tweet Hunter, which can help with legal protection, Twitter threads, and data visualization. The hosts also touch on the importance of personality in YouTube chat and the limitations of threads in online courses. They recommend subscribing to The Rundown newsletter for the latest AI news and updates and mention the book Life 3.0 by Max Tegmark. Additionally, they discuss the potential of AI to replace certain professions and the need for universal basic income. This episode offers valuable insights into the ways AI can be leveraged for business and the impact it may have on society.In This Episode, You'll Learn:00:00 - AI Tools and Resources: An Introduction04:23 - AI Beats Radiologists and Other Professionals06:57 - ChatGPT: A Powerful AI Tool to Use Like a Person07:47 - Consider Inviting Kasim Aslam as a Guest on the Show09:37 - Tweet Hunter: A Useful Tool for Twitter Threads12:15 - Lengthy Terms of Service and NDA Agreements Can Be a Burden16:02 - Limitations of Threads in Online Courses and Tweet100.io18:59 - Personality is Important in YouTube Chat24:07 - Playing with Digitized Versions of Ourselves24:18 - Guest Availability Uncertain26:08 - Be Cautious When Using AI for Writing: Accuracy Not Guaranteed27:08 - Twitter Sentiment Analysis: A Cool Tool to Use29:02 - Zai Zai's ChatGPT Integration Has Overwhelming Implications30:40 - Follow Kasim Aslam on Twitter for New and Interesting AI UpdatesTools Mentioned:Life 3.0 Lex Tagmark bookTLDRAIAICyclopedia.comTheRundown.aisynthesia.ioTweethunter.io - use to magnify your twitter threadsDocalysis.comSol8.com/NDAsChatYoutube.comMake It Stick bookAdcrafter.ai - Google adsOpus.pro/clipSpeakai.coZapier.comLINKS AND RESOURCES:Sam Altman Lex Freedman interviewTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Perpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance of reliable funnel building tools like Click Funnels, and proper tracking and integration with Zapier for effective lead generation. The hosts also discuss the use of Snipy for claiming credit and retargeting on social media, the significance of split testing, and their favorite tools for designing traffic flow. This episode provides valuable insights for businesses seeking to optimize their online marketing efforts.In This Episode, You'll Learn:00:00 - Universal Analytics Tracking to stop working in July04:59 - ClickFunnels: Reliable digital product space funnel building tool05:45 - Borrowing authority with iOS update06:19 - Go High Level: Most disruptive software in marketing space07:53 - Tool sets for local service-based businesses11:04 - Importance of Zapier for online tracking and integration13:01 - Reverting to ClickFunnels after plummeting conversions15:04 - Mouse Flow and heat tracking prebuilt templates15:46 - Lead Pages: Former fan's critique of pricing strategies18:29 - Sniply for credit claiming and retargeting on social media20:30 - Insta Pages for quick landing pages21:17 - Favorite tools for designing traffic flow: Fma and Canvas24:25 - Split testing tools and Google Optimize to sunset in 202327:18 - Good split testing tool32:18 - Figma: Preferred tool for creative teamTools Mentioned:GoHighLevelSniplyDivy themesGemPagesClickfunnelsVWOGoHighLevelWordpressLINKS AND RESOURCES:Episode 479 with Shaun ClarkEpisode 478 Solo Ralph EpisodeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.In This Episode, You'll Learn:00:00:00 Perpetual Traffic: Marketing Insights and Strategies00:03:42 Embracing Objections and Challenges to Repel Wrong Buyers00:07:44 The Importance of Timely Decision-making and Saying No in Sales00:11:14 The Fast-paced and Self-serving Nature of Marketing00:13:28 Balancing Information and Interaction in Presentations00:17:27 Mismatched Values between Entrepreneurs and Their Audience00:22:06 Overcoming Public Speaking Anxiety from Personal and Professional Perspectives00:23:40 Need for Multiple High-quality Products to Succeed at Traffic00:26:59 Limitations of Schema in Marketing and Design00:30:31 Honesty as the Best Policy in Marketing: Amazon Course Example00:32:47 Using Fear as an Advantage in Marketing00:36:11 Hooking Audience in Webinars: Baiting with Curiosity and Framing from Their Perspective00:38:36 Importance of Properly Set up Insights and Transition Options00:40:06 Catastrophic Error of Ending Webinars on PriceConnect with Jason Fladlien:YouTubeTikTokLinkedInOne to Many: The Secret to Webinar SuccessDriven MastermindLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.In This Episode, You'll Learn:00:00:00 Engaged founder provides exceptional customer support after years00:01:38 Co-founder discusses high level and conceptual ideas00:04:39 Improve customer service with text messages00:07:20 Software company proves concept with 500k businesses and 1 million users00:08:38 Importance of tracking business interactions online00:12:14 Increase conversion rates in marketing with binary options00:14:39 Legal compliance advice for business owners00:17:00 Automate to speed up lead generation and avoid client data requests00:18:29 Possible human error in late-night operations and the importance of fulfilling promises00:25:10 AI is a powerful tool for prompt creation and response accuracy in business00:29:25 The complexity of technology and the need for expertise00:33:25 Impact of technology on ideation and job replacement00:36:40 The threat of automation to white-collar jobsResources