The Food Blogger Pro Podcast

Lighting for recipe videos, different videos for different platforms, and finding your video style with Emily Caruso. ----- Welcome to episode 177 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Emily Caruso, Pinch of Yum's Video Specialist, as part of our recent Video in 2019 Summit. A Video in 2019 Q&A We recently held a free event called the Video in 2019 Summit, and it focused on ways you can level-up your recipe videos in the new year. Our last session of the day was a Q&A with Pinch of Yum's Video Specialist, Emily Caruso, and she answered listener-submitted questions about style, lighting, tools, and more. Emily creates awesome Pinch of Yum recipe videos all by herself in her home, so if you're producing videos without a fancy studio, you'll find this episode inspirational, motivational, and full of helpful tips! In this episode, Emily shares: How she created different videos for different platforms How to fade music at the end of your videos What it's like to shoot videos by herself How to figure out your rate for making videos for brands How to level your camera The importance of hooks Tips for finding your style If she treats lighting the same as she does with photography How video ads work How to deal with the nuances of natural lighting Resources: Premium Beat The Gear We Use for Recipe Videos Glide Gear OH 100 Cell Phone Mount 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss Google Drive File Stream If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Emily from Layers of Happiness! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Top mistakes of affiliates, buyer intent, and the authentic use of affiliate links with Chris Guthrie. ----- Welcome to episode 176 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chris Guthrie about making affiliate marketing work for you. Affiliate Marketing for Bloggers This is the greatest time of year. No, not because of the holidays…because it's gift guide season! Joking aside, gift guides are just one of the many ways that you can make affiliate marketing work for you, and that's exactly why Chris is here. He's sharing some unique strategies for affiliate marketing, and he chats about important keywords for affiliate marketing, optimization, and more. If you're looking for ways to up your affiliate income game, this episode is for you! In this episode, Chris shares: Why he started product review sites Why buyer intent is important and how to create content around it Why keywords like "best" and "top" are helpful for affiliate marketing The biggest mistakes affiliates make How you can authentically use affiliate links How you can win an optimization session with Chris Resources: SEMrush Ahrefs Top 7 Tips I Used to Make $41,438.42 in 2009 with Amazon Associates Amazon Associates Program Fee Schedule EasyAzon Amazon OneLink Up Fuel Follow Chris on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Tieghan from Half Baked Harvest! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Photography, blogging as a career, and finding balance with Ali Martin. ----- Welcome to episode 175 of the Food Blogger Pro podcast! This week on the podcast, we're rewinding back to episode #24 with Ali Martin from Gimme Some Oven. How to Find Balance in Blogging Every once in a while, we like to rewind back to a past episode of the Food Blogger Pro Podcast, and this one is a good one. It's one of our most popular episodes, and while a lot has changed since this episode aired in December 2015, a lot of what Ali talks about is as important as ever. We're so excited about this FBP Rewind episode because the advice that Ali gives in this interview is timeless. She talks about important self-care tips, following your passions, and how she grows her blog every day. In this episode, Ali shares: How she stumbled upon the idea for a blog & got started What motivated her to keep blogging when she didn't even know she could make money with a blog Her tips for white photography When she quit her job to be a blogger full-time, and how long she thinks she'll be doing it What she does to continue to grow her blog every day How she uses the Google Keyword Planner to get post ideas Why she surveys her readers every year Her best advice for new and experienced bloggers Resources: Food Blogger Pro enrollment opens on Thursday, November 8! Join at foodbloggerpro.com Gimme Some Oven 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic White Balance Eyedropper Tutorial Google Keyword Tool (note - this link will only work if you have an AdWords account set up) Gimme Some Oven on Facebook, Twitter, Pinterest, and Instagram Ira Glass quote on creative work foodbloggerpro.com/one If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Bethany from Maloney Made! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

A free event (and you're invited!), proactive content consumption, and microlearning with Bjork Ostrom. ----- Welcome to episode 174 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the ways that you can practice 1% infinity with your blog or business. 7 Ways To Practice 1% Infinity If you've been around Food Blogger Pro for a while, chances are that you've heard of 1% infinity. It means making a little bit of progress, every single day, forever, and it's our philosophy here at FBP HQ. But how do you actually practice 1% infinity in your own life? That's the question Bjork is answering in today's episode. And we'd love to know: what's the #1 way you practice 1% infinity in your business? Let us know in the comments at foodbloggerpro.com/174! In this episode, Bjork shares: Why free events and webinars are valuable What proactive content consumption is How to block out time for microlearning An easy to fill your day with knowledge Why it's important to connect with both similar and diverse groups of people How conferences or in-person events are inspiring What structure-free times are Resources: Register for our Video in 2019 Summit! Pocket This Week in Startups Startups for the Rest of Us MacBreak Weekly Mixergy If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Aaron from Fat for Weight Loss! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Diversifying income, a smarter way to choose tools, and forming your path with Sven Raphael Schneider. ----- Welcome to episode 173 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sven Raphael Schneider from Gentleman's Gazette about starting and growing his business by fulfilling a need. Creating What You Can't Find Sven Raphael Schneider started his business, Gentleman's Gazette, out of a need. He was looking for information on men's fashion, and he couldn't find it. So he fulfilled the need he saw and created the content himself. From there, he learned a lot about running a business, from diversifying his income to understanding the correlation between quality and sales. You'll learn all about his strategies for growth in this episode. In this episode, Sven shares: How he formed his path online How he dealt with troubles early on The way he's diversifying his income Why quality doesn't always equate to sales Why you should think of your goals before choosing your tools Why they switched their focus from Instagram to YouTube Why he likes to produce content in advance Resources: Moleskine Gentleman's Gazette ConvertKit InflusionSoft 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Traction EOS Follow him on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Rosscito! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Staying motivated, avoiding mistakes, and refreshing old content with Olena Osipov. ----- Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog. Dreaming Big Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena's journey is a great example of that. You'll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time. Olena is living the dream, and she talks all about how she did it in this episode! In this episode, Olena shares: What it was like to move from Ukraine to Canada How she decided to start her blog How she stayed motivated How to keep going and connect with others What her biggest mistake was How she saw 75% growth in traffic SEO recommendations she received Why updating old recipes was so helpful Resources: Unsplash iFOODreal Pat Flynn 053: Pat Flynn's Tips for Building Online Businesses That Fly 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 132: Perfecting Your Story and Your Brand with Laurie Buckle 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO Google Ads Keyword Planner Google Trends Ahrefs Moz 133: Optimizing Your Food Blog's SEO with Casey Markee 136: Optimizing for Search Results on Google and Pinterest with Raquel Smith Tasty Recipes Nutrifox Tasty Pins Follow Olena on Facebook and Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, HayMade! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How to keep creating content, stay relevant, and get sponsors with Noelle Tarr. ----- Welcome to episode 171 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Noelle Tarr from Coconuts & Kettlebells about strategically using a podcast to build a business. The Business of Podcasting Let's talk about podcasting and how it can be an awesome opportunity to get your content seen and heard. Noelle has a blog, a cookbook, and a podcast, and she finds that the podcast is a great way to reach her audience on a deeper level and create a community with her followers. You'll learn how she started her podcast, how she decides on topics, and so much more. If you've ever wondered if starting a podcast is right for you, this episode will help you understand the benefits and opportunities behind building your brand with a podcast. In this episode, Noelle shares: Why she started her podcast How she tracks the success of her podcast Which podcast topics perform best How she's building her email list How they keep creating content How they schedule their podcast interviews How they keep topics relevant How they use their podcast to communicate other projects to their followers Tips for pricing podcast sponsorships Resources: Pocket Coconuts and Kettlebells Well-Fed Women Podcast Libsyn Coconuts & Kettlebells cookbook Podcasts Hit the Books How to Start a Podcast in 2018: Pat's Complete Step-By-Step Podcasting Tutorial 053: Pat Flynn's Tips for Building Online Businesses That Fly If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Dawn! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

