The Food Blogger Pro Podcast

Thinking about your person, treating Pinterest as a unique platform, and evaluating Pin success with Kate Ahl. ----- Welcome to episode 157 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Kate Ahl from Simple Pin Media about treating Pinterest as a long-term game and generating conversions. More Clicks, Subscribers, and Sales with Pinterest Sharing your content on Pinterest is almost like being in a relationship. You have to show your commitment by giving it attention every single day. You need to completely understand your audience and give it what it needs. You need to face your challenges head-on in the hopes of creating a thriving, flourishing, and active connection. If it sounds like a lot, it is. But Kate is here help. She's chatting about prioritizing your Pinterest efforts for maximum clicks, subscribers, and sales. You can grow your blog and business with Pinterest, and this episode will teach you how. In this episode, Kate shares: The challenges you should keep in mind when dealing with Pinterest Why Pinterest is a long-term game Why you need to treat Pinterest as a unique social platform Why you need to think about "your person" on Pinterest What's most important on Pinterest How large your "long pins" should be How hashtags work on Pinterest How she gains clients How to evaluate your pin success How to leverage your other social channels for Pinterest success Resources: 026: How Pinterest Analytics can Boost your Blog with Kate Ahl from Simple Pin Media Simple Pin Media Simple Pin Podcast Bjork's episode on the Simple Pin Podcast Everything Food Conference Tasty Pins Tailwind Simple Pin Media services If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Katie from 24 Carrot Life! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Prioritizing your work, choosing a focus, and leading a healthy life with Liz Della Croce. ----- Welcome to episode 156 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Liz Della Croce about balance, health, and focus. Building a Healthy Blog and a Healthy Life Running your blog as a business takes a lot of balance. Especially if you have a well-rounded approach to health in mind. Between her journey through weight loss to growing her blog into a profitable business, Liz has figured out how to keep a healthy balance in both her personal and professional lives. You'll learn about her work processes, her approach to balance, and how she prioritizes her work in this interview. Enjoy! In this episode, Liz shares: How she started her blog Her advice for exercise How to maintain a healthy lifestyle Why she focuses on one task at a time How she prioritizes her work Resources: 147: GDPR for Influencers with Danielle Liss Built With Similar Tech My Food Diary Getting Things Done Remember When The Lemon Bowl Follow Liz on Instagram and Facebook If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Bet from Bet on Dinner! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Keeping a long-term mindset, "What I don't do" lists, and connecting with others with Bjork Ostrom. ----- Welcome to episode 155 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about important ways to overcome blogger burnout. Keeping it Fresh and Avoiding Burnout Burnout happens to everyone, so it's helpful to have a few tips and tricks in your back pocket for when that feeling strikes. That's why Bjork's here today. He's talking about the seven burnout-fighting tips he implements in his own life. Between an efficient way to take a weekend trip to finding the perfect coffee shop when you want to switch up your work environment, this episode will equip you tools to knock out your blogger burnout. In this episode, Bjork shares: Why he has a long-term mindset Why you should view everything as an experiment Why you should unplug once in a while Why it's helpful to switch up your work atmosphere How to make "what I do" and "what I don't do" lists Ways to meet up with others Why it's important to switch it up Resources: Gmail app If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Katie from Healthy Seasonal Recipes! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

The subtleties of still life photography, the importance of textures, and how to layer with Rachel Korinek. ----- Welcome to episode 154 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Rachel Korinek from Two Loves Studio about improving your food photography with five powerful tips. 5 Tips to Improve Your Food Photography Spend five seconds on Rachel's photography site, Two Loves Studio, and you'll know that she knows photography. Rachel understands the important role food photography plays in the growth of any kind of food-based business. The saying, "Eat with your eyes" is much more true when your colors look real-to-life, your composition is authentic, and your prop choices make sense. From lighting to editing to color theory, Rachel explains these principles in detail on her blog, and she's here today to share five important tips that can improve your food photography. In this episode, Rachel shares: Why still life photography is difficult What a food stylist does Why it's helpful to work with a team Why textured backgrounds are helpful How to capture shadows What negative fill is and how to work with diffused light Why layering is important in still life photography What color theory is The tools she recommends to have on hand Resources: Rachel's free photography course @bealubas @foodstylingbackgrounds Erickson Surfaces Nikon 85mm f/1.8G lens Rachel's masterclasses Two Loves Studio Follow Rachel on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Julie from Julie's Eats and Treats! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Evaluating your current reality, examining your past work, and becoming an effective leader with Kevin Waldron. ----- Welcome to episode 153 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Kevin Waldron about being an effective business owner and achieving the life you want. Playing the Game of Business Kevin isn't just a business coach, he's Bjork's business coach! He's in the business of helping people evaluate their current business situation and giving them actionable ways to get to where they want to be. In this episode, Kevin talks about how you can play the game of business to get what you want. You'll learn how to evaluate what you should be doing more of and, more importantly, what you shouldn't be doing as you grow into an effective leader and business owner. Let's dive in! In this episode, Kevin shares: How he knew he wanted to be an entrepreneur The moment he became an entrepreneur How he approaches selling a business Why you might want to infuse your personality into your business What it's like to no longer own your business How he found his sweet spot How he describes what he does to other people The most common things he addresses as a business coach Resources: The E Myth 032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage Waldron Leadership Subscribe for Kevin's Ready for Monday email series If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Oriana from Mommy's Home Cooking! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Dealing with burnout, making the tough decisions, and generating income your way with Carrie Forrest. ----- Welcome to episode 152 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Food Blogger Pro member, Carrie Forrest, about 6 big mistakes that she made over her 9 years of blogging. 6 Blogging Mistakes Made By a Veteran Food Blogger Today's podcast is extra special because we're featuring a Food Blogger Pro member, Carrie from Clean Eating Kitchen! Carrie has been blogging for nine years, and as you can imagine, she has learned a lot about her readers, the blogging industry, and herself in that time. And that's why she's here today. Between learning the hard truth about what happens when you change your URLs to alienating her audience, she's sharing the top 6 mistakes she made and how you can avoid making them yourself. In this episode, Carrie shares: What it was like blogging 9 years ago What burnout was like and why it made her want to quit blogging How she made the tough decisions about her blog What she learned from alienating her audience How she fixed her broken links How she refined her photography style Resources: Food Blogger Pro enrollment closes May 31! Enroll today! Clean Eating Kitchen Stitch Fix Redirection plugin Pretty Links Google Search Console Tasty Food Photography Backlinko 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Clean Eating for Women podcast Follow Carrie on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Karen from Seasonal Cravings! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

When it's time to take a break, how to change your mindset, and what's next for her blog with Stephanie Wise. ----- Welcome to episode 151 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Stephanie Wise from Girl Versus Dough about stepping away from blogging and pivoting her focus. Designing Your Lifestyle When running a business online, it's easy to experience burnout. Stephanie is familiar with the feeling; she actually stopped blogging at Girl Versus Dough for the majority of last year. In that time, she focused on her family and reevaluated what made her love blogging in the first place. Now that she's back to blogging, she views the process of producing content in a new light. She'll talk about what's next for her and her blog, as well as her advice for others who are thinking about pivoting. In this episode, Stephanie shares: Why she decided to stop blogging When she realized it was time to take a break How her mindset has changed What's next for her, her brand, and her home life How she deals with pushback Her advice for others who are thinking about pivoting Resources: Learn more about becoming a Food Blogger Pro member Stephanie's cinnamon roll recipe and Girl Versus Dough 2.0 post 145: Present Over Perfect with Shauna Niequist Tiny Shiny Home Girl Versus Dough Follow Stephanie on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Alyssa from Simply Quinoa! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We're celebrating our 150th episode with a fun Q&A with Bjork. You'll learn about his management style, why he loves Minnesota, how they're A/B testing on Pinch of Yum, and more. ----- Welcome to episode 150 of the Food Blogger Pro podcast! This week on the podcast, Bjork is in the hot seat, and he chats about his favorite music, how he formed his management style, and his favorite Pinch of Yum recipe. Get to Know Bjork Ostrom Happy 150th episode day!! We're so honored and thrilled to have you listening along to the Food Blogger Pro Podcast each week, so to celebrate, we're publishing a fun Q&A episode with our fearless leader, Bjork Ostrom. We'll focus on some business and blogging questions, and then dig into the personal stuff and discover more about Bjork's music career (!!!) and his unconventional favorite Pinch of Yum recipe. This interview was a lot of fun, and we really hope you enjoy it! In this episode, Bjork shares: What his most memorable podcast episode is If there was ever an episode that inspired him to change a part of his business How he overcomes roadblocks How they're using A/B testing on Pinch of Yum His and Lindsay's AIM screen names The books he most recommends Why he loves living in Minnesota What he likes to listen to on Spotify How his music career helped shape his future careers What his favorite Pinch of Yum recipe is How it feels to have 150 episodes in the books Resources: Register for the SEO Bootcamp! ScreenFlow Zoom 145: Present Over Perfect with Shauna Niequist Present Over Perfect 104: How Bloggers Should Handle Their Taxes and Accounting with Cathy Derus 063: Personal Finance for Business Owners with Jeff Rose from Good Financial Cents 147: GDPR for Influencers with Danielle Liss Slack Intercom Google Optimize Y Combinator The War of Art 087: How to Take Permission and Grow Your Business with Andy Traub Man's Search for Meaning Spotify 144: Netflix, Everybody Loves Raymond, and Somebody Feed Phil with Phil Rosenthal Bjork's favorite Pinch of Yum recipe If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Angel from Cheftographer! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How SEO works on Pinterest, how often you should be pinning, and the optimum size for pins with Yuka Ohishi. ----- Welcome to episode 149 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Yuka Ohishi about optimizing your posts for Pinterest. How to Get Your Content to Stand Out on Pinterest Pinterest can be one of the biggest sources of traffic for food bloggers, so it's important to optimize your posts, descriptions, and photos for Pinterest success. That's why Yuka is here today. She has worked at Pinterest for a few years, and she knows the ins and outs of the platform. She'll answer some of our members' most common Pinterest questions like how big your pins should be, how hashtags work, how to optimize Pinterest descriptions, and so much more. If you're looking for ways to improve your Pinterest efforts, this episode is for you! In this episode, Yuka shares: How she started working with Pinterest How often you should be pinning Why the new profile will help you customize your presence on Pinterest Whether or not you should use rich pins How SEO works on Pinterest How to optimize your Pinterest descriptions How hashtags on Pinterest work The ideal size for long pins How to get more traffic from Pinterest Resources: Validate your rich pins Pinterest's Business Site Pinterest Creators Blog If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Sara from Vegan Chickpea! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

How to craft your ideal day, why you should beta test your idea, and how to launch a course with Steph Jones. ----- Welcome to episode 148 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Steph Jones from Steph Yoga about realizing there needed to be a change in her career and how she made that change happen. Pivoting to Find Success Sometimes we think we know exactly what we want to be doing in life, only to learn that it's not as fulfilling as we had hoped. That's the exact situation that Steph found herself in when she realized that there needed to be a change. She decided to become a yoga instructor and wanted to take her passions to an online platform. Fast forward through a lot of work, testing her idea, and building her site, she now has a thriving yoga membership workout site that helps its members transform their health and bodies through yoga. You'll learn all about how she found her passions and built her business in this interview. In this episode, Steph shares: What she did before she built her own business How she realized that she needed a change How she became a yoga instructor Why she decided to build a food blog How to craft your ideal day How she beta tested her idea How she launched a waiting list Why a drip campaign was helpful How she knew she was ready to launch Why an open / closed enrollment format works for her Resources: Audible You Are a Badass Essentalism The 4-Hour Workweek Teachable Steph Yoga ActiveCampaign Final Cut Pro X MemberPress 062: How To Launch a Membership Site with Mike Morrison from The Membership Guys Follow Steph on Instagram and on Facebook If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Alexa from Girl in Healing! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.