The Food Blogger Pro Podcast

439: Developing a Content Strategy to Stand Out From The Crowd with Joe Pulizzi

Dec 12, 2023

Joe Pulizzi, an entrepreneur and content marketing expert, shares tips for standing out in content creation. They discuss finding your niche, building trust with your audience, and the importance of differentiating yourself. They also talk about content tilt, exit planning, and the evolution of content marketing.

53:24

Creator website

Episode guests

Joe Pulizzi

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Differentiating yourself with a content tilt is crucial for standing out in a crowded market.

Building a loyal audience through consistent and valuable content is key to success.

Setting clear business goals and developing an exit plan are essential for long-term success as a content creator.

Deep dives

Content tilt: Differentiating yourself in a crowded market

In this episode, Joe Politzi discusses the concept of content tilt, which is crucial to stand out in a crowded market. He emphasizes the importance of finding a unique hook or angle for your content that separates it from your competitors. This differentiation is key to capturing the attention and interest of your target audience. Joe provides examples of content creators who have successfully implemented a content tilt to make their content more compelling and distinct. By focusing on a specific niche or audience, content creators can become leading experts in that area and build a loyal following.

Introduction

3min

The Speaker's Background and Podcasting Experience

2min

The Evolution of Content Marketing

23min

Introducing CultivateGo: A Cost-Effective Solution for Food Blog Design and Development

2min

Content Tilt and Sell or Go Big

16min

Reconciling the Focus on One Platform with the Risks of Social Media

2min

The Value of Connecting with Your Audience

4min

The importance of finding your niche, building an audience, and crafting a content marketing strategy with Joe Pulizzi.

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Welcome to episode 439 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Pulizzi.

Developing a Content Strategy to Stand Out From The Crowd

Joe Pulizzi knows a lot about content marketing and has been an entrepreneur in this space for over a decade. And this week on the podcast he joins us to share all of his tips and tricks for differentiating yourself in the crowd as a food creator!

Bjork and Joe discuss the importance of finding your niche as a creator and how you should approach creating content as you grow your business. They also chat about building trust with your audience, and why it is such a critical aspect of content marketing.

This episode is the perfect deep-dive into content strategy as you start brainstorming your content calendar for the new year — don’t miss it!

In this episode, you’ll learn:

What ‘content marketing’ means in 2023 and how it differs from advertising.
The importance of differentiating yourself and delivering consistent content.
Why you need to find your niche.
Why you should build your audience before you consider selling a product or service (and how to figure out what to sell).
What content tilt is and why you should apply it to your content strategy.
Why exit planning is important for every entrepreneur.
More about Joe’s professional journey.

Resources:

This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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The Food Blogger Pro Podcast

439: Developing a Content Strategy to Stand Out From The Crowd with Joe Pulizzi

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Content tilt: Differentiating yourself in a crowded market

Building an audience and monetizing your content

Exit planning and setting business goals

The challenges of scaling and going big

Building an independent book business

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights

The Food Blogger Pro Podcast

439: Developing a Content Strategy to Stand Out From The Crowd with Joe Pulizzi

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Content tilt: Differentiating yourself in a crowded market

Building an audience and monetizing your content

Exit planning and setting business goals

The challenges of scaling and going big

Building an independent book business

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
podcast player

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highlights

Save any
moment

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