447: How to Diversify Your Traffic and Income with Ewen Finser

Approaching risk as an entrepreneur, diversifying your income, and learning more about the changes in the world of search with Ewen Finser.

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Welcome to episode 447 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser.

How to Diversify Your Traffic and Income

The last few years have brought big changes to the online content creation world — AI, Google algorithm changes, you name it! As an entrepreneur, these changes can feel overwhelming, discouraging, and even scary. So… what can you do about it?

That’s why we asked Ewen Finser back on the podcast! He knows a lot about the importance of diversifying your business — from traffic sources to income and everything in between.

Bjork and Ewen chat about how to diversify your traffic income, how to approach risk, and different strategies and tools for managing your finances. Don’t miss this interview!

In this episode, you’ll learn:

• About some of the changes happening in the world of search.
• More about search generative experience on Google.
• How to approach risk on search, email, and social media platforms to help create a stable foundation for your business.
• How to think about the income you’re creating from your business as an investor.
• The importance of diversifying your income.
• How to approach scaling your business and managing risk.
• About Ewen’s favorite tools and apps for money management.

Resources:

• Venture 4th Media
• 243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen Finser
• Tiny Bites: Understanding and Reacting to Google Algorithm Updates
• Niche Media Publishing
• Google September 2023 Helpful Content Update – Changes To The Algorithm
• Future PLC
• 443: Why David Lebovitz Switched from Blogging to Substack
• MarketBeat
• Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
• Mercury
• LiveOakBank
• TreasuryDirect
• Wealthfront
• American Deposit Management Co.
• Max My Interest
• Monarch Money
• Follow Ewen on LinkedIn
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.