How to get your content seen, use other medias to share your content, and finding the time to get through your to-dos. ----- Welcome to episode 170 of the Food Blogger Pro podcast! This week on the podcast, we hear from three Food Blogger Pro members about what's working to help them grow their blogs and what's not. What's Working and What's Not We're so excited to share this new episode with you today because it's definitely a bit different from the episodes we've shared in the past. We're highlighting three Food Blogger Pro members, Katie, Mary, and Sarah, as they talk about the things that really help their blog growth, and the things that they've been struggling with. Then Bjork responds and offers some ideas and encouragement to work through those tough situations. He talks about finding the time to work through your to-dos, tips for social media, and more. It's a really fun episode, and we'd love to hear what you think in the comments! In this episode, Katie, Mary, and Sarah share: Using your blog as a portfolio Getting your content seen Using recipe videos How passion fuels progress Finding enough time Resources: Hey Nutrition Lady What is affiliate marketing? 12 Healthy Freezer Meals Mary's Nest Mediawyse Blog Tutor Sustainable Cooks If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Caring for yourself as an entrepreneur, ignoring data, and being a painkiller with Josh Pigford. ----- Welcome to episode 169 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Josh Pigford from Baremetrics about the lessons he has learned in the 15+ years he's been building businesses. Insights and Observations on Starting a Business The life of an entrepreneur is always changing, but after 15+ years in the business, you can expect to learn a thing or two. Josh is a self-proclaimed "maker" who "can't stop making things." As a blogger, you can probably relate. You can't stop posting, stop photographing, stop social media-ing. Josh has 50+ projects and businesses under his belt, and he's here today to share a few of the insights and observations he has learned along the way. From advice about whether you should have a painkiller or a vitamin business to whether or not it makes sense to strive towards perfection, you'll learn all about the lessons Josh has learned to help him build a $1M+/year business. In this episode, Josh shares: When he became an entrepreneur What Baremetrics is Why his customers cancel His insights and observations for starting businesses Why you should ignore data early on The difference between a painkiller and a vitamin in business How to care for yourself as an entrepreneur Resources: Baremetrics WP Tasty Open Benchmarks Open Startups 140: From $300k in Product Sales to $9m in Software Sales with Nathan Barry Josh's Observations / Insights Shoeboxed Quickbooks Cedar & Sail Rockburg Follow Josh on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Becky Wink! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Why metrics are important, advice for growing your sponsored content, and how to stand out to brands with Mandi Gubler. ----- Welcome to episode 168 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Mandi Gubler from Vintage Revivals about a new way to organize and report on sponsored content. How to Add More Value to Your Sponsored Content Let's face it: sponsored content is tough. Determining your work's value, fostering a relationship with a brand, and actually creating valuable content is certainly not the easiest way to monetize your blog. That said, it can be an extremely profitable way to monetize your site, and Mandi is here today to chat all about it. The majority of her blogging income comes from sponsored content, so she understands how the process works and how to deliver the most valuable content possible to the brands she's working with. She wants to help you refine your sponsored content process and add more value to your campaigns. She'll give you advice for standing out to a brand, choosing a project management tool, and more! In this episode, Mandi shares: How DIY blogging has changed since she started blogging The common income path for DIY bloggers Where the majority of her income comes from How to determine your sponsored content rate The problem she sees with project management tools Why metrics are so important in sponsored content work Advice for growing your sponsored content game How to stand out to a brand How to determine when you should increase your rate Where you can go to learn more about sponsored content Resources: Vintage Revivals Typeform Curbly Influence Kit Izea Bruno's Sponsored Content Crash-Course Follow Mandi on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. If you'd like to be featured as our Reviewer of the Week in an upcoming episode of the Food Blogger Pro Podcast, leave a review for us on iTunes and include your name and blog name in the review! We'd like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.