Mentioned In Episode:GoHighLevelShaun Clark on LinkedInPT Episode 325LINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.In This Episode, You'll Learn:00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page00:23:57 Effective Tips for Pop-ups: Using a Delay00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping00:37:18 Effective Call-to-Action for Losing Weight in 30 Days00:42:13 Improving Website Conversion Rates through Avatar OptimizationResources Mentioned In Episode:Tier 11 Growth PlanLucky OrangeMouse FlowHotjarStamped IOOptinmonsterUnbounceCart Abandonment Rate StatisticsFacebook Ad BenchmarksCountdown Timer ExamplesPowr Countdown TimerLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don't miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!In This Episode, You'll Learn:00:00:00 - Warm Greeting and Positive Response00:02:50 - Efficient Formatting of Names and Numbers with GPT00:04:04 - Chat GPT's Accurate Interpretation and Google Product Integration00:09:36 - Reviews' Importance for Shows and Real Estate Agent Ad Spend Case Study00:15:54 - Conversion Tracking's Importance and Multifaceted Business Goals00:17:27 - Split Testing Reveals Preference for Stronger Conversion Actions00:20:33 - Identifying Google Campaigns Built by Facebook Experts00:21:47 - Three Distinct Real Estate Market Avatars Identified00:24:18 - Message Importance in Facebook Advertising00:28:12 - Success through Simplification: Going Back to Basics in MarketingLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.Listen in to find out more.IN THIS EPISODE YOU’LL LEARN:How the full funnel marketing approach is built into the fabric of Google’s advertising What Google does with the goal, audiences, and assets you give them Why it’s counterproductive to dictate location to GoogleHow Google Performance Max builds awareness LINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

In the latest episode of Perpetual Traffic, Ralph and Kasim are joined by Suneet Agarwal, where they delve into the world of real estate marketing. Suneet believes that the real money lies in coaching leads and recruiting agents, rather than just selling houses. Kasim suggests becoming the central hub in any business by creating a network of agents or customers to sell products to, which can help one rise above the competition. Suneet also shares his insights on using TikTok as a marketing tool and emphasizes the importance of consistency and frequency to build a strong following. With even a hundred followers in a small community, one can make a significant impact. In closing, Ralph and Kasim express their eagerness to have Carl White as a guest on the show, who they consider an influential figure in the industry. Tune in to this episode for valuable marketing tips and tricks that can help take your real estate business to the next level.In This Episode, You'll Learn:00:00:00 - Perpetual Traffic Podcast Changes Tagline To Solution Agnostic00:03:28 - The Importance Of Pre-paying Clients And Front Spending In Business00:06:01 - Authentic Social Media Presence Praised00:10:50 - From Hustling To Success In Real Estate Sales00:14:58 - Entrepreneurship: The Transition From Faking It To Confidence00:15:46 - Using Jarvis To Create Viral Content00:19:10 - The Proliferation Of Ai-generated Content Across Multiple Platforms And Brands00:22:01 - Focus On Coaching Leads And Becoming A Hub For Success In Real Estate00:26:30 - Frustration With Local Real Estate Marketing In Small Towns00:30:27 - Specializing In Neighborhoods: Navigating Niche Real Estate Markets With Content00:35:36 - Advice For Real Estate Agents: Copy My Scripts And Use A Teleprompter00:39:46 - Overcoming Fear Of Perfection And Embracing Vulnerability In Content Production00:43:43 - Consistency And Persistence On TikTok Can Lead To Massive Views For Real Estate AgentsConnect with Suneet Agarwal:LinkedInFacebookInstagramBig Lock RealityBlogLinks And Resources:Pictory AITiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite

In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesla and Apple to illustrate their points. Additionally, they share their own experiences with testing new theories on themselves and discuss the benefits of organic social media over paid traffic. Overall, this episode offers valuable insights for businesses looking to increase revenue and profitability.In This Episode, You'll Learn:00:00:00 - Live Meetings On Air: Engage With Your Audience in Real Time00:04:03 - Understanding Earnings Before Interest, Taxes, And Amortization (EBITA) For Business Growth00:07:21 - The Power Of A Botched Launch: How A Free Book Led To Viral Success00:10:41 - The Collaborators Behind A Bestselling Book: Insights From a Publishing Expert00:13:50 - Customer Acquisition: The Lifeblood Of Your Business00:16:51 - The True Cost Of Marketing: Beyond Ad Spend00:20:22 - The Power of Organic Social Media: Testing Its Effectiveness on Lead Generation00:24:35 - Impressed with Apple's Real Estate and Overhead Costs: Lessons for Business OwnersLinks and Resources:Three ways to grow your business - Jay AbrahamThe Top 3 Most Important Business Numbers YouTube VideoThe Law of Inverse Profitability™ YouTube VideoEpisode 106: How Much Can You Afford to Pay to Acquire a Customer?Episode 299: New Customer Acquisition: How Much Can You Afford to Pay?Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite