248: Running at an Incline - How Pinch of Yum is Approaching Content in a Difficult Season

How Pinch of Yum is approaching sponsored content, planning new content, and letting go of certain tasks during the COVID-19 pandemic.

-----

Welcome to episode 248 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how Pinch of Yum is coping with this season.

Running at an Incline 

What has your blog looked like these past few weeks? Are you posting more? Did you have to rearrange your entire editorial calendar? Are you sitting on recipes that you already have shot? Are you getting more done than usual? What have you had to let go?

These are the types of questions Bjork asks Lindsay, bosswoman behind the food blog, Pinch of Yum, in today’s episode.

It’s an incredibly honest and raw discussion on how Pinch of Yum is approaching the act of creating content during this uniquely challenging time, and Lindsay talks about how she’s planning on delivering value to her readers and finding her role in this season.

In this episode, you’ll learn:

• How Lindsay is approaching content on Pinch of Yum
• What Pinch of Yum is doing with pre-created recipes
• What’s happening with sponsored posts during this time
• How Lindsay is proactively looking forward
• What Lindsay has had to let go of during this season

Resources:

• Serious Eats Is Remote. Here’s How We’re Handling It.
• Just a Check In, Plus… Tomato Soup and Grilled Cheese
• Deep Dish Cookie Bowls for Two
• CoSchedule

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.