How to repurpose recipe videos, why watch time is important on YouTube, and how to charge for client work with Brita Britnell. ----- Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos. Repurposing Video If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you’re done with that footage forever. Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience. You’re doing all that work; don’t just archive that video content and forget about it. Repurpose it. And today, you’ll learn how. Enjoy! In this episode, you’ll learn: How she balances clients and her blog work Why she’s okay with slower blog growth How to approach video work How you can repurpose video Why it’s important to post different videos on each social media platform How she charges for video work How roundup videos work Why watch time is important on YouTube How Pinch of Yum is repurposing video Where you can repurpose video Resources: Take the State of Food Blogging in 2020 Survey! 090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell Food with Feeling 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie 206: YouTube for Food Influencers with Tim Schmoyer 050: The Secret to Engaging Video with Tim Schmoyer from VideoCreators.com Tim’s YouTube Consulting Adobe Premiere Pro Eating Bird Food Examples of Pinch of Yum repurposing video - No Knead Cheese Bread, The Best Swedish Meatballs Green Healthy Cooking Food Video Academy Facebook Group Follow Brita on Instagram and YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Figuring out your "why," how to determine success based on metrics, and why search is so important on websites with Kingston Duffie. ----- Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites. A Better Experience  If you’ve been around the food blogging industry for the past few years, you’ve probably heard the word “engagement” more than any other metric. And that’s because brands, bloggers, and creators are putting a greater emphasis on engagement, even over other KPIs or metrics like pageviews or followers. And that’s why Kingston is here today! His company, Slickstream, is aimed at increasing engagement on bloggers’ sites. And if you’ve visited our sister site, Pinch of Yum, lately, chances are you’ve seen Slickstream in action. Heck, you might have even used Slickstream without even knowing. This is a really interesting interview focusing on ways that you can increase engagement on your own site–enjoy! In this episode, you’ll learn: How Kingston got his start Why you should reflect on your “why” Why listening is an important skill as a business owner Why it’s important to pivot How to determine your success with KPIs How Slickstream works Why search is so important on websites How to use Slickstream on your site Resources: Slickstream The Pinch of Yum - Slickstream case study If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Evergreen content, onboarding your members, reducing churn, and segmenting your marketing lists with Mike Morrison. ----- Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience. Membership Sites  You’re an expert in something, so you start a membership site to teach people what you know. But how do you grow your membership site audience? That’s where Mike comes in. He’s here today to talk to you about not only how you can gain members and grow your membership site, but also how you can retain and support your current members. And even if you don’t have a membership site, you’ll still be able to apply his tips on segmented marketing, onboarding, and surveying to your own blog. Enjoy! In this episode, you’ll learn: How his membership site has changes in the past few years Why evergreen content is so important for membership sites Why their free Facebook group helps drive sales What churn is and how to reduce it Why onboarding is so important What it is that gives membership sites “stickability” How specific your niche should be Why audience surveys are important Why segmentation is important for marketing Resources: 062: How To Launch a Membership Site with Mike Morrison from The Membership Guys Membership Academy The Membership Guys The Membership Guys Podcast Membership Mastermind Facebook Group Churn Buster MemberPress Gravy 053: Pat Flynn’s Tips for Building Online Businesses That Fly ActiveCampaign Teaching Packs The Empowered Educator Scott’s Bass Lessons Follow Mike on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to create a long-term nurture sequence, how to encourage your email list to take action, and a six-step process for implementing a successful email sequence with Allea Grummert. ----- Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing. Email Marketing  What comes to mind when you hear the words, “email marketing”? Is it something you’re excited about? Or is it “yet another thing” you have to figure out? Whatever your relationship with email is, you’ll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy. We’re so excited for you to check out this episode, and if you listen all the way through, you’ll find out how you can schedule a free 30-minute strategy call with Allea! In this episode, you’ll learn: Allea’s six-step process for email marketing How to audit your current email setup How to perform a technical audit of your current ESP Why you should segment your email lists How to know who is on your email list How to address objections from people on your lists What a long-term nurture sequence is How to move people to act via email Allea’s recommendations for automation-building Resources: Duett Mailchimp ConvertKit ActiveCampaign 140: From $300k in Product Sales to $9m in Software Sales with Nathan Barry Schedule a 30-minute strategy call with Allea If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore. ----- Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more. Focus  It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that’s exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise. But that’s not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you’ll find useful and actionable tips in this episode. Enjoy! In this episode, you’ll learn: How she was nominated for a Saveur Award How and why she rebranded her blog Why she decided to focus on her niche How she monetizes her blog How she hired a virtual assistant How to make a Keep-Delegate-Delete list How to get better at specific tasks Resources: Designing Your Life Loom Isabel Eats Follow Isabel on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Why texture is important in food photography, how to capture shadows in food photography, and why color theory is important for food photography with Rachel Korinek. ----- Welcome to episode 227 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with food photographer, Rachel Korinek. 