The Food Blogger Pro Podcast

Welcome back to the Food Blogger Pro podcast! This week, Bjork interviews the cofounder of Simple Green Smoothies, Jadah Sellner, about building a successful online business without blogging. Wait a minute here. We're Food Blogger Pro. What is this "business without blogging" stuff all about? Well, our main goal here at FBP is to help people create a business at the intersection of food and the web. While blogging is a common, even well-defined, path to that, we also realize it's possible to build a business doing less blogging and more of everything else. Take, for example, Jadah Sellner and Jen Hansard, the cofounders of Simple Green Smoothies. They tried blogging at first, but found success when the started to focus on one specific idea and sharing that idea freely on Instagram. They now run a successful business (with a website and an occasionally-updated blog) and have a massive tribe of followers who love their microblogged content on social media. In this truly awesome interview, Jadah shares: How Simple Green Smoothies came to be The first failed business attempts that led to Simple Green Smoothies Why inner confidence is so important when you're building your business The resources that inspired Jadah when she had yet to find success Why you should tease your products before the launch How to find the products that will be successful Why you shouldn't take people out of their dance club (say whaat?!) How many people you should be talking to in your blog posts Why you need to be flexible as an entrepreneur

How to Connect with Brands and Find Sponsored Content We are back with another episode of the Food Blogger Pro podcast! This week, Bjork interviews the COO of Sway Group, Francesca Banducci, about sponsored content. In today's changing ad landscape (you know, with mobile ad blockers and such), finding alternate ways to monetize your food blog is becoming more and more important. Sponsored content is a really great way to do this. Francesca Banducci is the COO of Sway Group, a rapidly growing company that helps connect bloggers with the brands they want to talk about. In this really insightful interview, Francesca shares: What sponsored content is and why it is becoming so important The different types of ways bloggers can work with brands How even small blogs can be valuable to brands How to open up a conversation with a brand without even contacting them The mistakes bloggers should avoid when trying to find sponsored opportunities What beginner, intermediate, and advanced bloggers should focus on in regards to sponsored content If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Welcome back, friends! On this episode of the Food Blogger Pro Podcast, Bjork interviews the maker of one of the most popular food blogs in the world - Elise Bauer from Simply Recipes. There are people who have been blogging for a long time. And then there are people who have been blogging since before blogging was a thing. Elise is one of those people, and you could definitely say she was at the forefront of the food blogging tidal wave. Today, she runs one of the most popular food blogs in the world, and is here to tell us about the journey - which has definitely included its fair share of ups and downs. In this candid interview, Elise shares: How she started her blog and got her domain name The decisions she made when getting started to promote her success Why she buys good photography equipment What Panda updates are and how Google now looks at new content How search engine algorithm updates can affect your blog How she recovered from a major traffic dropoff How she uses Pin scheduling to keep bringing in traffic for popular recipes What keeps her motivated even after blogging for over 13 years

Welcome back, friends! This week, Bjork interviews Diane Jacob, the author behind the book and blog Will Write for Food. If ever there was a mentor you wished you had when it came to writing, Dianne Jacob is that person. And the awesome thing is that she has made it her job to help people like you and me write about food better. From helping new bloggers find their voice to assisting seasoned ones with a cookbook proposal, Dianne has done it all. We were so excited to talk to Dianne about writing for this episode, and we definitely weren't disappointed. In this awesome episode, Dianne tells: The difference between self-publishing and working with a publisher What it means to get an advance & royalties What it takes to write a great book proposal When a recipe can be considered your own Why your voice is so important How to get over "writer's block" and get the writing done How to manage your internal critic Resources: Will Write for Food Will Write for Food book Facebook Twitter Contact Dianne If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Hello hello! Another week, another episode. #stoked! This week, Bjork interviews husband and wife team Jamie and Saukok Tieampo from New York's SeeFood Media. Jamie and Saukok didn't always work in the food industry, but they've made quite the splash since they've arrived. SeeFood Media has become the go-to food video production studio in New York and beyond - they've filmed personalities from Bobby Flay to Kelly Senyei. Through their work in the food video industry, Jamie and Saukok have really boiled it down to what makes a great cooking video - and they're here to share their secrets with you! In this awesome episode, Jamie & Saukok reveal: How they found their way into the visual food industry Why they didn't open a restaurant instead Why video is taking over the internet The big secret to making great videos All their knowledge about lighting videos (these work for photos, too!) The equipment they would recommend to those new to video Resources: See Food Media Phantom Camera C300 camera Zoom recorders If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Hi friends! We are back with another week of the Food Blogger Pro Podcast! This week, Bjork is talking with city girl turned country blogger Molly Yeh from My Name is Yeh. So what do you do when you live on a farm in North Dakota and your husband spends all day out in the fields? You make cakes. And macaroni. And everything else delicious on the planet. Such is the life of blogger Molly Yeh. While her husband works the fields of North Dakota, Molly brings us beautiful, delicious recipes from her kitchen, as well as stories from life on the farm. Her unique angle makes for quite the intriguing blog experience, and has helper he become the blogging powerhouse she is today. In this awesome episode, Molly shares: What it's like to be a food blogger living in the middle of nowhere What it means to be the most extreme version of yourself How journaling led her to start a blog How she balances posting food and lifestyle posts on the same blog Her tips for photography and photo editing How she deals with trolls (it has to do with butts!) How interacting with the blog community has helped her find success Resources: My Name is Yeh VSCO Amelia's notebooks Adobe Lightroom Molly's Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Solopreneur Food Blogging Hello, and welcome back to the Food Blogger Pro Podcast! This week, Bjork is talking with veteran blogger, cookbook author, and YouTuber Kelly Senyei from Just a Taste. When I think of Kelly Senyei, I wonder how in the world one person has done everything she's accomplished. From her degrees in Journalism and culinary school, to working at Food Network, to writing the book on food blogging (literally), Kelly seems to have done it all. Amazingly, she's done all of this on her own, including the monetization, social media, and content management. In this inspiring episode, Kelly reveals: Why she thinks consistency is so important The steps she went through to make sure she could be an authority in her market How she applied her various degrees to food blogging Why she went to culinary school and how it has helped her career How she found jobs in the food industry and how those experiences helped her build a successful blog Her favorite restaurants in CA and NY What the most difficult things were for her when deciding to pursue Just a Taste full-time Where her revenue comes from Why she takes the time and effort to make cooking videos The advice she would have given herself when she was just starting out Resources: Just a Taste Food Blogging for Dummies Playground, Santa Ana, CA Tamarind, New York General Assembly Accounting for Dummies Mailchimp Facebook Pinterest Instagram foodbloggerpro.com/episode12 foodbloggerpro.com/kelly

Making the Leap to Full-Time Blogging Another week, another episode! We hope you've been enjoying the FBP podcast so far. We've sure had fun making it! Today's episode features Beth Moncel from the awesome food blog Budget Bytes. So many of us hope and dream that one day we could make blogging our full-time job. Well, Beth was once one of us, but now she's actually living the dream! However, this didn't just magically happen. Instead, Beth did a slow transition from corporate to self-employed, and it made the switch a little less stressful. In this inspiring episode, Beth reveals: What it was like transitioning from her day job to working for herself How she got started on her blog Why she switched from Blogger to Wordpress and how it affected her blog How she managed her time while working full time and running her blog simultaneously How social media has contributed to her success Her top 5 tools she couldn't live without The one thing she wishes she did sooner How she is planning on getting into video Resources: Budget Bytes Blogger platform Wordpress.org Yoast SEO plugin Adobe Creative Cloud Google Analytics PicMonkey Budget Bytes Twitter Budget Bytes Pinterest Budget Bytes Facebook Budget Bytes Instagram foodbloggerpro.com/beth

Working with Brands on YouTube Welcome back to the Food Blogger Pro podcast! Today's episode features Beth Le Manach from the YouTube cooking channel Entertaining with Beth. We had our first YouTube-centric interview a few weeks ago with Chris and Hilah of Hilah Cooking. While that interview covered more of the actual video topics, today's talk with Beth Le Manach gets into the other stuff - how to work with brands, what multi-channel networks are, and finding your "value" on YouTube. This episode is sucha a great listen for those interested in YouTube, but might be a little bogged down in the details. Beth helps clear the murky water that is YouTube and gives some great advice for those looking to jump in. In this info-packed episode, Beth reveals: How to choose a multi-channel network How multi-channel networks are turning into multi-platform networks What metrics are important to pay attention to on YouTube How long your videos should be Where to find your "value" Why YouTube is such a personal platform How she deals with negative comments What it takes to shoot her videos Her advice for those who want to jump into video Resources: Entertaining with Beth In Beth's Garden Kin Community Channel The Oatmeal comic on content creation Final Cut Pro X Byron Talbott YouTube Channel Rachel Talbott YouTube Channel Hot for Food YouTube Channel Domestic Geek YouTube Channel VidCon

For today's episode of the Food Blogger Pro podcast, Bjork interviews Jaden and Scott Hair from the inspiring food blog Steamy Kitchen. Food blogging starts out as a hobby for most, but after all the learning, hard work, and pride in what they've built, many people decide they want to turn their hobby into their business. But, that road can seem like a rough ride if you don't know what to expect. Fortunately, Jaden and Scott Hair, the makers of Steamy Kitchen, Food Blog Forum, and Kitchen Table Mastery, are here to tell us a little bit more about it. In this fun episode, Jaden & Scott reveal: The two traits they see in all successful bloggers The secret to doing the difficult things Their biggest secret to creating an income from a food blog (it has to do with Robots) How to find out what people need Why they think building an email list is the most important thing you can do Why diversification was the key to Steamy Kitchen's success Who is on their imaginary board of directors - and why they're there How to determine your "worth" Listen to the Food Blogger Pro Podcast below or check it out on iTunes: Resources: Steamy Kitchen Kitchen Table Mastery Food Blog Forum Fit Radio App Focus at Will App Mad Mimi Infusion Soft If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.