439: Developing a Content Strategy to Stand Out From The Crowd with Joe Pulizzi

Dec 12, 2023

Joe Pulizzi, an entrepreneur and content marketing expert, shares tips for standing out in content creation. They discuss finding your niche, building trust with your audience, and the importance of differentiating yourself. They also talk about content tilt, exit planning, and the evolution of content marketing.

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Introduction

00:00 • 3min

The Speaker's Background and Podcasting Experience

02:57 • 2min

The Evolution of Content Marketing

05:25 • 23min

Introducing CultivateGo: A Cost-Effective Solution for Food Blog Design and Development

28:30 • 2min

Content Tilt and Sell or Go Big

30:41 • 16min

Reconciling the Focus on One Platform with the Risks of Social Media

46:41 • 2min

The Value of Connecting with Your Audience

48:52 • 4min

The importance of finding your niche, building an audience, and crafting a content marketing strategy with Joe Pulizzi.

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Welcome to episode 439 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Pulizzi.

Developing a Content Strategy to Stand Out From The Crowd

Joe Pulizzi knows a lot about content marketing and has been an entrepreneur in this space for over a decade. And this week on the podcast he joins us to share all of his tips and tricks for differentiating yourself in the crowd as a food creator!

Bjork and Joe discuss the importance of finding your niche as a creator and how you should approach creating content as you grow your business. They also chat about building trust with your audience, and why it is such a critical aspect of content marketing.

This episode is the perfect deep-dive into content strategy as you start brainstorming your content calendar for the new year — don't miss it!

In this episode, you'll learn:

What 'content marketing' means in 2023 and how it differs from advertising.
The importance of differentiating yourself and delivering consistent content.
Why you need to find your niche.
Why you should build your audience before you consider selling a product or service (and how to figure out what to sell).
What content tilt is and why you should apply it to your content strategy.
Why exit planning is important for every entrepreneur.
More about Joe's professional journey.

Resources:

This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.