Working with Brands on YouTube

Welcome back to the Food Blogger Pro podcast! Today's episode features Beth Le Manach from the YouTube cooking channel Entertaining with Beth.

We had our first YouTube-centric interview a few weeks ago with Chris and Hilah of Hilah Cooking. While that interview covered more of the actual video topics, today's talk with Beth Le Manach gets into the other stuff - how to work with brands, what multi-channel networks are, and finding your "value" on YouTube.

This episode is sucha a great listen for those interested in YouTube, but might be a little bogged down in the details. Beth helps clear the murky water that is YouTube and gives some great advice for those looking to jump in.

In this info-packed episode, Beth reveals:

• How to choose a multi-channel network
• How multi-channel networks are turning into multi-platform networks
• What metrics are important to pay attention to on YouTube
• How long your videos should be
• Where to find your "value"
• Why YouTube is such a personal platform
• How she deals with negative comments
• What it takes to shoot her videos
• Her advice for those who want to jump into video

Resources:

• Entertaining with Beth
• In Beth's Garden
• Kin Community Channel
• The Oatmeal comic on content creation
• Final Cut Pro X
• Byron Talbott YouTube Channel
• Rachel Talbott YouTube Channel
• Hot for Food YouTube Channel
• Domestic Geek YouTube Channel
• VidCon