The Food Blogger Pro Podcast

Approaching risk as an entrepreneur, diversifying your income, and learning more about the changes in the world of search with Ewen Finser. ----- Welcome to episode 447 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser. How to Diversify Your Traffic and Income The last few years have brought big changes to the online content creation world — AI, Google algorithm changes, you name it! As an entrepreneur, these changes can feel overwhelming, discouraging, and even scary. So… what can you do about it? That’s why we asked Ewen Finser back on the podcast! He knows a lot about the importance of diversifying your business — from traffic sources to income and everything in between. Bjork and Ewen chat about how to diversify your traffic income, how to approach risk, and different strategies and tools for managing your finances. Don’t miss this interview! In this episode, you’ll learn: About some of the changes happening in the world of search. More about search generative experience on Google. How to approach risk on search, email, and social media platforms to help create a stable foundation for your business. How to think about the income you’re creating from your business as an investor. The importance of diversifying your income. How to approach scaling your business and managing risk. About Ewen’s favorite tools and apps for money management. Resources: Venture 4th Media 243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen Finser Tiny Bites: Understanding and Reacting to Google Algorithm Updates Niche Media Publishing Google September 2023 Helpful Content Update – Changes To The Algorithm Future PLC 443: Why David Lebovitz Switched from Blogging to Substack MarketBeat Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Mercury LiveOakBank TreasuryDirect Wealthfront American Deposit Management Co. Max My Interest Monarch Money Follow Ewen on LinkedIn Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Promoting your work, creating multiple forms of content for different platforms, and positioning yourself as an expert with Erin Jeanne McDowell. ----- Welcome to episode 446 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Jeanne McDowell. How to Position Yourself as an Expert Erin Jeanne McDowell is a cookbook author, food blogger, and video creator who brings lots of joy to everyone who follows along with her. In this interview, Bjork and Erin discuss her career journey so far, and how it all started with her love of writing. Erin discusses her approach to creating multiple forms of content for her many platforms, including how she balances creating video content for Food52 and her own YouTube channel. She has come to be one of the leading experts on baking in the online space and you’ll learn lots of her secrets in this great interview! In this episode, you’ll learn: How Erin’s entrepreneurial journey as a food creator started. The importance of prompts in writing. How she has approached the promotion of her cookbooks. Her strategy for creating multiple forms of content (without getting too overwhelmed). What it is like creating content for Food52 vs. her brand. How she thinks about her schedule and productivity. How she has become the ultimate expert in baking as a content creator. Resources: Erin Jeanne McDowell Food52 Snackdive Bake It Up a Notch! on Food52 Real Baking with Rose The Book on Pie Pillars of Productivity Savory Baking The Fearless Baker Happy Baking Follow Erin on Instagram and TikTok Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.  Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Pursuing zero-based dream building, being intentional about educating yourself, and focusing on yourself and the needs of your audience with Bjork Ostrom. ----- Welcome to episode 445 of The Food Blogger Pro Podcast! This week on the podcast, we have a solo episode with Bjork! Zero-Based Dream Building for Content Creators In this solo episode, Bjork is chatting all about the concept of zero-based dream building. He discusses why you might want to try this strategy when thinking about growing your business and following your dreams, as well as how to go about zero-based dream building. Bjork goes through a step-by-step process of zero-based dream building, which should help you as you’re thinking about setting goals for your business and for personal growth! It’s a short but sweet, thought-provoking episode — the perfect listen as we head into 2024. In this episode, you’ll learn: How to approach ‘zero-based dream building.’ The importance of staying in your own lane when building your dream (i.e. business). Why you should focus on yourself (how you like to communicate and what you’d like to be an expert in). Why you should focus on the needs of your audience during this process. How to pursue getting a tiny bit better every day at a medium and a topic. How to be intentional about how you educate yourself. Resources: Readwise Reader Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and Cultivate WP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Leveraging the power of your voice, overcoming mental barriers to trying new things, and tackling imposter syndrome with Sally Zimney. ----- Welcome to episode 444 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Zimney. Overcoming Fear, Judgment, Imposter Syndrome, and Perfection as an Entrepreneur Have you ever felt a sense of fear, judgment, imposter syndrome, or a need for perfection as a food creator? Assuming this is a rhetorical question because… who hasn’t?! That’s why we asked Sally Zimney to join us on the podcast — she’s a professional speaker with a Master’s Degree in Persuasion (!!). In this interview, Bjork and Sally talk about the power of speaking and why it’s so important as an entrepreneur. Sally explains how to overcome the mental barriers that might be holding you back from trying something new. It’s a really inspiring and thought-provoking interview — we hope you enjoy it! In this episode, you’ll learn: More about Sally’s professional journey (and how it overlapped with Bjork’s)! The importance of finding your professional ‘playground.’ How Sally empowers people to leverage the power of speaking. How she defines “speaking” (spoiler alert: you don’t need to be an extrovert to be a speaker). How to overcome fear, judgment, imposter syndrome, and perfection when it comes to trying new things. How and why AI might impact our desire for human connection and imperfection. Resources: Sally Z. Youth Frontiers The War of Art Extreme Ownership Speaking Story Follow Sally on Instagram and LinkedIn Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and Raptive. Learn more about our sponsors by going to foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from LISS Legal all about the new Corporate Transparency Act. Get the resources for this episode at foodbloggerpro.com/tiny-bites-corporate-transparency-act. ----- If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Working as a food creator for 25+ years, transitioning from food blogging to Substack, and future-proofing your content against AI with David Lebovitz. ----- Welcome to episode 443 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Lebovitz. Why David Lebovitz Switched from Blogging to Substack (and How he Quadrupled his Income) David Lebovitz is a pastry chef, cookbook author, and