

The Food Blogger Pro Podcast
Bjork Ostrom
Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.
New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
Episodes
Mentioned books

Jul 14, 2015 • 41min
003: Sally McKenney from Sally’s Baking Addiction on creating success, ignoring the competition, and writing cookbooks
Welcome back to the Food Blogger Pro Podcast!
For this episode, Bjork had the pleasure of talking with Sally McKenney, founder and creator of Sally's Baking Addiction.
Sally McKenney on creating success, ignoring the competition, and writing cookbooks.
If you haven't been over to Sally's Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over - from cheesecake to brownies to pies, and everything you can imagine with funfetti. She's also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of two cookbooks, Sally's Baking Addiction and the soon-to-come Sally's Candy Addiction.
In this 41-minute episode, Sally reveals:
Why comparing your baby blog to the big guns is not a good strategy
What she attributes to her rapid success (hint: it's not luck!)
How she juggled her full-time job and growing her food blog
How she got a cookbook deal - and kept up her blog while writing it
Where her traffic comes from
And the advice she would give herself back when she started her blog
This interview was such a great peek into the behind-the-scenes work that went into - and still goes into - the Sally's Baking Addiction blog. We loved learning from Sally and know you're going to love what she had to say.
Resources:
Sally's Baking Addiction
Sally's Baking Addiction Cookbook
Sally's Candy Addiction Cookbook
foodbloggerpro.com/sally
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jun 29, 2015 • 55min
002: Bjork Ostrom from Food Blogger Pro on building a membership site from scratch, morning routines, and books that every entrepreneur should be reading
In the second episode of the Food Blogger Pro podcast, the tables are turned while Lindsay interviews Bjork about how Food Blogger Pro got started and his tips for success.
Bjork Ostrom: Non-profit opportunity seeker turned invaluable food blog resource & entrepreneur
If you thought you knew Bjork, you didn't know him this well. Lindsay asks the personal questions that only a wife can get away with - like what pills he takes in the morning and can he please parse those two paragraphs down into one sentence? This fun interview helps us get to know the main guy behind Food Blogger Pro (and this podcast!) just a little bit better.
In this 58-minute episode, Bjrok reveals:
What his day looked like 5 years ago, and how it contrasts with today
How he uses books to propel him forward in his career and personal life
How Food Blogger Pro got started - and what he would change if he were to do it again
His one tip for multiplying success
How to outsource work so you can do more of what you enjoy
Resources:
5 Minute Journal
Exponential Organizations, Salim Ismail
Things App
The Mixergy podcast
The War of Art, Steven Pressfield
Smart Passive Income
Bjork's Twitter
bjork@foodbloggerpro.com
If you have any comments, questions, or suggestions for interviews, be sure to email us at podcast@foodbloggerpro.com.

Jun 26, 2015 • 58min
001: Lindsay Ostrom from Pinch of Yum on life as a career blogger, building a blog while working full-time, and tips for sticking with it
In the first podcast episode, Bjork interviews Lindsay about her food blog, Pinch of Yum, and digs deep into the motivation behind POY and how Lindsay built her blog.
Lindsay Ostrom: Former 4th grade teacher turned successful food blogger, dog mom, and inspirational figure.
We all know Lindsay. She's a big part of the reason we are all here right now. But how well do we really know her? How did Pinch of Yum get started? Was it's Bjork's idea in the first place? How in the world did she take her baby food blog that started on Tumbler to the beautiful & inspiring food resource that it is today?
In this 58-minute episode, Lindsay tells Bjork:
Just how Pinch of Yum came to be
What her weekly schedule looks like
The longest amount of time she went without posting
Why she has been able to keep it up for over 5 years
Why Technical skills aren't needed to start a food blog
The reason she keeps her blog within the personal sphere
And where you can get more info on the infamous and entirely adorable Sage (and what her nickname is)
Resources:
Pinch of Yum
Pinch of Yum VIP Facebook Group
Lindsay's Instagram
Lindsay's Twitter
If you have any comments, questions, or suggestions for interviews, be sure to email us at podcast@foodbloggerpro.com.
Be sure to review us on iTunes! [[link to iTunes review]]

Jun 25, 2015 • 4min
000: Our Beliefs, Our Hopes, and Our Dreams
We are so excited to give you the very first episodes of the Food Blogger Pro Podcast. Buckle your seatbelts, because we've got a lot of awesome information here for you to listen to.
First, we've got an introductory episode for you, called Episode 000: Our Beliefs, Our Hopes, and Our Dreams. In this short blurb, Bjork talks just a bit about why he is here doing this podcast, what it means for him, and what you can expect from the FBP podcast.