5 Tips to Improve Your Food Photography  It’s time for another FBP Rewind episode, and this one is extra special because we’re rewinding back to one of our top five most downloaded episodes, 5 Tips to Improve Your Food Photography with Rachel Korinek. Rachel is such a talented photographer, and this episode will help you fine-tune and tweak your photography to help create a more appealing and yummy visual. It’s a great episode, and we hope you can apply some of these tips and skills to your own photography. Let’s rewind! In this episode, you’ll learn: Why still life photography is difficult What a food stylist does Why it’s helpful to work with a team Why textured backgrounds are helpful How to capture shadows What negative fill is and how to work with diffused light Why layering is important in still life photography What color theory is The tools she recommends to have on hand Resources: Rachel’s free photography course @bealubas @foodstylingbackgrounds Erickson Surfaces Nikon 85mm f/1.8G lens Everything Food Conference Rachel’s masterclasses Two Loves Studio Follow Rachel on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman. ----- Welcome to episode 226 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Melissa Coleman called, “The Year of the Pivot.” The Year of the Pivot  We’re rewinding back to an episode we aired in December 2018 with Melissa Coleman, the blogger, author, and designer behind the blog, The Faux Martha. This episode is still one of our very favorite FBP Podcast episodes, and we think it’ll be helpful, especially since we’re already a month into the Q4 craziness that we typically face as food bloggers. I think Melissa’s experiences will resonate with you as she talks about why it’s important to play, how to recover from a “fall” in your business, and how to find what feeds your soul. This is such a great episode, and we’re so excited to re-share it with you today! In this episode, you’ll learn: What it was like to write a book Why she wanted to find a new direction How she navigated the fall Why it’s important to play What it means to protect the everyday Why it’s helpful to start with a problem and work to a solution How she’s preserving her asset How she approached hiring What’s next for her and her blog Resources: Todoist The Faux Martha The Minimalist Kitchen After the Fall The Horse Named Hustle Job Opening: Left Brain The Minimalist Kitchen Course Follow Melissa on Instagram 207: Consciously Uncoupling and Crafting the Ideal Workspace with Melissa Coleman If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Using your area of expertise to create content, using ads for your website, and the biggest earning potential from blogging. ----- Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A. Your Questions Answered This is an exciting podcast episode because it will give you a taste of what it’s like to be a Food Blogger Pro member! We hold an exclusive Live Q&A with our members every single month, and during those Q&As, members can ask Bjork, Lindsay, and/or our experts any questions they have about blogging. In this episode of the podcast, Bjork takes some of the questions we didn’t get to during our most recent Live Q&A and answers them for our FBP Podcast fam. He answers some of our members’ questions about video, ads, social media, and monetization today. Live Q&A days are always some of our favorite days of the month, and we’re so excited to be able to give you a sneak peek into how these member-only events work. Enjoy! In this episode, you’ll learn: What Q&As look like on Food Blogger Pro If photos or videos are more important for a food blog How you can use ads for your website How to schedule your social media posts What can give you the most earning potential as a blogger How to build an audience using your area of expertise Resources: Slickstream Tasty Pins CoSchedule Tailwind Sprout Social 223: Full Potential – Extracting All of the Juice from Your Content with Bjork Ostrom If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to filter your emails, why you should create a morning routine, and how to perform quarterly Google Search Console reviews. ----- Welcome to episode 224 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the routines he has implemented to help him stay focused. 5 Routines  Routines can help you establish habits in your work and personal lives, and in this episode, Bjork covers some of the routines that have been the most impactful in his life. While you’re listening, we encourage you to take a look at your day to see where it might benefit from a routine. Maybe you can establish a new morning routine, or maybe you can find a way to make your inbox more manageable. We hope this episode gets you excited about the wonderful world of routines! In this episode, you’ll learn: Why it’s helpful to filter your emails How to label your emails Why Bjork likes morning routines How Bjork journals How to do a quarterly bank review When you should review Google Search Console Why it’s important to analyze the work you’re already doing How to process your inboxes How to evaluate your week Resources: Shoeboxed Things Asana Trello The Five Minute Journal 124: How to Level Up Your Life with UJ Ramdas Google Search Console course 165: Getting Things Done with David Allen If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

What a post log is, how Pinch of Yum uses their blog post log, and how to automate the creation of your post log. ----- Welcome to episode 223 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the importance of a post log and how you can create one for your own blog. Full Potential  As bloggers, we’re creating new content all the time. But what about your older content, the unsung heroes of your content catalog? Are you getting all of the “juice” out of them that you possibly can? This episode focuses on juicing your older content for all that its worth, and one of the ways to do that is by having a post log. Pinch of Yum uses their post log to track and document specific post updates, and you’ll learn how you can make one for your own blog. In this episode, you’ll learn: What a post log is How Pinch of Yum uses their post log How to help automate creating your post log Resources: Pinch of Yum’s first post Google Makes Big Change to Nofollow, Introduces 2 New Link Attributes Structured Data Testing Tool Email Bjork if you’re interested in a post log tool If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.