OG food blogger (he first started his blog in 1999!). He has witnessed every new platform, algorithm update, and trend in the last 25 years and is still one of the most successful food creators in the business. In this interview, Bjork and David chat about David’s recent pivot from food blogging to his Substack newsletter. David shares what he loves about Substack, what he misses about blogging, and how he has had so much success with his newsletter. We are big fans of David (and his sense of humor!) and know you’ll love this episode. In this episode, you’ll learn: The importance of adapting or adopting as a creator. All about David’s journey through food blogging. Why David stopped blogging and switched to Substack (and what he misses about blogging). How and why he started doing Instagram Lives (and more about his success with them). How he approaches free vs. paid content on Substack. The meaning and importance of various metrics (like engagement) as a food creator. What it’s like to be a food blogger in France. What he would do differently if he were starting out as a food creator now. His thoughts on AI in the food blogging space and future-proofing against AI. Resources: DavidLebovitz.com 129: Forging Your Own Path with David Lebovitz Baking Yesteryear Substack Simply Recipes David’s Podcast Saveur Magazine’s Blog Awards Drinking French 1000 True Fans L’Appart: The Delights and Disasters of Making My Paris Home Smitten Kitchen Dianne Jacob Follow David on Substack and Instagram Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Diversifying income streams, leaning into your voice, and navigating algorithms with Eric King from easygayoven. ----- Welcome to episode 442 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric King from easygayoven. How Eric King Took easygayoven Full-Time by Diversifying His Income Streams This podcast episode is chock-full of pearls of wisdom — there is really no other way to describe it! Eric has been running easygayoven full-time for just over two years, but you would think it had been much longer with all of the knowledge he has to share. Eric shares about the beginning of his career in journalism and social media and how it influenced his strategy for easygayoven. He also explains how he took his site full-time by diversifying his income streams (and what he’d do differently). Bjork and Eric also chat about brand partnerships, Substack, storytelling, and so much more in this wide-ranging interview. It’s just a joy to listen to! In this episode, you’ll learn: More about Eric’s professional background at TED Conferences and how it impacted easygayoven. The importance of capturing someone’s attention in the first 3 seconds of a video on social media (and how to do that!). How he combines the visual and written aspects of storytelling on social media and his blog. Why he wants to share more than just the recipes on his site (and why it prompted him to start a Substack newsletter). Why he focuses on both sentiment and analytics when measuring the success of this content. How he protects his mental health in this profession. How he balanced working full-time with starting easygayoven (and how he took his blog full-time). What his first few brand partnerships looked like (including one with Netflix Family!). Why he turned to Substack as a means to diversify his income. How he has navigated the ebbs and flows of brand partnerships. Resources: easygayoven Substack Serious Eats ConvertKit Mailchimp Patreon beehiiv Eric on Substack Follow Eric on Instagram and TikTok Join the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Focusing on SEO rather than social media, implementing keyword research, and sharing content authentically with Cree Carraway from Cooking With Bliss. ----- Welcome to episode 441 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Cree Carraway from Cooking With Bliss, which was part of our Blogging with a Full-Time Job series. How Focusing on SEO Led to $2,000 Monthly Earnings For today’s FBP Rewind episode, we’re bringing back our February 2022 interview with Cree Carraway. From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time. In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life. It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy! In this episode, you’ll learn: Why Cree decided to launch her blog When she decided to really focus on growing her blog’s traffic What business lessons she has learned over the years Why she decided to focus on SEO rather than social media What it felt like to start earning money from her blog How she started doing keyword research How she balances her blog with her full-time job How she narrowed her blog’s focus and started sharing content more authentically How she’s been strategically growing her email list Resources: Cooking With Bliss Mediavine SEO for Food Blogs course – available for FBP members! FBP Podcast Episodes with Casey Markee Keysearch Semrush Cooking With Keywords The Defined Dish Follow Cree on Instagram and Pinterest Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Connecting with your community, being strategic with your time when blogging, and hiring the right people with David Crowley from Cooking Chat. ----- Welcome to episode 440 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with David Crowley from Cooking Chat, which was part of our Blogging with a Full-Time Job series. Blogging with a Full-Time Job For today’s FBP Rewind episode, we’re bringing back our February 2022 interview with David Crowley from Cooking Chat! In addition to sharing hundreds of recipes with wine pairings on his blog Cooking Chat, David also runs Social Capital Inc., a non-profit organization that strengthens communities by connecting diverse individuals through civic engagement initiatives. In this episode, you’ll hear how David has found balance with his work over time, why he’s been focusing so much on republishing old content recently, and what he’s looking forward to next with his blog. In this episode, you’ll learn: What David does for his full-time job How he got into food blogging How he’s found balance with his work over time Why he’s been focusing on republishing old content recently What specifically he updates when republishing content What he’s currently struggling with when it comes to blogging Why it’s so important to document your processes How to find the right people to hire Resources: Social Capital Inc. Bowling Alone: The Collapse and Revival of American Community Cooking Chat 261: Managing Sponsored Content – How to Work With Brands with Bruno Bornsztein 159: Different Ways to Create an Income Online with Mark Daoust Gentleman’s Gazette Wayback Machine Tasty Food Photography eBook Curbly Clariti NerdPress Foodie Pro Theme Mediavine Your World-Class Assistant Loom Google Drive Delegate and Elevate Exercise Updating Blog Posts and Other Food Blog Strategies Follow David on Instagram, Facebook, and Twitter Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.   If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Joe Pulizzi, an entrepreneur and content marketing expert, shares tips for standing out in content creation. They discuss finding your niche, building trust with your audience, and the importance of differentiating yourself. They also talk about content tilt, exit planning, and the evolution of content marketing.