The Food Blogger Pro Podcast

How to manage your time, reinvest in your blog, and invest in yourself with Jessica Gavin. ----- Welcome to episode 167 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jessica Gavin about investing in your blog and yourself. The Importance of Investing in Yourself Jessica's career has taken her to a lot of different places: attending culinary school, becoming a food scientist, writing a cookbook, creating an app, working with her husband, learning photography, and meeting other bloggers at conferences and workshops. And even with all of that going on, Jessica understands a lesson that's sometimes tough to grasp: the importance of investing in yourself. Sometimes it's necessary to buy that extra lens, attend that workshop, or join that group because you'll grow through that situation. You'll hear her talk about how she manages her time, how she formed her posting strategy, and why she chooses to reinvest in her blog and herself in this episode. Enjoy! In this episode, you'll learn: Why she decided to not go to culinary school out of high school and decided to study food science instead When she decided to start her blog When she started to take the photos for her blog How she manages her time How she chose a posting strategy Why they choose to reinvest in the blog Resources: Learn about affiliate marketing Yoast Blog Tutor 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO Everything Food Conference Jessica's income reports 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 132: Perfecting Your Story and Your Brand with Laurie Buckle CookIt Media SideChef Jessica's app Follow Jessica on her blog 038: 7 Strategies to Build Traffic If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Katams! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

When you can expect a burst of Pinterest traffic, the ideal number of boards, and how to disclose sponsored links with Kate Ahl. ----- Welcome to episode 166 of the Food Blogger Pro podcast! This week on the podcast, we're sharing the Q&A from our recent Pinterest Traffic Bootcamp. Answering Your Questions about Pinterest Pinterest is a complex social media that requires time and a solid strategy to see success. That's exactly why we held a Pinterest Traffic Bootcamp! We invited Kate Ahl, our FBP Pinterest Expert and the owner of the Pinterest management company, Simple Pin Media, to speak about strategies, building traffic, tools, and more. We hosted a Q&A with Kate at the end of the Pinterest Traffic Bootcamp, and she answered a ton of your most important Pinterest questions around topics like hashtag best practices, board management, and the highs and lows of Pinterest traffic. After listening to this episode, you'll be equipped with knowledge to help you form your own successful Pinterest strategy. Enjoy! In this episode, you'll learn: If keywords and hashtags are the same thing Best practices for hashtags on Pinterest If you should be using board sections What the ideal number of boards is If you should disclose your sponsored or affiliate links on Pinterest Why your Pinterest traffic might have gone down recently When you can expect a burst of traffic as a food blogger What giraffe pins are and why you shouldn't be using them anymore What rich pins are and whether or not you should use them What the benefits of group boards are Whether or not you should delete pins How videos work on Pinterest Resources: Google Home Mini How to listen to podcasts on your Google Home Simple Pin Media Tailwind Join the Simple Pin Media newsletter Bitly How to upload video to Pinterest Simple Pin Podcast Simple Pin Media services If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Lois from Polish Housewife! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Creating a trusted system, creating a weekly review, and getting clearer with David Allen. ----- Welcome to episode 165 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with David Allen about his Getting Things Done Methodology. Getting Things Done Blogging comes with a never-ending to-do list. Reach out to that sponsor! Send so-and-so an invoice! Look into why my site is slow! Come up with an editorial calendar for next month! How do you ensure that you stay productive and on top of all of your to-dos? You have a set system of principles to keep you organized and motivated. That's what Getting Things Done is all about. You'll learn all about David's productivity tips that will help you create order out of chaos in this episode! In this episode, David shares: What the GTD methodology is What the five steps are What it means to get clearer How to do nothing What mind like water means How to create a trusted system What lists you should use to get things done What the 2-minute rule is What it means to gather all of your open loops Why a weekly review is valuable What an "in basket" is Resources: Getting Things Done common tools Things Getting Things Done book Big Magic The War of Art Getting Things Done global partners Getting Things Done podcast GTD Connect If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Lauren from Lillian Dora! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Advice for bloggers, starting a business, and publicizing income with Bjork Ostrom. ----- Welcome to episode 164 of the Food Blogger Pro podcast! This week, we're playing an episode from The Businessese Influencer Marketing Podcast. In this episode, Bjork chats with Danielle Liss about trends in blogging, how they started all of their businesses, why they decided to write about their income on Pinch of Yum, and so much more! You'll also learn about his favorite books and whether he's a Mac or PC guy. In this episode, Bjork discusses: How he and Lindsay transitioned into entrepreneurship How Food Blogger Pro started Why it's important to fulfill a need How Nutrifox and WP Tasty started 1% infinity and advice for bloggers Thanks to our Reviewer of the Week, Emily! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers. Resources: Get the resources for this episode here: https://www.businessese.com/episode48/

When Gutenberg is coming and how you can prepare for this WordPress update with Raquel Smith. ----- Welcome to episode 163 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Raquel Smith from WP Tasty about WordPress' new Gutenberg update. What WordPress' Gutenberg Update Means for You If you're running your blog on WordPress, chances are you've heard of Gutenberg. Gutenberg is WordPress' new WYSIWYG post editor, and it'll be a part of WordPress core before we know it. But will this new way of editing impact you and your posts? You betcha. And Raquel is here to talk all about what you can expect once Gutenberg is live on your site. Between setting up a staging site to test your plugins to understanding what blocks are, this episode will get you prepared for the Gutenberg release later this year! In this episode, Raquel shares: Why version 1.6.0 is an important update for Tasty Recipes What a CMS is and what open-source means Why people self-hosted WordPress sites are beneficial What Gutenberg is What blocks are When we should expect to see Gutenberg How you can prepare for Gutenberg Resources: Shane and Simple 136: Optimizing for Search Results on Google and Pinterest with Raquel Smith Daniel Bachhuber Gutenberg Tasty Recipes is Gutenberg-Ready How to Migrate Your Blog to Gutenberg Frontenberg WordPress 4.9.8 Maintenance Release Gutenberg plugin WP Tavern WP Tasty blog If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Kim from Kickass Baker! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Being Spock, understanding masterminds, and charging to facilitate a mastermind group with Andy Traub. ----- Welcome to episode 162 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Andy Traub about masterminds. The Power of Masterminds A "mastermind group" might be one of those "buzz-terms" for influencers, but they can be a powerful way to build a community, collaborate with like-minded entrepreneurs, and even contribute to your income stream. Andy is here today to chat about how to acquire committed members to your mastermind group, how to provide what your group needs, and how to develop deep and meaningful relationships with your group. Plus, he's sharing the details about his new mastermind course and podcast! In this episode, Andy shares: Why he's a "Spock" Why you shouldn't fit in others' stories What two things every person in a mastermind must have What a mastermind group actually is How mastermind groups work How to figure out how much to charge for your mastermind group Resources: Smile Always 064: Finding work you love with Dan Miller from 48 Days Zoom Dropbox 108: From Struggling Podcast to Six-Figure Success with Natalie Eckdahl Andy's Start Your Mastermind course Follow Andy on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Ben from Ramshackle Pantry! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Opening a business bank account, learning from profit and losses, and what the new US tax law means for you with Ben Sutton. ----- Welcome to episode 161 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Ben Sutton from Mazuma about bookkeeping and taxes for bloggers. Blog Business 101: Understanding Your Accounting I know. Accounting, bookkeeping, and taxes aren't the most exciting topics. That said, they're necessary to understand if you're running your own business. And Ben is here to make it all way more approachable. By tracking your expenses, profits, and losses, you can understand more about what's working for your business and alleviate stress come tax season. You'll learn why having a separate bank account for your business is helpful, how to start separating your expenses, and more! In this episode, Ben shares: Why he started his business When you should think about opening a separate bank account for your blog How specific should you be when categorizing your expenses How you should start tracking your expenses How you can use your profit and losses to help you understand your business How to start separating your expenses When you should start looking into forming an S-Corp What the new tax law means for you Resources: Mixmax Boomerang Mazuma Quickbooks If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Alicia from Daily Ration! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Monetization strategies, thriving on social media, and ignoring comparison with Bjork Ostrom. ----- Welcome to episode 160 of the Food Blogger Pro podcast! This week on the podcast, we're sharing a recording from our most recent Live Q&A on Food Blogger Pro. A Sneak Peek into an FBP Live Q&A You are getting a sneak peek into one of our favorite perks that comes with a Food Blogger Pro membership: Live Q&As! We hold a Live Q&A for our members every month, and they're a chance for our members to get answers to their toughest blogging questions…live. Our Q&As are the perfect opportunity to invite our experts to chat about a specific topic, but they're also great for picking Bjork and Lindsay's brains. This month's Q&A was an "Ask Bjork Anything," and Bjork answered our members' questions about email lists, photography, monetization strategies, and more. Enjoy this sneak peek into Food Blogger Pro Live Q&As! In this episode, you'll learn: How Bjork and Lindsay monetized Pinch of Yum in the early days The difference between profit and revenue Strategies for new bloggers who want to reach out to brands How to handle new social media platforms like IGTV The ideal Pinterest image size How Lindsay stores her photography props The best ways to grow your email list How Pinch of Yum started to build a team How to not get discouraged while you're growing your blog How to promote products on your blog What you should do with old content How we set up our bootcamps Resources: Apply for our Member Success Agent position! Pinch of Yum income reports 149: How to Get Your Content to Stand Out on Pinterest with Yuka Ohishi 10 Mistakes that Bloggers Make and How to Fix Them 7 Essential Tools You Need to Shoot Your Own Recipe Videos Wayback Machine Zoom If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Madison from A Joyfully Mad Kitchen! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Ways to pursue business growth and differentiating your income with Mark Daoust. ----- Welcome to episode 159 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Mark Daoust from Quiet Light Brokerage about testing new income streams and spending money to make money. Different Ways to Create an Income Online As an influencer, you have access to a ton of different ways to monetize your blog. And possibly some ways you haven't even considered. Mark is here to chat about those ways and to give you a better understanding of how online businesses can differentiate themselves. Between understanding how valuable your company truly is to figuring out the right ways to sell your products to finding out what your readers are craving, Mark's tips will help you create an established, sustainable business online. In this episode, Mark shares: What it was like starting his own podcast How to understand how much your business is worth What SaaS businesses are What ecommerce sites are and how to monetize them Ways you can spend money to make money What FBA stands for How to add an additional income stream to your business Resources: 1Password LastPass The Quiet Light Podcast 032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage Nutrifox Etsy Shopify How Micro-Goals Built a Food Blogging Empire Neil Patel More about Neil Patel's $100k challenge Quiet Light Brokerage (get a free valuation here!) Sites for sale If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Sara from Real Balanced! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How to batch-create Instagram posts, improve your photography, and build a following with Lise Ode. ----- Welcome to episode 158 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Lise Ode from Mom Loves Baking about growing her Instagram following. How to Grow Your Instagram Following to 100k Growing your social media following sometimes feels like an impossible goal, but Lise has figured out the trick to quickly and authentically grow her Instagram following. Her Instagram account, @momlovesbaking, now has 100K followers. And that's after having just a few thousand followers a few months ago. Lise will talk about the course that helped skyrocket her Instagram following, how she improved her photography skills, and the story behind her first post to ever go viral. If you're looking for ways to increase engagement and growth on your Instagram account, you'll learn a lot from this episode! In this episode, Lise shares: How her husband helped her start her blog How her business has transitioned How she improved her photography The most important photography tips she learned Why she focused on intentionally growing her Instagram account How she grew her Instagram following and engagement How she batch-creates her Instagram posts How she works with influencer companies Resources: Pixsy Mom Loves Baking Pillsbury Bake-Off Lise's Chocolate Turtle Poke Cake Instagram Growth Formula Collective Bias Lise's post about vision boards Follow Lise on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Kate from Tasty Seasons! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.